Por Maurício Trezub, director de e-Commerce de Totvs.
Con el empoderamiento de un nuevo consumidor, el millenial, vivimos de cerca una transformación en la manera de ejecutar el comercio en México y en el mundo. Podemos afirmar que ya se inició una reorganización del sector, dando lugar a un nuevo mapa del comercio global. El informe de Deloitte, «Los Poderosos del Comercio Global – El arte y la ciencia de los clientes» – 2015, muestra que en los próximos años habrá importantes cambios de escenarios.
Lo relevante ha sido Amazon, que figuró por primera vez en el top 10 del ranking y que, con una proyección de sus tasas de crecimiento, en apenas tres años, debe convertirse en la segunda mayor empresa minorista del mundo, cerca de Walmart, que ocupa el liderazgo desde hace un buen tiempo. La verdad es que quien tenga un nuevo ojo sobre cómo entregar productos y servicios, a través de experiencias diferenciadas a los consumidores, saldrá adelante.
Si antes algunas tecnologías eran consideradas futuristas, hoy pasan a ser desarrolladas e incorporadas por el comercio de forma mucho más accesible y totalmente viable. La robótica, por ejemplo, sirve para la automatización y llega más barata y humanizada para la operación del comercio, o para la vigilancia y monitoreo de estacionamientos, incluso, para una atención previa y personalizada a los clientes en la entrada de una tienda, entre otras aplicaciones.
Otra tecnología emergente es la realidad virtual. Con precio bajo y una adopción masiva por el entretenimiento, la herramienta se convierte en una estrategia transformadora, incluso para los canales de e-commerce. El comercio alimentario europeo tiene una iniciativa de comercio electrónico combinada con la realidad virtual aumentada, que cambia totalmente la experiencia de compra. El cliente accede al portal de ventas online y, usando las gafas dentro de casa, pasea por los pasillos del supermercado, como si estuviera en una tienda física, pero con la ventaja de tener innumerables informaciones proporcionadas por el sistema a su disposición, como recetas y hasta hábitos de consumo de sus amigos. Finalizada la compra, el consumidor paga y recibe los productos en casa. Conclusión: una experiencia sensacional y sin fricciones, con la aplicación práctica del comercio digital, por el uso de tecnologías transformadoras.
El e-commerce se consolidó como pieza clave de la transformación del comercio, agregando, cada vez mayores partes en las ventas totales. En el caso de México, siete de cada diez internautas mexicanos resultaron ser compradores digitales, según reportes de operaciones de compra realizadas de mayo a julio de 2016. El gasto promedio trimestral en todos los dispositivos y categorías no asociadas a viajes fue de 6535 pesos, aproximadamente 2,178 pesos gastados en línea por mes, según datos de la Asociación Mexicana de Internet de su “Estudio Comercio Electrónico en México 2016”. La demanda ya se ha preparado para comprar online – hablamos de consumidores millenials, totalmente conectados. Pero la oferta de muchos segmentos todavía está a muchos pasos de esa realidad.
La tecnología digital es fundamental para que el minorista innove la entrega de su marca y, por lo tanto, proporcione nuevas y sorprendentes experiencias. El consumidor dicta las reglas sobre lo que espera y corresponde a las empresas transformarse para superar esa expectativa. Hay una nueva lógica de consumo para los negocios y la tecnología pasa a ser protagonista y no más pieza complementaria en el proceso de ventas. Uber; por ejemplo, la mayor compañía de transporte privado del mundo, no posee autos, sino una plataforma tecnológica. Facebook, el mayor vehículo de medios, no crea contenido, pero ofrece una herramienta en línea. Alibaba, el mayor servicio de ventas, no tiene stock y, sin embargo, es un gigante de comercio virtual. Airbnb no compró una sola cama y es el servicio de hospedaje más grande del mundo.
La transformación del comercio global es palpable. La experiencia nada menos que sensacional es lo que el consumidor espera y, de forma rápida, va a descartar de sus elecciones marcas que no realicen esa entrega.
Soportada por una estrategia bien definida, la tecnología es la única forma de satisfacer estas expectativas. Acertar en el uso de esas herramientas y plataformas es lo que hace de estos recursos los astros principales capaces de transformar el mercado y encantar al consumidor.
La automatización de almacenes está dejando de ser una opción para convertirse en una necesidad estratégica. Con la escasez de mano de obra, la integración tecnológica y las innovaciones en robótica y IA, las empresas tienen la oportunidad de optimizar sus operaciones , reducir costos y mejorar la eficiencia. Al adoptar soluciones como RaaS y mantenerse al tanto de las últimas tendencias en automatización, las empresas pueden enfrentar los desafíos actuales y posicionarse para el éxito en el futuro.
Los vehículos autónomos son muestra de una tecnología de rápida maduración. Mientras Tesla y Google crean una visión en la conciencia del consumidor, los vehículos autónomos están dejando huella en el mundo de los negocios.
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Wei Guangde, what do you want to do As fellow disciples, we d better not kill each other, otherwise, no one will be able to get out of this underground place.Then, there was Wen Sihu, who was from Qianxiu. With a powerful spiritual treasure in his hand, he easily defeated his opponent and became an inner disciple.
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We are road protectors and have violated our purpose.With a sound of waves, this woman was pointed by the spiritual power of the woman in white, and she dissipated directly without any flesh and blood.
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Experience is a life and death struggle. There is still a difference between beautiful illusions and cruel reality.is the farthest point reached by the sun and moon in all directions.
Ye Fei sighed, and then left here quickly. In order to prevent the woman from returning again, Ye Fei chose a path, staying day and night.Boom boom boom The green faced and fanged ghost like being had one of his arms blown off by Ye Fei, and then Sunmed Cbd Gummies Wellness Backed By 33 Nature his whole body exploded.
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He firmly believes that the talisman on his body can withstand the two Qi Refining monks for a period of time.Without a target, he doesn t dare to wander around.
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The power of two tons of solid explosives would generate a shock wave that would be quickly sensed by the Zongmen Formation.This step was completed easily, and then he loaded himself with the intention of induction.
Although the giant bear covered in Make Your 6873 Own Cbd Oil Gummies Recipe At Home flames was not a great demon, judging from the aura it displayed, it was much stronger than the one at the peak of Foundation Establishment.He only needs to 72942 Get Summer enjoy the research results. Of course, the premise still requires Li Shiming to first experiment with the various magic circle runes he has learned in reality, and scan the data with IBMz15.
There are many uninhabited islands in the sea outside the sect.It will slowly fall back. In fact, without the help Cbd Vs Hemp Gummies An 18851 Indepth Comparison of the clone, his cultivation speed was modified to be almost the same as that of Tianlinggen.
The benefits brought by Thousand Miles of Mutual Viewing would not be so great that it would drive big business houses crazy.What Li Shiming is holding now is only the most basic third grade metal materials.
Li Shiming couldn t help but think of Uncle Song. The malice shown by Uncle Song inadvertently gave him a clear judgment that the identity of the jade plate was banned.Although he was not threatened by the Three Do Cbd Gummies Lose 15 Their Potency A Comprehensive Analysis Aeism Day Broken Soul Pill, he still had to perform the whole show.
Unfortunately, when he was on Tianhai Island, he didn t dare to take it out and use it.He picked up the wooden chair on the side and carefully moved the wooden chair over the disk.
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It took three breaths from the time when the Lightning Strike was cast to the golden thunder and lightning.The aura of the clone has been completely transformed.
There were also many intermediate formation masters who took over the task, but he had the most tasks.The giant bear s temper became even more Can I Take Cbd 036 Gummies With Ibuprofen A Comprehensive Guide Iytti violent. In addition to being able to suppress its anger in its lair, it almost burned down all the nearby trees.
Half of the third floor was Li Shiming s residence for the next ten days, and the other half was Fan Yiyang s residence.When they heard that the reward had been doubled, all the demon cultivators present were extremely excited.
Melee combat is purely about skills, and the Sword Demon Secret Code surpasses all other worldly melee combat moves.But he knew that the sect Can You Get Cbd Gummies Without Thc 29 Benefits And Guide had not trained Li Shiming in this area.
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79. Anyway, the clone can no longer add spiritual power to the spiritual energy vortex, so it is better to input the spiritual energy generated by practicing the Five Elements Breathing Art into the spiritual energy vortex of the main body.Therefore, he needs to consider the multi tasking exercises, but the exercises all require good deeds, and he will not be able to obtain enough good deeds in How To Make 81530 Homemade Cbd Gummies A Step the short term.
The Baili Messenger Talisman sent by Gu Jia has already been sent to the destination, which is the small courtyard of the palace, where Gu Jia will be there most of the time every day.Then again, there are not many monks who would dare to taste Benefits And Reviews Of Cbd Gummies Bakersfield A Comprehensive 0218 Guide Aqyvi the spiritual tea in the shop that sells magic items.
Controlling ten alchemy furnaces at the same time and being able to talk to him while distracted was unimaginable to him.Even without the help of pills, he can easily reach the peak of Qi refining.
The importance to the territory can be imagined, and all aspects of the situation must be explained.And this golden dragon looked extremely familiar. It s not that the opponent s Where To Buy Cbd Gummies Your Ultimate Guide To Quality And Trustworthy Sources 81721 golden dragon looks bigger than before, but
Dragon horn Yes, he had heard of this special crown dragon horn.
In the era of cold weapons in the history of the real world, it is not strange for archers to project, but the types of troops in the hero world are restricted by rules and cannot be used, so players subconsciously do not think of this.If it were another principality, there might be trouble.
Under such circumstances, the frontline elven warriors were naturally affected.The ghost form is a talent rather than a skill, just like a bird is born with wings.
There are a lot of them in the Silver Federation, but not many other places.Because what you said is useless. Unless these player lords who Understanding The Benefits Of Cbd Cbn Gummies For Enhanced Sleep And 53 Relaxation are weak in the face of backstabbing are willing to give up their territory, they can only accept support to keep their territory.
However, only 85 units can be recruited every four weeks, which is already a crushing level of output compared to ordinary players.During the liftoff of two thousand units of Reapers, dozens of units were lost.
If Pojun didn t have another use, he might not have survived.But it s not easy to follow this genre. First of all, there Finding The Best Broad Spectrum Cbd Gummies For Optimal Wellness 64880 must be a fleet capable of traveling across the sea, and secondly, there must be flying units with extremely strong attack power and quantity.
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He deserves it. It s just that he has to bear this pain now.What s more, the Silver Pegasus are not vegetarians either.
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Por Maurício Trezub, director de e-Commerce de Totvs.