Por Maurício Trezub, director de e-Commerce de Totvs.
Con el empoderamiento de un nuevo consumidor, el millenial, vivimos de cerca una transformación en la manera de ejecutar el comercio en México y en el mundo. Podemos afirmar que ya se inició una reorganización del sector, dando lugar a un nuevo mapa del comercio global. El informe de Deloitte, «Los Poderosos del Comercio Global – El arte y la ciencia de los clientes» – 2015, muestra que en los próximos años habrá importantes cambios de escenarios.
Lo relevante ha sido Amazon, que figuró por primera vez en el top 10 del ranking y que, con una proyección de sus tasas de crecimiento, en apenas tres años, debe convertirse en la segunda mayor empresa minorista del mundo, cerca de Walmart, que ocupa el liderazgo desde hace un buen tiempo. La verdad es que quien tenga un nuevo ojo sobre cómo entregar productos y servicios, a través de experiencias diferenciadas a los consumidores, saldrá adelante.
Si antes algunas tecnologías eran consideradas futuristas, hoy pasan a ser desarrolladas e incorporadas por el comercio de forma mucho más accesible y totalmente viable. La robótica, por ejemplo, sirve para la automatización y llega más barata y humanizada para la operación del comercio, o para la vigilancia y monitoreo de estacionamientos, incluso, para una atención previa y personalizada a los clientes en la entrada de una tienda, entre otras aplicaciones.
Otra tecnología emergente es la realidad virtual. Con precio bajo y una adopción masiva por el entretenimiento, la herramienta se convierte en una estrategia transformadora, incluso para los canales de e-commerce. El comercio alimentario europeo tiene una iniciativa de comercio electrónico combinada con la realidad virtual aumentada, que cambia totalmente la experiencia de compra. El cliente accede al portal de ventas online y, usando las gafas dentro de casa, pasea por los pasillos del supermercado, como si estuviera en una tienda física, pero con la ventaja de tener innumerables informaciones proporcionadas por el sistema a su disposición, como recetas y hasta hábitos de consumo de sus amigos. Finalizada la compra, el consumidor paga y recibe los productos en casa. Conclusión: una experiencia sensacional y sin fricciones, con la aplicación práctica del comercio digital, por el uso de tecnologías transformadoras.
El e-commerce se consolidó como pieza clave de la transformación del comercio, agregando, cada vez mayores partes en las ventas totales. En el caso de México, siete de cada diez internautas mexicanos resultaron ser compradores digitales, según reportes de operaciones de compra realizadas de mayo a julio de 2016. El gasto promedio trimestral en todos los dispositivos y categorías no asociadas a viajes fue de 6535 pesos, aproximadamente 2,178 pesos gastados en línea por mes, según datos de la Asociación Mexicana de Internet de su “Estudio Comercio Electrónico en México 2016”. La demanda ya se ha preparado para comprar online – hablamos de consumidores millenials, totalmente conectados. Pero la oferta de muchos segmentos todavía está a muchos pasos de esa realidad.
La tecnología digital es fundamental para que el minorista innove la entrega de su marca y, por lo tanto, proporcione nuevas y sorprendentes experiencias. El consumidor dicta las reglas sobre lo que espera y corresponde a las empresas transformarse para superar esa expectativa. Hay una nueva lógica de consumo para los negocios y la tecnología pasa a ser protagonista y no más pieza complementaria en el proceso de ventas. Uber; por ejemplo, la mayor compañía de transporte privado del mundo, no posee autos, sino una plataforma tecnológica. Facebook, el mayor vehículo de medios, no crea contenido, pero ofrece una herramienta en línea. Alibaba, el mayor servicio de ventas, no tiene stock y, sin embargo, es un gigante de comercio virtual. Airbnb no compró una sola cama y es el servicio de hospedaje más grande del mundo.
La transformación del comercio global es palpable. La experiencia nada menos que sensacional es lo que el consumidor espera y, de forma rápida, va a descartar de sus elecciones marcas que no realicen esa entrega.
Soportada por una estrategia bien definida, la tecnología es la única forma de satisfacer estas expectativas. Acertar en el uso de esas herramientas y plataformas es lo que hace de estos recursos los astros principales capaces de transformar el mercado y encantar al consumidor.
De acuerdo con datos del Inegi, las PyME generan 52% del Producto Interno Bruto y el 72% del empleo en México, por esta razón son esenciales para el crecimiento económico.
En los próximos meses estaremos emocionados de tomar las lecciones aprendidas en este vuelo para continuar el programa Aquila en su progreso y su fin de unir al mundo mediante la conectividad.
Si este año no es la excepción y las ventas se incrementan, es importante estar preparado desde un comienzo, tomando en cuenta los consejos de Microsip.
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You feel uncomfortable at the party, and you specially called them to come over to accompany you.Chu Tiankuo, who was standing next to him, came over with some surprise Okay, Xiaofeng, this kid is actually a master of using poison, and he kills people invisible.
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Is there any need to hesitate Even though the odds on Zou Qi s side were pitifully low, no one went to Qin Feng s side.Even with General Wang standing in front of him, he was still saying the word Wang Fa.
Such an interesting and powerful person, she must meet him if she has the chance After having enough wine and food, the group went directly back to the villa.She doesn t need it anymore, but Qin Feng does. He has been in jail and divorced.
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She was real and fake, false and true, so Xingchou couldn t figure out whether there was anyone ambushing around.She always thought that she had made a mistake in her calculations, but it was possible that the question was indeed wrong.
Stepping over the two Foundation Establishment disciples who were knocked down by her, Jiang Yuebai held a dragon scale dagger and quickly opened the formation barrier outside the main hall.Going west from here are two lake areas, which is the largest Longying Lake in the Thousand Lakes Forest Sea.
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The practice life is step by step, without much change day after day, and it is both boring and fulfilling.Xingchou was a little surprised, Aren t you going to go down to investigate I have my own plan.
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Ye Ling glanced at the tortured Zhuo Wuchan in the puppet sword formation.He said with a solemn expression The ancient dragon is a tenth level fantasy beast It is equivalent to a monk.
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shouted sharply at the same time, activated his magic power, and the sword glow skyrocketed The heroic man who was incarnated as the soul of the Demon Saint showed a trace of sarcasm on his lips.He can be called a knowledgeable man. I ve heard a lot.
What surprised Ye Ling was that all the talismans in the tower were completely new.Today, when he saw that he could practice Shaoyu Ce, how could he miss it Ye Ling immediately redeemed it with his military exploits.
As the wine jar burst, a large red mist exploded, covering the mist formation.No matter what, we must not let the demon cultivator Zhong Qiu take away this treasure now The three women nodded in response.
At this time, in the sea near Dongsang Island, the old catfish demon and the green and black fish demon got into the shoal, ready to attack the army of Aolai country monks at any time On the east coast, the archers of the Jinwu Tribe set up their formations and each occupied a favorable location.
Por Maurício Trezub, director de e-Commerce de Totvs.