Las empresas apuestan por la simplificación de SKU

Desde que Hein Schumacher asumió el cargo de CEO en Unilever el verano pasado, ha estado liderando una serie de transformaciones radicales en el gigante de bienes de consumo. Una de las iniciativas más destacadas ha sido la racionalización de SKU (Unidades de Mantenimiento de Existencias), un proceso estratégico para optimizar la rentabilidad y simplificar la cadena de suministro.

Racionalización de SKU: un enfoque estratégico para la rentabilidad

La racionalización de SKU implica la eliminación de versiones y tamaños de productos con márgenes bajos, con el objetivo de reducir la complejidad operativa y mejorar la eficiencia. Schumacher destacó que Unilever busca reducir más del 20% en SKU, materias primas, materiales de embalaje y número de proveedores. Este movimiento no solo optimiza la cadena de suministro, sino que también refuerza la rentabilidad al concentrar recursos en los productos de mayor margen.

“Nos esforzamos por lograr una menor complejidad con reducciones de más del 20% en SKU”, comentó Schumacher durante una reciente conferencia telefónica sobre ganancias. Este enfoque se alinea con una tendencia cíclica observada en la industria, donde la racionalización de SKU se ha acelerado en respuesta a desafíos como la pandemia y la reciente inflación.

Beneficios para los fabricantes de envases

Aunque la reducción de SKU puede parecer una amenaza para el sector de empaques, en realidad ofrece varias ventajas. La racionalización puede conducir a pedidos de mayor volumen para los SKU de rápida rotación, lo que proporciona un flujo de negocio más estable y estandarizado para los proveedores de empaques. Esta simplificación también puede reducir la complejidad en la producción, permitiendo a los fabricantes de envases operar de manera más eficiente.

Brian Wagner, cofundador y director de PTIS, subraya que “los proveedores de envases se benefician de la simplificación al igual que los propietarios de marcas”. Un entorno más estandarizado puede traducirse en márgenes más altos y una producción más ágil, beneficiando tanto a los fabricantes de envases como a los CPG.

La estrategia de racionalización de SKU en acción

Grandes empresas de bienes de consumo envasados, como Mondelēz, Coca-Cola y Hain Celestial, han adoptado la racionalización de SKU para mejorar su rentabilidad. Hain Celestial, por ejemplo, ha eliminado el 6% de sus SKU a nivel mundial desde julio pasado, concentrándose en productos de alto rendimiento. Nestlé, por su parte, redujo sus SKU en un 20% a principios del año pasado, mejorando significativamente los niveles de servicio.

Estas reducciones en los SKU pueden tener un impacto inicial en los ingresos, pero a menudo se compensan con aumentos en los volúmenes de productos más rentables. Robert Khachatryan, director ejecutivo de Freight Right Global Logistics, destaca que “la racionalización de SKU puede llevar a un aumento en los volúmenes de pedidos para los SKU restantes”.

Adaptación tecnológica y el futuro de la racionalización

Para mantenerse competitivos, los fabricantes de envases están adoptando tecnologías avanzadas como la impresión digital y el moldeo modular. Estas tecnologías permiten una mayor flexibilidad en el diseño y producción de envases, facilitando la adaptación a los cambios en la oferta de SKU.

Oisin Hanrahan, CEO de Keychain, sugiere que la tendencia hacia la simplificación de SKU puede durar aún unos años, pero anticipa un posible regreso a una mayor variedad en el futuro. “La simplificación para los bienes de consumo envasados y los consumidores podría durar unos cuatro años más”, predice Hanrahan.

La racionalización de SKU es una estrategia clave para las empresas de bienes de consumo masivo que buscan mejorar su rentabilidad y eficiencia. Al reducir la complejidad operativa y concentrar recursos en productos de alto rendimiento, las compañías pueden optimizar sus cadenas de suministro y fortalecer su posición en el mercado.

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I was wrong.Although the middle class has a good life, as long as you offend those big shots once, you will never be able to recover.Having not slept all night, Song Qing s eyes were still bright and energetic, even a little excited.

The room is clean and odorless.The paperwork is neatly arranged.Xu Cijiu planned to use his trump card.He took out a handwriting signed by three great scholars from his sleeve.

or in other words, with the approach of the Jingchao, instead of handling the case, he intends to suppress it.A dozen times a second, dozens of times Xu Qi an was stunned.

It is absolutely not to be missed.Emperor Yuan Jing pursued along the paw prints, and the guards followed closely on both sides, fearing that he might make a mistake.This is the principle of the outline, but it is not vivid.

Zhu Yinluo said in a deep voice.The rest of Tongluo saw that Xu Qi an and the others were being targeted, some sneered gloatingly, and some pretended not to see it.Affected almost everyone, only a small number of disciples, Hkch Turning Heads Ed Gummies Ads That Caught Our Eye including me, were not affected by the Taoist leader.

This was to show his prestige.Yang and Min laughed and said Master Xu, we underestimated you.More than knowing each other, he is my little brother Xu Qi an suppressing the overwhelming shame and embarrassment, calmly smiled and said We have met a few times, I think Brother Xu still remembers Yang, we met in Changle County.

If you study history carefully, you will learn a lot from it.In the worst case, once it falls into the hands of Dizong, members of ordinary Dizong Taoists will not be afraid.

Emperor Yuan Jing personally burned Zhu Wen, kneeling three times and worshiping his ancestors nine times.Xu Qi an and his colleagues rushed Uncovering The Truth Phenoman Male Enhancement Wywqma Gummies Reviews And Their Effectiveness Lxklh to Sanshui Street, and at the gate of a house, they saw the horse tied by the roadside.

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Suddenly he realized.Li Yuchun was busy, and asked Is there anything else Xu Qi an said tactfully No, you are busy, I will just talk in the side hall, and do whatever you want.The words on it were distorted like chicken feet, which was really unrefined.

Among them are the remnants of chaotic ancient times.Shao Nan was also not polite, and the flying sword was dispatched, continuously stabbing the flaws of Zhong Qiubai s head.

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Just such a small decision saved the lives of Shao Nan and Lan Yin.Without the realm of transforming gods, it is impossible to get a glimpse of it.

The lower the realm, the longer the time, and the higher the realm, the shorter the time.Even the three return to the void Shinichi were a little bit interested.

In Yan Jianbai s understanding, in this way, Shao Nan had no choice but to avoid Feijian.You must be trying to lure me out by doing this, right Nine Li Sword Master said indifferently.

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He turned around slightly, his thin lips curved in a doting manner, and his eyes looked gently at Gu Ruo beside him.It s all my fault, Mommy accidentally got scalded by the boiling water.

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There was no happy expression on her face, so she thought she didn t want to.A moment later she heard Mu Xi s weak voice Xinran, you guys, get out, get out.

The first time he woke up, he asked his mother to accompany him to ask the doctor why he suddenly had such symptoms.Excuse me, Miss Gu, who was the man who hugged you at the reception venue yesterday Is it the actor Hallyu Nian or Mr.

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She slowly raised her head and found that he had disappeared.He wanted more than just a beautiful girl. Sister, I also want a younger brother who is as handsome as my father.

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I really In fact, you know very well what you are worried about. Cui Dongshan said, I m not Cui Cheng anymore. Whatever you say to me is useless.The senior explained patiently As for the old Longcheng Hou family, they have produced a very promising scholar with outstanding military exploits.

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