Por Maurício Trezub, director de e-Commerce de Totvs.
Con el empoderamiento de un nuevo consumidor, el millenial, vivimos de cerca una transformación en la manera de ejecutar el comercio en México y en el mundo. Podemos afirmar que ya se inició una reorganización del sector, dando lugar a un nuevo mapa del comercio global. El informe de Deloitte, «Los Poderosos del Comercio Global – El arte y la ciencia de los clientes» – 2015, muestra que en los próximos años habrá importantes cambios de escenarios.
Lo relevante ha sido Amazon, que figuró por primera vez en el top 10 del ranking y que, con una proyección de sus tasas de crecimiento, en apenas tres años, debe convertirse en la segunda mayor empresa minorista del mundo, cerca de Walmart, que ocupa el liderazgo desde hace un buen tiempo. La verdad es que quien tenga un nuevo ojo sobre cómo entregar productos y servicios, a través de experiencias diferenciadas a los consumidores, saldrá adelante.
Si antes algunas tecnologías eran consideradas futuristas, hoy pasan a ser desarrolladas e incorporadas por el comercio de forma mucho más accesible y totalmente viable. La robótica, por ejemplo, sirve para la automatización y llega más barata y humanizada para la operación del comercio, o para la vigilancia y monitoreo de estacionamientos, incluso, para una atención previa y personalizada a los clientes en la entrada de una tienda, entre otras aplicaciones.
Otra tecnología emergente es la realidad virtual. Con precio bajo y una adopción masiva por el entretenimiento, la herramienta se convierte en una estrategia transformadora, incluso para los canales de e-commerce. El comercio alimentario europeo tiene una iniciativa de comercio electrónico combinada con la realidad virtual aumentada, que cambia totalmente la experiencia de compra. El cliente accede al portal de ventas online y, usando las gafas dentro de casa, pasea por los pasillos del supermercado, como si estuviera en una tienda física, pero con la ventaja de tener innumerables informaciones proporcionadas por el sistema a su disposición, como recetas y hasta hábitos de consumo de sus amigos. Finalizada la compra, el consumidor paga y recibe los productos en casa. Conclusión: una experiencia sensacional y sin fricciones, con la aplicación práctica del comercio digital, por el uso de tecnologías transformadoras.
El e-commerce se consolidó como pieza clave de la transformación del comercio, agregando, cada vez mayores partes en las ventas totales. En el caso de México, siete de cada diez internautas mexicanos resultaron ser compradores digitales, según reportes de operaciones de compra realizadas de mayo a julio de 2016. El gasto promedio trimestral en todos los dispositivos y categorías no asociadas a viajes fue de 6535 pesos, aproximadamente 2,178 pesos gastados en línea por mes, según datos de la Asociación Mexicana de Internet de su “Estudio Comercio Electrónico en México 2016”. La demanda ya se ha preparado para comprar online – hablamos de consumidores millenials, totalmente conectados. Pero la oferta de muchos segmentos todavía está a muchos pasos de esa realidad.
La tecnología digital es fundamental para que el minorista innove la entrega de su marca y, por lo tanto, proporcione nuevas y sorprendentes experiencias. El consumidor dicta las reglas sobre lo que espera y corresponde a las empresas transformarse para superar esa expectativa. Hay una nueva lógica de consumo para los negocios y la tecnología pasa a ser protagonista y no más pieza complementaria en el proceso de ventas. Uber; por ejemplo, la mayor compañía de transporte privado del mundo, no posee autos, sino una plataforma tecnológica. Facebook, el mayor vehículo de medios, no crea contenido, pero ofrece una herramienta en línea. Alibaba, el mayor servicio de ventas, no tiene stock y, sin embargo, es un gigante de comercio virtual. Airbnb no compró una sola cama y es el servicio de hospedaje más grande del mundo.
La transformación del comercio global es palpable. La experiencia nada menos que sensacional es lo que el consumidor espera y, de forma rápida, va a descartar de sus elecciones marcas que no realicen esa entrega.
Soportada por una estrategia bien definida, la tecnología es la única forma de satisfacer estas expectativas. Acertar en el uso de esas herramientas y plataformas es lo que hace de estos recursos los astros principales capaces de transformar el mercado y encantar al consumidor.
La automatización de almacenes está dejando de ser una opción para convertirse en una necesidad estratégica. Con la escasez de mano de obra, la integración tecnológica y las innovaciones en robótica y IA, las empresas tienen la oportunidad de optimizar sus operaciones , reducir costos y mejorar la eficiencia. Al adoptar soluciones como RaaS y mantenerse al tanto de las últimas tendencias en automatización, las empresas pueden enfrentar los desafíos actuales y posicionarse para el éxito en el futuro.
El año pasado, 50% de las empresas de servicios financieros dijeron que les preocupaba volverse obsoletas dentro de 3-5 años (5% más que el promedio mundial).
Los humanos aprovechan el poder de las nanopartículas —elemento central de los puntos cuánticos que acciona las imágenes sorprendentes del televisor QLED.
Ambulante abre la convocatoria para inscribir documentales a la próxima edición de la Gira. Se aceptarán películas de no ficción terminadas entre 2017 y 2018, con una duración mínima de 50 minutos.
Of course not, I m just worried that if we do it, it will cause unnecessary trouble, and those three companies also have some skills to suppress the bottom of the box.Bad If you tell us, we will be broken. That time, An Rumiao took Wei Jing to sit in the other party s big boat again, and at the same time asked Lin Haoming to stay there to wait, but that time was like the next time, no one brought wine or meat, that time was not true waiting.
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He Wanfeng expressed immediately. Wu Niu, what do you think Lin Haoming asked with a smile.Seeing me leave, Lin Haoming also returned to the command room, watching Mao Kai drive away the surrounding ships after sunset.
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As a result, halfway through the charge, they suddenly lost their feet and fell directly.He is going to be bad. Wait a few days. Wei Shan has arrived, he will take Wei Wang s small seal and take the initiative to go out of the city and surrender.
She asked Miao Zhu, I want to ask about the safety of the journey Miao Zhu heard the question and said, Can you write If you can write, write one.Lin Haoming said familiarly. Our battalion commander is not from the Guangming Kingdom, but from the Xinlong Kingdom, and so am I.
Small, but before retreating, there is only one path leading to the stairs, and the rest of the place seems to be deliberately separated.Without Jiang Wanshan s order, Lin Haoming may not be sure that I will Weight Loss Gummies That Actually Work: User Success Stories – Shed 12 Pounds Easily
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These people are very young and have abnormal talents, but according to the regulations of the academy, they can no longer become the disciples of the academy, but can only stay in Xingdian.In addition, there are countless seven level venerables, five star killers, such power can kill half step kings.
There was a loud rumbling thunder, as if the sky was falling apart, and the entire void collapsed quickly.What s the situation Someone wants to attack my God of War Palace It s nothing, I m talking about something.
But in less than a year, the strength of the Black Dragon Cult suddenly increased rapidly, and a large number of venerables appeared.Great, Brother Lin Xuan is fine. The Shen family, Shen Jingqiu also waved her pink fists.
This should be a more magical existence. Who is the dark red dragon The man who led them in here so for his word.But to what extent the Sky Youque was terrifying, they had no idea.
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That kind of people can t even fully integrate their spiritual power.Speed, that s what he is best at As a killer, what he is best at is concealment, speed, and timing.
Impossible, what is that red palm shadow that has such power Duan Sirius looked terrified, and the elders of the Divine Bird Palace were not much better.Half a month ago, a half step king gathered The Ultimate Guide to Choosing the Best CBD Gummies for Weight Loss
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Compared with them, they are much stronger. But even so, it was easily wiped out.Tell me where that guy is now. That s right, this news came from the four star killer Falcon, why don t you let him explain it to you.
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This is a gorgeous dividing line Duan Fei sneered Competing with me for speed, you are really looking for death He sneered, and then his expression became more blurred, and the slaps in his hands were also slapped frantically.The two of them looked gloomy, and quickly shot, trying their best to find the dark red dragon and others.
Whoosh, dozens of rays of light flickered in the air, like the eyes of a demon, extremely red.Elder, don t worry, I just came back from Tianyou Secret Realm, and I still have some treasures in my hand, which are enough to exchange.
Well, look at the breath of those four people , should be the four guardians of the Black Dragon Sect.At that time, I m afraid the third method It can t protect you, and the holy religion will never let you go.
Now they understood why the other party called Xue Yidao.As the heir of the Dragon Sword, he will definitely receive countless challenges and threats, and there are even people who want to plot against his Great Dragon Sword Soul.
You know, on the Tianwu Continent, the king represents the highest combat power.On the other side, at the auction side, elite helmsmen from all halls came to participate.
Even killed many of their brothers. Seeing Lin Xuan at this moment made her even more jealous.Boy, kneel down obediently and tell all the secrets of Jianchi Mansion.
They are now competing with Tian Youque for time. The God of War Palace, the Murong Family, the Shen Family, Happy Forest, Xianwu Academy, and the other kingly families acted urgently.The golden mask was slowly removed, and 2025’s Top Guide: Losing Weight from Apple Cider Vinegar with 5 Proven Strategies
then a beautiful face appeared in front of him.
However, at this moment, he felt another breath, which locked him firmly.Since he couldn t get rid of the Nether Hall at once, he would not let go of the people in this building today.
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he faced Luo Bingshan and said in a cold voice, You have no chance.Are you here Hearing Lin Xuan s reminder, Happy King and the others all looked solemn, secretly running their spiritual power, ready to explode at any time.
One of the flames hit the eight phase formation. not good Three thousand peerless venerables saw this scene, their faces changed drastically, and they quickly activated the eight phase formation to fight against Tian Youque.Finally, he returned to Xianwu Academy without any danger.
Because now, he finally has an ultimate goal in life, which is to set off on the road of the great emperor Are you really willing to help me Lin Xuan asked, looking at the broken sword in front of him.Their strength is incomparably terrifying, and they kill all the year round, and they all carry a monstrous murderous intent.
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Now that he didn t dare to fight anymore, he only had one thought in his mind, and that was to leave this place as soon as possible.Netizens please remind Please pay attention to rest your eyes when reading for a long time.
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Soon, the huge golden sedan chair stopped above Lin Xuan and the others.It seems that it will never be so easy to do things for Youque this day, let alone those two things that are hard to find, the flame in the body alone is a time bomb, maybe When will it explode.
In fact, not only him, everyone around was stunned.How is this possible The black dragon leader s eyelids twitched wildly, with an expression of disbelief in his eyes.
It is even recorded in ancient books that although the descendant of the dragon sword who has achieved great success is not a great emperor, his combat power is extremely powerful, even comparable to that of a great emperor.He looked at Lin Xuan in horror, as if he had seen a ghost.
For a moment, everyone looked at Lin Xuan, shocked.The dark red dragon jumped up. It should be that the Black Dragon Cult attacked them.
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Xueshou said in a cold voice. Have you got water in your head Yu Luocha snorted softly, You still dare to doubt if there is a fire spirit.Damn, so many god crystals Seeing the demigod crystal in that place, the eyes of the dark red dragon immediately turned red, and he rushed towards it with a sound.
They didn t expect that there would be such a secret.Scary, really terrible. A group of older characters turned pale.
Okay, such a fast sword The body of the Hierarch Black Dragon was completely split in two, not only him, but also the Black Flame Domain beside him was split by a sword.These spiritual powers will be transformed into shattering emptiness, stored in Lin Xuan s fingers, and when it is time to use, the transformation Discover Celebrity Success with Impact Keto ACV Gummies
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it. The thirteenth son was also stunned, and then his face became extremely ugly.The earth sank, and countless cracks appeared in the entire square, spreading in all directions, and the triangular eyes turned into a pile of rotten meat, which could not die anymore.
Gradually, with the Grand Canyon as the center, everything in a radius of thousands of miles turned into a wasteland.This is a gorgeous dividing line The strong will send out elites, ready to besiege and kill Lin Xuan tonight.
Boy, can t you see that you are valuable Hearing this, Lin Xuan rolled his eyes.
Por Maurício Trezub, director de e-Commerce de Totvs.