Por Javier Abdala, Account Development Manager SAS México.
En la industria mundial del petróleo y el gas, existe un refrán clásico que aún se puede escuchar: “todas las perspectivas se ven muy bien…hasta que empiezas a perforar”.
Más allá de su ironía, la frase es un recordatorio de la incertidumbre que rodea al sector. Por ejemplo, según un estudio del Foro Económico Mundial (WEF, por sus siglas en inglés), la perforación de un solo pozo marítimo (offshore) implica una inversión de entre $200 y $400 millones de dólares, un gasto que quizá no sea retribuido ya que apenas el 25% de estos fosos se materializa en un proyecto rentable.
La dificultad para ofrecer certezas tiene su origen en la complejidad del sector. En las actividades esenciales de la industria (exploración, extracción, refinación y distribución), hay múltiples factores y riesgos que influyen en el desempeño general del negocio; y dichos elementos provienen de ámbitos muy diferentes -geología, medioambiente, regulaciones, nive les de consumo energético (por temporada y por país), logística, entornos geopolíticos y un largo etcétera.
En un contexto así, en donde un fenómeno atmosférico o una crisis gubernamental tienen el mismo poder para alterar la actividad del sector, la estabilidad parece una meta imposible. Sin embargo, gracias a las innovaciones en analítica avanzada, el sector del petróleo y gas ya está superando el reto de la incertidumbre.
Al utilizar analítica especializada en el nicho energético, las empresas -en todas las áreas y funciones críticas de negocio- aprovechan sus datos para monitorear las operaciones, detectar tendencias y prever escenarios, lo que les brinda una mejor capacidad de reacción ante las circunstancias del mercado.
Con Advanced Analytics, las organizaciones de la industria pueden realizar acciones como:
Interpretar diversos indicadores (información geológica, química, historial de perforaciones previas en la zona, etc.) para estimar el potencial de un pozo (de cualquier categoría, como aguas profundas, petróleo pesado, gas y petróleo de esquisto -Shale Oil, Shale Gas-, arenas de alquitrán); esto ayuda a calcular el riesgo y el monto de inversión, así como el lapso en el que se recuperaría el gasto.
Tener una visión completa y oportuna de todas las operaciones, y que abarque distintas disciplinas, departamentos y hasta subcontratistas. Con esta perspectiva única, las compañías vigilan el avance de las metas de producción, garantizan la seguridad de las actividades, dan mantenimiento proactivo a su costosa infraestructura (ya que monitorean el rendimiento de la totalidad de los equipos), y verifican el cumplimiento de diversas regulaciones, entre otros beneficios.
Bajo un modelo predictivo What if… (¿qué pasaría si…?), capacidad para realizar simulaciones que permitan prever el efecto en el negocio de múltiples situaciones; por ejemplo: una caída o aumento en la demanda de productos refinados y sus consecuencias en las cadenas de distribución (regionales e internacionales).
Definir estrategias verdaderamente integrales, ya que con Advanced Analytics es posible crear planes que consideran todos los procesos relevantes de la industria: exploración, perforación, refinación, gestión de reservas, distribución y comercialización.
Para las organizaciones de este ramo energético, dichas capacidades -que apenas son una muestra del potencial de la tecnología- significan el acceso a nuevas opciones de eficiencia, control y rentabilidad. Mejor aún: los beneficios pueden trascender las fronteras del sector.
De acuerdo con la investigación del WEF, para 2025, la industria del petróleo y el gas, gracias a la eficacia operativa que aportan las innovaciones analíticas, podría contribuir con otros indicadores muy valiosos:
Una reducción estimada de 54,000 barriles de crudo en los derrames causados por operaciones de exploración y extracción.
La liberación de 800 millones de galones de agua, líquido que la industria dejaría de utilizar y que podrá asignarse a objetivos de mayor impacto social.
Una caída del 3% en los accidentes y lesiones graves que se presentan en el sector.
350 millones de toneladas: disminución estimada en emisiones de carbono.
Al aprovechar las innovaciones analíticas, las empresas de este nicho energético descubrirán que la inestabilidad y la incertidumbre no son condenas inevitables, sino condiciones que se pueden superar. No importa lo que afirmen los mitos de la industria.
La confianza cero es un concepto ampliamente conocido en ciberseguridad, arraigado en la idea de que ninguna entidad, interna o externa, debe ser considerada como
Abordar estas cuatro prioridades estratégicas permitirá a los distribuidores enfrentar el futuro con resiliencia y adaptabilidad. La transformación digital, la mejora de la experiencia del cliente, la estrategia de talento y la gestión del clima empresarial son elementos clave para un crecimiento sostenible y el éxito continuo en la industria de la distribución.
En México, gracias a la apertura de empresas que han mostrado un gran compromiso con la tecnología, poco a poco han ido ganando terreno los rubros del marketing digital.
Descubre cómo tu empresa puede beneficiarse de un ecosistema logístico integrado y supera los desafíos de la #cadenadesuministro de manera eficiente y efectiva. Aprovecha el poder de una plataforma digital para mejorar tu logística y cumplir con las crecientes expectativas de los clientes.
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Gui Wujiu reached out to pick it up and held it in the palm of his hand.Mu Mu didn t answer. This is not the answer he wants.
Gui Wujiu felt certain when he saw that the focus of the situation finally turned to him.Obviously, the two of them did not know the mystery beforehand.
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After switching back to the main profession, Only then did Freya transform and take him away.It s okay Mia shook her face slightly, but this was really nothing to her.
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After the knowledge attribute is increased to 5 points, the duration of summoning the undead is also increased to 5 minutes, which is not short.Hearing his words, Mu Chengfeng and Zhao Zhetian exchanged hidden glances.
time consumed now In a short battle, hundreds of units of shadow swordsmen led by Ellie were killed, whose strength was on par with the extraordinary level.When will the devil be able to enter Heaven Mountain , if it was really that strong, the Holy Church would have been destroyed long ago, and there was no need to wait until now.
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Previously, only the outer Mingyue Legion took action, but now that Zhao Hao has given the order, they will naturally take action at the same time.If you can hit the Forest Group once, you can hit it a second time.
Since he doesn t know Dragon Hunter, he doesn t have a God s perspective this time.There are many benefits, but it also means that the soldiers will not have other talents or skills like the real dragons, and there will be no accidents.
Because his next action would be almost certain if he had the assistance of the Storm Legion.Just like people from two hostile countries, you can imagine what will happen if you enter the other side s city.
He lost face with the other party, so after discovering the other party, he was ecstatic because he finally had a chance to get his face back.Not to mention 1,000 units of crystals This is a high end resource It is also what the golden dragons need to maintain consumption and Freya needs to increase her strength.
It can be said that the champion Houfu was completely embarrassed.Once the two sides clash, a civil war will break out in the alliance.
Por Javier Abdala, Account Development Manager SAS México.