Por Maurício Trezub, director de e-Commerce de Totvs.
Con el empoderamiento de un nuevo consumidor, el millenial, vivimos de cerca una transformación en la manera de ejecutar el comercio en México y en el mundo. Podemos afirmar que ya se inició una reorganización del sector, dando lugar a un nuevo mapa del comercio global. El informe de Deloitte, «Los Poderosos del Comercio Global – El arte y la ciencia de los clientes» – 2015, muestra que en los próximos años habrá importantes cambios de escenarios.
Lo relevante ha sido Amazon, que figuró por primera vez en el top 10 del ranking y que, con una proyección de sus tasas de crecimiento, en apenas tres años, debe convertirse en la segunda mayor empresa minorista del mundo, cerca de Walmart, que ocupa el liderazgo desde hace un buen tiempo. La verdad es que quien tenga un nuevo ojo sobre cómo entregar productos y servicios, a través de experiencias diferenciadas a los consumidores, saldrá adelante.
Si antes algunas tecnologías eran consideradas futuristas, hoy pasan a ser desarrolladas e incorporadas por el comercio de forma mucho más accesible y totalmente viable. La robótica, por ejemplo, sirve para la automatización y llega más barata y humanizada para la operación del comercio, o para la vigilancia y monitoreo de estacionamientos, incluso, para una atención previa y personalizada a los clientes en la entrada de una tienda, entre otras aplicaciones.
Otra tecnología emergente es la realidad virtual. Con precio bajo y una adopción masiva por el entretenimiento, la herramienta se convierte en una estrategia transformadora, incluso para los canales de e-commerce. El comercio alimentario europeo tiene una iniciativa de comercio electrónico combinada con la realidad virtual aumentada, que cambia totalmente la experiencia de compra. El cliente accede al portal de ventas online y, usando las gafas dentro de casa, pasea por los pasillos del supermercado, como si estuviera en una tienda física, pero con la ventaja de tener innumerables informaciones proporcionadas por el sistema a su disposición, como recetas y hasta hábitos de consumo de sus amigos. Finalizada la compra, el consumidor paga y recibe los productos en casa. Conclusión: una experiencia sensacional y sin fricciones, con la aplicación práctica del comercio digital, por el uso de tecnologías transformadoras.
El e-commerce se consolidó como pieza clave de la transformación del comercio, agregando, cada vez mayores partes en las ventas totales. En el caso de México, siete de cada diez internautas mexicanos resultaron ser compradores digitales, según reportes de operaciones de compra realizadas de mayo a julio de 2016. El gasto promedio trimestral en todos los dispositivos y categorías no asociadas a viajes fue de 6535 pesos, aproximadamente 2,178 pesos gastados en línea por mes, según datos de la Asociación Mexicana de Internet de su “Estudio Comercio Electrónico en México 2016”. La demanda ya se ha preparado para comprar online – hablamos de consumidores millenials, totalmente conectados. Pero la oferta de muchos segmentos todavía está a muchos pasos de esa realidad.
La tecnología digital es fundamental para que el minorista innove la entrega de su marca y, por lo tanto, proporcione nuevas y sorprendentes experiencias. El consumidor dicta las reglas sobre lo que espera y corresponde a las empresas transformarse para superar esa expectativa. Hay una nueva lógica de consumo para los negocios y la tecnología pasa a ser protagonista y no más pieza complementaria en el proceso de ventas. Uber; por ejemplo, la mayor compañía de transporte privado del mundo, no posee autos, sino una plataforma tecnológica. Facebook, el mayor vehículo de medios, no crea contenido, pero ofrece una herramienta en línea. Alibaba, el mayor servicio de ventas, no tiene stock y, sin embargo, es un gigante de comercio virtual. Airbnb no compró una sola cama y es el servicio de hospedaje más grande del mundo.
La transformación del comercio global es palpable. La experiencia nada menos que sensacional es lo que el consumidor espera y, de forma rápida, va a descartar de sus elecciones marcas que no realicen esa entrega.
Soportada por una estrategia bien definida, la tecnología es la única forma de satisfacer estas expectativas. Acertar en el uso de esas herramientas y plataformas es lo que hace de estos recursos los astros principales capaces de transformar el mercado y encantar al consumidor.
Un solo negocio puede tener diferentes buyer personas; esto quiere decir que el mensaje tendrá que irse adaptando al perfil y necesidades de cada comprador.
VeriTran, a través del servicio VeriTran Mobile Payments, brindará soluciones que permitirán a los usuarios de Visa contar con una billetera virtual segura en sus dispositivos.
He frowned, opened his mouth and said, The devil is in my ears.As soon as Li Yuanba emerged from the space movement of So Close to the End , he saw light shining in front of him.
Since he has not identified its owner, he does not know how big the sword shaped magic weapon will be after it is enlarged.The super grade sword type magic weapon can hold more spiritual power, and the spiritual power makes the super grade sword type magic weapon emit a faint blue light.
It was not for doing business, but for the monks to gather and communicate
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Qin Hu and Qin An shrank against the wind, ran out of the camp, and ran forward through the thick snow.I made you laugh. It was You Xia who opened the cave privately Ancestor Jin Kai didn t hide anything and replied in a deep voice.
It did not originally belong to the three villains of the Ping clan, but was robbed by the three villains of the Ping clan.The fourth grade elixir recipe was recorded in the Disha Sect s alchemy inheritance.
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There is no need to do this I understand Of course Li Shiming knew that this was a normal operation, such an important matter The classics cannot leave the sect.Recently, there have been no late stage Jindan monks asking him to make elixirs.
He was overjoyed. It seemed that Li Shiming had no experience fighting against mid stage Nascent Soul monks.Even if Li Shiming wanted to refine this kind of magic weapon that could grow, there was no good way.
What Bronze four star A third rate late stage with a bronze four star badge Is this another existence that transcends the level of fighting Seeing the escort badge on Yun Mo s chest, everyone stared again.Sun, Luo Yan and Li Yuxi. Thinking of this, Luo Tianhe, Luo Chen and Li Qing suddenly looked at Mr.
As for the old shopkeeper, his eyes became blurry again after he finished speaking, and he stared blankly at the roof of the car.how could Luo Chen not know what Can CBD Gummies Cause Afib? Understanding the Risks and Benefits
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As long as Tianxiang Tower is not demolished, the shopkeeper and waiter will not be demolished.If we call them together, it will take about twenty days.
So as soon as the man in black retreated, the Purple Mist Guards quickly returned to protect the carriage.They all frowned and took a few steps back. However, although the three people frowned and backed away, their faces showed joy, because the smell was so strong, it meant that no one had gone in yet.
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Just at this time, the big steward on the stage also announced that preparations for the second game had begun.He clasped his fists at a young man in front of him and whispered Captain We have figured out everything.
Immediately afterwards, the top barbarian army galloped towards the south without stopping at all.The stone plate is engraved with complex lines as thick as a baby s arm.
Say quickly Where is Siduo Seeing the bald man slowing down, Zheng Xiaoliu kicked him again.
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Li Qiang is such a boss. He has owned an audio product store for many years.In the most prosperous place, observe these people coming and going every day.
Deliberately artificial, it will be embarrassing. He ate the meal thoroughly without any leftover.What about abroad Zhang Sheng looked at Ke Zhanyi with a smile.
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What project Tell me quickly I ll come and talk to you tomorrow
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Avery Tashi finally found someone with whom he could communicate.Moreover, Obon Integrated Ceiling was the sponsor of a School Beauty event held by the college a few days ago.
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In the carriage at the front of the caravan, Shen Tucan wiped the sweat from his forehead and looked at the old shopkeeper doubtfully.One of them, with the cooperation of others, was on par with him the other was able to kill a warrior who was a level higher than himself.
Yeah Luo Chen came back to his senses and secretly thought that this matter did not happen overnight.hurt. These wound medicines are far less effective than those sold by Guizhuang Qizhen Pavilion, but the number of wound medicines sold by Qizhen Pavilion is limited.
Everyone in the arena fell silent instantly, staring intently at the Colosseum in the middle.He had reached the level of the earth. level and above.
It was finally decided that Luo Chen, Ye Wuqing and the sword master who contributed the most had two drops each, and Wen Yue got one drop.Yeah Zheng Xiaoliu nodded I ve met him once before.
It is impossible to escape Luo Chen had also heard about the top barbarian army in the past few days.He kicked the spider away not because Luo Chen wanted to do anything to the spider s body, but because the stone platform under the spider s seat attracted Luo Chen.
Wang Yuying even promoted these dishes to Tianxianglou, which made Tianxianglou s business improve many times.Shopkeeper Qian said. Compensation according to the price There are so many bandits nowadays.
According to a book Luo Chen saw in the Sutra Library when he was a child, if he admitted correctly, this kind of ant should be the ancient strange insect blood ant.Yes, sir The officer turned around and walked away quickly
And at this moment. The Lu Mansion in Wuwei City is thousands of miles away.
When things got to this point, several elders of the Zong family did not dare to stay any longer.
Por Maurício Trezub, director de e-Commerce de Totvs.