Todo se reduce a la experiencia del cliente. Las marcas han sabido durante mucho tiempo que necesitan pensar en ella, pero en 2018 se empezará a ver el efecto de las compañías que la han puesto en práctica. Un enfoque coordinado en la experiencia y la lealtad del cliente puede ser una mejor ruta hacia la rentabilidad de largo plazo. Las empresas tienen la oportunidad de poner a los clientes sobre todo lo demás, y diferenciarse a través de mejores interacciones más personalizadas. Esto genera un mayor valor para ellos y puede establecerse una relación duradera que crecerá con el tiempo.
Inteligencia artificial, un aliado de negocios
La inteligencia artificial, la emocional y la convencional se fusionarán para mejorar las relaciones laborales y optimizar los resultados empresariales. Es un hecho, las interacciones personales cara a cara mejoran las relaciones tanto en la vida laboral como en la personal.
En 2018 se comenzará a ver a la inteligencia artificial jugar un papel más determinante cuando se establecen relaciones entre colegas, clientes y socios. El reconocimiento facial se integrará a las herramientas de colaboración remota para leer señales visuales. ¿Por qué es esto importante? Porque permitirá que el organizador de una reunión modifique el rumbo de la conversación si es necesario e informe sobre las acciones a seguir. Por ejemplo, un vendedor sabrá que probabilidades hay de que se cierre un acuerdo de negocios o informar a un publicista que la idea que están presentando a los clientes no está teniendo la repercusión que se esperaba.
Habrá más canales de interacción, no menos
En el mercado se escucha con insistencia sobre la inminente muerte del centro de atención telefónica (call center) o de la aparición de los canales que acabarán con el correo electrónico. Sin embargo, la eliminación de esos canales aún es muy lejana… por no decir que nunca sucederá. Los consumidores eligen los canales más o menos dependiendo de su propia conveniencia, pero el nivel de interacción está aumentando.
Adopción rápida de las tecnologías de automatización
Será en 2018, a medida que más casos de éxito salgan a la luz que los programas piloto demuestren el retorno de la inversión (ROI). La ruta al éxito estará marcada con mayor claridad y crecerá la confianza para invertir en tecnología. Asimismo, las compañías comenzarán a sentir la presión de que la ventaja que ganaron los primeros en implementar la inteligencia artificial comenzará a desaparecer y motivará una adopción más generalizada. Además, la tecnología también madurará.
Se reactivará el cambio de la automatización a casos de uso proactivos que ayudará a convertir las interacciones con el servicio en oportunidades de venta, y a ver integraciones más profundas del centro de contacto.
La tecnología de realidad aumentada y virtual podría superar las expectativas
La tecnología se volverá más generalizada y los casos de uso más interesantes, pero aún está por verse su impacto en la experiencia del cliente. Para que sean realmente valiosas, las implementaciones de realidad aumentada (RA)/realidad virtual (RV) necesitan ser vistas como otro canal totalmente funcional. Aunque sin duda la tecnología es genial, si no se integra perfectamente con la experiencia del cliente, se convertirá más en una moda pasajera que en una inversión que genere nuevo valor para los clientes y eleve los ingresos de la compañía.
El mercado medio desaparecerá
Se ha llegado a un punto en el que el mercado se está segmentando en dos tipos de negocios: el mercado masivo y el vivencial. El mercado masivo se afianzará entre empresas que siguen a la vanguardia y le dan a los clientes lo que quieren, cuando lo quieren, todo con envíos sin costo. La otra opción para las compañías es crear un negocio realmente personalizado y de alto contacto que establezca una conexión emocional con los clientes y ofrezca significativamente más valor que precios bajos y opciones infinitas. La tecnología está haciendo posible estos modelos de negocio y las compañías necesitan elegir con el que quieren quedarse.
El IoT salvará a las marcas de consumo
En un futuro en el que la mayoría de las compañías de consumo estará en línea, la oportunidad para que las marcas creen una conexión con sus clientes se vuelve más un desafío y dificulta ganarse la lealtad de los clientes. Adoptar el Internet de las Cosas (IoT) en el momento de interactuar con el cliente ayuda a las compañías a entablar relaciones con ellos y generar una interacción continua que les ayudará a entender mejor sus necesidades, diseñar una experiencia personalizada a partir de dichas interacciones, y finalmente ofrecer valor a ese cliente de la forma en que los competidores no pueden.
La contratación de talento se centrará en lo realmente importante
Se está experimentando un ascenso del individuo en el que la abundancia de candidatos calificados exige a quienes quieren distinguirse del resto desarrollar una marca personal sólida. Más empleados y buscadores de empleo se verán como su propio director general, identificándose menos con su compañía y más con su propia marca personal.
En lo que se refiere a la contratación, las compañías verán más allá de los logros profesionales de un candidato y le darán preferencia a aquellos cuya marca personal encaje bien con la organización. Por ejemplo, cuando se comparan dos solicitantes con habilidades similares, una compañía que valora el pensamiento innovador se inclinará por contratar al individuo que demuestre tener personalidad durante la entrevista en lugar de aquel que jugó según las reglas pero que demostró poca creatividad o chispa.
Un solo negocio puede tener diferentes buyer personas; esto quiere decir que el mensaje tendrá que irse adaptando al perfil y necesidades de cada comprador.
El acompañamiento es crucial para un mejor funcionamiento de un sistema administrativo, pero por lo regular la consultoría es poco valorada, ya que se piensa que es innecesaria o cara.
Qu Rou pursed her lips and smiled Okay, just what I want I also like quiet places, so I will tell my sister later that I will also live in the back mountain, so that we can see each other day and night
After Qu Rou said this, she was secretly happy in her heart and ran back with a smile as bright as a flower.
Are you being alarmist They are scared to death Young Master Canglang just sighed Believe it or not Anyway, there are ten people inside.Suddenly he raised his head and stared into the leopard eyes.
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You didn t even bid for me at the treasure competition conference, and you still want to grab Fellow Daoist Ye s Poison Escaping Pearl Can t you throw it away It s embarrassing.
I have offended Fellow Daoist Mu, and I must make amends.Done Fortunately, the powerful monster in the Wind Cave was not disturbed.
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With these two major goals in mind, Ye Ling specially selected thunder magic weapons and fire magic skills, and searched all three floors of the Qibao Exquisite Tower.Seeing so many people looking at him, Ye Ling smiled slightly Since they are here, let them be in peace.
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Ye Ling and Liang Yuzhu chased after him on a clear water unicorn.Ye Ling secretly guessed as he followed Jin Ling er to a high platform made of spiritual wood in the village, with a large spiritual wood house on it.
Only Elder Han was eager to travel far away, and Zhou Yuan and Zhou Xingwu had already made up their minds, believing that Ye Ling would definitely stay behind.It is really not worth it. So they also persuaded Yes Fellow Taoist can challenge the top 100 on the vanguard list.
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She was able to take charge of the Chen family alone after Chen Li s death, and even fought with the Song family for so long.It was boring. Is it still glorious I won t be slapped in the face.
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I will remember you Qin Feng was too lazy to respond to him.The two fingers that were in direct contact with the ballpoint pen were bent and deformed, and they were obviously fractured how so A group of civil servants rushed forward Major General Xu, are you okay The women also saw Xu Shaoqin s fingers, and their faces suddenly turned pale.
He had already held back his anger this night. If he didn t play, he would really be pissed to death.He knelt on the ground with a plop Liang Jing, pay homage to the Dragon Lord Seeing that he completely surrendered, Qin Feng put away the Panlong Order and stood up.
He was the only one who offended Sin Huan when he was at my house Qin Feng sat aside with a smile and listened to the two old men in front of him telling stories about the past.Everyone is the same age, but he can make the kid in front of him unable to even raise his head with just one phone call.
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In this mixed place, he felt that the blood in his body was boiling more and more.
We in the Martial Alliance will never treat any of our heroes badly.Like this. It s right for me to scold you a few times.
But just when she took a step, she felt a paralysis under her feet, and half of her body seemed to have lost its strength What s going on Finding that half of his body was numb, Qiu Luoluo looked down subconsciously.But who would have thought that someone below told me, A few thieves came to the store to make trouble, and they kept claiming that they were from the Martial Temple, here to perform official duties, and they were also members of the first team.
Both Cui Tingbeina and Dou Yi felt extremely ridiculous at this moment.He never deliberately told others to target Lin Wan er and Baihua Company, it was just a tacit understanding among everyone in Qingcheng.
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In the end, he will definitely not even get a ranking.He is the new Dragon Lord, and behind him stands the legend of Dragon Kingdom s martial arts Long Daoling.
Even the things on the table couldn t help but curiously pick them up and touch them.Qin Feng stepped forward and headed straight for Liang Shaokang.
The middle aged man with no presence on the other side showed an inexplicable smile Good boy, don t waste this good sword
Fish intestine sword Mu Miye was stunned and completely put down the sword in his hand.and also a little disgusted. I have no comment on this.
Qin is really extraordinary. He can even use something like the Seven Star Life Sustaining Pill.
A faint smile appeared on Qi Siheng s lips, and he looked away, only to see a mighty thunder wave filling the sky, and the terrifying Lei Yuanli put him under pressure.I heard weak thunder in the north and echoes underground.
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Not long after, the two of them came to the road outside the village and looked around, but no one came or went.You ve stumbled me before I even started. I m going to run away Jiang Yuebai stomped his foot, and the white vines on his body quickly wrapped around his ankles and penetrated deep into the soil.
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The group of sharks raised their harpoons and looked at each other.Killing to stop killing is. I don t want to be too much.
A lot of things have been used. I can use Tieyu Kingdom s unique five color feather sand as compensation.With Master here, I could finish it in three steps, five steps, and two steps.
The door of the room was pushed open, and Jiang Yuebai saw Xie Jingshan s mother, Ding Lanzhi, walking in with a bowl of soup.After handing the jade slips of the martial art to Jiang Yuebai for a deposit, he made an appointment with Jiang Yuebai to meet at the entrance of Longgu Gorge in the northwest of Black Demon Mountain one day later.
He didn t have anything to eat, so he gave it a hint of golden spiritual energy.They were sure it was her and immediately jumped on her head, hugging each other and crying.
I believe they have a higher chance of stimulating the bloodline of the Azure Dragon.Even Ao Juan s space restriction cannot be broken. Jiang Yuebai withdrew her gaze.
Yi Zhengyang glanced at the broken side wall and looked at Jiang Yuebai again, fully alert.Xie Jingshan s eyelids twitched wildly for no reason.
The water in the central area also has a different smell, either some kind of water demon or some kind of witchcraft.She forced herself to stay calm and put one hand on Xie Jingshan s heart.
Every six months, strangers from Tieyu Kingdom help her deliver letters to the Monster Clan.The new miscellaneous disciple of the Internal Affairs Hall told Jiang Yuebai.
The man next to him who was in the early stage of the Golden Core was well dressed and holding a jade flute.Let s change places first. I remember that on the map given by Uncle Li, there is an ice gully nearby.
In the distance, the waves in the blood sea were fierce, as if some huge creature was trying to break free from the blood sea, and was fiercely confronting Ling Guanghan and Cang Huo.Forget it, it s best not to encounter her. I ll find a way to escape by myself.
Master, I really know that I was wrong this time. I will never get involved in anyone s grudges in the future.
The protective formation was frightened by this pressure and pushed itself to the extreme.Zong Lie looked honest, He hesitated and said, Master, do we really want to do this What if we offend someone from the Qinglong Realm Chai Chong raised a skinny palm filled with poisonous mist, turned it over and looked at it, It has been almost three months, they If he is really an important figure in the Qinglong world, he should have sent a message to his elders to pick him up.
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have no hope of reaching the middle stage of the Golden elixir in this life, which is only a little bit stronger than the peak foundation building.
Xie Jingshan sent a message and said, This opportunity cannot be missed.The two boxing techniques were alternated, and the similarities and similarities were discovered, and the Vajra Baking Furnace Kung Fu boxing technique was further deduced.
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voice sounded again, followed by a large amount of enlightenment in the Wu Clan s words, and a complex and profound skill was forcibly printed on the two people s minds.All this is what I wish for. I hope too
Senior Wen will stop embarrassing my master. Wen Miao frowned, What do you call me Senior Wen Master Isn t your master Ling Guanghan Lu Nanzhi s face was expressionless.
A ghost cultivator, a woman in the early stages of foundation building, stopped at the door.I really admire you for what happened in the foreign country.
Later, my cultivation level became higher and higher, and my time became less and less valuable.I m already here, how can I let you run away Jiang Yuebai snorted coldly, raised his hands lightly, and the bamboo leaves suddenly turned into a sea in the green bamboo forest, rolling up huge blue waves and flying over a dozen golden eyed apes and a dozen more.
Tiannanxing was bathed in the rain of blood, and his smile became brighter and brighter.Old friend, I wonder if you still remember the sound of my guqin Qi Siheng took off the guqin from his back, sat cross legged next to Lord Jingchu, raised his hand to pick the strings, and played the ancient sound.
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marked on the map that there are three major cultivation families around Xiyun City, who jointly manage the Wanli Lingwu Mountains.Lu Nazhi felt that Xingchou wanted to break through the restriction, but failed.
This reminded Jiang Yuebai of the spirit rat that Yun Shang had lent her before that was good at exploring paths, and how he would pretend to be dead when in danger.The grass dragon s body was immediately covered with white frost, and its movements became slow and stiff.
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There were hundreds of such sword intent silver dragons in this vast area.The abyss was very deep, and Jiang Yuebai s roots could not reach the bottom even if they reached their extremes, and could only vaguely feel the edge of the forbidden barrier.
You asked me to bring wine, but you didn t say what kind of wine to bring.The strong man at the head of the team put down the blood stained sword in his hand and turned around.
If it really escapes and comes out to harm the people, it has nothing to do with me.It was also the only Zhu dragon in the world. After that, Zhu Jiuyou disappeared, and the Zhangwei Mountain tribe fell into pieces and gradually declined and died.
A fierce battle raged overhead, with turbulent currents and flying missiles.Everyone followed the sound and saw Jiang Yuebai, who was dressed in white and had white hair, kneeling beside Xie Jingshan.
Todo se reduce a la experiencia del cliente. Las marcas han sabido durante mucho tiempo que necesitan pensar en ella, pero en 2018 se empezará a ver el efecto de las compañías que la han puesto en práctica. Un enfoque coordinado en la experiencia y la lealtad del cliente puede ser una mejor ruta hacia la rentabilidad de largo plazo. Las empresas tienen la oportunidad de poner a los clientes sobre todo lo demás, y diferenciarse a través de mejores interacciones más personalizadas. Esto genera un mayor valor para ellos y puede establecerse una relación duradera que crecerá con el tiempo.