Desde que Hein Schumacher asumió el cargo de CEO en Unilever el verano pasado, ha estado liderando una serie de transformaciones radicales en el gigante de bienes de consumo. Una de las iniciativas más destacadas ha sido la racionalización de SKU (Unidades de Mantenimiento de Existencias), un proceso estratégico para optimizar la rentabilidad y simplificar la cadena de suministro.
Racionalización de SKU: un enfoque estratégico para la rentabilidad
La racionalización de SKU implica la eliminación de versiones y tamaños de productos con márgenes bajos, con el objetivo de reducir la complejidad operativa y mejorar la eficiencia. Schumacher destacó que Unilever busca reducir más del 20% en SKU, materias primas, materiales de embalaje y número de proveedores. Este movimiento no solo optimiza la cadena de suministro, sino que también refuerza la rentabilidad al concentrar recursos en los productos de mayor margen.
“Nos esforzamos por lograr una menor complejidad con reducciones de más del 20% en SKU”, comentó Schumacher durante una reciente conferencia telefónica sobre ganancias. Este enfoque se alinea con una tendencia cíclica observada en la industria, donde la racionalización de SKU se ha acelerado en respuesta a desafíos como la pandemia y la reciente inflación.
Beneficios para los fabricantes de envases
Aunque la reducción de SKU puede parecer una amenaza para el sector de empaques, en realidad ofrece varias ventajas. La racionalización puede conducir a pedidos de mayor volumen para los SKU de rápida rotación, lo que proporciona un flujo de negocio más estable y estandarizado para los proveedores de empaques. Esta simplificación también puede reducir la complejidad en la producción, permitiendo a los fabricantes de envases operar de manera más eficiente.
Brian Wagner, cofundador y director de PTIS, subraya que “los proveedores de envases se benefician de la simplificación al igual que los propietarios de marcas”. Un entorno más estandarizado puede traducirse en márgenes más altos y una producción más ágil, beneficiando tanto a los fabricantes de envases como a los CPG.
La estrategia de racionalización de SKU en acción
Grandes empresas de bienes de consumo envasados, como Mondelēz, Coca-Cola y Hain Celestial, han adoptado la racionalización de SKU para mejorar su rentabilidad. Hain Celestial, por ejemplo, ha eliminado el 6% de sus SKU a nivel mundial desde julio pasado, concentrándose en productos de alto rendimiento. Nestlé, por su parte, redujo sus SKU en un 20% a principios del año pasado, mejorando significativamente los niveles de servicio.
Estas reducciones en los SKU pueden tener un impacto inicial en los ingresos, pero a menudo se compensan con aumentos en los volúmenes de productos más rentables. Robert Khachatryan, director ejecutivo de Freight Right Global Logistics, destaca que “la racionalización de SKU puede llevar a un aumento en los volúmenes de pedidos para los SKU restantes”.
Adaptación tecnológica y el futuro de la racionalización
Para mantenerse competitivos, los fabricantes de envases están adoptando tecnologías avanzadas como la impresión digital y el moldeo modular. Estas tecnologías permiten una mayor flexibilidad en el diseño y producción de envases, facilitando la adaptación a los cambios en la oferta de SKU.
Oisin Hanrahan, CEO de Keychain, sugiere que la tendencia hacia la simplificación de SKU puede durar aún unos años, pero anticipa un posible regreso a una mayor variedad en el futuro. “La simplificación para los bienes de consumo envasados y los consumidores podría durar unos cuatro años más”, predice Hanrahan.
La racionalización de SKU es una estrategia clave para las empresas de bienes de consumo masivo que buscan mejorar su rentabilidad y eficiencia. Al reducir la complejidad operativa y concentrar recursos en productos de alto rendimiento, las compañías pueden optimizar sus cadenas de suministro y fortalecer su posición en el mercado.
La confianza cero es un concepto ampliamente conocido en ciberseguridad, arraigado en la idea de que ninguna entidad, interna o externa, debe ser considerada como
La confiabilidad operativa no es solo una cuestión técnica. Es una cuestión de liderazgo, cultura y constancia. Las organizaciones más resilientes son aquellas que logran conectar personas, tecnología y procesos con un propósito común.
Al utilizar la IA de manera estratégica, las empresas pueden no solo mejorar su eficiencia operativa, sino también fortalecer su capacidad para adaptarse y prosperar en tiempos de incertidumbre.
Esto es lo que finalmente impulsa la revolución tecnológica: El desarrollo del conocimiento con nuevo pensamiento crucial es posible utilizando innovación previa.
County Magistrate Zhu sighed Forget it.No, no.Xu Pingzhi was sometimes hideous, sometimes desperate.I have been choosing for a long time, and I think this facial expression is the most suitable for you.
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Zhang Yuying s heart was raised instantly, and the fear exploded in her heart.The villain s surname is Zhang, and he is the village head of Waihegou Village in Dahuang Mountain.
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The room is clean and odorless.The paperwork is neatly arranged.Xu Cijiu planned to use his trump card.He took out a handwriting signed by three great scholars from his sleeve.
or in other words, with the approach of the Jingchao, instead of handling the case, he intends to suppress it.A dozen times a second, dozens of times Xu Qi an was stunned.
It is absolutely not to be missed.Emperor Yuan Jing pursued along the paw prints, and the guards followed closely on both sides, fearing that he might make a mistake.This is the principle of the outline, but it is not vivid.
Zhu Yinluo said in a deep voice.The rest of Tongluo saw that Xu Qi an and the others were being targeted, some sneered gloatingly, and some pretended not to see it.Affected almost everyone, only a small number of disciples, Hkch Turning Heads Ed Gummies Ads That Caught Our Eye including me, were not affected by the Taoist leader.
This was to show his prestige.Yang and Min laughed and said Master Xu, we underestimated you.More than knowing each other, he is my little brother Xu Qi an suppressing the overwhelming shame and embarrassment, calmly smiled and said We have met a few times, I think Brother Xu still remembers Yang, we met in Changle County.
If you study history carefully, you will learn a lot from it.In the worst case, once it falls into the hands of Dizong, members of ordinary Dizong Taoists will not be afraid.
No.1 is also in the capital. He is a person with real status and Harmony Leaf Cbd Gummies For Ed Blending Wellness Dhm With Performance status.He is better than a parallel importer like me, and it is also what I should be most wary of.Yang Zhenzhen said with a straight face, What does the poor man mean by that.
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Among them are the remnants of chaotic ancient times.Shao Nan was also not polite, and the flying sword was dispatched, continuously stabbing the flaws of Zhong Qiubai s head.
Especially when looking at other people s eyes, I always feel that I am looking at my own joke.However, Zhenjun Yuanying is Zhenjun Yuanying after all.
For the time being, it should be fine.Shao Nan was also a little uncertain, because the message sent from Qicai Lanlongjian was very complicated.Shao Nan didn t go directly into his cave, A Detailed Review Of Ed Gummies Cdmggun Featured On Shark Tank but after thinking about it, he took out his identity plate and sent some news to several people.
There is a possibility of injury Seems like a really big deal.Fortunately, Yuanying Zhenjun has rich combat experience, and his reaction is fast enough, so there are no accidents.
This time I was able to find two at once in Bibo Huanyue Island.Judging based on Xiaocao er s experience from who knows where.
Why didn t I find the most important Yangmai fruit Could it be that I guessed wrong Yangmai fruit is not something of the Bibo Huanyue Clan no I don t believe it.Before the second child could Green Otter Tnnn Cbd Gummies For Ed Reviews Effective Solution Or Not speak, he couldn t continue.
The alchemy ceremony officially began.To be continued.It is a recording spell.Generally speaking, some low strength monks practiced this spell to record the wonderful battles they saw for the major forces and earn some spirit stones.
Just such a small decision saved the lives of Shao Nan and Lan Yin.Without the realm of transforming gods, it is impossible to get a glimpse of it.
The lower the realm, the longer the time, and the higher the realm, the shorter the time.Even the three return to the void Shinichi were a little bit interested.
In Yan Jianbai s understanding, in this way, Shao Nan had no choice but to avoid Feijian.You must be trying to lure me out by doing this, right Nine Li Sword Master said indifferently.
It must have taken a lot of thought.However, judging by the size and outline of this map, there should be at least three to four remaining maps of this size.This time Fan Tianyou behaved well.Without saying a word, he held back his energy and waited until he won the first place to show off.
A smile appeared on the corner of Shao Nan s mouth.He even continued to ask about the bet.Is this buddy stupid It s a duel of life and death, and he still cares about the bet Yeah, there is no chance of winning at all.
Dinner was not very pleasant, it could be said to be dull.There are people patrolling the long corridor from time to time.
He turned around slightly, his thin lips curved in a doting manner, and his eyes looked gently at Gu Ruo beside him.It s all my fault, Mommy accidentally got scalded by the boiling water.
It was because of her that she was severely beaten by Li Shaoting.Li Shaoting stared into her clear water eyes. There were no impurities in her eyes, as if he could see through her at a glance.
Youjiu, don t have any requests to make After saying that, Li Shaoting hung up the phone and took a look at the photos on his phone.Just like Li Shaoting said, she was unwilling Isycywmlc Bioscience Cbd Gummies For Erectile Dysfunction A Comprehensive Review to let her be a full time wife at home peacefully, and he also teased her for not knowing how to enjoy it She doesn t know how to enjoy, but only when she has a career that she loves can she truly enjoy life.
There was no happy expression on her face, so she thought she didn t want to.A moment later she heard Mu Xi s weak voice Xinran, you guys, get out, get out.
The first time he woke up, he asked his mother to accompany him to ask the doctor why he suddenly had such symptoms.Excuse me, Miss Gu, who was the man who hugged you at the reception venue yesterday Is it the actor Hallyu Nian or Mr.
I know Li Shaoting replied coldly. Staring at the surveillance Rejuvenate Cbd Gummies For Ed Eep Reviews video on the computer screen, a dozen bodyguards were looking around on the first floor of the hotel.The second brother was so polite to everyone, but he never showed such a gentle expression to anyone.
She slowly raised her head and found that he had disappeared.He wanted more than just a beautiful girl. Sister, I also want a younger brother who is as handsome as my father.
She was really worried. Sister Ruoyi, do you think the Ye family will treat Xiao Min well I m afraid they will treat Xiao Min badly.He sat down and rubbed his hair, Are you still greedy in the future Children are prone to getting sick and are very particular about what they eat.
Is this still a human thing Yan, I m going to go to China.Gu Ruoyi blamed herself for not participating in the little one s most important moment of growth.
Besides, the videos shown at that wedding are all true, you I thought I deserved it when I thought that way.The next one is yourself The next one is myself. Gu Ruoyi breathed heavily, feeling a little uneasy.
Gu Ruoyi took a look at Li Shaoting and whispered I saw Ye Zixiu and another woman sitting together in the front row of the right section.His behavior made Gu Ruoyi find it ironic. It turns out that the person who saved him is the same person who wanted to harm him.
He almost believed it. If he hadn t heard Mr. Leng say that Ye Zixiu was getting married a few days ago and knew Ye Zixiu s current situation, he would have been deceived by the boss.Instead of returning to their bedroom, he went straight to the study.
Even though they had tampered with her memory and made her hate Li Shaoting, she could now tell him that beautiful memories are created by people.
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Song Jixin will never die. Chen Ping an nodded and said, You and I don t have any vengeance in the first place.Tianshui Baixian was destined not to say this. Meishan Suzi had met the two of them at Shiyufu before.
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I really In fact, you know very well what you are worried about. Cui Dongshan said, I m not Cui Cheng anymore. Whatever you say to me is useless.The senior explained patiently As for the old Longcheng Hou family, they have produced a very promising scholar with outstanding military exploits.
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Zhong Guoshi had read various books, secrets about the world, and unofficial histories of barnyard officials.There must be other opportunities in other cities, waiting for City Lord Shao to rely on stones from other mountains can attack jade to obtain them one by one and pocket them.
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Cui Dongshan sighed, and he was more reasonable. Very annoyed, he moved his buttocks, slid down the railing, squatted on the ground with his knees bent, stood up slowly, and shook his two snow white sleeves.