Por Felipe González | Director de Ventas Comercial, Cisco México.
El negocio de la hospitalidad, conformado por los viajes de negocios o placer, hotelería, entretenimiento, transporte, restaurantes y todo lo que tenga que ver con la parte lúdica de la vida vive en estos momentos una revolución por la digitalización y el uso de tecnología que permite conocer en tiempo real cuál es la necesidad que se le presenta a cada persona.
Nómada por naturaleza, pero sedentario por múltiples razones, el ser humano ha encontrado en los viajes una manera de saciar su curiosidad por conocer el mundo, lo que ha generado una próspera industria de resorts, cruceros, y centros de congresos.
La “hospitalidad” representa en la actualidad 3% del PIB mundial, por lo que Cisco ofrece soluciones que apoyan la digitalización de las organizaciones que participan en el mismo, para hacer de los viajes, experiencias únicas e irrepetibles, como sucede, por ejemplo, con los visitantes a la Arena MGM de Las Vegas, Nevada, donde los huéspedes desde su llegada reciben información de sus reservaciones de espectáculos deportivos y musicales, restaurantes y demás atractivos del complejo turístico , casino y centro de entretenimiento.
En el caso específico de México, la industria turística, que recibió cerca de 40 millones de visitantes el año pasado, representa ingresos para el país por más de 21 mil millones de dólares al año, 8.7% del PIB, al ofrecer al viajero 63 aeropuertos internacionales, 58 centros de convenciones de clase mundial y atractivos turísticos para todos los gustos, como son: 150 zonas arqueológicas, ciudades coloniales y playas, además de 58 centros de convenciones de clase mundial por lo que el país ocupa el 5to lugar en el sector de reuniones en el continente americano y el 21 a nivel mundial.
Las cadenas hoteleras y de resorts en el mundo están conscientes de lo difícil que es mantener fiel a un visitante a una marca en especifico y que puede lograrse en buena medida través de la digitalización de los procesos internos de los colaboradores y de servicios al huésped, por lo que Cisco desarrolló una arquitectura de soluciones que abarca tres aspectos fundamentales: empoderar al personal y equipos de trabajo de los hoteles y resorts con herramientas que ayuden a realizar mejor su trabajo; herramientas innovadoras que permitan al huésped tener una experiencia que lo haga fiel a la marca (engagement) y por supuesto ciberseguridad que proteja los datos de todos los involucrados.
Empodere a sus colaboradores para transformar la experiencia en hospitalidad:
Gracias a la era digital, los colaboradores de la industria de hospitalidad han evolucionado de estar simplemente sentados atrás de un mostrador a verdaderos consultores para sus huéspedes a través de tecnologías móviles que permiten acelerar la asignación de habitaciones, aplicar promociones y ofrecer reservaciones para actividades de entretenimiento dentro y fuera de las instalaciones de los resorts, cruceros, casinos, arenas de espectáculos, entre otros. Además, estas herramientas digitales aceleran la capacitación de los colaboradores y mejoran su capacidad de comprensión sobre nuevos servicios y la resolución de problemas se acelera y hace más eficiente.
Haga a su huésped fiel a la marca:
Existe una gran oportunidad para “fidelizar” a los clientes, razón por la cual se busca retenerlos, por lo que herramientas digitales como las de Cisco, permiten que los viajeros obtengan experiencias personalizadas a través de sus dispositivos móviles desde su llegada al establecimiento o crucero y con una robusta red Wi-Fi, se les puede informar sobre los servicios y mapa del mismo, programas de lealtad, entretenimiento y compras reforzado con herramientas punto a punto de alta resolución para videos interactivos y promociones.
Seguridad, misión crítica para el crecimiento:
Mantener los datos seguros, tanto de los huéspedes como de los colaboradores debe ser siempre una prioridad. En estudios se ha demostrado que 73% de usuarios de algún bien o servicio camban de proveedor o marca si no se mantienen seguros sus datos. Cisco ofrece a sus clientes un ecosistema punto a punto que entrega seguridad digital a los huéspedes, colaboradores, sistemas y a la marca, ya que ofrece un portafolio de arquitecturas que incluye hardware, software, servicio y consultoría.
Gran parte de los inconvenientes al viajar o al asistir a un evento se presentan por la falta de coordinación entre el lugar que ofrece el servicio y el cliente. La falta de un boleto, la demanda de un insumo, la pérdida o descompostura de una llave para abrir el cuarto de hotel o para limpiar alguna zona se resuelve de inmediato a través de la digitalización, lo que permite obtener una experiencia amigable, sin necesidad de perder el tiempo en llamadas, en esperas o en trámites innecesarios, por lo que los clientes logran una satisfacción completa en los servicios que reciben.
La industria de la hospitalidad ya se encuentra totalmente inmersa en la cuarta revolución industrial, lo que sin duda generará un gran crecimiento en este sector tan importante para el PIB mundial.
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Soon, he was invited to a mountain peak, and saw a group of young people surrounded by a man, which was extremely lively.She looked at the ancient city of Taiqing with emotion on her face.
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This is a member of the Shengtian family. After they arrived, they played the holy sky map and moved towards the purple gourd.Dare to be disrespectful to this immortal court death.
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Cut out with one sword The palm of Patriarch Shengtian was completely split open, covered with cracks, shattered and turned into blood mist.Lin Yuan shook his head, if it was really someone from Misty Peak, it would be useless to go to Qingqiu Dongtian.
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They sat high on the clouds, looking down, and those strong men from other caves, the ancient clan, gathered around.There are also many strong saints inside, and these people are in charge of taking care of the Moonlight City industry.
These people shot out the power, the swallowing pot glowed with black light, and shot out a swallowing light, forming a huge vortex, which really blocked the Bianhua.The earth shield, with a coaxing sound, the clone was shaken back, and the shield shattered, but it blocked it.
After all, it seems that Lin Xuan s ability to break the formation is the only key to unraveling the Great Formation of the Heavenly Court.The cave is dilapidated, old, and has formations, but it is also a broken wall, so the two walked in easily.
He held it and chopped it down with force, splitting the whole world in two.One message after another appeared in front of these elders, the great sage said, is there any more valuable news Yes, the elder below said that this guy is really daring.
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Damn it, if you dare to fight me, these people fought back one after another, and the war broke out again.That s right, those who Lin Xuan wanted to take action were those who participated in the suppression and sealing of them, as well as the members of the world After hearing this, Xueqi showed a beautiful smile.
The other party dares to underestimate him. He continued to move forward, but stopped Lin Xuan, with an extremely terrifying aura in his eyes.However, after waiting for a while, they frowned. No great saint came, what s going on I seem to be unable to sense the breath of the ancestor.
Moreover, he has another idea, since the Shanhai City here is all the Beast Families, why doesn t he In this way, he also became a beast master.The Great Sage Zidan was taken aback for a moment, and said, Jiang Chen flew in the direction of Danfeng, he was really impatient.
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Lin Xuan decided to go to the Dandingmen after the matter in the heavenly court was over.the peak of the saint, one step forward, is the half step saint king.
Damn, doesn t this Wind Clan want to live The uncle went to kill them, and the toad became angry in an instant.I heard that you got a elixir here before. It s really good luck, but this time, your good luck, run out, go to hell.
This is a phantasmagoria, it seems that she is from the Xiao clan, if she guessed right, she should be the number one genius of the Xiao clan, Xiao Xiaoyu.Lin Xuan followed the Supreme Elder and returned to the Hall of Eternal Life.
Around it, there is a layer of defensive formations to resist the cold air so as not to spread.When the knife was slashed, the warriors around cheered, because in their opinion, as long as their boss slashed this knife, the arrogant boy in front of them would definitely be split in half.
Thinking of this, they looked at the leaving figure with horror on their faces.Being blown away by a 20 year old youth made his face dull, and he might become a laughing stock in the Tianwu Continent in the future.
Don t forget that his appearance yesterday was very arrogant.Because they discovered that each person can only draw out one sword, and once those warriors who have drawn out the sword want to draw another long sword, they will be bounced away by a very strange force.
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He must avenge the broken arm and the treasure. Although Lin Xuan didn t have the ability to read minds, he knew what the bald man was thinking when he saw the eyes of the bald man.Suddenly, the violent energy exploded, and the rocks pierced through the air, slapping all directions.
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Unexpectedly, it appeared again now. In the main hall, many people poked out their souls and quickly searched for the half step king.Duan Li also knew about Sword Master, so he could only answer truthfully.
As soon as he stepped out, countless black holes appeared in the sky.Understood, Brother Xuan. Yu Fei also nodded in agreement.
The dark red Shenlong smiled strangely. And Nine Tails also jumped out of Murong Qingcheng s arms, and flew into the sky with great reluctance.They never expected that Lin Xuanjing could release such a terrifying aura.
Immediately, the palms intersected, and a myriad of divine lights erupted between the two.All he cared about was the star key. Tian Youque s words made Duan Tianxing and the others look extremely ugly, their eyes were full of despair.
Chen, some are even stronger, another master is coming, who is it This time, even Ye Wudao, Feng Huang, Sheng Tiance and others cast their gazes one after another.is the request It just so happens that I also have some things for you to do.
They didn t expect that someone would dare to fight in Moonlight Lake.After walking over, the atmosphere gradually eased.
Alright, let s start now. With an order, countless figures rushed forward.When those great sages learned about it, they also looked ugly.
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Did the terrifying attack just now not hurt each other at all How did the other party escape Baoshanyin With a wave of Lin Xuan s hand, an ancient mountain fell directly from the sky, pressing on the three of them.They were two strong men from The Benefits And Effects Of Chi Cbd Gummies 834 A Comprehensive Guide UfeeoMarch 36 Changhe Sect, and the other was a strong man from Ice Feather Palace.
Come on, Mr. Lin, here is fairy tea. Qin Xian er smiled slightly, and then pulled Lin Xuan to sit down.When Lin Xuan was thinking of countermeasures. The people of the Wind Clan are also thinking about countermeasures.
At this time, a corner of Qiankun Ancient City once again emerged, covering the world, and Heaven s Punishment slowly disappeared, replaced by normal thunder.No, that peerless Great Sage clone wants to kill them Even Lin Xuan s complexion was pale.
Feeling the terrifying breath, the person shouted angrily and attacked quickly.However, he also knew that he didn t have much time, so he was going to leave.
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Por Felipe González | Director de Ventas Comercial, Cisco México.