Por Marco Sicairos | Director general de Time Tracker México.
Desde que soy parte de ese grupo de hombres y mujeres que cada día salen de su casa para trabajar, me he dedicado a las ventas. Aunque al principio no era lo que tenía en mente, al final descubrí que es una actividad que no sólo me gusta, sino que además me considero muy bueno en ello. Llevo casi quince años en esto, y una de las realidades que más llaman mi atención es la manera en que la tecnología nos ha facilitado el trabajo, en especial en las actividades de ventas en campo.
Registros que antes se tenían que hacer en cuadernos o blocks de notas, para después llegar a la oficina a vaciarlos en plantilla de Excel, hoy los llevamos a cabo desde nuestro smartphone, gracias a ciertas aplicaciones con las que se hace el levantamiento de información y que automáticamente la incorporan a las bases centrales. ¡Es maravilloso! Ahora soy más productivo, realizo menos esfuerzo y consigo mayores clientes que no sólo le han beneficiado a mi compañía sino también a mi bolsillo.
La productividad en la fuerza de ventas
Indudablemente, el Departamento de Ventas es un área fundamental en cualquier negocio, en la que se debe poner atención para que sea lo suficientemente productiva y eficiente a fin de que se logren tanto los objetivos de ventas como los del negocio. Y es que no se puede ignorar que de esta área dependen, en buena medida, los ingresos financieros así como un mejor conocimiento de las necesidades del cliente, lo cual es posible gracias a que existe una mayor cercanía e interacción.
Es tal el rol de la fuerza de ventas, que muchas organizaciones la ven como una plataforma para crecer en el mercado, tal como lo indica un encuesta de la consultora Salles Sainz Grant Thornton, que señala que 60% de las empresas prevén impulsar su crecimiento a través de mejoras a su fuerza de ventas, ayudándose de empresas de biometría.
Sin embargo, no es secreto que, en la mayoría de las empresas, no se logran concretar los objetivos de ventas establecidos, debido a una serie de factores, entre ellos la deficiente productividad de cada miembro del equipo, sobre todo cuando se trata de la fuerza de ventas externa, quienes inevitablemente tienen que estar fuera de sus oficinas, ya sea laborando en la calle o en determinados lugares, como es el caso de los promotores en punto de venta quienes trabajan en centros comerciales.
¿Qué sucede especialmente con ellos? Al tratarse de personal en campo es más complicado llevar a cabo un monitoreo y seguimiento eficiente de cada vendedor; de manera que pueden quedar fuera de control diversos aspectos como la puntualidad, las horas reales trabajadas, el levantamiento de datos, etcétera; los cuales son de vital importancia para generar una mayor productividad en punto de venta.
Tecnología: trampolín para la productividad y eficiencia
Aunque un buen nivel de productividad es clave para el éxito del negocio, apenas 6 de cada 10 empresas se ocupan de impulsar iniciativas en relación con este tema, asegura la Amedirh (Asociación Mexicana en Dirección de Recursos Humanos). Un factor importante es que muy pocas empresa tienen idea de qué hacer para impulsar la productividad; y aunque ésta mucho tiene que ver con establecer estrategias, procesos y metodologías sólidas, también es cierto que algunas herramientas como las tecnológicas se han convertido en verdaderos detonadores de la productividad y eficiencia, sobre todo si se habla de la fuerza de ventas de campo.
Al respecto, una de las tecnologías que están revolucionando el control de personal son los sistemas biométricos, sistema de control de acceso. Llos sistemas biométricos permiten verificar tiempos y movimientos de personal que acuda a diferentes centros de trabajo externos, aumentando la productividad de los recursos mediante un control seguro, eficiente y veraz.
Este tipo de equipos ya han demostrado sus beneficios, incluso algunas de las grandes corporaciones de sectores como alimentos y bebidas, electrónica y consumo ya los están utilizando en sus operaciones cotidianas. De acuerdo con el analista de tecnología Gartner, alrededor de 30% de las empresas ya utilizan la identificación biométrica para el control de sus empleados; y según sus estimaciones, el mercado biométrico global crecería a 23 mil millones de dólares en 2019, con más de 500 millones de sensores potencialmente ligados al Internet en 2018.
La productividad de la fuerza de ventas en campo, es clave para lograr las metas de negocio, especialmente en aquellos compañías cuyas marcas necesitan dar a sus clientes una experiencia de compra inolvidable. De allí la importancia de contar con sistemas de registro de asistencia que verifican eficazmente la hora de entrada y salida de su personal en campo; esto ayudará a su empresa a incrementar la productividad.
Si usted da un vistazo hacia las compañías más exitosas, seguro que hallará en ellas tecnologías disruptivas como la biometría que está impulsado la productividad; por esto, no deje pasar la oportunidad de descubrir lo que esta tecnología puede hacer por su negocio.
Acérquese a socios que ofrecen una plataforma biométrica basada en horas reales trabajadas, proporcionando datos exactos e invaluables, eliminando errores y fraudes en el control de acceso, generando así mayor productividad y elevando los ingresos de su negocio.
El ámbito cloud, en la actualidad, es el hogar de las soluciones más poderosas; muchas de ellas indispensables para poner en marcha una transformación digital.
El buen control de stock pasa a ser la médula de cualquier operación, es la columna vertebral de una buena operación, que no sólo sea escalable, sino controlable y rápida.
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So when the other party has insight into the secret, I will have a sense of it, and at least I know it.Song Fengshan drank wine and Liu Qian cooked hot pot, but they didn t say anything. The old man endured it for a long time and said with an angry smile, Say Have you seen that boy already Song Fengshan and his wife looked at each other and smiled, and then Song Fengshan gathered their voices and spoke to his grandfather.
The old god inside the pavilion snorted coldly, waved his fly whisk lightly, and walked outside the pavilion.The pictures of horseback riding and watching the lanterns change constantly on the ferry, blooming with the unique colorful glaze colors of the time scrolls, reflecting the two scholars facing each other, shining brightly, as if they were two ancient gods who were silent and careless.
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The old sect master Xun Yuan, besides trying his best to invite her to the blessed land of Huashen Mountain, every time he met her, the way he looked at her always made her feel that his eyes were evil and had bad intentions.The archives room in Jiling Peak, the main mountain, is the site of Changshou. Jiang Shangzhen and Cui Dongshan have carefully read the secret records about Zhengyang Mountain and Qingfeng City.
The sword tips pointed directly at the formation cage that surrounded the young man on the earth. Han Jiangshu first saw the young man being detained in heaven and earth.Liu Mao sighed softly. Chen Jianxian is so suspicious, no wonder he became such a young swordsman. Chen Pingping ignored it and walked to the bookshelf.
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Chen Pingan thought for a while and smiled Of course there is no problem. Ruan Xiu suddenly remembered something and said mysteriously My father said something in private According to the news, the Emperor of Da Li personally spoke.What do you want The small town man who had even had his roof trampled by the monkeys, facing the Great Li clan king, did not look like he was squatting on the ground and sulking.
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Cui Minghuang s face remained normal and he replied Qi Jingchun had received a secret letter before, from Shanya Academy.Hello, but even these saints, most of them know this and don t know why. There are also two types of people who will not come to my side.
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Fortunately, Chen Ping an looked skinny and had only a few kilograms of strength. In fact, he had quite a lot of physical strength and was able to help.
Eighty percent is the identity halo Well, he thought.The Shanhe Temple in Yongzhen no longer exists, the high platform is half collapsed, and broken wooden beams are floating on the water.
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If the Ministry of Household Affairs is also in charge of criminal prisons.Three A trivial matter, not worth mentioning.A trivial matter That day During his conversation with Taoist Zilian, he was ignorant everywhere.
A few seconds later, the gong on his chest cracked and he fell to the ground with a bang.Doctors who save lives and heal the wounded will inevitably suffer from birth, old age, sickness and death.
At first, everyone didn t understand what he said, until a moment later, the sound of chaotic and loud footsteps came from outside the yamen.The clerk took out the key and opened the door.Xu Qi an entered the room and took a look, seeing that the quilt on the bed was neatly folded and the room was empty, he was relieved.
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My cousin will be cut in half in seven days.Xu Cijiu said in a deep voice.She already knows Well, with the ability of the eldest princess, it is not difficult to know the information I found out.
This mirror is the magic weapon of our Dizong.Hehe, since senior brother gave you the mirror, you must be no ordinary person, you must have heard of my great name.The prince fell into the lake and got hysteria.Is he the same as me Enduraprime Review Should Yythpwume You Buy Will I repeat the same mistake when I heard the cry for help, and was finally found drowned in Sangbo.
Xu Qi an drove through the spacious streets of the inner city, and there were two rows of armored soldiers at the front and back of the carriage.Due to family affairs, they let the female family members stay in the academy temporarily.
5 stopped making trouble, because she also wanted to know the history of the Sangbo case, and the letter said I only know that the Gu God is the source of the Gu master system and the source of all Gu in the world.Xu Qi an took the lead in jumping onto the small boat, quietly reached into his arms, pulled the back of the small jade mirror, poured out the magic book presented by the great Confucianism, tore off one of the pages, and held it in his hand.
Well, Chu Caiwei is the youngest disciple.She has not yet become a teacher, so she is not qualified to teach younger brothers and sisters.Emperor Yuan Jing said helplessly When the time comes, I will deal with it as appropriate.
If elder brother doesn t come back, daughter will die too.Scholars who want to display their ambitions must hold great power, and the amount of power in a country is fixed.
If it is spread out, it may also bring great disaster to the temple.Li Yuchun was not happy drinking , but bowl after bowl, did not speak during the period.
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Por Marco Sicairos | Director general de Time Tracker México.