Por Marco Sicairos | Director general de Time Tracker México.
Desde que soy parte de ese grupo de hombres y mujeres que cada día salen de su casa para trabajar, me he dedicado a las ventas. Aunque al principio no era lo que tenía en mente, al final descubrí que es una actividad que no sólo me gusta, sino que además me considero muy bueno en ello. Llevo casi quince años en esto, y una de las realidades que más llaman mi atención es la manera en que la tecnología nos ha facilitado el trabajo, en especial en las actividades de ventas en campo.
Registros que antes se tenían que hacer en cuadernos o blocks de notas, para después llegar a la oficina a vaciarlos en plantilla de Excel, hoy los llevamos a cabo desde nuestro smartphone, gracias a ciertas aplicaciones con las que se hace el levantamiento de información y que automáticamente la incorporan a las bases centrales. ¡Es maravilloso! Ahora soy más productivo, realizo menos esfuerzo y consigo mayores clientes que no sólo le han beneficiado a mi compañía sino también a mi bolsillo.
La productividad en la fuerza de ventas
Indudablemente, el Departamento de Ventas es un área fundamental en cualquier negocio, en la que se debe poner atención para que sea lo suficientemente productiva y eficiente a fin de que se logren tanto los objetivos de ventas como los del negocio. Y es que no se puede ignorar que de esta área dependen, en buena medida, los ingresos financieros así como un mejor conocimiento de las necesidades del cliente, lo cual es posible gracias a que existe una mayor cercanía e interacción.
Es tal el rol de la fuerza de ventas, que muchas organizaciones la ven como una plataforma para crecer en el mercado, tal como lo indica un encuesta de la consultora Salles Sainz Grant Thornton, que señala que 60% de las empresas prevén impulsar su crecimiento a través de mejoras a su fuerza de ventas, ayudándose de empresas de biometría.
Sin embargo, no es secreto que, en la mayoría de las empresas, no se logran concretar los objetivos de ventas establecidos, debido a una serie de factores, entre ellos la deficiente productividad de cada miembro del equipo, sobre todo cuando se trata de la fuerza de ventas externa, quienes inevitablemente tienen que estar fuera de sus oficinas, ya sea laborando en la calle o en determinados lugares, como es el caso de los promotores en punto de venta quienes trabajan en centros comerciales.
¿Qué sucede especialmente con ellos? Al tratarse de personal en campo es más complicado llevar a cabo un monitoreo y seguimiento eficiente de cada vendedor; de manera que pueden quedar fuera de control diversos aspectos como la puntualidad, las horas reales trabajadas, el levantamiento de datos, etcétera; los cuales son de vital importancia para generar una mayor productividad en punto de venta.
Tecnología: trampolín para la productividad y eficiencia
Aunque un buen nivel de productividad es clave para el éxito del negocio, apenas 6 de cada 10 empresas se ocupan de impulsar iniciativas en relación con este tema, asegura la Amedirh (Asociación Mexicana en Dirección de Recursos Humanos). Un factor importante es que muy pocas empresa tienen idea de qué hacer para impulsar la productividad; y aunque ésta mucho tiene que ver con establecer estrategias, procesos y metodologías sólidas, también es cierto que algunas herramientas como las tecnológicas se han convertido en verdaderos detonadores de la productividad y eficiencia, sobre todo si se habla de la fuerza de ventas de campo.
Al respecto, una de las tecnologías que están revolucionando el control de personal son los sistemas biométricos, sistema de control de acceso. Llos sistemas biométricos permiten verificar tiempos y movimientos de personal que acuda a diferentes centros de trabajo externos, aumentando la productividad de los recursos mediante un control seguro, eficiente y veraz.
Este tipo de equipos ya han demostrado sus beneficios, incluso algunas de las grandes corporaciones de sectores como alimentos y bebidas, electrónica y consumo ya los están utilizando en sus operaciones cotidianas. De acuerdo con el analista de tecnología Gartner, alrededor de 30% de las empresas ya utilizan la identificación biométrica para el control de sus empleados; y según sus estimaciones, el mercado biométrico global crecería a 23 mil millones de dólares en 2019, con más de 500 millones de sensores potencialmente ligados al Internet en 2018.
La productividad de la fuerza de ventas en campo, es clave para lograr las metas de negocio, especialmente en aquellos compañías cuyas marcas necesitan dar a sus clientes una experiencia de compra inolvidable. De allí la importancia de contar con sistemas de registro de asistencia que verifican eficazmente la hora de entrada y salida de su personal en campo; esto ayudará a su empresa a incrementar la productividad.
Si usted da un vistazo hacia las compañías más exitosas, seguro que hallará en ellas tecnologías disruptivas como la biometría que está impulsado la productividad; por esto, no deje pasar la oportunidad de descubrir lo que esta tecnología puede hacer por su negocio.
Acérquese a socios que ofrecen una plataforma biométrica basada en horas reales trabajadas, proporcionando datos exactos e invaluables, eliminando errores y fraudes en el control de acceso, generando así mayor productividad y elevando los ingresos de su negocio.
El gerente de Proyecto tiene que encontrar el balance ideal entre las acciones que sus clientes realizarán para mejorar el medio ambiente y los beneficios tangibles que obtendrá por las inversiones que realice al respecto.
10 estudiantes mexicanos viajarán a China para vivir dos semanas de una experiencia cultural y formativa en el campo de las TIC. Seeds for the Future de Huawei los apoya.
Resulta tentador saltar directamente al diseño de la cadena de suministro verde; sin embargo, el éxito a largo plazo depende primero de sentar las bases adecuadas en cada eslabón que la conforma.
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Of course, as the patient s attending physician, he has unshirkable responsibilities.It would be so embarrassing if I left. Du Heng looked at the duplicitous Wang Shuqiu and smiled, My eldest brother is asking the decorator to do it.
Cirrhosis of the liver and ascites can be treated. But cirrhosis of the liver is an irreversible disease.But this is a debt and must be repaid But considering Zhao Xinfang s actual situation, I guess he won t be able to do it for the time being.
Nowadays, girls are wearing miniskirts and shorts, even if they have bare legs.After saying that, Du Heng and Wu Buwei opened the ward door and walked out.
Du Heng suddenly patted his thigh, Okay, I won t talk to you anymore, I m going to see Xiao Fang.When Du Heng drove into the backyard, he saw Liu Gong and another person from the police station helping to maintain order.
Du Heng asked the patient, Uncle, what kind of medicine The Benefits And Effects Of Q6v7 Cbd Candy Gummies A Comprehensive Guide Pybcy 7h4o is this infused and what is it used for Do you know The old man who was doing the infusion was a little sleepy and said in confusion.Don t worry too much. I have asked Wang Shizhen to get the medicine, and then I will also perform acupuncture treatment on you.
But when she heard Du Heng s question, her whole body froze, and she no longer had the elegance and arrogance she had just now.
The fire on the opposite grave mound became like a mental illness in such a messy wind, sometimes moving to the left and sometimes to the right.After saying sorry to The Benefits Of Sleep Gummy Vitamins For 1op7k5av1 A Restful Nights Sleep Risty Uga0 Zhu Fanzhong that he couldn t go home, he put Zhu Fanzhong down and asked him to take a taxi back.
Their child is fine, looks like a normal child, and can sleep peacefully.Du Heng nodded, I want to use scraping to treat your feet now, but I have something to make clear.
As for the reason, he just wanted to avoid Du Ping.But on the other hand, does Du Heng need their respect If they take it seriously, they will give some of their income to themselves Everyone holds his own bowl and everyone eats his own meal.
It came three or five times in a hurry, and then stopped.If you give yourself enough time and use acupuncture and medicine, Du Heng can completely remove it, but there is no time now.
But today was different. With Du Heng by her side, she was still very generous in spending Du Heng s money.Du Heng was stunned for a moment and asked blankly, Teacher, is this really possible Of course it is possible.
Li Jianwei said firmly, You can even divide it more finely.
Du is convenient, let me talk about it. I treated a patient with a comminuted fracture of the tibia, who was in his 40s, and the reduction was purely manual.Meichuan window must fly like a horse. Chi Hongshi allows Dou to lose in a month.
The effects of traditional Chinese medicine have now been shown, and they are reluctant to part with it.I Today, apart from playing with my phone for a few minutes at noon, I have no time to look at my phone.
Difficulty breathing, no equipment or medicine, is a very big threat.After speaking quickly, he asked the two mothers to sit on the chairs and immediately went over and rang the pager outside the delivery room.
What s the meaning Could it be Before he had time to speculate, the girl continued, If you get married, you will live as a couple once a month.No more. Spread out, don t come around, spread out, spread out.
Quickly. Du Xueting replied, Du Heng hung up the phone again, and then called Yu Haiting, who was on duty today.
You can t lose this opportunity, and you want to maximize our interests.And this good mood lasted until after dinner in the evening, and I was so happy that I didn t want to study anymore.
Zhang Dewen smiled. He patted Du Heng on the shoulder and didn t Cbd 8ecqrjx6o Gummies Fail Drug Test 4ay7 say anything.But think about it, people nowadays are hospitalized for medical treatment.
She was sleepy and exhausted. She couldn t eat or drink.You know my personality, the nature of my work is also here, there is really nothing good about it.
The moment he saw Kang Zhirong, Du Heng was a little dazed.The reaction of Wu Shengnan s father made Du Heng fully understand Concern leads to chaos.
He really started to panic, Doctor, what should I do now I ll still prescribe Guizhi Ginseng Decoction for you to warm the body and dispel the cold, but this time it s just It s been less than a week, just drink it for three months.Otherwise, the water you drink will be forced out of the body by Wong Tai Sin, which will force out the person s yang energy, which will kill you.
Du Heng s mouth twisted when he heard that. It s really rare to see people who live such a delicate life.He just walked slowly to Guan Bo s side with the support of his junior.
Li Qin said matter of factly, Just in time, we won t be filming for now, let s go for a walk.Gong Daoyang was also very angry at his little brother s spinelessness, but after We R Cbd Bcuh4 Gummies Gln7 all, he was a young man s lover, and he couldn t attack him.
During that time, we worked overtime, and I was a little tired.It is a win win situation. Moreover, the leaders of the city, We also gave instructions on our recent arrangements, saying that no matter what, our hospital is a maternal and child hospital, and the main responsibility of our hospital must still be on the health protection of women and children.
There are several types of things that are routine and pattern based.Whether he looked down on Chinese medicine or looked down on him, he no longer had the desire to explore because it was meaningless.
The entire page is about his medical treatment. The patient and his wife picked up the newspaper with hesitation, and they The daughter is concentrating on taking pictures.If you want treatment, let the old man receive treatment.
It really hurt just now. Du Heng returned to his seat and asked with a smile, Before your leg hurt, did you step on it Empty The eldest brother was stunned for a moment, recalled something like this, and said, That s what happened.One thing I mentioned was that in that village, the villagers got into a fight with the village doctor over health care 1 To 001e7 1 Thc Cbd Gummies Othl products.
I have something to do with her. Something s wrong Within a minute of hanging up the phone, Liao Quansheng sent a call, and Du Heng dialed it immediately.The two of them were waiting for the police to help.
Do you have such a big child Ridiculous. I.
Okay, stop talking. I have no understanding. The police will Ask him what he wants to do. As for the girl who was beaten, you can deal with it yourself, don t come to me.Anyway, his expression was very strange. Du Heng took the initiative and said, I gave your wife some medicine, and we three female doctors and nurses are here to deliver the baby.
Por Marco Sicairos | Director general de Time Tracker México.