Por Weber Canova | Vicepresidente de Tecnología de Totvs.
La velocidad de surgimiento de nuevas tecnologías y de adopción de ellas es cada vez mayor. Esta evolución trae un crecimiento exponencial de superficies posibles de ataques, al mismo tiempo que ofrece innumerables oportunidades a las empresas. Ante el inmenso volumen de datos que necesitan ser procesados, los algoritmos avanzados simplifican el análisis y la toma de decisiones. La inteligencia artificial es la tecnología más adecuada para superar este desafío, pero trae consigo un temor: ¿cómo queda la seguridad y la privacidad de mis datos al adoptarla?
Creemos que la inteligencia artificial es una tecnología con un funcionamiento muy similar a Waze, que se diferencia del GPS y otras aplicaciones de mapas y rutas porque existe la colaboración entre los usuarios. No comparten información personal, como el color o la placa del coche, pero comparten datos relevantes sobre el trayecto, como la velocidad del tráfico, accidentes e incluso el precio del combustible en una gasolinera. Esta información beneficia a todos.
Es exactamente eso lo que sucede con la inteligencia artificial. Los datos siguen siendo de las empresas usuarias, pero todas se beneficiarán de un proceso acelerado de evolución de la tecnología. Esto es porque la misma plataforma es usada por numerosas empresas y, como ella tiene capacidad de aprendizaje, cuanto más estas organizaciones usen la tecnología, más inteligente se quedará. Por lo tanto, si la máquina aprende a calcular el churn de una compañía, esa inteligencia será compartida y, a partir de allí, ayudará a todos los usuarios.
Más que eso, el intercambio de información también posibilita un benchmarking con el mercado en general – no sólo con una empresa específica. Esta colaboración ayuda a las organizaciones a conocer mejor el mercado en el que actúan y tomar decisiones más acertadas para un crecimiento sostenible.
Sin embargo, creemos que, al igual que en Waze, necesita haber un equilibrio entre la privacidad y la colaboración. La privacidad es fundamental para la seguridad de la información de las compañías y para una mayor adopción de la inteligencia artificial. Por otro lado, la colaboración es la clave para la evolución de la plataforma, y si no hay cooperación, este proceso será muy lento.
Otra cuestión que preocupa a los gestores es la seguridad de la información. Con la digitalización de los negocios, habrá más sistemas y cosas conectados y, con ello, puertas abiertas para ataques. En el caso de inteligencia artificial, así como en otros sistemas, una de las formas de garantizar la seguridad de los datos es el control de acceso a ellos por medio de políticas y contraseñas.
Es posible, por ejemplo, determinar restricciones de acceso por personas, cargos o áreas. Además, la tecnología permite definir qué aplicaciones o, incluso, campos pueden ser visualizados por los usuarios. Para tener una idea, en el sector de salud, esa restricción permitiría que sólo el médico tuviera acceso a sus exámenes.
Aunque existe un anhelo enorme en relación con los beneficios de tecnologías innovadoras, como la inteligencia artificial, todavía hay mucho temor hacia ellas. Sin embargo, las empresas deben ser conscientes de que adoptar la inteligencia artificial no significa que se van abriendo más o menos y que estarán más o menos seguras que antes. La tecnología impacta el poder de inteligencia de las organizaciones y adoptarla puede ser fundamental para la supervivencia de su empresa en el mercado.
El crowdsourcing está redefiniendo la forma en que las empresas manejan las devoluciones, ofreciendo una solución que no solo facilita el proceso para los clientes, sino que también mejora la eficiencia y reduce costos. Al adoptar estas innovaciones, su empresa puede transformar las devoluciones en una ventaja competitiva, incrementando la satisfacción del cliente y fortaleciendo la lealtad a la marca.
A través de geolocalización las compañías han logrado atraer un mayor número de clientes, potencializar ventas y desarrollar nuevos modelos de negocio.
Desde nuestra perspectiva como compañía, el 2017 solo fue una muestra de los éxitos que nos esperan el siguiente año, ya que seguramente seguiremos presenciando la consolidación del e-commerce
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Women need to replenish their energy after giving birth.Du Heng understood, Okay, let s meet again when we have time.
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Du Heng didn t know the number of users of the entire short video, but this penultimate level was actually far from what he expected.But he still couldn t worry about the sheep in his own sheepfold, so he said to his wife, Help me up and I ll go see the sheep.
The yellow color on the child s body is getting worse.
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Hearing what Du Heng said, he immediately continued, I ll live here.The reward of 100,000 yuan was right in front of him, but the effective figures counted by the system were like a snail, and the speed of progress was devastating.
We all serve the people. The health of our patients is our greatest happiness.Du Heng s eyes flashed. He didn t think of the worst.
Judging from these two completed cases, that is to say, as long as the treatment direction is correct and the medication is correct, it is considered an effective treatment.Du Heng sighed silently in his heart, and turned to look at the bald doctor again.
That s good. Come, you will be in charge today, and I will help you.After registering, Du Heng entered the medical records on the computer and handed the prescription to Bao Mi, You can get medicine from us or go to other hospitals.
You go to the hospital first, I ll prescribe some medicine for you, and we ll see the effect after a day or so.The mother in law was not happy anymore. She stared and said, I can t stay here while my girl is being treated Du Heng stood aside without saying anything.
Once you pass the examination and get the establishment, your salary will immediately exceed three thousand.This process is relatively long. This is limited by the reserve of knowledge, the accumulation of experience, and the summary of cases.
At that time, I asked the doctor whether it could be cured and how much it would cost.On the right side of the village committee door, there are people gathering in twos and threes chatting.
Por Weber Canova | Vicepresidente de Tecnología de Totvs.