“En términos simples, el geofencing es una tecnología de publicidad móvil hiper local que puede ayudarte a llegar a más consumidores ya que consiste en ubicar una zona geográfica de manera virtual, vincularla a un dispositivo móvil y obtener información sobre cuando una persona acceda a un perímetro en al cual puedes generar un impacto a través de notificaciones que deriven en un call to action”, comentó Miguel Rojo Santamarina, CEO de ReachLocal México
El geofencing, o geolocalización, es una de las tecnologías que en los últimos años ha tenido mayor repercusión para las empresas mexicanas ya que a través de ella, las compañías han logrado atraer un mayor número de clientes, potencializar ventas y desarrollar nuevos modelos de negocio.
Es el uso de un perímetro virtual usando Wi-Fi, GPS o RFID (identificación por radiofrecuencia) para activar una respuesta en un dispositivo móvil, como dirigir a los consumidores a publicidad. En publicidad, cuando un dispositivo móvil entra en esta «valla virtual», la tecnología puede utilizarse para activar automáticamente anuncios gráficos o mensajes SMS, directamente al teléfono inteligente del usuario a través de las aplicaciones. Y, puede definir una cantidad de tiempo, por lo general hasta 30 días, después de que un cliente potencial entre en su área de localización para orientarlos con anuncios móviles.
Pero, ¿cómo se crea una georeferencia? “Con la tecnología de geocodificación, se utiliza un mapa para dibujar un límite alrededor de la (s) zona (s) a la que desea dirigirte, todo dependerá de la estrategia que quiera implementar, si deseas a traer a más clientes u ofrecer ofertas especiales cuando un consumidor ingrese a un local de la competencia, a través de la plataforma se pueden predeterminar cuantas georeferencias se consideren necesarias”, agregó Santamarina.
Mediante el uso de geofencing las marcas podrán llevar mensajes personalizados, generar comunidades, establecer el tiempo promedio en que un usuario permanece conectado a una app y generar marketing de contexto.
Si este año no es la excepción y las ventas se incrementan, es importante estar preparado desde un comienzo, tomando en cuenta los consejos de Microsip.
Si estás buscando formas de integrar la sostenibilidad en tu negocio, Amazon Sustainability Exchange es una fuente invaluable de conocimientos y recursos. Te invitamos a explorar esta plataforma, aprovechar sus herramientas y unirte al movimiento global 🌏 hacia una economía más verde y sostenible.
¡La sostenibilidad no es solo una tendencia; es el futuro del negocio!
Las tendencias para las áreas clave en las organizaciones se dirigen hacía la contratación de personal estratégico y adopción de tecnologías de la información.
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With Qingyang s cultivation level, he could only sense the surrounding area of 20 to 30 feet.The Long Eyebrow Ghost King asked about privacy in front of so many people, but the One Horned Ghost King didn t mind, and said slowly Although family ugliness should not be made public, I am a person who has died once, and I have long been concerned about this matter.
The one horned ghost king and the giant ghost king are separated by the sky covering ghost king, less than four hundred years ago, and there are still many legends among the ghost cultivators in the Ten Kings Palace.Qingyang didn t know the influence of the Valley of Ten Thousand Demons when he first arrived.
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A large amount of magic power spurts out from the surging time space nodes, and a small amount of sand and stones are swept together.In an instant, they turned into fly ash
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The people sent by Qingfeng Palace were none other than Qingyang and Brother Cai, who were in a group of five.Regardless of the fact that Qingyang only has Qi refining With a third level cultivation level, once the Three Yuan Sword Art is used, the actual combat ability can instantly cross the barriers between the early and middle stages of Qi refining, surpassing that of a fourth level Qi refining Understanding the Benefits of Tetra Bliss CBD Gummies for Overall Well-being monk.
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Although after joining the Yin Yang Sect, the master became very close to her and taught her carefully, which can be said to be meticulous.After nine years, you don t know if your cultivation will be able to reach the ninth level of Qi Refining.
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This allows him to mobilize the other 190 brains at any time to think about different things.This was not the result they wanted. They also saw the terror of the mid term golden corpse, and no one was willing to fight such a mid term golden corpse.
You can use the elixir once or twice to restore your energy.Due to the previous battle, a large number of hell creatures were attracted to the space crack, and now the hell creatures everywhere seemed a little sparse.
“En términos simples, el geofencing es una tecnología de publicidad móvil hiper local que puede ayudarte a llegar a más consumidores ya que consiste en ubicar una zona geográfica de manera virtual, vincularla a un dispositivo móvil y obtener información sobre cuando una persona acceda a un perímetro en al cual puedes generar un impacto a través de notificaciones que deriven en un call to action”, comentó Miguel Rojo Santamarina, CEO de ReachLocal México