Hoy en día las nuevas generaciones pugnan por lo nuevo y lo creativo, y los sectores empresariales no pueden permanecer indiferentes. El Marketing Digital cada vez cobra más importancia, pero algunos creen que el papel de este se resume únicamente a lanzar banners o hacer pequeñas campañas de posicionamiento en línea. Con el proyecto “Crayola Interactive” Figment demuestra el gran alcance de los medios digitales para promoción, ahora con una experiencia tecnológica “en vivo”.
En México, gracias a la apertura de empresas que han mostrado un gran compromiso con la tecnología, poco a poco ha ido ganando terreno los rubros del marketing digital.
“El sector infantil es un segmento de mercado muy valioso, y que responde de forma especialmente buena a estas estrategias. Con “Crayola Interactive” creamos una experiencia divertida en la cual se promueve la activación física de los más pequeños, mientras aprenden haciendo uso de la tecnología. Es un aliciente para nosotros, además de que nos sentimos muy orgullosos de ser pioneros dentro del territorio mexicano, al utilizar tecnologías tan avanzadas como el Kinect de Microsoft, en donde podemos demostrar todo el potencial del marketing digital y nos abre las puertas para proyectos de mayor vanguardia dentro de éste mercado y los internacionales”, señaló Ricardo Ellstein, director de Figment.
Es por eso que Figment, como punta de lanza dentro del mercado tecnológico y digital en una alianza con Crayola, diseña su nueva experiencia denominada “Crayola Interactive”, utilizando la tecnología que se usa para crear juegos de PlayStation y Xbox, que estará abierta de forma gratuita para el disfrute de chicos y grandes dentro de las inmediaciones del Bosque de Chapultepec del 18 de julio al 20 de agosto.
En el container digital que elaboró Figment, existen tres experiencias separadas que utilizan el Kinect de Microsoft con una televisión gigante donde los visitantes al evento pueden usar su cuerpo para crear una obra de arte. Además, en el mismo lugar, tanto niños como adultos podrán tener una experiencia de Realidad Aumentada a través de su smartphone.
Cabe destacar que este proyecto es un parteaguas en cuanto al uso de tecnología en México, y debido a las altas expectativas que está generando el proyecto “Crayola Interactive”, el cual forma parte de “Sigue Creando”, se estima que en un futuro cercano se distribuya de forma gratuita en versiones para el PlayStation 4 y Xbox, y además que el proyecto mexicano viaje y se utilice de forma internacional en otros mercados.
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Luo Chen walked to a wooden stake and stood there, pulled out his knife, raised it high, and then slashed it down at the wooden stake.Luo Chen, on the other hand, also turned a blind eye to this.
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The scattered spiritual crystals were scattered in the air, flickering slightly.Once you enter the mountain pass, you will be protected by the Black Mountain Formation.
When he saw the person, Luo Qingqing didn t look good.The sword light suddenly exploded Countless silver white sword lights fell from the sky.
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The martial arts conference is about to start in a few days.But after Qin Feng glanced at them, he shook his head Young Master Fan, these few people are so different from Zou Qi just now.
Even if they come out, there may only be one body left.As long as we don t drug or bribe them in advance before the arena starts, no matter what method is used, the one who is alive is the winner.
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Haibara Li glanced at him lukewarmly and had no reaction.Isn t this pointing the finger at the gunpoint She couldn t stand this kind of thing that took advantage of others danger and made trouble, and she couldn t help but want to stand up for a long time.
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When doing business, you must remember that what you lose is We have to find the things from the other side
Meng Shurong was uncertain. He only felt that what Zhang Sheng said was too frightening and too anti human.
He seemed to have ruined everything about himself
In the end, by accident, Zheng Biao entered the ranks of debt collection.He also saw many fans scolding the trolls and he watched all of this silently.
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At the same time, the editor Qilin sent me nearly 700 messages and became popular But then, Tu Qihuan frowned That s the right way to place ads.Okay In the past week. Zhang Sheng is very busy. After returning to school, he was not free, but even busier.
His voice is like spring breeze, without any pretense, and it is easy for people to like him.She has always wanted to talk to me. I have been very busy and rarely have time
Zhang Sheng smiled. Suddenly I felt very interesting.
Later, after the graduation film became a hit, the two parties They had different ideas and eventually fell out
It was also revealed that the two had actually had a feud for a long time.Zhang Sheng was silent. He is actually quite familiar with this set.
Yes, we will protect you in a month. The question is broken.After a meal, I could only talk about your feelings on the surface.
Hoy en día las nuevas generaciones pugnan por lo nuevo y lo creativo, y los sectores empresariales no pueden permanecer indiferentes. El Marketing Digital cada vez cobra más importancia, pero algunos creen que el papel de este se resume únicamente a lanzar banners o hacer pequeñas campañas de posicionamiento en línea. Con el proyecto “Crayola Interactive” Figment demuestra el gran alcance de los medios digitales para promoción, ahora con una experiencia tecnológica “en vivo”.