Por Felipe González | Director de Ventas Comercial, Cisco México.
El negocio de la hospitalidad, conformado por los viajes de negocios o placer, hotelería, entretenimiento, transporte, restaurantes y todo lo que tenga que ver con la parte lúdica de la vida vive en estos momentos una revolución por la digitalización y el uso de tecnología que permite conocer en tiempo real cuál es la necesidad que se le presenta a cada persona.
Nómada por naturaleza, pero sedentario por múltiples razones, el ser humano ha encontrado en los viajes una manera de saciar su curiosidad por conocer el mundo, lo que ha generado una próspera industria de resorts, cruceros, y centros de congresos.
La “hospitalidad” representa en la actualidad 3% del PIB mundial, por lo que Cisco ofrece soluciones que apoyan la digitalización de las organizaciones que participan en el mismo, para hacer de los viajes, experiencias únicas e irrepetibles, como sucede, por ejemplo, con los visitantes a la Arena MGM de Las Vegas, Nevada, donde los huéspedes desde su llegada reciben información de sus reservaciones de espectáculos deportivos y musicales, restaurantes y demás atractivos del complejo turístico , casino y centro de entretenimiento.
En el caso específico de México, la industria turística, que recibió cerca de 40 millones de visitantes el año pasado, representa ingresos para el país por más de 21 mil millones de dólares al año, 8.7% del PIB, al ofrecer al viajero 63 aeropuertos internacionales, 58 centros de convenciones de clase mundial y atractivos turísticos para todos los gustos, como son: 150 zonas arqueológicas, ciudades coloniales y playas, además de 58 centros de convenciones de clase mundial por lo que el país ocupa el 5to lugar en el sector de reuniones en el continente americano y el 21 a nivel mundial.
Las cadenas hoteleras y de resorts en el mundo están conscientes de lo difícil que es mantener fiel a un visitante a una marca en especifico y que puede lograrse en buena medida través de la digitalización de los procesos internos de los colaboradores y de servicios al huésped, por lo que Cisco desarrolló una arquitectura de soluciones que abarca tres aspectos fundamentales: empoderar al personal y equipos de trabajo de los hoteles y resorts con herramientas que ayuden a realizar mejor su trabajo; herramientas innovadoras que permitan al huésped tener una experiencia que lo haga fiel a la marca (engagement) y por supuesto ciberseguridad que proteja los datos de todos los involucrados.
Empodere a sus colaboradores para transformar la experiencia en hospitalidad:
Gracias a la era digital, los colaboradores de la industria de hospitalidad han evolucionado de estar simplemente sentados atrás de un mostrador a verdaderos consultores para sus huéspedes a través de tecnologías móviles que permiten acelerar la asignación de habitaciones, aplicar promociones y ofrecer reservaciones para actividades de entretenimiento dentro y fuera de las instalaciones de los resorts, cruceros, casinos, arenas de espectáculos, entre otros. Además, estas herramientas digitales aceleran la capacitación de los colaboradores y mejoran su capacidad de comprensión sobre nuevos servicios y la resolución de problemas se acelera y hace más eficiente.
Haga a su huésped fiel a la marca:
Existe una gran oportunidad para “fidelizar” a los clientes, razón por la cual se busca retenerlos, por lo que herramientas digitales como las de Cisco, permiten que los viajeros obtengan experiencias personalizadas a través de sus dispositivos móviles desde su llegada al establecimiento o crucero y con una robusta red Wi-Fi, se les puede informar sobre los servicios y mapa del mismo, programas de lealtad, entretenimiento y compras reforzado con herramientas punto a punto de alta resolución para videos interactivos y promociones.
Seguridad, misión crítica para el crecimiento:
Mantener los datos seguros, tanto de los huéspedes como de los colaboradores debe ser siempre una prioridad. En estudios se ha demostrado que 73% de usuarios de algún bien o servicio camban de proveedor o marca si no se mantienen seguros sus datos. Cisco ofrece a sus clientes un ecosistema punto a punto que entrega seguridad digital a los huéspedes, colaboradores, sistemas y a la marca, ya que ofrece un portafolio de arquitecturas que incluye hardware, software, servicio y consultoría.
Gran parte de los inconvenientes al viajar o al asistir a un evento se presentan por la falta de coordinación entre el lugar que ofrece el servicio y el cliente. La falta de un boleto, la demanda de un insumo, la pérdida o descompostura de una llave para abrir el cuarto de hotel o para limpiar alguna zona se resuelve de inmediato a través de la digitalización, lo que permite obtener una experiencia amigable, sin necesidad de perder el tiempo en llamadas, en esperas o en trámites innecesarios, por lo que los clientes logran una satisfacción completa en los servicios que reciben.
La industria de la hospitalidad ya se encuentra totalmente inmersa en la cuarta revolución industrial, lo que sin duda generará un gran crecimiento en este sector tan importante para el PIB mundial.
Considerar todo el ciclo de vida de un producto permite al Estudio de Diseño optimizar los diseños y tomar mejores decisiones de producción sostenible.
La inercia tecnológica es imparable, y la evolución industrial es una marea irresistible. No se quede rezagado; prepare sus instalaciones industriales para el futuro adoptando estas tecnologías más inteligentes, rápidas y respetuosas con el planeta. La inversión en estas innovaciones no solo impulsará la eficiencia, sino que también asegurará que su instalación esté a la vanguardia de la revolución industrial en curso.
El conocimiento financiero es un imperativo para los gerentes de operaciones y cadena de suministro en el mundo actual. Hablar el idioma financiero no solo les brinda un asiento en la mesa de toma de decisiones, sino que también les permite influir en el rumbo estratégico y operativo de la organización.
This time, the ruins of the heavenly court appeared four days ago, appearing in the void, causing many large cracks to appear in the sky.Of course it is. Elder Tianzong nodded, and then the next step was the execution.
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this The people on the Eighth Elder s side were also stunned.You can kill me, but you don t want me to surrender, I belong to Naiheqiao Hmph, Naiheqiao, and a woman like you really surprised me.
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These people were all over the world at first, and it was Fu Hongye and Liu Yuan who used the power of Shenmengmeng to summon these people.The people of the clan were right, this kid didn t want to work for the Temple of Killing at all.
Neither the Fire Dragon Clan nor the Blue Clan can be provoked by you.It just so happens that I have also practiced a kind of pupil technique, so why not try it out.
His eyes were like lightning, forming a sea of thunder.Soon, he came to the edge of the chariot and opened the door.
This power is even more terrifying than the ancient spells before.Could it be that Lin Xuan was really so strong Lin Wudi, this name spread in their hearts for the first time.
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night. The stars are shining brightly, and the bright moon is in the sky, making the earth extremely bright.The three eyed Suzaku spread its wings and soared, shooting out the divine fire.
Yunfei came here with a chic look, like a banished fairy.Hmph, does a mere war servant dare to be arrogant in front of him roll.
Oh, Lin Xuan stood up and smiled, did the people from the Purple Spirit Cave come too Gu Yue nodded, while Lin Xuan waved his hand and said, kill it.Could it be that someone is making a move No, someone is fighting.
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The laws and meridians in his body. All internal organs have been injured, and if they are not recovered in time, the foundation may be damaged.But soon, the advantage was gone, because after Changqing and Bingwei, another man came out, and this man also had a terrible cold surrounding him.
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At this moment, one of my hands is still in the water, but at this moment, my whole body has been covered by merit to prevent the water from the yellow spring from getting on my body.Shen Yan said. Since Fellow Daoist Hua is so kind, it s hard for Lin to En Juice This Cider For And Vinegar Soda Loss Baking 56b Weight Ways Cranberry Ifqv Apple Trio Works refuse, but Lin also encountered a little trouble when he came back, and he needs some time to recover his mana.
Zhang Yao took the storage bag handed over by Lin Haoming, and when he probed into it with his spiritual sense, he was a little dumbfounded.Fellow Daoist Yan is right. There are some ancient records in my sect about this aspect.
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This island is where we old guys from the transformation stage gather.Send me her message Lin Haoming ordered. Wenyu didn t dare to delay, and immediately handed Lin Haoming a Wanli messenger talisman.
I just want to borrow the teleportation array, and I won t do anything to you said the man.As long as the time comes, after leaving here, I can recover after two years of recuperation.
It is estimated that after he returns, there will be other people coming soon, but since he let go of his words, he must not give them so much anymore Yuan Zhan thought about it.
Por Felipe González | Director de Ventas Comercial, Cisco México.