En el competitivo mundo del ecommerce, las expectativas de los consumidores están en un nivel sin precedentes. Los clientes quieren todo, y lo quieren rápido, sin importar el tamaño del paquete. Mientras que los artículos pequeños se manejan con relativa facilidad, las mercancías grandes y voluminosas han sido históricamente un desafío logístico monumental.
Desafíos persistentes en la entrega de productos grandes
La entrega de productos grandes y voluminosos ha sido durante mucho tiempo una piedra en el zapato para los minoristas. Estos artículos requieren un manejo especial, a menudo resultando en costos de transporte exorbitantes y una experiencia de entrega inconsistente para el cliente. Según una investigación de DispatchTrack, el 44% de los consumidores han experimentado entregas de productos grandes fuera del horario programado, un inconveniente significativo que puede llevar a una disminución de la fidelidad del cliente. De hecho, el 61% de los compradores insatisfechos es poco probable que vuelvan a comprar al minorista.
Desafíos logísticos críticos
Los problemas logísticos en torno a los productos grandes y voluminosos son variados:
Manipulación especial: Estos artículos requieren un manejo adicional, lo que puede llevar a retrasos y daños.
Costos elevados: Las tarifas de manipulación y los costos de transporte son significativamente más altos para los artículos voluminosos.
Complejidad operativa: La coordinación entre múltiples transportistas y la gestión de los recursos en los centros de distribución agregan fricción al proceso.
Innovaciones en la entrega de #ultimamilla
Para abordar estos desafíos, los minoristas están adoptando enfoques innovadores que redefinen la entrega de productos grandes y voluminosos:
1. Soluciones de entrega a pedido:
Transformar la entrega de última milla para artículos grandes y voluminosos. Esto no solo reduce los tiempos de entrega, sino que también ofrece seguimiento en tiempo real y comunicación directa con el conductor, alineándose con las expectativas de los consumidores modernos que valoran la certeza y la visibilidad.
2. Optimización a través del Cross-Docking
Este método ha demostrado aumentar la productividad y la eficiencia, permitiendo a los minoristas ofrecer entregas el mismo día con un costo y complejidad reducidos.
IDC calcula que las empresas dedicarán al menos 28% de su presupuesto de TI a la contratación de servicios en la nube durante 2017, con lo que inician la transición a un modelo de consumo bajo un esquema de Opex (gasto operativo).
Aunque todavía hay una probabilidad baja de guerras comerciales, vale la pena observar de cerca las decisiones en cuanto a la política, y las respuestas internacionales que generen, para estar atentos a las señales de escalada.
Microsoft acerca a las personas y a las empresas a la tecnología, y este proyecto en conjunto con Schneider Electric es solo un ejemplo de los esfuerzos que se están haciendo para lograrlo.
En un mundo donde la agilidad y la anticipación son clave, los gemelos digitales de la cadena de suministro se están convirtiendo en herramientas indispensables para empresas líderes que buscan respuestas rápidas y efectivas ante la incertidumbre en evolución.
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