Por Donny Aguilar, gerente de Anagram para Latinoamérica.
La calidad de inventario en las compras programáticas y la transparencia de las fuentes de este inventario son los principales temores de las grandes marcas en cuestión de publicidad digital. Es cierto que se podrían estar arreglando vallas en cuestiones de privacidad a través de adblockers, eliminar el tráfico fraudulento, publicidad molesta e intrusiva; los cuales afectan el desempeño de las campañas publicitarias y la percepción que tienen los usuarios de la marca. Pero la transparencia -o la falta de ella- sigue siendo un problema en México.
La razón por la que hay problemas de transparencia en el mundo de las agencias es porque las agencias juegan con los márgenes y no son capaces de transmitir cuál es su valor real, en lugar de tener esa conversación con sus clientes sobre el valor que están proporcionando, las agencias encuentran maneras de obtener lo que creen que es su valor del ecosistema digital. En algunos casos puede ser una cuestión de márgenes no revelados, en otros es el double dippin o rebates. En el mundo digital parece que a veces, las plataformas tecnológicas se aprovechan de su relación-directa con sus clientes para hacer un poco de skimming.Todo esto se reduce a “opacidad”.
Cuanta menos transparencia exista más difícil será desarrollar una estrategia exitosa y ejecutarla. Como agencia es importante entender lo que sucede en cada uno de los canales de anuncios, pero principalmente para los anunciantes para evitar perder o “dejar de ver” información que de alguna u otra manera nos ayudaría a tomar mejores decisiones. Creemos que la falta de transparencia inhibe a las grandes marcas de aprovechar todo lo que la compra programática tiene que ofrecer. Las agencias deben empezar a establecer contratos de plataforma directa con sus clientes en lugar de actuar como intermediarios y sobretodo operar con “transparencia radical”.
Para los anunciantes el tener la capacidad de saber exactamente cuánto de sus presupuestos de medios se destinan a gastos de trabajo; cuánto va hacia el servicio; cuánto está siendo absorbido por los costos de tecnología y el hecho de acceder en cualquier momento a la información, es el sello de confianza imprescindible para una larga y sólida relación de negocios.
Las cadenas de suministro involucran piezas móviles complejas y dinámicas. Para mantenerse competitivo, debes crear un sistema flexible que pueda adaptarse a las interrupciones, aprovechar
La necesidad de proteger la información es cada vez más importante, por ello es siempre necesario hacer una reflexión para tomar conciencia de los posibles riesgos a los que nos enfrentaremos.
El flujo de una sola pieza no es la meta en sí. La meta es un proceso que fluya de forma constante, sin sorpresas, con menos variación y más valor. Si lograr eso requiere lotes más pequeños, perfecto. Pero no se trata de copiar ilustraciones; se trata de entender el sistema.
Los trenes de hidrógeno no solo están revolucionando el transporte ferroviario con su tecnología limpia y eficiente, sino que también están marcando el comienzo de una nueva era en la movilidad sostenible. A medida que más proyectos se desarrollan y la tecnología continúa avanzando, es probable que pronto experimentemos el impacto transformador de estos vehículos en nuestras redes ferroviarias.
The sword cultivator only has a sharpening stone the size of his thumb, which he values more than his wealth and life.Just like today. Also, there are some things that I may not have said thoroughly before, such as murder.
The young Taoist frowned and looked up again. After a quick glance, he looked at it carefully for a moment.Ma Kuxuan frowned and said This person was given to others by Mr. Qi from the school. The feeling is very different. The sword cultivator laughed dumbly and said Do you think a few scholars can stick to their true intentions like Mr.
Zhu He stood up for some reason and came to the young man s side. Chen Pingan was a little surprised. Zhu He stretched out his hand to Mens Vita Gummies Multivitamins A Comprehensive Guide 171 To Daily Supplements Nyijc warm the fire.The blacksmith shop could accept him as a sword making apprentice, but he would never become his first disciple.
Lu Zhengchun blocked Liu Xianyang s way, squeezed out a smile and said, Don t be nervous, I m not here to settle old scores with you today, but.
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How do you know it won t work if you haven t tried it a second time Right Shi Chunjia was so frightened that she cried.
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He was feeding corn to the chickens. The old hen and a Wana Blood Orange 0136 Gummies Effects A Comprehensive Guide Xsegb group of yellow fluffed chickens lowered their heads to peck at the food.The scholar was worried, regretful, reluctant, relieved, and proud. He waved gently and said goodbye silently. That s all.
In a small town with simple folk customs, it is difficult to spend a lot of money. Over the years, Song Jixin has really fallen in love with the business of collecting rags.There was a slovenly man standing far away in the corner of the room. He was the gatekeeper from the east side of the town.
said frankly It doesn t have to be sold for money, as long as it is good and valuable, it is good to keep it at home as a heirloom.Among them, the local officials are responsible for drawing these maps. However, there will also be the earth masters of Qin Tianjian to help lead the way.
He is just a lump in the elm and is far inferior to his disciple Liu Xianyang. It s no wonder that the old man is biased. The master leads him in.Raindrops kept dripping from the leaves. When Chen Pingan returned to the tree, the little girl in the red cotton coat had a face full of tears.
Do you want to come in and have a rest and have a drink of hot water The young man smiled shyly, shook his head, and ran away.At the steps at the north end of the covered bridge, there were crowds of people and chatter. They watched the excitement from a distance, but they did not dare to approach the young man for fear of getting into trouble.
Old Cui, you are really my lucky star If it weren t for Fairy Su, everything would be fine Liu Baqiao immediately jumped to life and laughed loudly Are you afraid of him Am I afraid of an old beast Anyone in Fengleiyuan can be afraid of him, except Zhengyang Mountain The scholar hesitated for a moment, Fengleiyuan and Zhengyang Mountain are the authentic sects of swordsmanship with the same origin.
He said gloomily, A fox country is equivalent to half of Qingfeng City s financial resources. Peixiang is still in the Nascent Soul realm. In addition to making money, the fox skin talisman also earns Qingfeng City connections in the mountains.If it doesn t work, just one Finding The Best 39 Zinc Gummies For Adults A Comprehensive Guide To Immune Support Wtuql word, beautiful. Chen Ping an had no choice but to interrupt the water goddess s words and explained I m not asking for this, I just want to talk about the Taoist secrets recorded on that jade slip.
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a smile gradually appeared on his face. Dreams within dreams, dreams after dreams, just when you put your mind to it, it happens that you don t have any intention.The same ceremony for entering the sect, Qingfeng City and Zhengyang Mountain, was almost done from morning to The Benefits Of Feel Good Cbd Thc Gummies For 013 Relaxation And Pain Relief Reflk night.
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On the right side of Sui Dynasty, Lu Baixiang and Wei Xian. Zhou Fei, Zhong Qiu, Zheng Dafeng. Chen Lingjun, Chen Ruchu.South. The devil dares to speak directly to people s hearts, saying that he will become a Buddha after seeing his nature.
Jiang Shangzhen was so sad that he kept saying that he shouldn t and shouldn t. As soon as Chen Ping an went out, he was blocked by Xu Yuanxia, who was holding two bottles of wine.Cui Dongshan He stood up and said, This fight can t go on for sure. I ll end it. Brother Zhou Fei will stay and drink. The kid from Bailongdong, nicknamed Linzi, had a pale face.
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Xiao Xing, I just took a look at your notice. It should be a typo.This was the second time Du Heng came to Lou Guozhang s home, and he felt an indescribable feeling in his heart.
After sleeping until he woke up naturally, and taking the medicine last night, Du Heng had been covering his head for three consecutive days.This is really unacceptable. In the end, Wu Chengming bit the bullet, took his wife home, and used the knowledge of Miao medicine and herbal medicine he learned from his father Exploring The Benefits Of Low 3272 Dose Cbd Gummies For Relaxation And Wellness in law to snatch her back from the hands of the Lord of Hell.
Originally, Dr. Xiaobai understood. Du Heng answered with certainty, but shook his head slightly, The role of qi and blood in our human body is not only to transport necessary nutrients for the human body and provide energy for the five internal organs, but also to be a porter and cleaner inside our body.
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Du Heng slowly let out the turbid air in his chest and glanced at Lou Guozhang again.But this sentence shocked Kang Zhirong, Brother, I.
Du Heng gently waved his hand and interrupted Kang Zhirong, Don t think nonsense.
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But Du Heng, who was sitting on the sofa, had red eyes and couldn t open them.If you want to say something, just say it. If you don t say it, I ll pull you down.
Ling Shu Wen Yan said conclusively, Whether it is the knee joint or the ankle joint, they are lower limb joints, and their meridians and qi and blood flow channels are the same.Cao Yuanqing sighed, And the same goes for the medicine Lao Lou uses to treat tumors.
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After more than 128,000 fire control geniuses were gathered together at the same time, Qingyan Zhenzun, who was in charge of this fire control competition, began to announce the preliminary competition items of this fire control competition.The last time the two of us teamed up couldn t beat you, so don t try to use aggressive tactics.
Shao Nan analyzed while controlling the speeding car.Every beautiful woman is a life.The magic weapon of Xie Luo has destroyed many girls.
With the previous experience, Shao Nan didn t have such a big reaction.If you listen to my command, you should be able to take it down.
Some of the geniuses around reacted and laughed.This question is really too clever.In the past three months, Shao Nan has another harvest, which is to discover the ability to pass through the mysterious grass to observe the situation near the place where he disappeared.
Just now, more than a hundred fire control geniuses suddenly became exhausted, and at the same time lost the ability to supply the power of fire.The three of Lan Yin didn t stay on the fifth floor for long, and returned to the fourth floor to have dinner with Ju Fengxi and Exploring The Benefits Of Tetra Bliss Cbd 78 Gummies Amazon A Comprehensive Guide the others.
As for the exact number of other people, not many people care.The Elder Jindan of the Nangong family would start a killing spree.
Enemies at this speed would be really difficult to deal with if their fighting power was stronger.Back then, when Shao Nan first entered Dao Natural Sect, he spent a month in Zangshu Pavilion and read countless classics.
Let s go.Go 78 Understanding The Benefits Of Blue Vibes Cbd Gummies For Relaxation And Wellness to my house. We must have a good drink today.Chai Jingming pulled Shao Nan and planned to leave through the back door of the restaurant.For a while, Shao Nan still felt uncomfortable.It was as if the stove, which was still hot just now, was suddenly put into the ice cellar.
Your only possibility is to improve your flying ability with the sword within the distance of fifty miles.Only then did the restriction of the cave mansion be opened and he walked in.
The only thing that caused Shao Nan s face change was a very inconspicuous thing hidden in a corner.The three color array plate absorbs the energy of the fire attribute from the large array below, and then Understanding The Benefits Of Earlybird Cbd Gummies For 476 Sleep Relaxation And Recovery converts it into three color rays of light, turning into chains, which are about to lock the fire spirit dragon and pull it out of the magma.
As a sect sect, at least one or two Huashen Zhenzun must sit in charge.Brother Shentu, who do you think is stronger, the sect leader or Junior Brother Shaonan Daoist Hao Miao stared at the two people in the field and asked in a low voice.
Shao Nan nodded secretly, and the five phoenixes chirped together, which is indeed one of the symbols of the five spirits and the phoenix fire.Many of the effects of spiritual food are unheard of by Shao Nan.
No matter what, let s hurry up and hope there won t be any accidents.Both Fu Xiaoxia and the ancestor of the Fu family invited some friends, but when they heard that the opponent was a Jindan real person, each one of them was either unwell or had reached a critical juncture.
It s not only graceful, but also powerful, okay Didn t you see Shao Nan has always been very calm, and the surrounding flames have nothing to do with Shao Nan.In this way, the final victory belongs to the little fire spirit dragon.
For more than two years, Shao Nan s entire mind has been immersed in refining weapons.However, Shao Nan understood.The most important reason why he was able to defeat Zhenjun Jinhong was his seventh order flying sword.
The city lord heard the purpose clearly and respected him.However, several people were paying attention to Shao Nan s state, but no one noticed An Xiaoshan.
As we all know, the darker the color of Thunder Tribulation, the more powerful it is.
