Por Felipe González | Director de Ventas Comercial, Cisco México.
El negocio de la hospitalidad, conformado por los viajes de negocios o placer, hotelería, entretenimiento, transporte, restaurantes y todo lo que tenga que ver con la parte lúdica de la vida vive en estos momentos una revolución por la digitalización y el uso de tecnología que permite conocer en tiempo real cuál es la necesidad que se le presenta a cada persona.
Nómada por naturaleza, pero sedentario por múltiples razones, el ser humano ha encontrado en los viajes una manera de saciar su curiosidad por conocer el mundo, lo que ha generado una próspera industria de resorts, cruceros, y centros de congresos.
La “hospitalidad” representa en la actualidad 3% del PIB mundial, por lo que Cisco ofrece soluciones que apoyan la digitalización de las organizaciones que participan en el mismo, para hacer de los viajes, experiencias únicas e irrepetibles, como sucede, por ejemplo, con los visitantes a la Arena MGM de Las Vegas, Nevada, donde los huéspedes desde su llegada reciben información de sus reservaciones de espectáculos deportivos y musicales, restaurantes y demás atractivos del complejo turístico , casino y centro de entretenimiento.
En el caso específico de México, la industria turística, que recibió cerca de 40 millones de visitantes el año pasado, representa ingresos para el país por más de 21 mil millones de dólares al año, 8.7% del PIB, al ofrecer al viajero 63 aeropuertos internacionales, 58 centros de convenciones de clase mundial y atractivos turísticos para todos los gustos, como son: 150 zonas arqueológicas, ciudades coloniales y playas, además de 58 centros de convenciones de clase mundial por lo que el país ocupa el 5to lugar en el sector de reuniones en el continente americano y el 21 a nivel mundial.
Las cadenas hoteleras y de resorts en el mundo están conscientes de lo difícil que es mantener fiel a un visitante a una marca en especifico y que puede lograrse en buena medida través de la digitalización de los procesos internos de los colaboradores y de servicios al huésped, por lo que Cisco desarrolló una arquitectura de soluciones que abarca tres aspectos fundamentales: empoderar al personal y equipos de trabajo de los hoteles y resorts con herramientas que ayuden a realizar mejor su trabajo; herramientas innovadoras que permitan al huésped tener una experiencia que lo haga fiel a la marca (engagement) y por supuesto ciberseguridad que proteja los datos de todos los involucrados.
Empodere a sus colaboradores para transformar la experiencia en hospitalidad:
Gracias a la era digital, los colaboradores de la industria de hospitalidad han evolucionado de estar simplemente sentados atrás de un mostrador a verdaderos consultores para sus huéspedes a través de tecnologías móviles que permiten acelerar la asignación de habitaciones, aplicar promociones y ofrecer reservaciones para actividades de entretenimiento dentro y fuera de las instalaciones de los resorts, cruceros, casinos, arenas de espectáculos, entre otros. Además, estas herramientas digitales aceleran la capacitación de los colaboradores y mejoran su capacidad de comprensión sobre nuevos servicios y la resolución de problemas se acelera y hace más eficiente.
Haga a su huésped fiel a la marca:
Existe una gran oportunidad para “fidelizar” a los clientes, razón por la cual se busca retenerlos, por lo que herramientas digitales como las de Cisco, permiten que los viajeros obtengan experiencias personalizadas a través de sus dispositivos móviles desde su llegada al establecimiento o crucero y con una robusta red Wi-Fi, se les puede informar sobre los servicios y mapa del mismo, programas de lealtad, entretenimiento y compras reforzado con herramientas punto a punto de alta resolución para videos interactivos y promociones.
Seguridad, misión crítica para el crecimiento:
Mantener los datos seguros, tanto de los huéspedes como de los colaboradores debe ser siempre una prioridad. En estudios se ha demostrado que 73% de usuarios de algún bien o servicio camban de proveedor o marca si no se mantienen seguros sus datos. Cisco ofrece a sus clientes un ecosistema punto a punto que entrega seguridad digital a los huéspedes, colaboradores, sistemas y a la marca, ya que ofrece un portafolio de arquitecturas que incluye hardware, software, servicio y consultoría.
Gran parte de los inconvenientes al viajar o al asistir a un evento se presentan por la falta de coordinación entre el lugar que ofrece el servicio y el cliente. La falta de un boleto, la demanda de un insumo, la pérdida o descompostura de una llave para abrir el cuarto de hotel o para limpiar alguna zona se resuelve de inmediato a través de la digitalización, lo que permite obtener una experiencia amigable, sin necesidad de perder el tiempo en llamadas, en esperas o en trámites innecesarios, por lo que los clientes logran una satisfacción completa en los servicios que reciben.
La industria de la hospitalidad ya se encuentra totalmente inmersa en la cuarta revolución industrial, lo que sin duda generará un gran crecimiento en este sector tan importante para el PIB mundial.
La seguridad ya no puede ser un tema exclusivo del área de TI. En el entorno actual, es un componente estratégico de cualquier cadena de suministro moderna.
¿Tu empresa ya está tomando acciones concretas para prevenir ciberataques industriales?
La alianza entre DHL y la Asociación Mexicana para Ventas Online (AMVO) ofrece soluciones de logística a las empresas que participan en comercio online: Garantiza la entrega de los productos en tiempo y forma y desarrolla estrategias para que las empresas participantes maximicen su potencial de venta.
El arco eléctrico es uno de los fenómenos más peligrosos que pueden presentarse en los sistemas eléctricos de potencia. Los daños producidos pueden ser muy graves y dado que éste surge en cuestión de segundos, para un operador es prácticamente imposible ponerse a salvo al originarse.
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You know, that was the king s attack If it was someone else, it would probably take a year and a half to fully recover.But it can t stand the large number, densely packed, there are tens of thousands of them.
Cultivation is divided into physical and spiritual.As long as we can survive this period of time, we can leave safely.
At this moment, there was no obstacle around the middle aged killer, but he didn t run away.The pink venerable also had a pale jade face and trembled with anger.
However, it seems that it is impossible to break through the Venerable Eighth Heaven.The terrifying surge of heat, like a volcano collapsing, directly caused the entire void to tremble violently.
Not only that, but his eyes are full of fear, because he is no longer an invincible existence.Oh, what did you find Trying to keep it intact, if the energy is released, I am afraid the entire sword body will be broken.
Anyway, he has the king s killing array on him, no one can trap him, the worst is to leave here when the time comes.Now I want to send you on the road Don t worry, I won t kill you right away, I will torture you slowly, so that you can t live or die This is Cbd Gummies Ed Evaluating Their Impact On Gnx Erectile Dysfunction what happens when you provoke me.
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Your mother is with me now, in the Valley of All Souls, but she can t enter this space world, so you can t meet for the time being.When they saw the corpses of those invincible kings and the demigod crystals all over the place, they all opened their mouths wide and froze in place.
Hearing his voice, the entire King s Killing Formation exploded with unparalleled energy, completely turning this world into a peerless Killing Formation.This speed is faster than Duan Yu before. Impossible, why is this kid so powerful numb.
It was really too angry, because the other party snatched his Purple Thunder Male Hktnbli Enhancement Pills With Before God Bamboo.This Hua Wufeng is really terrifying. I didn t expect him to be so powerful.
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Zhao Ping is practicing pupil art. Although his cultivation is not top notch, he should be able to see things right.Blood was flying across the sky, and the roar continued.
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That s right, saying that you can only find problems by using Yingjiang s tactics against the enemy.Now, if you interrupt your studies for the sake of thirty engines, it is clearly not worth it.
This is the virtue of the stubborn army. It s okay to fight tensely, and there will be fewer internal factional struggles
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He has been admiring him for a long time. He has been going up the mountain along this road, and he is where the Golden Summit is.She has always been famous for her bad temper. She is also powerful.
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I saw that it suddenly jumped on the statue, opened its mouth He took a big mouthful and swallowed it in his belly.She is still the little princess of the elves, delicate and soft, easy to overthrow.
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Sensing his fiery eyes, Yan Xuehen felt displeased, so she took the opportunity to ask Yan Wang to resign.He sensed it with the ability of the blue cat, and the river was hundreds of feet deep if it wasn t a thousand feet deep, which is too outrageous.
His expression when he spoke It is so complex that it is hard to describe it in words.I can t see her face. Is there anything on that woman Features Zaun asked.
She helped her up I know your temperament, I guess it was that brat who forced you, you should rest well, I ll go to him and settle the score.It really doesn t meet the standard of a beautiful man.
He and the dark red dragon took out storage rings all over the place.The cold air in the other party s body was continuously infused, so that half of his body was completely frozen.
With a roar, he pulled out the long knife on his body, and his whole body exuded a terrifying aura.The fight was torn apart. And its body also has terrible cracks on it.
This is a gorgeous dividing line Doesn t he know there is someone behind This time, everyone didn t think Lin Xuan could win.In an instant, it enveloped the entire Beiliang City.
The Son of Wan Lei turned into a bolt of lightning and left here.This is a gorgeous dividing line Buddha couldn t believe that he would be killed by one move.
Before that, she came to the True Spirit Continent from the Tianwu Continent with Lin Xuan on the Black Earth.Accompanied by it, there is also a palpitating breath, as if a peerless beast crawled out of the black hole.
Think of it as this piece of sky Netizens please remind Please pay attention to rest your eyes when reading for a long time.is a waste. But now it seems that this is not the case at all.
But in the eyes, there is infinite fear. Who is the other party How could he be easily suppressed with such a powerful force You know, he is now at the level of a candidate for the Son of God.Boom Chaos Extinguishing Heaven Sword, seal demons.
You have a thick soil physique that claims to be super defensive.How many people are there Lin asked again, while Duan Qingqing said, six people.
Por Felipe González | Director de Ventas Comercial, Cisco México.