Todo se reduce a la experiencia del cliente. Las marcas han sabido durante mucho tiempo que necesitan pensar en ella, pero en 2018 se empezará a ver el efecto de las compañías que la han puesto en práctica. Un enfoque coordinado en la experiencia y la lealtad del cliente puede ser una mejor ruta hacia la rentabilidad de largo plazo. Las empresas tienen la oportunidad de poner a los clientes sobre todo lo demás, y diferenciarse a través de mejores interacciones más personalizadas. Esto genera un mayor valor para ellos y puede establecerse una relación duradera que crecerá con el tiempo.
Inteligencia artificial, un aliado de negocios
La inteligencia artificial, la emocional y la convencional se fusionarán para mejorar las relaciones laborales y optimizar los resultados empresariales. Es un hecho, las interacciones personales cara a cara mejoran las relaciones tanto en la vida laboral como en la personal.
En 2018 se comenzará a ver a la inteligencia artificial jugar un papel más determinante cuando se establecen relaciones entre colegas, clientes y socios. El reconocimiento facial se integrará a las herramientas de colaboración remota para leer señales visuales. ¿Por qué es esto importante? Porque permitirá que el organizador de una reunión modifique el rumbo de la conversación si es necesario e informe sobre las acciones a seguir. Por ejemplo, un vendedor sabrá que probabilidades hay de que se cierre un acuerdo de negocios o informar a un publicista que la idea que están presentando a los clientes no está teniendo la repercusión que se esperaba.
Habrá más canales de interacción, no menos
En el mercado se escucha con insistencia sobre la inminente muerte del centro de atención telefónica (call center) o de la aparición de los canales que acabarán con el correo electrónico. Sin embargo, la eliminación de esos canales aún es muy lejana… por no decir que nunca sucederá. Los consumidores eligen los canales más o menos dependiendo de su propia conveniencia, pero el nivel de interacción está aumentando.
Adopción rápida de las tecnologías de automatización
Será en 2018, a medida que más casos de éxito salgan a la luz que los programas piloto demuestren el retorno de la inversión (ROI). La ruta al éxito estará marcada con mayor claridad y crecerá la confianza para invertir en tecnología. Asimismo, las compañías comenzarán a sentir la presión de que la ventaja que ganaron los primeros en implementar la inteligencia artificial comenzará a desaparecer y motivará una adopción más generalizada. Además, la tecnología también madurará.
Se reactivará el cambio de la automatización a casos de uso proactivos que ayudará a convertir las interacciones con el servicio en oportunidades de venta, y a ver integraciones más profundas del centro de contacto.
La tecnología de realidad aumentada y virtual podría superar las expectativas
La tecnología se volverá más generalizada y los casos de uso más interesantes, pero aún está por verse su impacto en la experiencia del cliente. Para que sean realmente valiosas, las implementaciones de realidad aumentada (RA)/realidad virtual (RV) necesitan ser vistas como otro canal totalmente funcional. Aunque sin duda la tecnología es genial, si no se integra perfectamente con la experiencia del cliente, se convertirá más en una moda pasajera que en una inversión que genere nuevo valor para los clientes y eleve los ingresos de la compañía.
El mercado medio desaparecerá
Se ha llegado a un punto en el que el mercado se está segmentando en dos tipos de negocios: el mercado masivo y el vivencial. El mercado masivo se afianzará entre empresas que siguen a la vanguardia y le dan a los clientes lo que quieren, cuando lo quieren, todo con envíos sin costo. La otra opción para las compañías es crear un negocio realmente personalizado y de alto contacto que establezca una conexión emocional con los clientes y ofrezca significativamente más valor que precios bajos y opciones infinitas. La tecnología está haciendo posible estos modelos de negocio y las compañías necesitan elegir con el que quieren quedarse.
El IoT salvará a las marcas de consumo
En un futuro en el que la mayoría de las compañías de consumo estará en línea, la oportunidad para que las marcas creen una conexión con sus clientes se vuelve más un desafío y dificulta ganarse la lealtad de los clientes. Adoptar el Internet de las Cosas (IoT) en el momento de interactuar con el cliente ayuda a las compañías a entablar relaciones con ellos y generar una interacción continua que les ayudará a entender mejor sus necesidades, diseñar una experiencia personalizada a partir de dichas interacciones, y finalmente ofrecer valor a ese cliente de la forma en que los competidores no pueden.
La contratación de talento se centrará en lo realmente importante
Se está experimentando un ascenso del individuo en el que la abundancia de candidatos calificados exige a quienes quieren distinguirse del resto desarrollar una marca personal sólida. Más empleados y buscadores de empleo se verán como su propio director general, identificándose menos con su compañía y más con su propia marca personal.
En lo que se refiere a la contratación, las compañías verán más allá de los logros profesionales de un candidato y le darán preferencia a aquellos cuya marca personal encaje bien con la organización. Por ejemplo, cuando se comparan dos solicitantes con habilidades similares, una compañía que valora el pensamiento innovador se inclinará por contratar al individuo que demuestre tener personalidad durante la entrevista en lugar de aquel que jugó según las reglas pero que demostró poca creatividad o chispa.
El ámbito cloud, en la actualidad, es el hogar de las soluciones más poderosas; muchas de ellas indispensables para poner en marcha una transformación digital.
VeriTran, a través del servicio VeriTran Mobile Payments, brindará soluciones que permitirán a los usuarios de Visa contar con una billetera virtual segura en sus dispositivos.
6 de cada 10 trabajadores reportan ser más productivos en sus trabajos gracias a las tecnologías móviles, mientras que casi la mitad (48%) están más satisfechos en su trabajo si perciben que su empleador es un buen proveedor de condiciones móviles de trabajo.
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I saw him holding both hands, muttering words in his mouth, and already holding a formula.It is exhaustive and has no tolerance. It seems that the hidden possibilities are endless and inexhaustible.
Although this place is a must for others, she no longer misses it at all.Although the dispute is serious, it is not as important as the life and death of Yin and Yang Dao, so there is no need to use longevity to fill it.
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Another example is that a wave can pass through several gaps at the same time, and even split into more microwaves, but can one particle do it Of course it s impossible Lin En was not angry because of everyone s doubts.Process
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This is common sense in the entire empire However, the world described by the wizard is completely different.He must have overlooked something
After all, the opponent must know that such an offensive is not enough to break through their defense line, but they still use such an unchanging method of strong attack.
Lin En nodded, not too surprised. Without the other party s acquiescence, how could the noble dare to make such a big deal.This is why Aurora used the electromagnetic railgun just now, which in turn attacked Harrov and Vittorio.
Of course, this is also inseparable from the delivery of massive newspapers every week.Lord Lucia, these precious dragon fruits are tributes to the Lord.
Even now, there are several great wizards. Those believers of the Moon God who are hiding in the dark like mad dogs, no matter how brave they are, they don t dare to attack the royal capital.Even the reaction speed of the legendary speakers is not necessarily that fast, right Of course it is possible.
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Then it lowered its head and closed its eyes without any movement.Warlock looked at Cecil and couldn t help but feel chilled in his heart.
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This strange particle is scattered from the radium element.After all, he is not simply the founder of quantum mechanics, but he has a relatively complete quantum theoretical model.
The speed of light is so fast that it is unimaginable.
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In other words, the four strongest people who have reached the Dao realm today, and with the help of this formation, are still not enough to form a sure fire victory without blame Gui Wujiu s figure was like a sword, and he rushed straight towards Xi Lerong.Just now, so many people joined forces and couldn t block the opponent.
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There is no difference at all on the first floor it is not appropriate to say so.Sure enough, half an hour later, a figure, light and slender, even a little charming in his softness, approached the hairpin at a seemingly slow but fast speed, slowly drifted down, and smiled deeply at the Zhentan Sect s mountain gate.
The so called opening up does not mean the innovation of a magical power rather, it means dividing the sixteenth into eighty, mastering half of the complete Shinryu Kendo as far as the eye can see , and observing the complete Shinryu.However, the individual stone robes are extremely huge, often more than ten feet long and short, and do not work well.
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This experience is not just about knowing the news in advance, but it is also closely related to the evolution of the treasure.The whole person s character and temperament also changed A lonely figure, walking alone on the East China Sea.
I only have twenty taels of silver with me. The imperial edict said that we were sent to the army and our property was banned.More than ten kilometers away It doesn t sound far.
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Zhao Hao looked up at the sky with a cold light flashing in his eyes.The Griffin Knights definitely exist, but they won t be able to appear until the critical moment.
If it were a flesh and blood body, he might have to kneel down with a hammer.For bed crossbows, fog has a great impact. After all, the range is several hundred meters away.
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Although there are only tens of thousands of cultists here, which seems to be a small number, there are many strong ones among them.In addition to these, Zhao Hao has another plan to enhance his strength.
Defeated steadily It is impossible to describe the elf warriors at this time.Although it was also transformed from an ant, it was a different kind of life.
It is invisible and has no quality. As long as the vision is locked, it can hit without worrying about being avoided.49,000 This is the final data. The largest amount of data that Bailong can control at one time.
I wonder if your Majesty has any advice Zhao Hao said directly.
Todo se reduce a la experiencia del cliente. Las marcas han sabido durante mucho tiempo que necesitan pensar en ella, pero en 2018 se empezará a ver el efecto de las compañías que la han puesto en práctica. Un enfoque coordinado en la experiencia y la lealtad del cliente puede ser una mejor ruta hacia la rentabilidad de largo plazo. Las empresas tienen la oportunidad de poner a los clientes sobre todo lo demás, y diferenciarse a través de mejores interacciones más personalizadas. Esto genera un mayor valor para ellos y puede establecerse una relación duradera que crecerá con el tiempo.