Por Felipe González | Director de Ventas Comercial, Cisco México.
El negocio de la hospitalidad, conformado por los viajes de negocios o placer, hotelería, entretenimiento, transporte, restaurantes y todo lo que tenga que ver con la parte lúdica de la vida vive en estos momentos una revolución por la digitalización y el uso de tecnología que permite conocer en tiempo real cuál es la necesidad que se le presenta a cada persona.
Nómada por naturaleza, pero sedentario por múltiples razones, el ser humano ha encontrado en los viajes una manera de saciar su curiosidad por conocer el mundo, lo que ha generado una próspera industria de resorts, cruceros, y centros de congresos.
La “hospitalidad” representa en la actualidad 3% del PIB mundial, por lo que Cisco ofrece soluciones que apoyan la digitalización de las organizaciones que participan en el mismo, para hacer de los viajes, experiencias únicas e irrepetibles, como sucede, por ejemplo, con los visitantes a la Arena MGM de Las Vegas, Nevada, donde los huéspedes desde su llegada reciben información de sus reservaciones de espectáculos deportivos y musicales, restaurantes y demás atractivos del complejo turístico , casino y centro de entretenimiento.
En el caso específico de México, la industria turística, que recibió cerca de 40 millones de visitantes el año pasado, representa ingresos para el país por más de 21 mil millones de dólares al año, 8.7% del PIB, al ofrecer al viajero 63 aeropuertos internacionales, 58 centros de convenciones de clase mundial y atractivos turísticos para todos los gustos, como son: 150 zonas arqueológicas, ciudades coloniales y playas, además de 58 centros de convenciones de clase mundial por lo que el país ocupa el 5to lugar en el sector de reuniones en el continente americano y el 21 a nivel mundial.
Las cadenas hoteleras y de resorts en el mundo están conscientes de lo difícil que es mantener fiel a un visitante a una marca en especifico y que puede lograrse en buena medida través de la digitalización de los procesos internos de los colaboradores y de servicios al huésped, por lo que Cisco desarrolló una arquitectura de soluciones que abarca tres aspectos fundamentales: empoderar al personal y equipos de trabajo de los hoteles y resorts con herramientas que ayuden a realizar mejor su trabajo; herramientas innovadoras que permitan al huésped tener una experiencia que lo haga fiel a la marca (engagement) y por supuesto ciberseguridad que proteja los datos de todos los involucrados.
Empodere a sus colaboradores para transformar la experiencia en hospitalidad:
Gracias a la era digital, los colaboradores de la industria de hospitalidad han evolucionado de estar simplemente sentados atrás de un mostrador a verdaderos consultores para sus huéspedes a través de tecnologías móviles que permiten acelerar la asignación de habitaciones, aplicar promociones y ofrecer reservaciones para actividades de entretenimiento dentro y fuera de las instalaciones de los resorts, cruceros, casinos, arenas de espectáculos, entre otros. Además, estas herramientas digitales aceleran la capacitación de los colaboradores y mejoran su capacidad de comprensión sobre nuevos servicios y la resolución de problemas se acelera y hace más eficiente.
Haga a su huésped fiel a la marca:
Existe una gran oportunidad para “fidelizar” a los clientes, razón por la cual se busca retenerlos, por lo que herramientas digitales como las de Cisco, permiten que los viajeros obtengan experiencias personalizadas a través de sus dispositivos móviles desde su llegada al establecimiento o crucero y con una robusta red Wi-Fi, se les puede informar sobre los servicios y mapa del mismo, programas de lealtad, entretenimiento y compras reforzado con herramientas punto a punto de alta resolución para videos interactivos y promociones.
Seguridad, misión crítica para el crecimiento:
Mantener los datos seguros, tanto de los huéspedes como de los colaboradores debe ser siempre una prioridad. En estudios se ha demostrado que 73% de usuarios de algún bien o servicio camban de proveedor o marca si no se mantienen seguros sus datos. Cisco ofrece a sus clientes un ecosistema punto a punto que entrega seguridad digital a los huéspedes, colaboradores, sistemas y a la marca, ya que ofrece un portafolio de arquitecturas que incluye hardware, software, servicio y consultoría.
Gran parte de los inconvenientes al viajar o al asistir a un evento se presentan por la falta de coordinación entre el lugar que ofrece el servicio y el cliente. La falta de un boleto, la demanda de un insumo, la pérdida o descompostura de una llave para abrir el cuarto de hotel o para limpiar alguna zona se resuelve de inmediato a través de la digitalización, lo que permite obtener una experiencia amigable, sin necesidad de perder el tiempo en llamadas, en esperas o en trámites innecesarios, por lo que los clientes logran una satisfacción completa en los servicios que reciben.
La industria de la hospitalidad ya se encuentra totalmente inmersa en la cuarta revolución industrial, lo que sin duda generará un gran crecimiento en este sector tan importante para el PIB mundial.
Este conjunto de servicios abarca toda la cadena de valor, desde las instalaciones de recepción a las de fabricación, hasta la distribución final a los usuarios.
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I will accompany you tomorrow. You go together. Du Heng glanced slightly and said in surprise, Are you kidding me Who are the people who are training you How could they be involved in such a thing Seeing that Du Heng didn t believe it, Wu Shengnan chuckled softly, I can tell you, you doctors may really be disgusted with this kind of thing, and Groundbreaking Apple Cider Vinegar And Thigh Slimming Strategies Secrets 9i8xeb7lt From Experts In The Usa you don t believe it from the bottom of your heart.
This suddenly reminded him of a very famous advertisement I made a decision that went against my ancestors.
Back to the topic, in this regard, it actually has no impact on Du Heng.It s okay if Dr. Du doesn t do the consultation, but please do Like today, I would like to introduce more such truly capable Chinese medicine practitioners to everyone, thank you .
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But there was one thing that was beyond Du Heng s expectation, that is, Du Heng thought the child might be five or six years old, about kindergarten age, but when Dr.But after he figured it out, he didn t dare to say anything.
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However, Du Heng understood. Master Li, I m thirty three this year.Professor Du doesn t have to worry about it, I ll take care of these things.
Lao You and the other three took a breath of cold air.But seeing how serious Du Heng said it, his indifference gradually became unsustainable.
Let s continue with instant noodles and ham sausage.Moreover, with Master Jia s ability, it is actually easier to see from the way this great disciple handles these basic illnesses.
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You entertain your friends. I m going to see Sister Juan.Do you know why Director Han refused Du Heng asked.
The uncle, and judging from his clothes, especially the blue Lei Feng hat with a brim, it shows that he is a rural man from the northwest.You must know that Lou Guozhang s old mother has always left early and returned late these years.
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Kongchan Shinichi said slowly.The two super masters spoke, and the others Lipozene Vh39cv Weight Loss Review Can It Help You Shed Pounds didn t say anything more.With Shao Nan s current attainments in formation, although it is impossible to arrange the huge formation in front of him, it is not difficult to see through the function of the formation.
The 25jo En The Power Of Acvketo Gummies M five hundred fire control geniuses who suddenly lost the pressure suddenly collapsed to the ground, and most of the fire control geniuses passed out immediately.At the same time, Shao Nan realized the power of the Nine Li Sword Master.
The three color chains were broken one by one.This is the first time that a three color chain was burned by the original power of the little fire spirit dragon.However, what makes Shao Nan most happy is not that the mountain has grown up again, but that there is a little more spirituality in the mountain.
I think I never climbed to such a high position when I was in the middle stage of Golden Core.Shao Nan is ready to solve the most difficult link lurking on Bibo Huanyue Island.
Shao Nan once mentioned the role of cooking secrets, Ouw79 Brendan Fraser Weightloss Secret Back but no one believed it.I am really grateful for the help of a few fellow daoists.
As for the reason, it s inconvenient to tell you right now.It was midnight.Although the sky is clear, there are no people outside.
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After wandering all the way, he finally arrived at Wugu Town before the official day.In the end, more than a dozen hermit powerhouses who came to the door joined forces to stop the furious beast.
Por Felipe González | Director de Ventas Comercial, Cisco México.