Por Sergio Vargas | Director comercial para Online Travel Agencies en Latinoamérica.
Los usuarios de telefonía móvil están superando los 5 mil millones en el 2017 y se espera que para el 2020 al menos casi tres cuartas partes de la población mundial cuenten con servicios móviles. Esto según un estudio de la GSMA, quienes atribuyen el crecimiento a los mercados emergentes y la contribución de la industria móvil a la economía global, el empleo y el desarrollo social.
Es por este motivo que nuevas aplicaciones y plataformas online han ganado fuerza convirtiéndose en las respuestas para un sector que cada día busca más la automatización, personalización y digitalización. Los Chatbots son un ejemplo claro, este programa que está basado en la inteligencia artificial (IA) conduce una conversación mediante texto o audio y simula como una persona se comportaría para crear una interacción humana.
Estos programas funcionan principalmente en sistemas de mensajería por lo que los chatbots tienen un alto potencial de revolucionar la forma en la que se hace e-commerce y servicio al cliente. Según el Sample-Global Chatbot Market, se espera que a finales de 2024 el mercado global de Chatbots alcance 994.5 millones de dólares y que generen un ingreso de 626.3 millones de dólares.
Aplicaciones como Whatsapp, que cuenta con 1 billón de usuarios en el mundo y es el medio más utilizado en la región, principalmente en Argentina y Colombia, con 90% de usuarios, y Brasil y México con 85 y 84% respectivamente, se ha convertido en uno de los canales directos para la aplicación de estos programas de IA, especialmente para la búsqueda de tiquetes y planes turísticos.
Además, en el 2016, Mark Zuckerberg, fundador de Facebook, anunció que la prioridad de la red social –que ya cuenta 2 mil millones de usuarios mensuales activos– estaba en apoyar los chatbots e inteligencia artificial mediante Facebook Messenger.
Como es el caso de Aeromexico quienes dan la oportunidad a los viajeros de buscar boletos mediante su Aerobot en el Chat de Facebook, disponible en inglés y español, también proporciona actualizaciones del estado del vuelo y responde a las preguntas más frecuentes, como consultas sobre la asignación de equipaje. Según el presidente de la aerolínea 73% de los mexicanos se contactan con sus compañías mediante Facebook. Pero también quieren prestar sus servicios a clientes que utilizan asistentes de inteligencia artificial como Google Home y Amazon Echo.
Aunque la inteligencia artificial aún necesita mayor desarrollo para llegar a un punto en el que el servicio al cliente sea en su totalidad desarrollado por bots, empresas como iAdvize, una plataforma de marketing conversacional, están utilizando la IA para responder preguntas básicas o repetitivas, calificar al usuario y trasmitirlo a un operador de ser necesario. Así, los operadores humanos podrán concentrarse en las preguntas de alto valor añadido y compartir sus conocimientos especializados.
La tecnología de búsqueda de Amadeus utiliza IA y aprendizaje automático para continuamente mejorar los algoritmos de búsqueda y dar resultados más precisos y relevantes a las agencias de viaje.
Claramente estamos en un momento en que la IA está siendo aprovechada por la industria de viaje como una oportunidad para atender a sus clientes de una forma más personalizada y más económica.
Información disponible en todo momento y lugar, menores costos, mayor fiabilidad y, principalmente, flexibilidad son algunas de las ventajas que brinda la computación en la nube.
Las tendencias para las áreas clave en las organizaciones se dirigen hacía la contratación de personal estratégico y adopción de tecnologías de la información.
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If Mingyi was there, the opponent would naturally not be able to prepare calmly, but without a strong man and an elite subordinate, this would result.Previously, the Shadow Swordsman had been hiding in the dark and did not join the battle because he was afraid of alerting the enemy.
If Zhao Hao hadn t saved them, they would have become one of them, how could they not hate them.He was hit by a vampire s claw and shed a lot of blood.
After seeing off everyone who was visiting, he gave a loud order to the army assembled on the deck.Now if the enemy is a bone dragon, it will be completely different.
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Baili Jinyan was shocked when he met Yin Shilan in the Holy Bing Sect.Once she shows that she favors a monk, the monk will inevitably become a public enemy.
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Fisherman, that is your hometown. Yu Mengmiao said There are at least several thousand families of fishermen living on the Jinsha River, including many with the surname Yu.He is still far away from reaching the eighth level of Qi refining.
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After everyone took their seats, he served spiritual tea that can improve eyesight and clear the mind.At this time, Liang Yudong felt extremely clear in his heart, and many emotions surged into his heart at this moment, including regret, resentment, despair, and a hint of unwillingness.
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The top priority now is how to deal with the censure of the Lord of the Dead.