“En términos simples, el geofencing es una tecnología de publicidad móvil hiper local que puede ayudarte a llegar a más consumidores ya que consiste en ubicar una zona geográfica de manera virtual, vincularla a un dispositivo móvil y obtener información sobre cuando una persona acceda a un perímetro en al cual puedes generar un impacto a través de notificaciones que deriven en un call to action”, comentó Miguel Rojo Santamarina, CEO de ReachLocal México
El geofencing, o geolocalización, es una de las tecnologías que en los últimos años ha tenido mayor repercusión para las empresas mexicanas ya que a través de ella, las compañías han logrado atraer un mayor número de clientes, potencializar ventas y desarrollar nuevos modelos de negocio.
Es el uso de un perímetro virtual usando Wi-Fi, GPS o RFID (identificación por radiofrecuencia) para activar una respuesta en un dispositivo móvil, como dirigir a los consumidores a publicidad. En publicidad, cuando un dispositivo móvil entra en esta «valla virtual», la tecnología puede utilizarse para activar automáticamente anuncios gráficos o mensajes SMS, directamente al teléfono inteligente del usuario a través de las aplicaciones. Y, puede definir una cantidad de tiempo, por lo general hasta 30 días, después de que un cliente potencial entre en su área de localización para orientarlos con anuncios móviles.
Pero, ¿cómo se crea una georeferencia? “Con la tecnología de geocodificación, se utiliza un mapa para dibujar un límite alrededor de la (s) zona (s) a la que desea dirigirte, todo dependerá de la estrategia que quiera implementar, si deseas a traer a más clientes u ofrecer ofertas especiales cuando un consumidor ingrese a un local de la competencia, a través de la plataforma se pueden predeterminar cuantas georeferencias se consideren necesarias”, agregó Santamarina.
Mediante el uso de geofencing las marcas podrán llevar mensajes personalizados, generar comunidades, establecer el tiempo promedio en que un usuario permanece conectado a una app y generar marketing de contexto.
Resulta tentador saltar directamente al diseño de la cadena de suministro verde; sin embargo, el éxito a largo plazo depende primero de sentar las bases adecuadas en cada eslabón que la conforma.
El gerente de Proyecto tiene que encontrar el balance ideal entre las acciones que sus clientes realizarán para mejorar el medio ambiente y los beneficios tangibles que obtendrá por las inversiones que realice al respecto.
El Internet Industrial de las Cosas (IIOT) ha irrumpido como una fuerza transformadora. El gasto global en plataformas IIOT se ha disparado, pasando de 1.700
Las cadenas de suministro involucran piezas móviles complejas y dinámicas. Para mantenerse competitivo, debes crear un sistema flexible que pueda adaptarse a las interrupciones, aprovechar
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Two nights later, another casual cultivator was killed.He flew out of the cave and looked around but didn t find Xu Chuan.
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these words can all be added to the altar. In the center of the altar is a circular pool with a radius of more than ten meters and a depth of ten meters.I understand, please protect yourselves and report any other situations immediately Relief flashed in Zhao Hao s eyes.
But if you re looking for a bargain, this amount is pretty good.After all, the stronger his hands are, the more he can get from this plan.
Of course, only Zhao Hao knew about the Black Cloud Group, and the top three guilds had been preparing for more than a month, so the investment was naturally very well prepared.After all, for this kind of organization, credibility is the foundation of its survival.
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I don t know how many people were touched. Just because the other party didn t say anything before, it doesn t mean that the matter is over.It s only a dozen kilometers from Storm Harbor to Storm Fortress.
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Presumptuous Without me, you would have fallen long ago.Ahem, yes, yes. The man smiled awkwardly and nodded hurriedly.
Ye Fei was still extremely satisfied during the days of hiding in Tibet.After all, they were all seriously injured in this battle, especially Xing.
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Everyone, let s go. Remember, outside, you are disciples of Tongtian Academy.Destroy them all and rescue them. Xinglan is the safest, so there is no need to worry so much.
Lao Wang in Ye Fei s body couldn t help but sigh as he watched the nine aurora like things outside Ye Fei enter his body.Soon, everyone realized the seriousness of the problem.
However, such changes quickly stopped, and within a few breaths, it calmed down, as if nothing had happened.Now he is not far away, waiting for an opportunity, and the spiritual power cord is damaged.
Not yet, but it will be soon. Teng er is the future and hope of the Wang family, nothing else is important
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Moreover, many things of Tianyuan Group are
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The arrogant power was like a wild beast. No one could match him.It s very convenient. Bai Yan picked up a pair of pure white jade chopsticks.
At the same time, the scales also had a burnt smell.
“En términos simples, el geofencing es una tecnología de publicidad móvil hiper local que puede ayudarte a llegar a más consumidores ya que consiste en ubicar una zona geográfica de manera virtual, vincularla a un dispositivo móvil y obtener información sobre cuando una persona acceda a un perímetro en al cual puedes generar un impacto a través de notificaciones que deriven en un call to action”, comentó Miguel Rojo Santamarina, CEO de ReachLocal México