En el contexto digital de los negocios, las empresas que desean tener éxito necesitan diferenciarse y encontrar el mejor modo de conectar con su público al motivarlos a regresar siempre en busca de más. En esta ruta, las definiciones se vuelven cruciales. Empresas ya establecidas, de cualquier tamaño, requieren visualizar a su buyer personas, es decir, el comprador ideal al que deben dirigirse.
Este es un eje que permite siempre tener presente lo que deben saber sobre sus consumidores, para dar el primer paso para ofrecer sus productos, cerrar ventas y enamorarlos de la marca. ¿Cómo saber quién es esa persona? Existen herramientas de marketing, como plantillas gratuitas para comenzar el proceso, pero, a grandes rasgos, HubSpot, plataforma especializadas en marketing y ventas inbound, define cuatro pasos:
Arma o analiza tu base de contactos para identificar tendencias y clientes que usualmente se acercan y consumen tu contenido.
Procura incluir en tu sitio un formulario para capturar más información sobre los visitantes; cuida que no sea intrusivo y ofrezca contenido valioso que los motive.
Toma en consideración la retroalimentación del equipo de ventas alrededor de consumidores y prospectos. Solicita los perfiles de consumidores que más adquieren los productos o servicios.
Entrevista a clientes y prospectos, ya sea en persona o por teléfono, para descubrir qué les gusta sobre lo que ofreces. Al ser una manera directa de hacerlo, no olvides dejar en claro que no planeas venderles algo en ese momento; ofrece un beneficio o incentivo a cambio y sé flexible con las personas, sus intereses, tiempos.
Un solo negocio puede tener diferentes buyer personas; esto quiere decir que el mensaje tendrá que irse adaptando al perfil y necesidades de cada comprador. Por ejemplo, un hotel puede tener como buyer personas a Laura, una ejecutiva de una gran compañía que busca comodidad, espacios y herramientas para hacer su trabajo; o a Luis, un padre de familia que se hospeda con su esposa e hijos, para quien los servicios adicionales son vitales para decidir hospedarse.
Más allá de tratar de invadirlos con publicidad, la clave para conectar con la buyer persona está en crear contenido, mensajes, productos y servicios oportunos con sus cambiantes necesidades e inquietudes. Las redes sociales, los blogs, un sitio web confiable y atractivo, así como una buena estrategia de palabras clave para una posición privilegiada en motores de búsqueda, como Google y Yahoo!, son las herramientas principales para atraer a las personas al sitio web de una marca.
Alineado con este proceso, el inbound marketing se ha ido posicionando como uno de los métodos más efectivos para hacer negocios online, ya que se centra justo en estos objetivos en atraer, convertir, cerrar ventas y deleitar a las personas, perfilando a las empresas en el camino correcto para lograr estrategias de marketing y ventas más efectivas, lo que, por consecuencia, lleva a negocios exitosos.
Desde nuestra perspectiva como compañía, el 2017 solo fue una muestra de los éxitos que nos esperan el siguiente año, ya que seguramente seguiremos presenciando la consolidación del e-commerce
Esto es lo que finalmente impulsa la revolución tecnológica: El desarrollo del conocimiento con nuevo pensamiento crucial es posible utilizando innovación previa.
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There was no reason for servants to control the master.For more than a year, he went everywhere to suppress bandits.
He opened his palm towards the bottom of the window, and the billowing cyclone reappeared.The figure from behind was stunned, and replied in the same deep and flat tone Yes, I m here.
So, delaying time is enough for now.Xu Qian s thoughts flickered.Another six chapters will be OK.As for the addition of the Silver League, I calculated it.
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Linglong raised his head and roared anxiously.The great luck of the country is being lost rapidly, and the dragon veins are being swallowed.After watching the good show, the divine master tapped lightly on the pool below.
Although Pindao cherishes his life, he is not afraid of death.Saren Agu laughed.overseas.The remains of the ancient gods and demons have shrunk to less than half of their original size.
If she can grow up smoothly, most of her cultivation today is not below being a teacher.But I have already defeated them in the sword mound.
Guyi Sword Sect is full of sword cultivators, why doesn t Master Master practice the way of sword Meng Jingzhe asked again.The place called End Point.He suddenly felt that there might still be some kind of connection between the two.
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This is a practice that the evil god has never seen before.It s not that he is not good at Go, but that he had already shown the characteristics of obsessive compulsive disorder at that time.
He was kicked out of the sword body, and Childhood Weight Loss The Shark Tank Episode on Keto: Unveiling the Impact at this time he returned to a conscious body without a home.It can maximize my abilities.It allows me to spy on the secrets of the sky, refine magic weapons, refine luck, and control the destiny of a dynasty with a human body.
After the vines were full, they scattered in all directions immediately, and a bracelet fell down in mid air.When Meng Jingzhe used his spiritual sense to smooth its hair, he had been working hard to deduce this chess game.
This was the awe inspiring righteousness washing his essence, which not only enhanced his power to follow the words, but also improved his ability to withstand the backlash of spells.What is this Qi Feixuan asked in a deep voice.This is the life of an ant.
Now that you have enough food and clothing, you are worthy of your original intention.If you can agree, it s not too late.Jing and Jianzun said, even though their eyes softened, their expressions were still full of indifference.
Yin yang value from the system 0.5 Meng Jingzhe raised his eyebrows and said, How come you don t have a name in the plot With such a meager yin yang value, it obviously has no name in the book.Green whip.Meng Jingzhe had seen it in the painting cherished by God.
Lead the way and go to the ward to see this patient.Now that his father in law asked, he He also said everything one by one.
Moreover, both Wu Shengnan and the other party were in a hurry, so they had to finish the filming in one day, and there was no time to rest at all.Because from the bottom of his heart, he didn t dare to say such things.
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When he first took over the health center, the monthly income of the health center was only 60,000 to 70,000 yuan.
Looking at the child s raised hands, both the woman and the man holding the child widened their eyes in surprise.Do you think I can be happy in this situation Du Xueting followed Du Heng and pouted, That s true.
As soon as he finished speaking, Captain Zhang put away the cigarette under his nose and said in the same tone, The car is too small and the windows cannot be lowered, otherwise it will be too easy to be exposed.Du Heng clicked his tongue and said, If I ask you to look for it, just look for it.
En el contexto digital de los negocios, las empresas que desean tener éxito necesitan diferenciarse y encontrar el mejor modo de conectar con su público al motivarlos a regresar siempre en busca de más. En esta ruta, las definiciones se vuelven cruciales. Empresas ya establecidas, de cualquier tamaño, requieren visualizar a su buyer personas, es decir, el comprador ideal al que deben dirigirse.