Las tendencias de movilidad actuales han transformado por completo la manera en la que nos comunicamos y accedemos a la información si comparamos nuestros hábitos con los de hace 20 años. Aunque todavía consumimos noticias por televisión o la radio y de vez en cuando hacemos llamadas telefónicas personales o de negocios, los medios y canales con los que contamos para poder transmitir un mensaje ahora son tan diversos como inmediatos.
En México, el crecimiento acelerado del uso de smartphones ha transformado no sólo la dinámica de consumo de medios, sino, la forma en que los usuarios interactúan entre ellos. De acuerdo con el Estudio de Consumo de Medios y Dispositivos entre Internautas Mexicanos del 2017 realizado por IAB (Interactive Advertising Bureau) de México, en el año pasado el 71.5 millones de personas se conectan a Internet, cifra que equivale a 60% de la población. Por si fuera poco, de estos más de 70 millones de personas, 81% lo hacen a través de un smartphone, el cual es usado de forma predominante (62%) sólo para comunicarse con sus contactos.
En este contexto, las apps y plataformas móviles de comunicación encuentran un gran mercado el cual se encuentra ávido de opciones rápidas, fáciles de usar y que permitan una interacción compatible con todo el contenido que consultan los usuarios en otras páginas. Una empresa que ejemplifica claramente estas características es WhatsApp, app de mensajería instantánea creada en 2009 y que fue adquirida en 2014 por el gigante de las redes sociales Facebook.
Whatsapp tiene más de 1,300 millones de usuarios alrededor del mundo y posee la seguridad y prestigio de pertenecer a la empresa de redes sociales más grande del mundo. En México se estima que el 93% de internautas la usan, de acuerdo al 13° Estudio sobre los Hábitos de los Usuarios de Internet en México 2017 de la Asociación de Internet.
Al encontrar esta gran gama de usuarios que utilizan esta herramienta, WhatsApp recientemente decidió lanzar la fase piloto de WhatsApp Business, producto pensado con la finalidad de que las empresas puedan interactuar con sus clientes de una forma más simple, automática y manteniendo una comunicación permanente.
WhatsApp Business le da a las empresas la oportunidad de dar un gran salto al conseguir operar un negocio interactuando con los clientes a través del canal de mensajería más utilizado por ellos. La apertura de este nuevo canal también puede venir acompañado de una automatización de la atención: simplificando la autogestión del cliente, obteniendo una ilimitada capacidad de atención, reduciendo costos operativos y aumentando satisfacción y ventas.
Por lo tanto, para que una atención por WhatsApp Business sea exitosa, la resolución de las necesidades de los clientes debe darse de forma natural. Las empresas necesitan entender la intención real de los usuarios y lo que requieren para que estos puedan tener una experiencia de resolución instantánea.
Piensa que todas las acciones que ejecuta tu empresa pueden incorporarse a una herramienta tan práctica y sencilla como WhatsApp. Desde consultar el saldo, activar un producto o poder hablar con un representante en caso de ser necesario, todo en un solo lugar simplificando la operación del usuario en una misma ventana de interacción.
Consejos para aprovechar WhatsApp Business
Antes de incorporarlo a tu sistema de atención, será de utilidad asegurarte entregar la misma experiencia de interacción en todos los canales de forma unificada (Web, Facebook Messenger, WhatsApp, Apps y otros). No es recomendable crear experiencias diferentes a las que ya tienes funcionando en otros canales. Esto hará que dupliques el esfuerzo al mantener varias plataformas y que los clientes tengan versiones distintas al tratar de resolver una necesidad.
Asimismo, es importante crear respuestas empáticas y utilizar todos los recursos que el canal te permite como mensajes multimedia, mensajes de voz, carruseles de imágenes, emoticones y otros. Entrega más que sólo información en texto plano.
También es es necesario considerar que los mensajes de voz cada vez son más usados como un complemento de los mensajes tradicionales. Son muy simples y rápidos. En este caso es recomendable contar con la tecnología que te permita interpretar y contestar los mensajes para mantener la interacción con este tipo de usuarios.
Es muy importante que tu plataforma de atención tenga reportes de aprendizaje en tiempo real (machine learning) posibilitando identificar oportunidades de mejora en la atención. Esto te permitirá evolucionar la calidad de servicio sin necesidad de un técnico o un especialista del lenguaje y que cada mejora que apliques se vea reflejada en tiempo real.
Sin embargo, el paso más importante en todo este proceso es ser empático con los clientes: ponerse en su lugar y brindarles la mejor información y atención en relación con lo que ellos buscan, son las claves fundamentales para generar compromiso o engagement y obtener mejores resultados. Si desconoces cómo hacerlo puedes asesorarte con especialistas en atención al cliente, ellos tendrán una estrategia ideal para tu compañía.
La resiliencia en las cadenas de suministro no es solo una responsabilidad de los líderes del área; es un imperativo estratégico que debe abordarse a todos los niveles de la organización. Las empresas de capacitación tienen la oportunidad de liderar este cambio, proporcionando el conocimiento y las herramientas necesarias para que los líderes naveguen con éxito en un entorno empresarial cada vez más complejo. Invertir en capacitación se convertirá en un factor crítico para el éxito sostenido de las empresas en el futuro.
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Almost at the same time, Yixing Media s stock price soared to 44.I am very angry. In some hospitals now, no place is clean from head to toe.
If this is not the case, why hasn t Stars Capital come out to clarify it until now So is this considered acquiescence in some sense Good guy Outrageous, what kind of magical expansion is this I am one year older than Fang Hong, but I am still addicted to Summoner s Rift, and others have actually created such a giant existence
This is definitely the most explosive news of the year, Star Capital is a very big company.
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Many people who entered the market today comforted themselves that it must be fake news.The stuffed scalpers, big and small, can only sell the goods at a price lower than the official retail price.
It is worth mentioning that Huya TV was born out of YY Live.He was sure that I really had no chance of winning.
This is true for all, they can only search for content but not generate it.Qiu Guangcheng was stunned for a moment when he heard that Big Boss wanted to push the listed subsidiaries of Qunxing to the lowest limit.
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Qunxing Capital is finished, and I, Du Bingming, have to step back and step on the sewing machine.Using the little power in their hands to illegally make profits, they even clearly stated that a nurse position costs 200,000, which has almost become the threshold for entry.
Doesn t he want 50 million in investment I will give him 500 million but the equity will remain unchanged.These closing funds include the funds that bought the bottom yesterday, as well as the remaining foreign funds that tried to steal the chicken.
As of the close, the Shanghai Stock Exchange Index rose sharply by 2.Those who lose money hope to roll back, and those who make money are firmly opposed.
In other words, as long as the Galaxy concept stocks continue to hit the limit and the index also drops on a large scale, mysterious funds from the big financial sector will come out to protect the index.If the current is stopped, additional energy injection intervention is required.
In other words, what Qunxing Capital recognizes is likely to be the most favored by funds in the agricultural field in the future and the most promising in the industry.He also worked very hard when he was acting as the director of Yixing Media Group, thinking that it would not be long before the word agent could be removed.
In the short term, we will see an adjustment, in the medium term, we will see a rebound, and in the long term, you don t know.A record high of 32 yuan, and the market value has reached 434.
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Spiritual stones can indeed be dug out of the mines in Jingfeng Mountain.Lu Feng was worried that their killing of three Yin Yang Sect disciples would be exposed and cause unnecessary trouble.
This distance is not far, but it is enough for his current situation.Seeing that these people were serious It seems that the value of the treasure should not be low, and I don t know if I have a chance to get the treasure they are talking about.
An unknown person suddenly appeared here and eavesdropped on everyone s secrets.Who else can be there besides Elder Wusi He was caught threatening a disciple at his sect s headquarters.
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When Jindan monks gather together, they naturally cannot miss this opportunity to exchange knowledge.That is to say, they have a geographical advantage by hiding in the Yinfeng Gorge.
Also, when he first went into the mountains to practice, Qingyang had already reached the sixth level of the Open Vein Realm, and he looked young and promising.There are so many human monks taking root in Yinfeng Gorge, which makes the entire Yinfeng Gorge sleepless and foodless.
He would raise Qingfeng Palace s results from sixth place to first place all by himself.Even among the heads of the seven immortal sects, his ranking is relatively high.
Everyone knows that I have the qualifications of Tianlinggen.The one eyed dragon Leng Yu couldn t help but change his expression, and he couldn t care about anything else anymore.
He has a mid stage foundation building cultivation and has an aura when he walks.Qingyang s injury quickly stabilized and he was able to stand up and move around on his own.
The intensity is still not enough. Although the meridians have been almost burst by spiritual energy, the collected spiritual energy is still not enough to meet the needs.He would never have a moment of peace again. He had to plan ahead
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It s better to go to Qinglong Temple to look for it first.The surrounding river water seemed to be split by an invisible axe, and immediately split towards both sides, from Wei Yufeng His side continues to Qingyang s side, as if he wants to make way for Yin Yang Slash, but also seems unwilling to get involved in the battle between the two.
The first one is about thirty years old and has a cultivation level of the sixth level of Qi refining.As the person in charge of this trial in Chaos Demon Valley, he will definitely take possession of the body of the bag beast.
Because the achievements of Qingfeng Palace were recognized, the number of demon seeking orders that everyone could receive would be smaller.Hundreds of spiritual stones can be found here, so how many good things should a real Mountain Rat nest contain The third level Jingshan Rat King hiding behind did not know that Qingyang wanted not only the spiritual stones here, but also the spiritual stones in his cave.
What do we, the Yin Yang Sect, want to do We use these scumbags.This is Hua Qingyao s lair, and danger may occur at any time.
His tendons were broken, he was vomiting blood, and he could hardly move.After waiting for about a quarter of an hour, the last few people arrived.
Major game guilds are also happy to sign contracts with these people and train them to become their own star players.Under the premise of going all out, the attack power of hatred is extremely terrifying, and every blow is like a landslide and tsunami.
Master Alibuda was startled and cried out guiltily.I just hope there are some good things left. Soon, the fiercely burning dragon s breath slowly and completely extinguished, and he couldn t wait to step forward.
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Playing so wildly At this glance, you can tell that it must be the work of a high level water spell caster.It is still black dragon skin after all. It is no problem to block the caveman s spear.
Gulu But when their eyes glanced at the staff of nature in his hand, everyone swallowed subconsciously.And looking at the other party s attitude, I don t have to worry about having anything to add.
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As for why these pirates didn t escape. Well, not far away.Next, everyone needs to obey the orders of the new crown prince.
As the main profession, he not only has good relations with the Raging Dragon Guild, but also cultivates a guild that has the potential to become the hegemon.The flat and wide basin is where all the major forces choose to attack.
And there are still two. Normally, the other one should be kept for a year before being used.Just look at the star robe on Zhao HaoLegendary equipment only comes with high level spells to know the additional difficulty.
Help The screams became smaller as the iron rope was quickly pulled back.Following his voice, a golden figure jumped down. Insects, let me enjoy it Freya jumped directly into the players with great vigor.
Because there was a huge mountain range in front of them, which was difficult to fly over, let alone crossing it with their convoy, it was a complete dream.The problem is that something happened to the other party.
The atmosphere suddenly became tense. Anyone who dares to approach the resource at this time will be attacked by others.
According to the results of our internal data analysis model, if no effective policies are adopted to encourage fertility, the domestic population will drop to 11.Qunxing Capital is currently taking over the task of breaking out of domestic semiconductors.
It only makes its own games. This mode has clear short term benefits, direct effects, and clear profit points, which is enough for the project itself.The votes of Qunxingxing are really good. Weibo, ATL, and Yixing Media have reached record highs today.
It only takes five days. Who can stop Xiao Ling
Xiao Ling only took about five days to reach the strongest king from Silver in the placement competition.He spent the Spring Festival in Xincheng. He was not idle during the annual vacation, but was working on arranging the entire semiconductor industry chain
Wednesday, February 13th, Jingxinju Villa. In the living room downstairs, there is a huge panoramic view of the entire semiconductor industry chain laid on the floor.
We are not afraid of death. There were only a few people who saw that scene who could calm down, and even fewer felt cold and wanted to In other words, What s Wei Qiwei s situation now Is there anyone But seeing the two low level moles, Wei Qiwei and Lu Yuening, coming on stage, we felt extremely frightened.
In this way, the group of big brothers they want to gather to jointly put pressure on the small Eastern countries will be established.At the same time, the Internet sparked a topic, the price of S3 mobile phones in the second hand market skyrocketed, because new public opinion rumors spread wildly on the Internet, S3 mobile phones will be out of stock, and it will take at least three months to restore existing production capacity and supply.
If the timing is wrong, if you are too aggressive and are suppressed by the United States, the country may be forced to give up Xingyu Technology for the sake of overall grand strategy, so don t go looking for death yourself.After a series of rhetorical questions, Tian Jia answered himself calmly.
Fang Hong couldn t help laughing when he heard this This person is quite smart.This will inevitably drive other capital or hot money to pour into this field.
It also vigorously publicizes this matter and calls on everyone to learn from Qunxing Capital.As the news was revealed, the Sky Survey Space Telescope project plan caused huge controversy among the public.
The wcg event has been held for the 14th time since its inception in 2000.After being blocked by the chief rudder, quantitative capital has also hit its four digit daily limit today.
Has anyone realized that at this moment, people from the beautiful country are here , and was retiring from the first meeting and negotiation.I trapped your grandpa again. The sky and the floor have plummeted, and people who are chasing highs today are wailing everywhere.
Why would he secretly photograph her Although it is applauding that this woman finally paid the price and was severely punished, but if you think carefully about the recent events, if she had not kicked the iron plate, if that person was not God K but me, maybe she would have escaped.Thai Capital and other institutions
End of chapter About half an hour after the market opened, at around 10 03, Fang Hong saw the group message and followed the trend and sent a message Prepare to add positions in Tianzhou Culture.
On this basis, we must guide public opinion and inspire people s kindness, and then give some benefits to donors to further inspire them to take action.From now on, Chinese people can buy the best mobile phone in the world with the least money.
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Investors don t think that Yixing Video can t make money.Those insiders and those who want to get out can do whatever they want, but Fang Hong never thought about getting out, so he must not just watch these people trample, ravage, and destroy.
Tian Jiayi nodded and answered concisely Tomorrow I will bring the materials to Qiu Guangcheng from the company.Don t rush to announce it. On the contrary, release some bad news appropriately and flexibly.
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Others are afraid that I am greedy, so they have stepped in at the lower limit, waiting for the main force to see the market, and waiting for a floor.
Yes, seven funds are 3. 500 million net inflow. This is a real benefit. However, this positive expectation did not cause the four stocks to rise sharply at the same time.
