Por Marco Sicairos | Director general de Time Tracker México.
Desde que soy parte de ese grupo de hombres y mujeres que cada día salen de su casa para trabajar, me he dedicado a las ventas. Aunque al principio no era lo que tenía en mente, al final descubrí que es una actividad que no sólo me gusta, sino que además me considero muy bueno en ello. Llevo casi quince años en esto, y una de las realidades que más llaman mi atención es la manera en que la tecnología nos ha facilitado el trabajo, en especial en las actividades de ventas en campo.
Registros que antes se tenían que hacer en cuadernos o blocks de notas, para después llegar a la oficina a vaciarlos en plantilla de Excel, hoy los llevamos a cabo desde nuestro smartphone, gracias a ciertas aplicaciones con las que se hace el levantamiento de información y que automáticamente la incorporan a las bases centrales. ¡Es maravilloso! Ahora soy más productivo, realizo menos esfuerzo y consigo mayores clientes que no sólo le han beneficiado a mi compañía sino también a mi bolsillo.
La productividad en la fuerza de ventas
Indudablemente, el Departamento de Ventas es un área fundamental en cualquier negocio, en la que se debe poner atención para que sea lo suficientemente productiva y eficiente a fin de que se logren tanto los objetivos de ventas como los del negocio. Y es que no se puede ignorar que de esta área dependen, en buena medida, los ingresos financieros así como un mejor conocimiento de las necesidades del cliente, lo cual es posible gracias a que existe una mayor cercanía e interacción.
Es tal el rol de la fuerza de ventas, que muchas organizaciones la ven como una plataforma para crecer en el mercado, tal como lo indica un encuesta de la consultora Salles Sainz Grant Thornton, que señala que 60% de las empresas prevén impulsar su crecimiento a través de mejoras a su fuerza de ventas, ayudándose de empresas de biometría.
Sin embargo, no es secreto que, en la mayoría de las empresas, no se logran concretar los objetivos de ventas establecidos, debido a una serie de factores, entre ellos la deficiente productividad de cada miembro del equipo, sobre todo cuando se trata de la fuerza de ventas externa, quienes inevitablemente tienen que estar fuera de sus oficinas, ya sea laborando en la calle o en determinados lugares, como es el caso de los promotores en punto de venta quienes trabajan en centros comerciales.
¿Qué sucede especialmente con ellos? Al tratarse de personal en campo es más complicado llevar a cabo un monitoreo y seguimiento eficiente de cada vendedor; de manera que pueden quedar fuera de control diversos aspectos como la puntualidad, las horas reales trabajadas, el levantamiento de datos, etcétera; los cuales son de vital importancia para generar una mayor productividad en punto de venta.
Tecnología: trampolín para la productividad y eficiencia
Aunque un buen nivel de productividad es clave para el éxito del negocio, apenas 6 de cada 10 empresas se ocupan de impulsar iniciativas en relación con este tema, asegura la Amedirh (Asociación Mexicana en Dirección de Recursos Humanos). Un factor importante es que muy pocas empresa tienen idea de qué hacer para impulsar la productividad; y aunque ésta mucho tiene que ver con establecer estrategias, procesos y metodologías sólidas, también es cierto que algunas herramientas como las tecnológicas se han convertido en verdaderos detonadores de la productividad y eficiencia, sobre todo si se habla de la fuerza de ventas de campo.
Al respecto, una de las tecnologías que están revolucionando el control de personal son los sistemas biométricos, sistema de control de acceso. Llos sistemas biométricos permiten verificar tiempos y movimientos de personal que acuda a diferentes centros de trabajo externos, aumentando la productividad de los recursos mediante un control seguro, eficiente y veraz.
Este tipo de equipos ya han demostrado sus beneficios, incluso algunas de las grandes corporaciones de sectores como alimentos y bebidas, electrónica y consumo ya los están utilizando en sus operaciones cotidianas. De acuerdo con el analista de tecnología Gartner, alrededor de 30% de las empresas ya utilizan la identificación biométrica para el control de sus empleados; y según sus estimaciones, el mercado biométrico global crecería a 23 mil millones de dólares en 2019, con más de 500 millones de sensores potencialmente ligados al Internet en 2018.
La productividad de la fuerza de ventas en campo, es clave para lograr las metas de negocio, especialmente en aquellos compañías cuyas marcas necesitan dar a sus clientes una experiencia de compra inolvidable. De allí la importancia de contar con sistemas de registro de asistencia que verifican eficazmente la hora de entrada y salida de su personal en campo; esto ayudará a su empresa a incrementar la productividad.
Si usted da un vistazo hacia las compañías más exitosas, seguro que hallará en ellas tecnologías disruptivas como la biometría que está impulsado la productividad; por esto, no deje pasar la oportunidad de descubrir lo que esta tecnología puede hacer por su negocio.
Acérquese a socios que ofrecen una plataforma biométrica basada en horas reales trabajadas, proporcionando datos exactos e invaluables, eliminando errores y fraudes en el control de acceso, generando así mayor productividad y elevando los ingresos de su negocio.
El ElitePOS presenta un diseño modular impresionante, distinto a las terminales POS de gran tamaño, tipo caja, que se utilizan de manera común en las tiendas minoristas.
Este conjunto de servicios abarca toda la cadena de valor, desde las instalaciones de recepción a las de fabricación, hasta la distribución final a los usuarios.
La separación y clasificación del flujo de los materiales triturados hacen posible que los plásticos, metales y otros materiales puedan ser reutilizados.
Un estudio mundial calcula que la demanda por profesionales en el área es superior a la oferta en una proporción de 6:1. Otros predicen que la relación podría ser más drástica: de 9:1.
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After the court meeting ended, all the ministers came to congratulate Zu an, no matter whether they liked him or hated him, they all had to admit now that his status was very important in the court.At this time, some expert reinforcements arrived from the direction of the palace, as if they were preparing to launch some powerful defensive formation.
Although she defeated Zhicao just now, in terms of real cultivation, she is still a little behind the opponent.In addition, although I have made friends with some people, but at this moment today, those people may not be reliable, the little demon queen paused, and continued Said, Besides, don t I still have you now, you are the biggest help.
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Inheritance, secret books of magical skills, treasures of genius
Compared with his encounters, those juniors who were bumped into the sky later, such as Shi Ling and others, are simply younger brothers.If they missed this time, they might not have a chance to come in again.
From Lin Haoming s point of view, this Lu Pinhong definitely did not speak so badly, and the same is true of that Qi Fa.Before Analysis Twd Review Comprehensive 4531 Cbd Products Of Yhlwp A Cbd Lin Haoming went out, seeing Wei Nao inside, he knew when he hadn t been standing outside.
Seeing Liang Feng like this, Lin Haoming didn t feel a little emotional.Long live Your Majesty After seeing the person coming, everyone shouted and knelt down together.
Instead, he treated each other with courtesy and asked Jiang Shuai to train Analysis Twd Review Comprehensive 4531 Cbd Products Of Yhlwp A Cbd the new army directly during the court meeting in the small hall.As a result, the original confidant general, who is now the founding king of Kun Kingdom, usurped the throne.
Soon those people spread the word widely even for their own fame.Success Does the queen of God have longevity Lin Haoming asked curiously.
Knowing that Lin Haoming s small army had retreated into Nanjiang County again, the King of Chu was really frightened.Today he beats the drums to cheer for the soldiers.
My lord, I
Wu Niu looked at Lin Haoming with annoyed expression at this moment, wanted to apologize but didn t know how to say it.He should go back too. It s convenient for his mother now.
It is obvious that the soul ring is deliberately restricting his continued growth , or in other words, outside that world, I can only unlock to that extent at least.Many people thought that it would not be a Oil Is Oil Hemp Same The As The Demystifying Cbd Differences 405 problem for His Majesty to live another ten or eight years, but no one thought that, Such an accident happened.
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The two elders fought and confronted each other. The atmosphere in the arena became more and more heated, and the other elders gave up when they saw that the three elders and the blue robed elders were arguing.In this way, he can kill a potential enemy without him doing anything, so why not do it.
They even suspected that the Golden Lion King had the combat power of a peerless power.Although he is powerful, he is only a subordinate of King Liuli.
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Everyone around was silent, and those powerful spirit seekers also shook their heads and sighed, their stomachs turning green with regret.Then, kill all those golden mad dragons. The two fought, and hundreds of moves passed.
The next moment, a red palm patted Lin Xuan and the dark red dragon.So for a while, Qiankun Sword King and others were under tremendous pressure.
Seeing this scene in the rear, the third prince and others roared crazily, and quickly stopped him, don t let him run away.Sword light, sword energy, gun light, and shield attack, the terrifying energy tore through the void and blasted towards Lin Xuan and the six of them fiercely.
Therefore, Lin Xuan asked the dark red dragon to change again.Tianshuang Wang smiled coquettishly, but the light in his eyes was extremely fierce.
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Under the boat, Lin Haoming took Xu Yan and Gao Qing with him, while Duan Minxia and Zhang Ruochen were not here.I hope I can have a few glasses of good wine, and invite my child some opportunities.
Haha
Many people also laughed when they heard this, obviously they knew about it, and Lin Haoming asked What s going on It s not easy, all the descendants of the old man of the Che family have sarcoma, but the third son and two children don t have it, anyone can think of what s going on, but it didn t take half a month to find out.
The reason for this is that Hu Qingyan repositioned himself very vaguely.That group of people, Ma Lin Haoming, is temporarily planning to be incorporated into my regular army , but as a reserve team.
The Dai soldiers who had already rushed out ran back into the camp under the order.Old slave. At the same time, Xing Han hadn t stood at the door of Shuyan s mansion yet.
After a few hundred meters, Lin Haoming finds that the poisonous fog here seems to be blocked by the thorn forest, and the poisonous fog becomes thinner when walking inside.There are a lot of information sent by the soul ring.
From saving him when he was young, to growing up step by step to become Wei Nao s son.It s a way. Well, Benefits Sugar Blood Potential Their 755 Cbd Gummies For Control Unveiling it s hard for you. Qi Fa said, and he stopped thinking about it. Half a month ago, a big boat appeared far away from the island, and it raised a flag far away, indicating that it was Lu Pinhong s people who had arrived.
I am just a country boy. Of course, she may also have a good impression of me because of my help.
Por Marco Sicairos | Director general de Time Tracker México.