Por Clayton Da Silva | Director de Soluciones y Logros para LATAM de Zendesk.
Históricamente el Servicio al Cliente ha sido uno de los procesos más complicados para construir y operar dentro de las empresas. Se tiene la mala costumbre de concentrar las energías y, sobre todo, el presupuesto en aspectos productivos y de marketing, haciendo a un lado el paso más importante para “enganchar” a los usuarios: dar un buen servicio al cliente.
Una de las razones por las cuales suele relegarse este proceso radica en la gran complejidad que por años ha representado elaborar un efectivo y eficiente servicio al cliente. Grandes equipos de call center, ventanillas con filas interminables y trabajadores estresados por la complejidad de la tarea de atender a clientes con alguna molestia o duda.
Sin embargo, recientemente esta idea se ha ido desvaneciendo en el pensamiento de los empresarios dada la incorporación de las nuevas tecnologías para la atención de usuarios. En la actualidad las empresas están volteando cada vez más la vista a la inteligencia artificial como una herramienta de gran valor. Empresas vanguardistas tienen a su servicio agentes virtuales con atención personalizada omnicanal, a través de la cual los usuarios obtienen una respuesta inmediata sin importar la hora del día ni el medio que utilicen.
Para lograrlo es importante seguir estos pasos:
Conoce tu empresa
Es imperativo que antes de saber cómo operar con eficiencia tu proceso de servicio al cliente conozcas qué es lo que ofreces, cuáles son tus fortalezas tanto como marca y como producto, así como tus áreas de oportunidad. El conocimiento de la naturaleza de tus productos te dirá el camino para incorporar una estrategia en atención para el cliente.
Conoce a los clientes de tu empresa
Este probablemente sea el paso más importante de todos. Muchos le llaman tener “empatía”, lo cierto es que conocer con detalle las características de tus clientes, sus necesidades y sus inquietudes, te hará resolverá la mayor parte del problema.
Una vez teniendo un análisis de tus usuarios, puedes planear y desarrollar estrategias para que tus servicios y productos atiendan y respondan sus necesidades. Esta es una tarea compleja dado que los clientes suelen cambiar y adaptarse a diferentes circunstancias, mismas que pueden ser ajenas a tu propio negocio, por lo que hacer estos estudios de forma periódica será de gran utilidad para tu empresa.
Pierde el miedo a lo nuevo
¿Robots? ¿Inteligencia Artificial? ¿Agentes Virtuales? Quizá estas palabras parezcan salir de una cinta de ciencia ficción pero son mucho más comunes de lo que piensas. Las redes sociales, portales de Internet y conmutadores telefónicos ya funcionan con agentes virtuales que atienden a miles de usuarios en sólo minutos.
Incluso la inteligencia artificial se adapta y reconoce a los usuarios. No se trata sólo de dar una respuesta automatizada, así que seguiremos viendo a los agentes humanos trabajando en la resolución de problemas complejos mientras los bots se dedican a manejar tareas más transaccionales.
Acude con un experto
Esto de la Inteligencia artificial parece un mundo nuevo lo mejor que puedes hacer es acercarte a una empresa especializada. Con Zendesk, ayudamos a concentrar el conocimiento de los problemas de los clientes y la manera de resolverlos de forma automática, generando respuestas inmediatas y automatizadas a esos problemas sencillos para que los ejecutivos puedan concentrarse en solicitudes de mayor complejidad, contribuyendo así tanto al incremento en el número de casos atendidos como en la productividad de los centros de contacto. Estos sistemas le pueden brindar a los clientes respuestas e información más pertinente de forma automática y con contexto. Esto garantiza que la experiencia de la respuesta automatizada, sea satisfactoria.
El acompañamiento es crucial para un mejor funcionamiento de un sistema administrativo, pero por lo regular la consultoría es poco valorada, ya que se piensa que es innecesaria o cara.
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Can they take the terrifying Lu Ziji with them to death Even if these two guys try their best, the boss will definitely not die.The Tatian Adele’s Weight Loss Regimen Unveiled: The Methods Behind Her Success
Road was opened, which meant that the people from Cangshan Star s Immortal Cultivation Sect were coming.
Really Lu Yu sneered In an instant, Lu Ziji waved his hand casually, and the purple eyed Cloud Winged Tiger s bone sword burst out with thousands of feet of bright sword light, tearing through the void and slashing towards the barrier of the Seven Killings of Heavenly Destruction Formation Boom Such a powerful Plain Jane CBD Review Reddit: A Comprehensive Analysis of the Product's Effectiveness (JiBZN)
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Haha, Lu Ziji, look at how you are using your arms as a chariot, and you are overestimating your own abilities Seeing this, the leader of the Fenglei Sect took a long breath of relief and laughed wantonly.
at the same time. Below, a group of disciples wearing Shenghua Sect s Taoist robes are searching for some rare elixir or elixir in The Surprising Kevin Gates Weight Loss Journey: What He Did and How You Can Too
the misty forest.Yeah, I never thought that one day I would be able to have such a glory Cheng Yan was also filled with emotion Mr.
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Yu s previous life, it is enough to meet his current needs, and Lu Yu is quite satisfied.Now they are blocked by the formation and it is difficult to obtain the treasures.
All of them are at the peak of the Golden Core Stage This suddenly shocked Xiaoyue.Seeing the Shenghua Sect Elder Songjiang and others approaching with great momentum, the Wuhua Sect and others were not afraid.
Immediately, Lu Yu nodded lightly, without explaining anything, and went down with He Yan er, preparing to practice.What, but none of these coolie prisoners can come out alive, so they have something to hide That s all, please let us go, senior, Over 50? See How True Form Keto ACV Gummies Reviews in 2025 Are Helping Seniors Lose 20+ Pounds
we don t dare to be arrogant anymore
At this moment , You Xian and others felt extremely remorseful.
The only solution is to go to Cangshan Star, where the concentration of spiritual energy is more abundant and there are more resources, elixirs, materials, and treasures.She suddenly said excitedly Little Brother, why don Exploring the Availability and Benefits of CBD Gummies at CVS
t you come with me
Before Lu Yu could reply, the old man behind He Yan er changed his expression and said urgently Little miss, we have some important things to do, so we should leave first.
Although it was stained with the blood of countless strong men, it evolved and possessed spirituality, which was no less than an ordinary low grade spiritual weapon.They hurriedly used their magical weapons to protect themselves.
The attack that Murong Jingyang made before his death was indeed terrifying, but it did not completely annihilate the monster.The fist is the last word. However, this has nothing to do with Su Ye.
Wang Mingyang entered the door, saw the national treasure lying on the ground, smiled and said Hey, little brother Su also raises a spiritual beast This is an iron eating beast.Su Ye held the ice crystals off the mandrill s body, but did not leave the Cangmu Forest, but continued to move forward.
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s request is for three hundred years of Yin Ginseng, but this is not three hundred years, at least a thousand years of Yin Ginseng The older this thing is, the better.If he is lucky, he can make three melons and two dates, but if he is unlucky, he will lose money.
At that moment, under the purple talisman seal, the world turned upside down.Too many
The three drank tea for a while, and Chen Xian was the first to stand up and leave.
It s almost impossible to tell. If you can t find the caster, the other party will be very cautious.Even if they can be caught, they are very difficult to catch.
But the problem is
if the agents are all alive, how to save them. I heard them keep proposing methods, and then listed a lot of the infeasibility of this method.Watch him leave. Song Xiangdong looked at the leader of the Security Bureau and said, You heard what Lin Beichen said just now.
Lin Qian understands that you can t eat hot tofu in a hurry.This is the power of nature Such a huge thunder and lightning
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comes and goes away as soon as you call it When will I reach this point Lin Beichen didn t want to take this opportunity to realize something, but maybe it was the right time, the right place, the right people, and something wrong.
The voice still sounded so calm and calm, but if you listen carefully, it is not difficult to hear a little bit of panic and anxiety
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t just those who left. During this period, members continued to enter the gymnasium.
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his seat and rushed to the phone.However, combining the information just given by the security personnel and their own thinking, both of them were able to confirm the same idea Lin Beichen was walking up the mountain If Lin Beichen didn t go up the mountain
the way down the mountain was right in front of him.
His pockets are bulging, at least he has elixirs, magic weapons, spiritual stones worth hundreds of thousands of spiritual stones, etc.only using 50 of his strength, he fought against the soul projection of Demon God Kai Li to such an extent However, the words of Demon God Wei Li are also reasonable.
It s better to upgrade to a higher level and make a breakthrough.Sorry, I don t know what to say. However, he was prepared to pull out Lu Yu directly from the Aoki Boundary Pearl once he was defeated.
Shameless, I dare to say that you are merciless, making it look like you have shown mercy before Not to mention, the people he faced were Lu Yu and Lu Ziji, the number one person in the world, and all the Nascent Soul stage giants were killed.He couldn t be the ancestor of the God Transformation Stage, otherwise he wouldn t have been able to escape before, and not only would he have lost an arm.
Por Clayton Da Silva | Director de Soluciones y Logros para LATAM de Zendesk.