Por Marco Sicairos | Director general de Time Tracker México.
Desde que soy parte de ese grupo de hombres y mujeres que cada día salen de su casa para trabajar, me he dedicado a las ventas. Aunque al principio no era lo que tenía en mente, al final descubrí que es una actividad que no sólo me gusta, sino que además me considero muy bueno en ello. Llevo casi quince años en esto, y una de las realidades que más llaman mi atención es la manera en que la tecnología nos ha facilitado el trabajo, en especial en las actividades de ventas en campo.
Registros que antes se tenían que hacer en cuadernos o blocks de notas, para después llegar a la oficina a vaciarlos en plantilla de Excel, hoy los llevamos a cabo desde nuestro smartphone, gracias a ciertas aplicaciones con las que se hace el levantamiento de información y que automáticamente la incorporan a las bases centrales. ¡Es maravilloso! Ahora soy más productivo, realizo menos esfuerzo y consigo mayores clientes que no sólo le han beneficiado a mi compañía sino también a mi bolsillo.
La productividad en la fuerza de ventas
Indudablemente, el Departamento de Ventas es un área fundamental en cualquier negocio, en la que se debe poner atención para que sea lo suficientemente productiva y eficiente a fin de que se logren tanto los objetivos de ventas como los del negocio. Y es que no se puede ignorar que de esta área dependen, en buena medida, los ingresos financieros así como un mejor conocimiento de las necesidades del cliente, lo cual es posible gracias a que existe una mayor cercanía e interacción.
Es tal el rol de la fuerza de ventas, que muchas organizaciones la ven como una plataforma para crecer en el mercado, tal como lo indica un encuesta de la consultora Salles Sainz Grant Thornton, que señala que 60% de las empresas prevén impulsar su crecimiento a través de mejoras a su fuerza de ventas, ayudándose de empresas de biometría.
Sin embargo, no es secreto que, en la mayoría de las empresas, no se logran concretar los objetivos de ventas establecidos, debido a una serie de factores, entre ellos la deficiente productividad de cada miembro del equipo, sobre todo cuando se trata de la fuerza de ventas externa, quienes inevitablemente tienen que estar fuera de sus oficinas, ya sea laborando en la calle o en determinados lugares, como es el caso de los promotores en punto de venta quienes trabajan en centros comerciales.
¿Qué sucede especialmente con ellos? Al tratarse de personal en campo es más complicado llevar a cabo un monitoreo y seguimiento eficiente de cada vendedor; de manera que pueden quedar fuera de control diversos aspectos como la puntualidad, las horas reales trabajadas, el levantamiento de datos, etcétera; los cuales son de vital importancia para generar una mayor productividad en punto de venta.
Tecnología: trampolín para la productividad y eficiencia
Aunque un buen nivel de productividad es clave para el éxito del negocio, apenas 6 de cada 10 empresas se ocupan de impulsar iniciativas en relación con este tema, asegura la Amedirh (Asociación Mexicana en Dirección de Recursos Humanos). Un factor importante es que muy pocas empresa tienen idea de qué hacer para impulsar la productividad; y aunque ésta mucho tiene que ver con establecer estrategias, procesos y metodologías sólidas, también es cierto que algunas herramientas como las tecnológicas se han convertido en verdaderos detonadores de la productividad y eficiencia, sobre todo si se habla de la fuerza de ventas de campo.
Al respecto, una de las tecnologías que están revolucionando el control de personal son los sistemas biométricos, sistema de control de acceso. Llos sistemas biométricos permiten verificar tiempos y movimientos de personal que acuda a diferentes centros de trabajo externos, aumentando la productividad de los recursos mediante un control seguro, eficiente y veraz.
Este tipo de equipos ya han demostrado sus beneficios, incluso algunas de las grandes corporaciones de sectores como alimentos y bebidas, electrónica y consumo ya los están utilizando en sus operaciones cotidianas. De acuerdo con el analista de tecnología Gartner, alrededor de 30% de las empresas ya utilizan la identificación biométrica para el control de sus empleados; y según sus estimaciones, el mercado biométrico global crecería a 23 mil millones de dólares en 2019, con más de 500 millones de sensores potencialmente ligados al Internet en 2018.
La productividad de la fuerza de ventas en campo, es clave para lograr las metas de negocio, especialmente en aquellos compañías cuyas marcas necesitan dar a sus clientes una experiencia de compra inolvidable. De allí la importancia de contar con sistemas de registro de asistencia que verifican eficazmente la hora de entrada y salida de su personal en campo; esto ayudará a su empresa a incrementar la productividad.
Si usted da un vistazo hacia las compañías más exitosas, seguro que hallará en ellas tecnologías disruptivas como la biometría que está impulsado la productividad; por esto, no deje pasar la oportunidad de descubrir lo que esta tecnología puede hacer por su negocio.
Acérquese a socios que ofrecen una plataforma biométrica basada en horas reales trabajadas, proporcionando datos exactos e invaluables, eliminando errores y fraudes en el control de acceso, generando así mayor productividad y elevando los ingresos de su negocio.
En un mundo donde la competitividad es feroz y la eficiencia es clave, el mantenimiento predictivo emerge como una herramienta indispensable para las plantas industriales que buscan mantenerse a la vanguardia en un entorno en constante evolución.
Aunque todavía hay una probabilidad baja de guerras comerciales, vale la pena observar de cerca las decisiones en cuanto a la política, y las respuestas internacionales que generen, para estar atentos a las señales de escalada.
La plataforma System Platform 2017 de próxima generación establece un nuevo estándar para la excelencia operativa, conciencia situacional e inteligencia accionable, y puede estar basada en cualquier hardware o software sin importar la edad o el fabricante.
I am so smart In order to make more puppets during this period, I learned all the Thread Control Technique and used the method of distraction to control two humanoid puppets at a time and make mining puppets together.Who are you Jiang Yuebai remained silent, facing Dong Kun s desperate counterattack.
I met you today and I feel very cordial. I am quite a bit in Kongfang City.Jiang Yuebai looked around and asked Xie Jingshan in a low voice, Tell me, if I can kill Fang Mingyi without anyone noticing, Discover the Best CBD Bites Gummies THC Free Isolate for Wellness and Relaxation
can I break Anan s engagement Xie Jingshan looked helpless, A direct descendant of the Fang family There are at least thirty people who can marry Lu Nanzhi.
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of rice. Can you tell after a while Stop talking nonsense, you have a single fire spirit root, just in time to light the fire.Then he took advantage of the chaos and fought for five or six people before he was defeated.
There is also a giant floating boat with hunting sails and shining arrays of light, Exploring the Benefits of CBD Viagra Gummies for Erectile Dysfunction
parked outside Chaotian Tower like a hill.Walking further in, you can see pavilions, pavilions, ponds, waterside pavilions, vines, green bamboos, and small boats on the green lake.
Jiang Yuebai dared to say that if any miner in the late stage Maximizing Oolong Tea Weight Loss Results During Winter
of Qi training in the Yinshan Mine was thrown here, he would kill them in tears.Sure enough, Jiang Yuebai was still the same young girl who always asked questions endlessly.
They also gathered all their strength in one place, preparing to fight to the death.How about I call you
Anan from now on Lu Nazhi nodded, Okay, I don t like it when the elders in the clan call me Azhi.
Is there such a place Zheng Xiaoliu suddenly became interested.Luo Chen secretly sighed in his heart. Nearly a thousand warriors came to hunt for treasures, but now only a few dozen of them are dead.
On the stone steps in front of the lobby of the General s Mansion.However, some mature people in the Iron Wolf Guard and the leader of the wolf did not smile.
Dancing around. Although the room was messy, the food and wine on the dining table between the two of them were not moved at all.It is one of the important supply towns in and out of Daheng Mountains in the southwest of Daqian.
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is powerful and the court has I have some scruples about them.Wuwei City Just when Luo Chen left Ziwu Villa and rushed to Nanzhou In an inn room in the east of Wuwei City, Song Ting stood with his hands behind his back, and in front of him stood a young man in black with sinister eyes.
You must know that in this sinful city, even the two superpowers, the Zong family and the Jin family, do not have masters above the first class late stage.Otherwise, although our Ziwu Villa is a small family, not everyone can It s insulting.
You two senior brothers are so polite. I can walk without support Xiaopang was suddenly flattered by the two senior brothers who enthusiastically supported him.There are four stone pillars supporting a stone roof.
If you want the disciples cultivation to improve quickly again, you can only take out the elixir to increase the true energy again.Stretching out his fingers, Luo Chen fondly stroked the layers of wavy patterns on the knife.
He now found that the figure helping him looked familiar.Report. Vice General Wulingguan Why did he detain our horses Luo Chen asked in confusion.
When he came out, Zheng Xiaoliu s body swayed, and he relied on the snake shaped sword and crutches in his hands to stabilize his body Active KETO Capsules Exposed: Real User Reviews and In-Depth Analysis
and prevent him from falling to the ground.Tsk tsk This is a deep hatred Seeing the murderous look in the eyes of the young man dressed in sackcloth, Luo Chen was amazed.
When he saw that his opponent was Luo Chen, the young man instantly activated his energy and looked at Luo Chen with vigilance as he slowly walked onto the ring.We are The Benefits of Keoni CBD Gummy Cubes 750mg for Relaxation and Wellness (lPvCB)
far away from the border. This Ziwu Villa has nothing to do with us.
When Zheng Xiaoliu saw this, he didn t hesitate. He walked out of the pawn shop and chased the waiter in the crowd.The guards behind him carried the injured companion and hurriedly followed.
Then, with a flick of their tails, the two of them disappeared into the pool.I saw that the grove had been surrounded by government officials.
According to the law, behead Zhou Song blurted out, and immediately, there was a bad feeling in his heart.
The strong ones can be divided into a hundred teams to maximize their effectiveness.Not only the Tiandan Immortal Sect, Youyue Immortal Sect, Chixiao Immortal Sect, Beast Taming Immortal Sect, etc.
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With his full set of earth crystal armor and strong defense, he was not afraid of any tomb guard.He stretched out his ferocious fins, brewed a dark blue water ball, and spit it out Bo I heard a violent sound of water, the current surged, and Centr Sparkling CBD Drink Review: A Comprehensive Analysis of a Refreshing Beverage (oKvBN)
the waves of the water ball exploded.
Taking advantage of Mr. Chu and Luo Hu s unpreparedness, they Whistle and retreat quickly.The demon cultivator was in pain and kept begging Spare your life My ancestors, please spare your life.
She mainly relied on the seventh order clear water unicorn she rode to crush the demon crabs.Unexpectedly, Elder Lan tried his best to spread his consciousness and swept through the entire Changji Inn, but he did not find any suspicious people, nor did he find the blood robed evil cultivator that Siko Tingyan said.
Even the outside of the cave door was decorated, making this deep mountain cave as magnificent as the Valley of Flowers.He has been practicing in the spiritual veins. In this way, his cultivation level will improve very quickly.
Hehe I am mainly here to accompany my mother to eat, thank you, mother Luo Chen said with a playful smile
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Yi lived, Zhou Song, who had been waiting for Bai Yi to come back, saw Bai Yi and hurriedly ran over to help him.
But at this moment, a sharp and high pitched sound of chichiji came.The Clouded Leopard fell to the ground with a painful cry, and then quickly fled towards the depths of Dayi Mountain.
They really cannot take over the position of commander.Yun Mo How Long Does It Take to Lose Pregnancy Weight
himself, with a sneer on his face, walked quickly to the tea table, picked up a pot of water that was boiling on the fire and walked towards the inner room.
Zong family Bastard Zong Qian roared in the lobby, grabbed a tea cup on the coffee table and smashed it to the ground with a bang.Huh One Eye quickly grabbed the thing thrown by the goshawk, threw a piece of dried meat to the goshawk, and then looked at the thing in his hand.
Little lady, come over and have a drink with me. Wait
Dah Ah
Bold Before Lu Kexiao finished speaking, a sharp arrow grazed his neck and hit the pillar of the ship behind him, scaring the maid behind him into screaming.Qin Fei pondered for a while and said I will send a letter to the Minister of War, Wang Shilang, explaining what happened.
Seeing Wen Yue s victory, no one in the square was surprised.In desperation, Luo Chen, who has a first class level, has no choice but to go into battle himself.
A large iron pot with fresh water, a piece of turmeric floating in it, and a fire already lit underneath.When Luo Tianhe and his wife saw Luo Chen decline again, they immediately looked at Luo Chen with incomprehensible expressions.
He stood up and asked the charming young man How many articles did you just say you got online Big fish, I wonder what you mean Of course it s you The charming young man said with a teasing face You don t think you are really here to hunt for treasure, do you What Isn t this Long Feiyu s treasure Treasure land A warrior was shocked and blurted out.
It has a contribution value of 800 points. Each person is limited to redeeming one Training room It can be pure.Please be smarter in the future. Yes, yes, yes, I will be careful in the future.
Seeing Luo Chen s refusal, the young man said nonchalantly, You don t think it s too little Then I ll give you an extra thousand taels of silver.
Por Marco Sicairos | Director general de Time Tracker México.