Expertos en eCommerce a nivel global aseguran que las economías emergentes, como México, son los países que se convertirán en los próximos mega mercados en materia de comercio electrónico; esto debido a la creciente adopción de internet en la clase media.
De acuerdo con Porter Erisman, ex vicepresidente de la compañía transnacional de eCommerce, Alibaba, el comercio electrónico se puede dividir en dos modelos: el de los países desarrollados, que ha tomado fuerza en Estados Unidos y Europa Occidental, y por otro lado el de los países en desarrollo, mismo que ha tomado más tiempo en crecer.
El desarrollo del eCommerce en ambos modelos radica en el nivel de infraestructura tecnológica, además del nivel de confianza existente hacia las compras por internet. Este punto se refiere a que tanto los usuarios como los comercios electrónicos se sienten protegidos por las autoridades locales en caso de haber un fraude.
En el caso de economías en desarrollo, ha tomado más tiempo generar la infraestructura necesaria y en varios casos aún hay cierta desconfianza hacia las compras por internet. Sin embargo, en el caso de México el eCommerce creció 30% en 2016, de acuerdo a la Asociación Mexicana de Ventas Online (AMVO).
De acuerdo a Pedro Abad, CEO de Elogia México, estas cifras de crecimiento son claro ejemplo de un mercado con un largo recorrido por realizar y unas grandes oportunidades por explorar. En México se está avanzando de manera significativa para consolidar el eCommerce como área estratégica de la economía y su peso será muy relevante en los próximos años.
Un factor que cambiará la dinámica de las compras por internet será la alta penetración de usuarios de smartphones, tanto en los mercados desarrollados como en los emergentes. Esto significa que incluso personas en zonas rurales de India y China tienen acceso a compras online en tiendas nacionales e internacionales.
Relacionado al incremento de uso de smartphones, se encuentra la tendencia del mobile first, término que se refiere a la importancia de colocar a los dispositivos móviles en el centro del proyecto de eCommerce de las marcas. El enfocar una estrategia en “mobile first” hace que pensemos en una pantalla pequeña y así priorizar las funciones más importantes; es decir “menos es más”.
Otro pronóstico es el crecimiento de ventas especiales como Black Friday o Cyber Monday, promociones originarias de Estados Unidos que actualmente cuentan con versiones locales en diferentes países de Asia y Latinoamérica. Un ejemplo, es la creación de la Hot Sale impulsada, campaña anual de venta online en México, impulsada por la AMVO.
Estas tendencias también impulsarán que los pequeños y medianos empresarios en mercados emergentes opten por impulsar el eCommerce ya que les permite llegar a nichos específicos de clientes. Asimismo, las ventas en tiendas de países extranjeros se están convirtiendo en un factor a futuro, el cual está convierto a mundo en un mercado global.
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There is another news from the Shangguan family in the Southern Region.Is there anything important Feeling confused, Ye Fei opened the door anyway.
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Although he was just crying unconsciously, it put terrible pressure on him.Master, are you really forcing your disciples Guan Tong s eyes were red at this moment and he looked at the woman in white.
This is an intermediate spiritual weapon. Not to mention the outer disciples, even the inner disciples don t have much.What is this Stop trying to keep it secret and tell me.
If you want to use the opportunity of the Nine Stars to ascend to the starry sky, it seems that you are not from this world, are you This was a middle aged man, dressed in ancient clothes, with a slender expression, walking slowly step by step.Five Elements Protector, Top Ten Guards, you We will closely monitor every move outside.
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Bai Yan explained softly. So that s it Ye Fei suddenly realized.You have crossed the line to kill innocent people and endanger the world.
The stars outside were densely packed, and the star field was vast.She really couldn t figure it out, Ye Fei would doubt herself.
Before that, you must try your best to advance to the half step return to Yuan Dynasty Take care of yourself After the woman in white finished speaking, she floated away, leaving only Ye Fei and Wu Juan who were stunned.This boy is very young, but his skills are extremely good.
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In order to show his devotion to the Lord, this church was naturally built very high and very solemn.Rumors about water pollution caused a small scale panic in the city, but they were quickly quelled by the well prepared council.
In the large exhibition hall, tens of thousands of wizards were arguing fiercely.The continuously advancing torrent of steel immediately separated, revealing hundreds of electromagnetic cannons at the rear, ready to test the strength of the Holy City s protection.
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It is very magical and can record the past events. The last and most mysterious thing is that it is rumored that the Parliament is recruiting a group of pioneers at Smart Hemp 3it Gummies Reviews A Comprehensive Analysis Of Effectiveness And Safety Rlgdp F2lu a high price in the kingdom to build an outpost on the moon.She doesn t care about the amount of money, after all, the salary paid on weekdays is enough for her daily use.
Randall on the side is no exception. It is the Lord who has sent an oracle
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Although they attacked foreign lands to build a fortress to attack the main world, they had long expected to confront the gods of the main world.Harrov spoke to interrupt Aurora s speculation. It s just similar.
Lin En said lightly before a few people asked questions.It seems that there is no need for the God of Life and Creation to take action.
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With a flick of his finger, an extremely strange magic power appeared on them.Relatively speaking, it is obviously a more urgent problem to use Zhinao, the only godhead in the wizard group, to increase his combat power in order to deal with the extremely powerful Ella who has escaped to the other side of the time and space gate.