Todo se reduce a la experiencia del cliente. Las marcas han sabido durante mucho tiempo que necesitan pensar en ella, pero en 2018 se empezará a ver el efecto de las compañías que la han puesto en práctica. Un enfoque coordinado en la experiencia y la lealtad del cliente puede ser una mejor ruta hacia la rentabilidad de largo plazo. Las empresas tienen la oportunidad de poner a los clientes sobre todo lo demás, y diferenciarse a través de mejores interacciones más personalizadas. Esto genera un mayor valor para ellos y puede establecerse una relación duradera que crecerá con el tiempo.
Inteligencia artificial, un aliado de negocios
La inteligencia artificial, la emocional y la convencional se fusionarán para mejorar las relaciones laborales y optimizar los resultados empresariales. Es un hecho, las interacciones personales cara a cara mejoran las relaciones tanto en la vida laboral como en la personal.
En 2018 se comenzará a ver a la inteligencia artificial jugar un papel más determinante cuando se establecen relaciones entre colegas, clientes y socios. El reconocimiento facial se integrará a las herramientas de colaboración remota para leer señales visuales. ¿Por qué es esto importante? Porque permitirá que el organizador de una reunión modifique el rumbo de la conversación si es necesario e informe sobre las acciones a seguir. Por ejemplo, un vendedor sabrá que probabilidades hay de que se cierre un acuerdo de negocios o informar a un publicista que la idea que están presentando a los clientes no está teniendo la repercusión que se esperaba.
Habrá más canales de interacción, no menos
En el mercado se escucha con insistencia sobre la inminente muerte del centro de atención telefónica (call center) o de la aparición de los canales que acabarán con el correo electrónico. Sin embargo, la eliminación de esos canales aún es muy lejana… por no decir que nunca sucederá. Los consumidores eligen los canales más o menos dependiendo de su propia conveniencia, pero el nivel de interacción está aumentando.
Adopción rápida de las tecnologías de automatización
Será en 2018, a medida que más casos de éxito salgan a la luz que los programas piloto demuestren el retorno de la inversión (ROI). La ruta al éxito estará marcada con mayor claridad y crecerá la confianza para invertir en tecnología. Asimismo, las compañías comenzarán a sentir la presión de que la ventaja que ganaron los primeros en implementar la inteligencia artificial comenzará a desaparecer y motivará una adopción más generalizada. Además, la tecnología también madurará.
Se reactivará el cambio de la automatización a casos de uso proactivos que ayudará a convertir las interacciones con el servicio en oportunidades de venta, y a ver integraciones más profundas del centro de contacto.
La tecnología de realidad aumentada y virtual podría superar las expectativas
La tecnología se volverá más generalizada y los casos de uso más interesantes, pero aún está por verse su impacto en la experiencia del cliente. Para que sean realmente valiosas, las implementaciones de realidad aumentada (RA)/realidad virtual (RV) necesitan ser vistas como otro canal totalmente funcional. Aunque sin duda la tecnología es genial, si no se integra perfectamente con la experiencia del cliente, se convertirá más en una moda pasajera que en una inversión que genere nuevo valor para los clientes y eleve los ingresos de la compañía.
El mercado medio desaparecerá
Se ha llegado a un punto en el que el mercado se está segmentando en dos tipos de negocios: el mercado masivo y el vivencial. El mercado masivo se afianzará entre empresas que siguen a la vanguardia y le dan a los clientes lo que quieren, cuando lo quieren, todo con envíos sin costo. La otra opción para las compañías es crear un negocio realmente personalizado y de alto contacto que establezca una conexión emocional con los clientes y ofrezca significativamente más valor que precios bajos y opciones infinitas. La tecnología está haciendo posible estos modelos de negocio y las compañías necesitan elegir con el que quieren quedarse.
El IoT salvará a las marcas de consumo
En un futuro en el que la mayoría de las compañías de consumo estará en línea, la oportunidad para que las marcas creen una conexión con sus clientes se vuelve más un desafío y dificulta ganarse la lealtad de los clientes. Adoptar el Internet de las Cosas (IoT) en el momento de interactuar con el cliente ayuda a las compañías a entablar relaciones con ellos y generar una interacción continua que les ayudará a entender mejor sus necesidades, diseñar una experiencia personalizada a partir de dichas interacciones, y finalmente ofrecer valor a ese cliente de la forma en que los competidores no pueden.
La contratación de talento se centrará en lo realmente importante
Se está experimentando un ascenso del individuo en el que la abundancia de candidatos calificados exige a quienes quieren distinguirse del resto desarrollar una marca personal sólida. Más empleados y buscadores de empleo se verán como su propio director general, identificándose menos con su compañía y más con su propia marca personal.
En lo que se refiere a la contratación, las compañías verán más allá de los logros profesionales de un candidato y le darán preferencia a aquellos cuya marca personal encaje bien con la organización. Por ejemplo, cuando se comparan dos solicitantes con habilidades similares, una compañía que valora el pensamiento innovador se inclinará por contratar al individuo que demuestre tener personalidad durante la entrevista en lugar de aquel que jugó según las reglas pero que demostró poca creatividad o chispa.
Descubre cómo tu empresa puede beneficiarse de un ecosistema logístico integrado y supera los desafíos de la #cadenadesuministro de manera eficiente y efectiva. Aprovecha el poder de una plataforma digital para mejorar tu logística y cumplir con las crecientes expectativas de los clientes.
Hoy, en un mundo repleto de ofertas de marcas y servicios, querrás darle valor a tu producto ofreciendo un trato cercano y personalizado y lo mejor de todo, es que puedes comenzar a hacerlo desde hoy.
El presidente de la Comisión de Educación, Gordon Brown, y Shakira Mebarak, miembro de la Comisión, hicieron un llamado urgente a los líderes mundiales para que incluyan a la educación en la agenda de la cumbre de este año.
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We can t go there. We might as well fly in the wasteland.Suddenly I saw a figure in colorful clothes approaching, and I was shocked.
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Extremely, it attracted the attention of many female cultivators in the arena, and the female disciples of the Golden Pavilion Immortal Sect were even more enthusiastic, cheering for the senior brother.Bingdie looked at the ugly expressions on the Male Enhancement Gummies CVS: A Comprehensive Guide to Enhancing Your Potential (oqDLO)
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What, are you two reluctant Black and blue fish demon Your soul blood is in my control.
At this time, tens of thousands of monks in Laiyang City looked up at the triple calamity clouds in the sky, and exclaimed in surprise It s on Beishan Mountain outside the city Someone is going through the small calamity Look at the heavy calamity clouds, more than one person is going through the calamity.
Even if he breaks through the Nascent Soul stage, it will only be a few tens of miles away.Their cultivation levels were astonishing. Their terrifying attacks were enough to level the mountains However, with the red flame pavilion formation prohibition blockade that is comparable to the holy weapon, it is restricted within this small room.
Although Elder Songjiang and others also hope to go to the upper level of Red Flame Pavilion to get more benefits, since Lian Peng has an order, they dare not disobey it.Yes, we can t wait any longer The leader of Fenglei Sect also followed closely behind.
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OK. Brother Lu Ziji He Yan er s pretty face immediately changed color, she was extremely worried and hurriedly stepped forward to protect Lu Yu.His cultivation level has even reached the Nascent Soul stage.
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Then I ll be disrespectful Lu Yu smiled and nodded.She always believed that Lu Yu would come back and come back alive Now, the wait is finally here Lu Xianzun is back, it s great
Dong Caiying, the head of Xuanbing Sect, saw this scene and was extremely excited.
However, Lu Yu laughed and said playfully Kneel down and accept me as your master.Feng Xin opened her mouth to come to the rescue and gave him the steps.
Even the strong ones at the Hedao level of the ancient demon clan can t compete All the human cultivators of Red Cloud Star were pale and frightened, with boundless despair and fear in their eyes.Being enshrined in Jianbao Pavilion does have a fatal temptation for many casual cultivators.
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for thousands of years Not only them, the Nascent Soul stage elders on the high platform, but other immortal cultivators were also horrified at this time Feng Xin actually broke through and became the Nascent Soul stage Princess Lu Xiao looked horrified and exclaimed That s the Nascent Soul stage.
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You can say that when a family encounters big changes, people will mature quickly and even transform.Next, only the Agricultural Bank of China and the Industrial and Commercial Bank of China are left
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Fendi saw Zhang Sheng push up his glasses, and a smile appeared at the corner of his mouth.Zhang Sheng looked at Tom and Lacey said this lightly in the direction he left.
I always felt that there was something that couldn t be lost.That day, Zhang Sheng told him that as long as he could help write Graduation Years The documentary was shot.
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Chen Bin, the director of Paging 1988 , is looking forward to it very much.Li Qiang replied with a smile. Two million, 80 of the box office profit share seems to have no deep meaning.
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Zhang Sheng made the bed and lay on the bed, thinking about everyone he met today and the plans in his mind again.The extra shots are basically attributed to Ma Yunhua and Li Zongyao.
It is inevitable for people to despair, but you finally survived Zhang Sheng talked about the sudden change in the year of junior high school I am still telling stories, telling my own stories.After asking, I found out that Brother Yang , the person in charge of this decoration company, actually took away 1.
The teachers looked at this strange but very polite new student.A slightly explosive melody. Ke Zhanyi stood in the crowd with a slumped face, unable to describe his emotions at the moment.
From a film art perspective, even he himself is not particularly satisfied with that part of the plot.You were defeated by a dog, how do you feel He sometimes gets angry and says that the failure of That Summer was really accidental But sometimes he grits his teeth, puts on a bad face, and then turns around and leaves.
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The first wolf stood still in the grass, while the other four wolves were slowly approaching Luo Chen.More brutal than the bandits. Luo Chen, however, paid no attention to Zheng Xiaoliu.
Haha Since we came early, let s finish things early Today is a good day to get Huangquan water, and my clan is still waiting to get Huangquan water Zong Qian looked at Jin Qiyuan with the same smile.Now that he has great sword power and is already at the mid level first class level, he is using it.
This time, the little fat man uttered a few words in a dull voice, and then he poured wine into his mouth again.Luo Tianhe even took the jade bottle and inspected it.
That s weird Why not Is Senior Sister Yuxi lying to me Wiping the sweat from his forehead, Xiaopang frowned and got up from under the bed.Thinking of this, Zong Ning Zhao s sinister eyes suddenly filled with murderous intent.
Bang Pfft
The bald man suddenly vomited blood and flew away, falling heavily to the ground.