Desde que Hein Schumacher asumió el cargo de CEO en Unilever el verano pasado, ha estado liderando una serie de transformaciones radicales en el gigante de bienes de consumo. Una de las iniciativas más destacadas ha sido la racionalización de SKU (Unidades de Mantenimiento de Existencias), un proceso estratégico para optimizar la rentabilidad y simplificar la cadena de suministro.
Racionalización de SKU: un enfoque estratégico para la rentabilidad
La racionalización de SKU implica la eliminación de versiones y tamaños de productos con márgenes bajos, con el objetivo de reducir la complejidad operativa y mejorar la eficiencia. Schumacher destacó que Unilever busca reducir más del 20% en SKU, materias primas, materiales de embalaje y número de proveedores. Este movimiento no solo optimiza la cadena de suministro, sino que también refuerza la rentabilidad al concentrar recursos en los productos de mayor margen.
“Nos esforzamos por lograr una menor complejidad con reducciones de más del 20% en SKU”, comentó Schumacher durante una reciente conferencia telefónica sobre ganancias. Este enfoque se alinea con una tendencia cíclica observada en la industria, donde la racionalización de SKU se ha acelerado en respuesta a desafíos como la pandemia y la reciente inflación.
Beneficios para los fabricantes de envases
Aunque la reducción de SKU puede parecer una amenaza para el sector de empaques, en realidad ofrece varias ventajas. La racionalización puede conducir a pedidos de mayor volumen para los SKU de rápida rotación, lo que proporciona un flujo de negocio más estable y estandarizado para los proveedores de empaques. Esta simplificación también puede reducir la complejidad en la producción, permitiendo a los fabricantes de envases operar de manera más eficiente.
Brian Wagner, cofundador y director de PTIS, subraya que “los proveedores de envases se benefician de la simplificación al igual que los propietarios de marcas”. Un entorno más estandarizado puede traducirse en márgenes más altos y una producción más ágil, beneficiando tanto a los fabricantes de envases como a los CPG.
La estrategia de racionalización de SKU en acción
Grandes empresas de bienes de consumo envasados, como Mondelēz, Coca-Cola y Hain Celestial, han adoptado la racionalización de SKU para mejorar su rentabilidad. Hain Celestial, por ejemplo, ha eliminado el 6% de sus SKU a nivel mundial desde julio pasado, concentrándose en productos de alto rendimiento. Nestlé, por su parte, redujo sus SKU en un 20% a principios del año pasado, mejorando significativamente los niveles de servicio.
Estas reducciones en los SKU pueden tener un impacto inicial en los ingresos, pero a menudo se compensan con aumentos en los volúmenes de productos más rentables. Robert Khachatryan, director ejecutivo de Freight Right Global Logistics, destaca que “la racionalización de SKU puede llevar a un aumento en los volúmenes de pedidos para los SKU restantes”.
Adaptación tecnológica y el futuro de la racionalización
Para mantenerse competitivos, los fabricantes de envases están adoptando tecnologías avanzadas como la impresión digital y el moldeo modular. Estas tecnologías permiten una mayor flexibilidad en el diseño y producción de envases, facilitando la adaptación a los cambios en la oferta de SKU.
Oisin Hanrahan, CEO de Keychain, sugiere que la tendencia hacia la simplificación de SKU puede durar aún unos años, pero anticipa un posible regreso a una mayor variedad en el futuro. “La simplificación para los bienes de consumo envasados y los consumidores podría durar unos cuatro años más”, predice Hanrahan.
La racionalización de SKU es una estrategia clave para las empresas de bienes de consumo masivo que buscan mejorar su rentabilidad y eficiencia. Al reducir la complejidad operativa y concentrar recursos en productos de alto rendimiento, las compañías pueden optimizar sus cadenas de suministro y fortalecer su posición en el mercado.
Mayor automatización se traduce en crecimiento financiero y promete mayor productividad. Las compañías altamente automatizadas son 6 veces más propensas a incrementar sus ingresos.
Un edificio ocupa una cantidad importante de energía para sostenerse; su comunicación, almacenaje, iluminación y muchas áreas más requieren un gasto constante y en ocasiones abrumador de energía.
Zen GNC Weight Loss Pills Reviews: Top Products Compared Master Dafang sacrificed it on the top of his head, and a black golden light fell down, protecting him.In an instant, the depths of the ground turned into a sea of blood.
He fixed it in the air, and then the Heaven Punishing How to Find Keto Gummies at Chemist Warehouse Sword shot light at its eyes.The entire giant mountain was shaking violently at the cracks in the jade steps.
He remembered that the first time the two met was in the secular market.Everyone stood up and thanked Master Taiyin, and then stood behind him.
When they looked up, they saw a primordial spirit on the opposite side, with a very familiar face.Seeing her stepping forward, she took out something from the space ring.
Cultivation method, after Master Zhao was seriously injured and fled, he invited righteous masters to attack you and others for revenge.The shape is destroyed, and the end is extremely powerful.
However, soon Xu Yang saw Mengyao s figure.Then Xu Yang Price of Keto Gummies: Cost Analysis for Top Selling Brands s complexion changed drastically, and he saw that Mengyao was lying unconscious on the cloud bed.Ancestor Agate s complexion changed, and he said in surprise You mean Meteor God Ridge No, it s too dangerous.
Such a huge movement immediately attracted the attention of the experts in the valley.Mo Peng s cultivation has skyrocketed by one level, and he is already in the middle stage of transforming gods.
Ups and downs, faintly exuding the law fluctuations of traces of soil.I m afraid he has reached the peak of Huashen.And the other old monk was even more unfathomable.
I saw that the entire giant city was full of aura, and the shield of the formation was thickened visible to the naked eye.It not only has a deep charm of the Buddha s nature, but also can use it to cultivate the pharmacist s glazed fire.
Wisps of black evil spirit slowly circled around the crystal bead, exuding astonishing heart palpitations.Xu Yang is embarrassed to always let her take action.
The ten puppets couldn t resist, and the black robes on their bodies shattered to reveal their original shapes.snatch, and Xu Yang s fate is also not good.Just when the situation was extremely critical, the Heaven Punishing Sword in the center of the world moved abnormally, a colorful sword light flashed out of thin air, and then a trace of chaotic air fell, and the colorful sword light quickly transformed, turning into chaos in the blink of an eye, and then chaos The sword light disappeared in a flash.
Fortunately, the soul of Luo Hu, Xu Yang and others was too weak and quickly collapsed, and the memory obtained by Xi Motian was incomplete.After hearing this, Xu Yang felt suspicious, he absolutely didn t believe the theory Kelly Clarkson Weight Loss Pills? The Truth Behind Her 60-Pound Transformation in 2025 of the law of destruction backfired, before in the small world, Luo Hu s control over the law of destruction was still higher than the law of killing.
The more people flowed in the city, Xu Yang and his party arrived at Ghost Gate City in the evening.However, Xu Yang is grateful for his great kindness.
At the same time, Male Enhancement Gummy: Benefits and Reviews the raging real fire of the sun stopped Gu Yanyuan Lord from helping him.Thinking of this, Sunset Demon Venerable couldn t wait to act, and flew straight to the central area of this world.
Xu Yang stretched out his hand in the small world, and caught a black magic bead.After hearing this, everyone looked at Luo Hui again, and Xu Yang couldn t help but wondered Could it be that Brother Luo Hu is the ancestor of the devil This is impossible Gu Yanyuan Lord also shook his head again and again, carefully Looking at Luo Hu for a while, he said He should not be the Demon Ancestor.
One hit, then it will be dangerous.Seeing Xu Yang s agreement, Huan Ling er couldn t help but heaved a sigh of relief, and immediately pinched Fajue to manipulate the power of the law of light to penetrate the Seven Kills Monument, killing the soul of the old Heishan demon, and the old Heishan demon immediately screamed and cursed angrily The lowly servant girl actually made such a murderous move, trying to wipe out my primordial spirit, you retreat quickly, or we will die ED Gummies Video: User Testimonials and Success Stories together.
Don t be envious and prepare well for the professional examination.Not much, only at the corners of Natures Boost CBD Gummies for ED: Boosting More Than Just Morale the mouth. But as soon as I touched it, I felt like blisters appeared, and my whole mouth was burning.
If something happens, just keep doing your own thing.While joking, the two of them arrived at the village committee in front of the door.
They are lively and smart, they are naughty Empowering Fitness: Inside Rebel Wilson Weight Loss and Well-Being and sensitive.
Could this kid have escaped from that group of Smurfs Looking at the little baby in front of him, Du Heng suddenly had such an idea in his mind.In front of the gate, on both sides of the gate, and the furnishings in the hall, every place was targeted by the cleaning aunties.
If there are no problems with these two examinations, Du Heng will have to consider whether Yan Ting has other organic lesions.Li Qiuhua s life depends on you. You kid, don t give me a high hat.
With his current level of expertise in internal medicine, there was nothing he could do about it.Before anyone arrived, Du Heng looked around in boredom.
He is usually very busy and does not see many patients.But now, looking at this lively and jumping old lady, Du Heng found How Bella Hadid Lost Weight: The Diet and Exercise Routine That Works that the most dangerous thing was not the old man lying on the kang, but the old lady wandering around on the ground.
Moreover, this guy Ma Zichen didn t come to work either.When your brother in law and I got married, he was also poor, but what about now He is again.
It s interesting, let s go take a look. Yu Haiting saw Du Heng came in and Keto + ACV Luxe Gummies Reviews: The Luxury of Keto and ACV Combined took the initiative to make way for him, Dean Du, please take a look at this patient.You are welcome to come back in the afternoon. Now, let s all disperse.
Some people have known symptoms and just need to check if there are any changes.He slapped the key into Du Heng s hand, I m leaving first.
Wang Shuqiu responded to Du Heng, but still lay How Kevin James Weight Loss Efforts Led to a New Healthier Lifestyle lazily on the bed, I m not going.You just came to the countryside to harm people Do you still want to save some face The more he spoke, the angrier he became, and Du Heng directly threw the coloring page in his hand out, These people are farmers and can t earn thousands of yuan all year round.
There are more than 600 people, which can be said to be more or less.After reading the prescription, the village doctor directly explained its function.
Sit down for a while and I ll get you a glass of water.medical level. With such talents, How to Lose 10 Pounds in a Week: Simple, Effective Strategies you really think those leaders are blind Not tonight, I ve made an appointment with someone else in advance.
I didn t let them tell you. Why The doctor gave me the final notification.But as soon as he arrived at the police station, instructor Huang forcefully pushed him out and told him to go home and rest for two days.
It was on his face, but he didn t notice Qingtian s attitude.I m not tired. While she was talking, Wang Zhenzhen had wet the towel and started to wipe Gong Daoyang s face.
As long as he explained his intention, he would most likely be greeted with a series of questions from Du Heng.Don t Are you angry If you think my explanation is wrong, you can tell me.
1 Department of Traditional Unlocking the Keys to a Healthier You Chinese Medicine and the Deputy Director of the Department of Gastroenterology.Du Heng showed off in front of Du Ping a little proudly, but he didn t want to get another look from Du Ping, Don t follow I picked up the article and said it even though I knew I had little education.
But you knew that there would be a competition tomorrow, but today you suddenly came to our hospital, gave us a showdown, and trampled our entire hospital to show your level.When the middle aged boss saw Du Heng s actions, he knew that he had done something bad with good intentions.
It s me, I discovered the situation. Du Fei s father quickly took a step forward.Dong Yuezhang turned to look He glanced at the trembling family of three behind him, then looked into the distance, Why hasn t the ambulance come yet It s been almost half an hour, right The same goes for the police.
The junior student was startled by Guan Bo s sudden action.Wu Shengnan adjusted his shoulders to let the ponytail girl lean more comfortably, and then continued to say softly, If I don t say anything now or answer his call, Cost of Keto Gummies: Budgeting for Your Keto Diet he will think I m angry and won t think too much about it.
Of course, if you take advantage of the opportunity of pregnancy and don t want to work and want your husband to take care of you, you will also have morning Ozempic Weight Loss Results vs. Diet Alone: Which Works Best? sickness.And it was precisely for this task that the original director of pediatrics was sent to the Provincial Department of Maternity and Child Care to study, while Deputy Director Lu, one of his own, was left to become the director of the pediatric ward.
Did the secretary agree He turned around and continued to ask Du Heng, Then how do you determine their fees For example, for some diseases, Western medicine requires hundreds of thousands of dollars to treat, but in your hands, traditional Chinese medicine only costs tens of thousands.Honey, I didn t even fall asleep last night when you weren t here.
Did you really send it to me Wei Kaida looked at Du Yi next to Du Heng, his face really full of surprise.You can arrange them however you want. Can.
Dee dee dee Before he could finish his words, he saw two cars driving into the yard.
Lawyer Zhou, are you working too hard Are you starting to go to work before your body has recovered After introducing Wu Shengnan Randy Jackson Weight Loss: The Ultimate Guide to His Fitness Success and Lawyer Zhou, Du Heng smiled and joked.Listening to the voices of the people around him, Dong Yuezhang stopped talking nonsense and just gritted his teeth and continued.
Speaking of Deputy Director Lu, he was actually the person who was with her at the beginning.I hope it will be of some use. Hey, young man, I still use Chinese medicine.
But Tan Su didn t say anything after hearing this.The face to face snorted coldly Okay, my mother s share, my father will return all of it to my uncle and the others, and my father will have to settle it.Ah.Hello, Master.Before Su Yan er could say the word excessive , her two senior brothers had already jumped into the bamboo forest first.
People don t kill innocent people indiscriminately.Su Niang and her people on the opposite side moved back in fear, and at the same time, some people with black bunts came up behind them, obviously the breath Rebel Wilson’s Weight Loss: How She Lost Over 60 Pounds of monks.
Although no one has successfully practiced the ruthless way, the legend that the ruthless way can become a fairy is still spread in the Taoist sect of cultivating immortals.Hearing this, Yu Liao frowned slightly and said So what did you do to Meng Xun, why is he willing to follow you obediently I don t know about it, maybe the old devil used something on him.
The author has something to say I have revised it, and I will check twice more next time and send orz Let s talk about these things later, now we should cure Ah Su.With the sandalwood sword resting on her neck, there was a hint of fear in her eyes.
It s embarrassing for you to be like this.She lowered her voice, almost muttering to Tan Su.She helped Lainey Wilson’s Stunning 2025 Weight Loss: How She Lost 30 Pounds in 3 Months! him up and jumped into the yard, and helped him into the hut, let him lean on the haystack to do it, and boasted in a low voice without hesitation A Su has grown up, thinking about things.
Yu Liao also followed into the back room, and when she got closer, she saw the woman looking at Tan Su who was drowsy on the bed.Master, what did Gu Jia just tell you As he spoke, he took out the tea set from the storage bag, moved the tea 3 Effective Tips for Weight Loss Inspired by Phoebe Dynevor’s Journey set on the stone table to the other side, and placed the set in his hand, The slender ten finger bones are skillfully walking the process of making tea.
She turned around and extinguished the candle and closed the door.The more powerful the soul is, some can even become evil spirits in one place without entering the way of death.
We can t help you in Wugou Mountain when your spiritual power gathers to form a withered vine, but the magic technique practiced by my junior sister can help you.At this moment, the Chen residence ushered in the first batch of monks.
With the appearance of bidding, he began to toast with the three disciples and slowly drank the fine wine in the cup.Tsk, she only got some of this tea from her senior brother in previous years.
Black mist faintly emanated from her eyes, and her whole body began to turn into a shadow like Viking ED Pills: Enhancing Your Performance Naturally black mist.But she was the one who taught such a strong and unknowingly excellent apprentice, so when I think about it, I feel that I am too strong.
Only then did he turn around and make a flustered move on purpose, and deliberately opened the door in a haste and walked in.Susu just smiled weakly when she heard the words If I don t save her, will I just watch her die from the devil s energy spilling out of her body , said tears falling down uncontrollably, She is my younger sister, the only person in my world who still has blood.
The meaning of what you said just now.Qin Su, are you trying to trap me here After speaking, Yu Best Rated Keto Gummies: The Top Choices According to Experts Liao seemed to still not believe it, pointed at herself, and then finished the next sentence with a slight frown.When the girls looked up at the next moment, there was no such thing as his figure in the red shirt.
Almost all the guests How Did Kelly Clarkson Lose Weight? Discover Her 2025 Success Story around were monks, and there were even two or three people who belonged to the same sect.While barking, it rubbed its right foreleg eagerly on the ground, as if it was about to pounce on the two of Yu Liao at any moment.