Por Carla García | Gerente de Ventas de Latinoamérica
en Zoho Corp.
A pesar de que las cifras sobre adopción de tecnologías podrían ser alentadoras, si comparamos a México con algunos países de América Latina, le falta un largo camino por recorrer para poder alcanzar el nivel necesario para dominar herramientas como la inteligencia artificial, misma que ya llegó y está para quedarse.
El 77% de las grandes empresas en el país invierten en infraestructura tecnológica, y solo 33% de las PyME destinan un pequeño porcentaje de su inversión a la adquisición de tecnología. Un estudio conducido por PwC encontró que la IA podría ayudar al PIB global a ganar 15.7 trillones de dólares, un crecimiento del 14% desde 2016 hasta el año 2030.
Las incógnitas surgen y las empresas en México se preguntan ¿qué es la Inteligencia Artificial?, ¿para qué sirve?, ¿viene a reemplazar nuestros puestos?, ¿cómo podemos competir contra ella?
La inteligencia artificial se ha convertido en un miembro más de nuestras actividades, desde el momento al que ingresamos a un buscador; esta inteligencia artificial nos ayudará a ordenar y complementar nuestras ideas. No llega para reemplazarnos, más bien ayudará a fortalecer nuestro puesto y trabajo, automatizando procesos de demora y enriqueciendo nuestro análisis, convirtiéndose así en una herramienta o asistente y no en un competidor.
Pero, ¿por qué se ha vuelto tan popular hoy en día?
Cada 2 años se colecta el 90% de toda la información que existe en el mundo (Data) y la IA toma esta información organizándola en diferentes procesos. Nos ayuda a analizar y priorizar toda la información recabada y crea un código de aprendizaje para generar nuevas soluciones a diferentes tareas programadas.
El verdadero desafío es compenetrar nuestras actividades en los diferentes campos con la IA, abriendo puertas a nuevos proveedores de software como Zoho, que ofrezcan una solución tecnológica y complementaria a este gran desafío. Un ejemplo de su aplicación lo podemos encontrar en el manejo de ventas. Zoho, a través de todo su sistema operativo e integración con el correo electrónico, calendario de eventos, CRM, y su IA ha podido crear un ecosistema que permite a los empresarios obtener mayor información de los clientes, adaptándose a sus necesidades y ofreciendo soluciones integrales.
«Lo que hacemos en Zoho, referido a la inteligencia artificial es que les damos el sistema para conocer: Cuándo debemos contactar al cliente, el contexto del correo para satisfacer a tus clientes, análisis de anomalías en las operaciones de la empresa y finalmente te va a sugerir acciones a partir de todos estos procesos repetitivos como análisis», nos cuenta Fernando Sotelo; ingeniero de Preventas y Soporte de Latam y España en Zoho Corp.
Esta nueva inteligencia artificial cobra vida en ZIA, la cual se encarga de realizar seguimientos, recomendaciones, generar estadísticas, así como crear simulaciones para cada proyecto o gestión que se estén llevando a cabo mientras que, por otra parte, la inteligencia humana se encarga de generar relaciones, vender, negociar y educar. La IA no reemplazará la inteligencia humana, la complementará, el capital más importante dentro de una empresa son las personas.
Si ustedes trabajan de forma conjunta y lo van implementando a su día a día en cualquier modo de trabajo, va ayudar a mejorar sus leads con base a toda la Data captada de todos los sitios, ayudándoles a aprender ciclos de ventas más cortos y finalmente, a entablar relaciones duraderas con sus clientes.
A través de geolocalización las compañías han logrado atraer un mayor número de clientes, potencializar ventas y desarrollar nuevos modelos de negocio.
Es imprescindible la colaboración entre ciudades: Que cada una de ellas comparta su experiencia y casos de especialización con las demás a través de un modelo lean start up.
Los humanos aprovechan el poder de las nanopartículas —elemento central de los puntos cuánticos que acciona las imágenes sorprendentes del televisor QLED.
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It s a pity that I don t gain much experience from killing the undead, and I can t lead the souls to become the god of death.At this time, Zhao Hao was expecting the elves to rush to the street so that he could get the key items to abduct them.
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They have not been seen once in many years, let alone listened to their teachings.After chasing forward for about a stick of incense, they finally blocked the group of Jingshan Rats in a narrow mine.
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Since he encountered it, no matter whether it is useful or not, he should get it first and study it slowly after he goes back.
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After killing the red feathered eagle, Qingyang found the body of the bag beast in his stomach.I wonder what task Brother Chen received Chen Biwang said, A suspected large scale weapon was discovered near Jingfeng Mountain in Nanzhou.
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After thanking him repeatedly, he took out the black iron sword and walked slowly towards Qingyang.The appearance is only external, but what is even more amazing is that Yu Mengmiao s cultivation level, which has not been seen for seven or eight years, has actually broken through to the state of perfect Qi refining, and it is estimated that he will The Benefits of Smoking 💨 shorts topg smoking lifestyle masculinity positivity testosterone [FGzW-ISF8W3]
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About a quarter of an hour later, Qingyang came to the edge of the hill.Jiao Chengxin can t be so neglectful of the foundation builder, so he takes Qingyang to another room to rest, while he supervises the gang to purchase materials, and at the same time rents a suitable alchemy room.
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The living dead was only slightly shaken by the shock, and his hands were cut several times.After entering, the cultivation will be gradually suppressed to the sixth level of Qi Refining.
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Por Carla García | Gerente de Ventas de Latinoamérica