Por Maurício Trezub, director de e-Commerce de Totvs.
Con el empoderamiento de un nuevo consumidor, el millenial, vivimos de cerca una transformación en la manera de ejecutar el comercio en México y en el mundo. Podemos afirmar que ya se inició una reorganización del sector, dando lugar a un nuevo mapa del comercio global. El informe de Deloitte, «Los Poderosos del Comercio Global – El arte y la ciencia de los clientes» – 2015, muestra que en los próximos años habrá importantes cambios de escenarios.
Lo relevante ha sido Amazon, que figuró por primera vez en el top 10 del ranking y que, con una proyección de sus tasas de crecimiento, en apenas tres años, debe convertirse en la segunda mayor empresa minorista del mundo, cerca de Walmart, que ocupa el liderazgo desde hace un buen tiempo. La verdad es que quien tenga un nuevo ojo sobre cómo entregar productos y servicios, a través de experiencias diferenciadas a los consumidores, saldrá adelante.
Si antes algunas tecnologías eran consideradas futuristas, hoy pasan a ser desarrolladas e incorporadas por el comercio de forma mucho más accesible y totalmente viable. La robótica, por ejemplo, sirve para la automatización y llega más barata y humanizada para la operación del comercio, o para la vigilancia y monitoreo de estacionamientos, incluso, para una atención previa y personalizada a los clientes en la entrada de una tienda, entre otras aplicaciones.
Otra tecnología emergente es la realidad virtual. Con precio bajo y una adopción masiva por el entretenimiento, la herramienta se convierte en una estrategia transformadora, incluso para los canales de e-commerce. El comercio alimentario europeo tiene una iniciativa de comercio electrónico combinada con la realidad virtual aumentada, que cambia totalmente la experiencia de compra. El cliente accede al portal de ventas online y, usando las gafas dentro de casa, pasea por los pasillos del supermercado, como si estuviera en una tienda física, pero con la ventaja de tener innumerables informaciones proporcionadas por el sistema a su disposición, como recetas y hasta hábitos de consumo de sus amigos. Finalizada la compra, el consumidor paga y recibe los productos en casa. Conclusión: una experiencia sensacional y sin fricciones, con la aplicación práctica del comercio digital, por el uso de tecnologías transformadoras.
El e-commerce se consolidó como pieza clave de la transformación del comercio, agregando, cada vez mayores partes en las ventas totales. En el caso de México, siete de cada diez internautas mexicanos resultaron ser compradores digitales, según reportes de operaciones de compra realizadas de mayo a julio de 2016. El gasto promedio trimestral en todos los dispositivos y categorías no asociadas a viajes fue de 6535 pesos, aproximadamente 2,178 pesos gastados en línea por mes, según datos de la Asociación Mexicana de Internet de su “Estudio Comercio Electrónico en México 2016”. La demanda ya se ha preparado para comprar online – hablamos de consumidores millenials, totalmente conectados. Pero la oferta de muchos segmentos todavía está a muchos pasos de esa realidad.
La tecnología digital es fundamental para que el minorista innove la entrega de su marca y, por lo tanto, proporcione nuevas y sorprendentes experiencias. El consumidor dicta las reglas sobre lo que espera y corresponde a las empresas transformarse para superar esa expectativa. Hay una nueva lógica de consumo para los negocios y la tecnología pasa a ser protagonista y no más pieza complementaria en el proceso de ventas. Uber; por ejemplo, la mayor compañía de transporte privado del mundo, no posee autos, sino una plataforma tecnológica. Facebook, el mayor vehículo de medios, no crea contenido, pero ofrece una herramienta en línea. Alibaba, el mayor servicio de ventas, no tiene stock y, sin embargo, es un gigante de comercio virtual. Airbnb no compró una sola cama y es el servicio de hospedaje más grande del mundo.
La transformación del comercio global es palpable. La experiencia nada menos que sensacional es lo que el consumidor espera y, de forma rápida, va a descartar de sus elecciones marcas que no realicen esa entrega.
Soportada por una estrategia bien definida, la tecnología es la única forma de satisfacer estas expectativas. Acertar en el uso de esas herramientas y plataformas es lo que hace de estos recursos los astros principales capaces de transformar el mercado y encantar al consumidor.
Resulta tentador saltar directamente al diseño de la cadena de suministro verde; sin embargo, el éxito a largo plazo depende primero de sentar las bases adecuadas en cada eslabón que la conforma.
Los chatbots ya han empezado a infiltrarse en el mercado a un nivel básico, pero en el futuro podrían convertirse en nuestra fuente de conversación más común.
Damn it, who is this kid who can have two peerless beauties Damn it, I m so envious.It is unimaginable that the majestic king and monster are begging for mercy.
The next moment, he snorted coldly and wanted to attack again, but my son was once again entangled by the red monster below, and the two sides fought.Just this kind of murderous aura can destroy the opponent s will and soul.
The arrival of Lin Xuan and his party from Dafeng Restaurant has aroused the attention of the entire restaurant.The blood did not spill, but condensed in the sky, drifting towards the mysterious rune.
The two of them received the order of Tian Youque, and they must get the peerless magic weapon.When the first figure appeared, everyone was stunned.
On the side, the ancestor of the Duan family said in a deep voice.Before Lin Xuan and the dark red dragon, in order to prevent others from using the space teleportation formation to escape, they had already set up a large space formation around the king s killing formation to prevent everyone from escaping.
But judging by the aura, this should be the mausoleum of a king.I m afraid the Black Dragon Sect would never have imagined that their power could be wiped out in an instant.
Please pay attention to rest your eyes when reading for a long time.Although it is not the flame of the black dragon of the leader, its power is definitely not bad, so boy, you should die obediently.
Immediately, countless black flames condensed to form a black strange bird and flew forward.land. On the other side, Lin Xuanmu, Rong Qingqingcheng and members of the Lin family entered the Black Earth.
If you want to leave, we will never stop you. Venerable Pink also shook his head quickly.Is this also a disciple of our college Why don t I know him Oh my God, Venerable Yachongtian, such a young Yachongtian, this is going against the heavens.
It seems that it is time to hurry up. What can I do to reverse the disadvantages and win them Lin Xuan asked.But today, the mystery will be solved. Seeing each other play now, they are even more excited.
Although he is only the second helm master now, other Prestige is no worse than that of the first rudder master.Seeing this scene, everyone s scalps were numb and their faces were filled with despair.
As for Lin Xuan, with a wave of his palm, four huge lightsabers of wind, thunder, water and fire rushed out quickly, nailing around Tian Youque, trapping him.Lin Xuan reminded again. But the corners of everyone s mouths twitched.
And although he has never walked in the rivers and lakes, he knows a lot of information.However, Lin Xuan s expression was quite calm, without any panic.
Swish Linxuan used the imaginary magic step, the speed was extremely terrifying, and he disappeared in the same place in an instant.And the black bear spirit was extremely frightened, its huge body turned into skin and bones in an instant.
The entire valley trembled violently, even with the formation defense, a big crack had occurred at this moment.He knew Lin Xuan s character, and once he made a decision, he would never change it.
But then, they understood. Because Lin Xuan continued Although Tianyouque was injured, it escaped in the end.So they asked their own people to surround the Bazhen chess game first, the purpose was to prevent Lin Xuan from escaping.
Be careful, don t fall into the trap. Xiao Fan said in a deep voice with the red giant sword on his back.Don t underestimate these flames, it can even easily tear off the protective cover on the Venerable.
Only in this way can he vent his hatred. Go The Thirteenth Young Master led the disciples of the Shen family and walked forward quickly.That s how it went. But unexpectedly, in just a split second, Elder Xiumu of the Asura Hall was blown away.
I cannot forgive this. So, with your current situation, It s completely self defeating.The strongest and the weakest of these auras are all the eightfold venerables, and they even have the aura of a king.
Obviously, these people are all Shen family warriors, and they have a strong aura, they are obviously an elite team.Now that he heard Lin Zhan say it himself, he was even more shocked.
You two want to fight, find a place where no one is around, even if the fight turns upside down, I won t care.
You must know that the gold medal embroidered messenger is second only to the commander in the embroidery building.How can an outsider like me know. If you give me a few months, maybe I can find some clues.
I won t retreat to recuperate again. This reason is reasonable, but of course Xu Yu won t believe it Oh, I m also responsible for the recurrence of Lord Zu s injury, so I should go see him.It can recover within a few months, thanks to the magic of the Zishuang milk you found.
Some people will deliberately pretend to be strong in order to attract her attention.Her handwriting is so graceful that people can tell that it was written by a gentle and quiet beauty just by looking at the handwriting.
After doing all this, the golden face in midair gradually dissipated, and the terrifying coercion gradually returned to normal.Just now you offended him like that in front of everyone, and he will definitely take revenge on you with his temperament, so you better be careful, Mr.
It s a pity that there is a layer of petals floating on the water, and the situation in the water cannot be seen.Pei Mianman raised his fist and moaned. Zu an laughed, and stretched out his hand to hug her in his arms My Manman is the best.
Habayashiro screamed incessantly, and suddenly fell down a large piece.To deceive whom Zaan filtered the candidates in his mind, and finally Pei You s appearance came to mind.
Zu an arranged the room, and then slipped out quietly.Suddenly his heart moved, he opened his eyes, and saw a woman in white standing quietly in front of the window looking at him, whoever it was if it wasn t Yan Xuehen The woman in front of her was dressed in fluttering white clothes and her eyes were cold.
At this time, a voice came from the side Master Xu, what are you doing here While speaking, Sang Hong also brought a group of people over.Now that Xiao Yao said so, some older people recalled all kinds of things in the past.
He didn t say anything, but his expression obviously didn t believe him.The county officials have already colluded with each other.
The whole body of the spear was silvery white, and the whole body felt cold.Zuan s heart moved, he was indeed investigating the Pegasus Chamber of Commerce during the day, and found out that the Pegasus Chamber of Commerce was behind the Guiyue Tower, and then when he went to investigate Yan Zhikou, suddenly Just met Qiu Honglei, is this a coincidence At this moment, bursts of noise came from a distance, and the two subconsciously looked back, and they could see a bright red through the window.
Although I knew that the other party was a woman just now, I hadn t had time to take a closer look at the other party s appearance.Looking at his back, Sang Hong thought to himself if you were exhausted here, what would happen to my daughter in the future.
Let them help. By the way, what is the principle of the technique of disgusting victory Does it need something on the target s body or close fitting Zaun asked.But no matter how bright the lights are, there will also be shadows.
Zaan used the excuse of being injured to retreat, but it did not arouse suspicion.The audio visual materials of the Duke of the county Yes, there is.
Zu An thought to himself that this woman s talent is really amazing, just thinking about the scene is a bit unbearable, he coughed lightly, and said hastily I ll start Unlock the restriction on your body, and after recovering your cultivation base, you should be able to change your shape.Although the soldiers on the city wall were fairly well defended, the Yunzhong City was such a large area that it was not like the house where Yu Yanluo was imprisoned before.
So I tentatively asked Brother is awake now, is it because he used Zishuang Divine Milk I prayed in my heart, don t, don t, that s my only hope.The cloud follows the dragon, the wind follows the tiger When the monster race showed its true body, its strength would often surpass that of a human, seeing that Zu an had just made a move, Hu Xin didn t dare to be careless in the slightest.
At this time Sang Hong said Master Xu, the Yu family is an important family in my Great Zhou Dynasty.It hasn t recovered. In fact, there is another shameful reason, which is embarrassing to say, because the breath of Dharma is swimming in her body, which is very warm and comfortable, and she is really reluctant to let Dharma out.
But he saw that the other party moved his hand away with a blushing face, and then his toes had already floated to the guard room outside.When he came to the door, he said to the guard at the door Please tell your wife that an old friend from Jackal Valley on the outskirts of Mingyue City came to visit her.
Yes, it seems that the Great Elder is also unhappy.Others also nodded in agreement. However, Tian Youque sneered Although you agreed It s very happy, but I know that you humans are inherently cunning, so if you just let you in like this, I don t feel relieved.
Nine tailed fox snorted coldly, it seems that he is not a fool.Now that he has subdued the Nine Nether Demon Sword, I am afraid that the energy in this black space can also be absorbed by him.
There are pale flames burning on each body, and emerald green flames dance in the eye sockets.Afterwards, Lin Xuan s body flickered with a terrifying murderous aura.
At this moment, everyone s eyes were on the stairs.Then, he slammed forward heavily. Immediately, the light curtain formed by the formation shattered like glass.
It s ridiculous, you want to use your domain to fight against me, you re looking for death Look at me smashing your domain Dong Qianshan laughed wildly, because the domain of a one star king can t make any waves in front of him.It has nothing to do with me. Who the hell are you and how do you know my name Come out quickly, or don t blame me for being rude.
Arrogant, it s too arrogant. Everyone looked up, shocked, they have never seen such a way of appearance, isn t this just stepping on their heads Who on earth dared to be so arrogant to the displeasure of those Black Dragon Sect warriors around, and the faces of the few arrogances who came out before were even more gloomy.
so. In half a month, it is impossible for them to complete it.Patriarch Murong shook his head and sighed. Happy King also said in a cold voice If you continue to fight, you have no chance of winning.
I originally planned to have other uses, but since you like it, I will give it to you.That speed can be said to be extremely fast, even comparable to a half step king.
Zi Yang s face was heavy, and he flew forward in an instant like a ray of purple light.No, it s definitely not that kid s energy. Tian Youque s expression changed drastically.
The next moment, he turned his head suddenly, and found that in the distance behind, two red light spots lit up in the thick fog, like red flames.Not only him, but also the Seventh Elder and Zhu Chen of the Divine Bird Palace in the dark were extremely nervous, because they believed that as long as the sword master made a move, they would definitely be able to attract peerless magic soldiers.
Let him kneel down and give I kowtow 10,000 heads and then slowly torture him to death.Touching the black claws, smashing the golden sword into pieces.
Next, I will let you know what despair is So it seems that you have decided for us.Bang bang he stepped on the void with every step, and even guessed the black crack.
Judging from the current situation, the opponent s speed seems to be extremely fast.The arrival of Lin Xuan has attracted the attention of many people, after all, there are not many people who are qualified to let Elder Chang Kong lead the way.
Because it s not what they expected. In their view, the only people who can compete with them in Heilongjiang are those in the Wumeng.Another punch sent the Tianyou bird flying, Lin Zhan let out a long roar, and his whole body burst into incomparably bright rays of light.
Kill without any hesitation. Boy, you are doomed for daring to kill the elders of my Asura hall, no one in the sky and on earth can save you Elder Xiuda roared ferociously, like crazy.This is a middle aged man in black, with an ordinary face, holding a long sword in his hand, emitting a cold light.
Infinite starry sky, vast universe, lost self Netizens please remind Please pay attention to rest your eyes when reading for a long time.After all, the longer the period of time is extended, the more severely injured Tianyouque will be, and he has the indestructible golden elixir in his hand, which can recover quickly.
Not to mention Lin Xuan, even if the third protector came, he might not be able to contend.She was so jealous that she was going crazy. In the sky, Qingfengzi and the others were also puzzled.
Why didn t I know when you received such a beautiful servant With strong jealousy, Murong Qingcheng pinched Lin Xuan hard.At the same time, they all looked at Lin Xuan with admiration in their hearts.
He didn t expect that the assassination was not the guardian next to Lin Xuanxuan, but his own subordinates.Lin Xuan, on the other hand, used the Dragon Sword Soul to maintain absolute sobriety and avoid being affected by the killing spirit.
The impact on them was really too great. Before thinking of Lin Xuan s words, they were terrified in their hearts.Boy, you are proud enough to die under my Nine Nether Demonic Flame Domain.
No one can insult Lin Xuan, even if the other party is from the Shen family.This aura seemed to be stronger than his. Immediately, the ancestor of the Duan family frowned and rolled his eyes.
The Dragon Prince was injured, they were willing to pay any price, An elder said that we are willing to offer all the conditions except the Dijing.Wrath of Nine Suns With both palms down, the sea of fire filled the sky.
Sifang, his heart was a little excited. There were only the last ten games left.Not long after, Dragon Palace got the news, and when they saw it, they all burst into laughter.
However, after the Dragon Prince heard this, his pupils shrank sharply, and the other party dared to underestimate him.It seems that what he did was more shocking than imagined Sure enough, next, Lin Xuan heard a lot of discussions from those around him.
The people from Dragon Palace came over and said, that person from Immortal Burial, a waste, dare to come out arrogantly Waste you uncle Toad ran over, grandson, kneel down and kowtow to your grandfather, dead toad, do you want to die Dead grandson, do you want to die Toad s mouth can piss people off.
She stood up and said, give me a face, stop this matter, who are you Bai Changsheng frowned, and a cold light appeared in the eyes of a young man.As for closing the mountain gate, what a joke. Isn t this place a place where Wushuang becomes a respect How could they give up There are dozens of killers in the world who attack proactively with terrifying swords.
Unfortunately, he didn t practice it. If he practiced it, he might be able to open the gate of the heavenly court immediately.Naraku, are you telling the truth Will he really use the power of reincarnation At this moment, a voice came from the front again, Lin Xuan also looked up, the next moment, he was taken aback, he found a throne in front of him, and above the throne was not a person, but a floating mirror , There is a strange flower in the mirror, which keeps spinning.
Lin Xuan guessed that the opponent should be able to compete with the real emperor.From now on, Lin Xuan is history, and there is no such person in the world anymore.
Indeed, when Lin Xuan was in the ancient city of Taiqing, he was ranked as the top talent with Yunfei and others, but these years, his cultivation strength in Shengyuan Tower has improved by leaps and bounds, and Yunfei and others are no longer his opponents.The dragon prince put on the crown and became a crowned king.
Lord, wait for the Big Five. Mad God, let him roll over and die.I heard that you are number one thousand in the honor list, and your status is indeed amazing, but unfortunately, I am ranked second in the honor list, and I am destined to be crowned king in the future.
Since he was abandoned by the gods, he will follow the way of gods.Moreover, they have also heard about the Tianpeng family.
The two teamed up to sweep one side, causing those people to withdraw from the valley, and then, the two of them killed Xiantian Spirit Fire.Originally, I wanted to suppress the mad god, and even suppressed the other party to raise my eyebrows and avenge the Dragon Palace, but now I was slapped in the face by the other party.
Young man, you can t escape, the man in black armor, with a cold voice, he enveloped Lin Xuan, Lin Xuan said, Senior, I just came here, and I have no intention of offending Senior, I am willing to give you a top sword, please The senior let me go, said, Lin Xuan took out the Hellfire Dragon Sword, Hellfire Dragon Sword, and scolded me directly, what a bastard, boy, do you dare to cheat me Lin Xuan gave him a warning, and then said via voice transmission, do what you can, do you understand, when you kill it, his sword has the power of reincarnation, I can give you some, you can control the power of reincarnation, give it to me Hell Fire Dragon Sword was surprised, Lin Xuan didn t answer, but blinked at him, Okay, Hell Fire Dragon actually said, then believe you once, he became quiet, and the black armored man in front of him shouted coldly, what a treasure, just rely on it.
A few figures flew out, those people were very powerful, as soon as they appeared, they looked around vigilantly, and then fled quickly, Sun Yue explained from the side, these people came from all corners of the underworld, some of them were top powerhouses, There are some unborn geniuses, you can t underestimate them.
On the second floor, he really didn t come to many places, so he was amazed when he saw the various terrains at this moment.Sun Qitian led them back quickly, and they asked what was going on.
It s not a problem for him to compete against the Great Sage with his cultivation base plus Liu Dao Fist.The means of speaking are very superb. But at this moment, he was uneasy, as if something was about to happen.
They stood in the nine heavens. The Necromancers sent out five peak saints, and it is said that they wanted to kill Lin Wudi.These two people also had serious faces. I don t know what happened The Spirit Race powerhouse who led the way before.
There were even some bruises, but Lin Xuan didn t use other unique skills, but used Liu Daoquan and the light of the demon god to resist.Netizens please remind Please pay attention to rest your eyes when reading for a long time.
hum In the starry sky outside the territory, several figures appeared, it was Lin Xuan and the others.If I knew, I would probably be pissed off. Shadow sneered, I will make you regret it, he stepped out of his body and the breath exploded, sweeping the world, all the people around exclaimed, this has almost reached the realm of the great saint, Netizens please remind Please pay attention to rest your eyes when reading for a long time.
Not good, one step too late, go report now. Disciple Shoushan s face changed drastically, what did this guy want to do in here They didn t dare to imagine that, after all, the other party was a godlike existence in the legend.
Por Maurício Trezub, director de e-Commerce de Totvs.