“En términos simples, el geofencing es una tecnología de publicidad móvil hiper local que puede ayudarte a llegar a más consumidores ya que consiste en ubicar una zona geográfica de manera virtual, vincularla a un dispositivo móvil y obtener información sobre cuando una persona acceda a un perímetro en al cual puedes generar un impacto a través de notificaciones que deriven en un call to action”, comentó Miguel Rojo Santamarina, CEO de ReachLocal México
El geofencing, o geolocalización, es una de las tecnologías que en los últimos años ha tenido mayor repercusión para las empresas mexicanas ya que a través de ella, las compañías han logrado atraer un mayor número de clientes, potencializar ventas y desarrollar nuevos modelos de negocio.
Es el uso de un perímetro virtual usando Wi-Fi, GPS o RFID (identificación por radiofrecuencia) para activar una respuesta en un dispositivo móvil, como dirigir a los consumidores a publicidad. En publicidad, cuando un dispositivo móvil entra en esta «valla virtual», la tecnología puede utilizarse para activar automáticamente anuncios gráficos o mensajes SMS, directamente al teléfono inteligente del usuario a través de las aplicaciones. Y, puede definir una cantidad de tiempo, por lo general hasta 30 días, después de que un cliente potencial entre en su área de localización para orientarlos con anuncios móviles.
Pero, ¿cómo se crea una georeferencia? “Con la tecnología de geocodificación, se utiliza un mapa para dibujar un límite alrededor de la (s) zona (s) a la que desea dirigirte, todo dependerá de la estrategia que quiera implementar, si deseas a traer a más clientes u ofrecer ofertas especiales cuando un consumidor ingrese a un local de la competencia, a través de la plataforma se pueden predeterminar cuantas georeferencias se consideren necesarias”, agregó Santamarina.
Mediante el uso de geofencing las marcas podrán llevar mensajes personalizados, generar comunidades, establecer el tiempo promedio en que un usuario permanece conectado a una app y generar marketing de contexto.
Desde nuestra perspectiva como compañía, el 2017 solo fue una muestra de los éxitos que nos esperan el siguiente año, ya que seguramente seguiremos presenciando la consolidación del e-commerce
Los trenes de hidrógeno no solo están revolucionando el transporte ferroviario con su tecnología limpia y eficiente, sino que también están marcando el comienzo de una nueva era en la movilidad sostenible. A medida que más proyectos se desarrollan y la tecnología continúa avanzando, es probable que pronto experimentemos el impacto transformador de estos vehículos en nuestras redes ferroviarias.
Come out. Chen Zhizhong looked at Zhang Sheng with a serious expression.He accompanied Lin Xia into the familiar Haishu Garden , and stopped at the door.
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The villagers were so excited. In the former battlefield, no one was making trouble anymore, and no one was petitioning.I have too much power, and someone above wants to check and balance me.
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He paced back and forth from the courtyard to the mouth of the valley, but the little girl who should have returned long ago was nowhere to be seen.As long as she did not over operate the spiritual energy, she would not damage herself.
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He searched the memory carefully and found nothing.Come and kill me again if you have the guts The sword cultivators are still from the same sect, so they all go out.
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This is also thanks to the enlightenment of her puppetry by her senior sister.saw the note on the table, curled his lips and frowned.
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Xie Jingshan and Shen Huaixi had a close personal relationship, and they were considered brothers.I have already noticed you during the Yinfengjian trip five years ago.
Jiang Yuebai took out Sui Hanqing and took a sip. He stood in the water gathering array to recover his spiritual energy and watched Zhuo Qingfeng stand up again.To put it simply, the insect controller controls a group of insects to attack, and the Gu Master can often exert great power with just one.
This was still far from the price of a life extending pill.In the Tiankui Peak Square, disciples from all peaks and valleys gathered together, rubbing shoulders and conversing.
Tao Fengnian s eyes were blood red and looked like he was crazy.Countless ghost blood demons gathered into a red ocean and surrounded the altar, emitting creepy laughter from time to time.
Snake gallbladder fruit is always green in color, but this one is almost black.The ghost lantern is fierce, Jiang Yuebai continuously performs the Sharpness Technique.
Hear what he said. The other spies seemed to have taken a reassurance and felt a lot more at ease.Before that, he had grasped that feeling and had seen the illusive scene in this area.
He survived twice before his death. After his death, he was not even spared in his grave, and was struck by lightning Looking at these entries, Lin Beichen s inexplicable feeling became stronger and stronger, as if he was about to catch something Why do multiple bolts of lightning strike the same point one after another There are so many people in the world
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Lin Beichen fell into deep thought. Question marks kept spinning in his mind.
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Sure enough After hearing the beginning, Song Xiangdong understood that what he was going to say was what he thought.
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On the contrary, it was the specialness of that area that led to the birth of the lightning strike wood.It s not like they haven t asked Lin Beichen this question before.
Teammate said The route has been drawn up Then the route map was shared with everyone.His body was covered with a layer of charcoal gray black at a speed invisible to the naked eye.
The three young people wearing firefighting uniforms must be firefighters, and the three people wearing masks can tell from their clothes that they must be elderly people in residential buildings.Then, he pointed to the photo of the second special area and continued Twelve traffickers were struck to death by Unlock the Power of Directions for Keto Gummies: A Comprehensive Guide to Achieving Optimal Weight L
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There is no shortage of comments for any video in the topic.moment The golden arc that I had seen many times on the projection screen appeared in the air.
It would be somewhat dangerous, and they all thought that they couldn t wait here long for the large rain clouds above their heads.disappointed that there has been no news about Lin Beichen, but he knew that if he could quickly wipe out the human traffickers gang, he would also be protecting Lin Beichen in disguise.
Come and take a look. Okay, I ll go right away. Be careful. I understand.