Por Silvio Vidoto | Director de Marketing de Unify; Soluciones de Comunicación y Colaboración del grupo Atos.
Hay quienes dicen que la información es el nuevo petróleo. Las tecnologías de big data y analytics abren innumerables posibilidades, principalmente para quienes trabajan con planeamiento de comunicación y marketing. Por otro lado, es necesario recordar que los principios de este trabajo continúan siendo los mismos. No sirve hacer un plan de relevamiento y análisis de datos si el objetivo central de la campaña no es el propósito primordial del marketing: la conquista del cliente.
Philip Kotler, autor de los conceptos más tradicionales de marketing, coloca al cliente como la finalidad central de las acciones. Este principio no cambió, lo que tenemos ahora son nuevas herramientas y modos de hacer esta conquista.
Con el análisis de datos públicos disponibles en la red podemos saber dónde se encuentra nuestro cliente, qué le gusta, en qué horario está online y cómo se comporta en las redes. Conseguimos también hablar directamente con esta persona cuando utilizamos herramientas de segmentación.
Son soluciones que facilitan, y mucho, el trabajo del profesional de marketing, pero que también pueden limitar las perspectivas de crecimiento del negocio. Una de las grandes trampas del marketing digital puede ser justamente la segmentación excesiva del target. Los que dependen de las mediciones y segmentaciones pueden terminar cerrando puertas a nuevas oportunidades.
Dependiendo del producto, una campaña más amplia puede atraer la atención de otros públicos o incluso, generar recomendaciones. Cuando una marca es conocida por un número mayor de personas, el reconocimiento del cliente tiende a aumentar en esta misma proporción.
Esta fue la lógica que tuvo tanto éxito con los anuncios en el horario estelar de la televisión en las décadas de los 80 y 90. Miles de personas veían el anuncio, aunque sólo una pequeña parte de ellas era realmente cliente potencial para ese producto. Y hay marcas que son reconocidas hasta hoy. Actualmente, sin embargo, es muy raro ver una marca ofreciendo insistentemente su producto a todo el mundo.
Integración de estrategias
El perfil de preferencia y comportamiento de consumidores y clientes ha cambiado. Las personas buscan contenido de calidad y características para identificarse con esa marca. Por ejemplo, las marcas que poseen contenidos relevantes en las redes sociales conquistan mayor número de seguidores, independientemente de si son clientes o no. Recientemente, una encuesta realizada por LinkedIn mostró que el conjunto de personas que utiliza la red social para buscar contenido es 15 veces mayor que el grupo que está en busca de empleo.
Son las interacciones y el intercambio de contenido relevante lo que hace el éxito de una campaña digital, pero estas interacciones no sólo parten de acciones online. Recientemente, Unify participó en un gran evento de tecnología, como expositor, acción que siguió una metodología bien tradicional de marketing y, además del éxito en el stand, nuestra presencia en las redes sociales hizo toda la diferencia. Conquistamos un alcance de casi 100 mil personas con nuestras acciones digitales y, casi tres semanas después del cierre del evento, seguimos estableciendo contactos con stakeholders en las redes.
En este caso, fue el marketing tradicional el que abrió espacio para una campaña digital muy exitosa. Otro punto importante fue la uniformidad del discurso en nuestros medios sociales, en las redes de nuestras empresas asociadas y de nuestros ejecutivos. Cuando las informaciones en diferentes canales son coherentes , ganan credibilidad junto con el cliente.
Por todo ello, una de las estrategias que más valoramos y estimulamos es la participación de líderes y de socios en las redes. Cuando un líder produce contenido de calidad, atrae atención hacia la marca que representa y se acerca más al potencial cliente.
Uno de los conceptos más conocidos para estas acciones es el de «Cultura participativa», defendido por el profesor Henry Jenkins, uno de los mayores investigadores en medios digitales del mundo. Él dice que «el flujo de contenidos por múltiples plataformas de medios, la cooperación entre múltiples mercados mediáticos y el comportamiento migratorio de los públicos de los medios de comunicación», crean una cultura de convergencia. Cuando el contenido de su empresa es convergente en las redes sociales gana relevancia y, al mismo tiempo, gana la credibilidad de quien realmente interesa: El cliente.
19 mil quejas por robo de identidad se registraron durante el primer trimestre del año. Más de 325 millones de pesos fue el monto reclamado por este delito.
Los usuarios del software de Bentley pueden presentar sus proyectos en el programa de los Premios Year in Infrastructure, independientemente de la fase en la que se encuentre el proyecto.
La industria automotriz es un campo fuerte para el mundo de las tecnologías de información. Dicha fortaleza radica en la operación de los sistemas tecnológicos en el punto de venta.
Nómada por naturaleza, el ser humano ha encontrado en los viajes una manera de saciar su curiosidad por conocer el mundo, lo que ha generado una próspera industria.
The most important thing is that shadow creatures at home have an ability equivalent to passive.Qin An, how many banknotes did we bring with us when we went out There are no more banknotes.
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Otherwise, it would be her style to directly attack without beeping.Call of the dead Call of the dead Zhao Hao, who was sitting on the back of a white bone dog, kept summoning the dead, letting these fifth level ghosts share the burden of attacking and interfering with the enemy.
Several guards have already fallen under its fangs.The reason the consumption is so terrifying is because the summons this time are not ghosts.
The target of Li Qin s 20,000 troops this time was the Yu Dynasty s old enemy on the border, the Liaodong Kingdom.For the undead, as long as there are enough deaths and corpses, it is not easy to grow.
Most of the large number of reinforcements just transferred from Glow Fortress should belong to the conservative forces.How could you not have heard of it. Demon Court Qinglong Of course, Zhao Hao would not give his real name, but said it Code name, after all, the hero world has all kinds of abilities, so be careful and sail Reassessing Power CBD Gummies: An Extensive Review Focused on ED the ten thousand year ship.
Whizzing The white bone hounds were like a pack of wolves on a hunt, speeding up and rushing out silently.Well, it s just like in the real world, the difference between the remote area The Journey of Keto Go on Shark Tank: Effectiveness and Reviews director of a subsidiary of the top ten companies in the world s top 500 companies and the president of the top ten companies.
If this huge beast with astonishing strength is okay.Height limit and speed limit Such special beings will be subject to these restrictions after entering the fortress.
I was originally worried that there wouldn t be enough cannon fodder, but now it seems I don t need to worry at all.There was nothing we could do. Puff, puff The sound of flesh being pierced continued to sound.
Keep going Without answering, Zhao Hao made his attitude clear with an order.were all increased by 20 , and now it is increased to 50 , which is a big improvement.
In addition to restraining Zhao Hao s natural barrier, they also don t want to give him a place to escape, but at the same time they don t give themselves a chance to escape.Others didn t pay attention to her, and naturally they didn t care about her movements.
I will settle the accounts with them sooner or later.the internal organs were directly shattered. Ji Shan Uncle Ji Shan Seeing this scene, Ji Shui and Wang Teng were stunned and screamed in grief.
I hope you have done a good job in protecting me. I forgive you for your recklessness and daring to threaten you.Senior Brother Hao looked happy, but his heart was complicated.
For a while, Ye Fei felt that his eyes were full of fantasy.What if something is auctioned and someone takes it by force Ye Fei asked seriously.
He grinned, wanting to show off his identity as an elder and teach Ye Fei a lesson, but when he saw Ye Fei s cold eyes, he backed down.They didn t expect that this seemingly beautiful and harmless woman would be so cruel.
Damn woman, she ran very fast. Hand over your Shangguan family s Lose Belly Fat Fast with Shark Tank Solutions Before 2025 New Year Cloud turning Rain technique and the Golden Feather Fan, and then become my cauldron, and I will spare your lives.They knew how terrifying it was. The huge blood colored head was covered with bumps.
Wang Hao s limbs were crippled, no, five limbs were crippled, and Bio Lyfe Keto Gummies: What Makes Them Stand Out? he only had half a life left.Lao Wang in his body appeared in front of Ye Fei, of course, still in a phantom state, looking at Ye Fei and rolling his eyes, not forgetting to pour cold water on Ye Fei.
I don t know which one do you need By the way, there is also the Five Elements Thunder, which is extremely powerful, but it can only be used once.Damn woman, I just recognized the wrong person. There is no need to be so unforgiving.
The leader of the guard was a master at the early stage of the prefecture level.Well
maybe the master has a mental method suitable for her, but I don t.
Even if the Ziyan Sect is destroyed, it Pure THC Gummies: The Ultimate High? should still belong to the monks of Zhongzhou Continent.The defensive effect of How Long Does It Take to Lose Subcutaneous Fat the thunder shield spell is only average, but with the mid stage Nascent Soul cultivation level, the thunder shield can at least defend against an attack from a monk of the same level, allowing him to respond in time.
No matter how the Great Venerable Hongfa is not good at fighting, he is still a Great Venerable.Although this mid stage Yuanying monk did not master the magical power of Invisible Yuan Magnetic , he gathered some monks and ambushed the Sword Intent Chongxiao Pavilion many times.
I How to detox for weight loss ll give it a try The great monk from the Yuqing Sect glanced at the great monk Lou and said.He slowly retracted his flying sword, and with a move of his hand, the Lingbao Wanjianfeng retracted the energy flying sword that had not hit Brother Qiao.
It is not easy for a garrison monk who is stationed here to obtain fourth grade elixir.The terrifying power brought to Li Shiming by the Xu Breaking Sword Intent plus the Heavenly Art , Healthy Keto Gummies: Balancing Taste and Nutrition this is a power that can only be possessed by great body refining monks.
He came to the statue, his Shen Eyes and his consciousness came up together, and started scanning the statue.Some monks were left behind, and Li Yuanba s team still had close to 700 middle stage Nascent Soul monks, as well as fourteen great monks.
After all, Zhongzhou Continent is the headquarters of Zhongzhou Commercial Bank.The figure s flash does not stay in a straight line, but adjusts its direction from time to time, making it difficult to predict where it will flash next.
It s not just the space we live in. You are now qualified to enter the trial space to challenge, and you can get special rewards in the trial space.s attack. But at this time, Li Shiming used So Close to the End of the World too fast.
Last time, he revealed the internal structure of the atom and created a terrifying magic like the Great Nuclear Explosion.Bohr said with a smile. I have another question, what exactly is that godhead Why can t even the power of a nuclear explosion destroy it.
Although this kind of control is limited, it is enough The whole world became extremely clear in his eyes.This matter needs to be considered in the long term.
He and Raphael were originally guarding the Solar Furnace underground in the city, but judging from the news Euphoria Green CBD Gummies for ED: A Review of Their Calming Effects constantly reported by the guards, the situation has now reached a point where they have to take action.If Aurora hadn t led the fleet and happened to bump into the empire s expedition fleet, then it is estimated that by the time they finished the Kingdom War, their hometown would have been wiped out
So Lin En learned from the pain and took out the most rudimentary wireless communication technology.
Now that Vittorio has broken through the legend, there is no need for such trouble.Vittorio did not waste a moment. Tammy Slaton Weight Loss: 3 Tips She Used to Look Amazing for Christmas Week After confirming the real existence of the clock slow effect, he and a group of alchemists checked the alchemy circle arranged on the outer shell of the spacecraft to see if there were any signs of damage.
Then this time reduce the fuel delivery speed by 30 , adjust the proportion of hydrogen and oxygen mixed combustion, and try again.Although those nobles were very wealthy, accumulated over generations, the cash they could spare was only about a million imperial gold coins, which might not be able to buy all the wheat.
After all, the fighter plane was fleeting. Then what should we do now the great wizard Arad asked in confusion.Come out, a flying magic city. Even some official wizards are convinced of this news Glenn, who is friends with Magic Daily Editor Roll, certainly knows some inside information and will not listen to those false rumors.
Obviously, the key thing CBD Gummies for Male Enhancement Near Me: Best Shops inside is the magic network that serves as a terminal to gather computing power.The Parliament finally began to recycle the excess wheat grain on the market.
The invisible shield rippled like water waves, as if it might explode at any time However, the alchemy equipment made by Cynthia herself is undoubtedly reliable.At this moment, it seemed that the entire kingdom s border cities were under attack.