Ocupar cuartos y acercarse al 100% de ocupación son cosas vitales para un hotel, sin embargo, la ocupación de instalaciones adicionales como el gimnasio, spa, bares, restaurantes, cafés, centros de negocio, y tiendas, también es muy importante. Su existencia dentro del hotel es un costo oculto, además de representar un gasto de mantenimiento y operativo.
Hay una manera en que podemos convertir estos gastos en fuentes de ingreso si sabemos responder cinco preguntas clave: ¿Quién? ¿Qué? ¿Dónde? ¿Cómo?, y, ¿por qué?
La tecnología actual nos permite identificar quien entra a las instalaciones, qué les interesa (basado en visitas previas), dónde pasan mayor tiempo dentro de las instalaciones, cuándo realizan ciertas actividades, y más importante, por qué hacen estas acciones.
Este tipo de información y datos pueden ayudar a una empresa del sector de hospitalidad a construir un programa de lealtad relevante y personalizado que beneficie al cliente y reduzca costos de mantenimiento para la compañía.
Por ejemplo, un hotel que se encuentre en una zona llena de empresas de tecnología podría dirigirse a ejecutivos de TI que viven en el área, que cuentan con una tarjeta de lealtad del hotel y que han visitado las zonas del spa o el gimnasio. El hotel podría ofrecer dichas instalaciones a esos ejecutivos en un horario en que se encuentren desocupados, sabiéndolo gracias a la monitorización. Cualquier ingreso generado por estos esfuerzos es ganancia, ya que el costo de esas instalaciones ya está “oculto”.
Un hotel con casino puede interactuar proactivamente con sus huéspedes basado en su perfil de quién, qué, dónde, cuándo y por qué.
Un resort playero podrá entregar comida a la carta a sus huéspedes que disfrutan de la playa, promover eventos y actividades para los huéspedes apropiados, como bebidas gratis en el bar o masajes con descuentos cuando el spa se encuentre vacío.
Algunos de los servicios que actualmente ya están disponibles con las redes modernas son:
Un concierge en el dispositivo personal de cada uno de nuestros huéspedes.
Check-in automático usando Beacons BLE.
Accesibilidad en cuartos con tecnología Smartwear.
Navegación en interiores.
El mismo nivel de interacción que los clientes viven en aeropuertos, tiendas, estadios y museos está presente en el área de hospitalidad, para elevar el nivel de servicio e interacción, con el afán de mejorar la satisfacción del cliente. Estas interacciones brindan datos personalizados que ayudan a estas instalaciones a mejorar sus programas, servicios y tasas de ocupación, además de reducir costos.
Las tendencias para las áreas clave en las organizaciones se dirigen hacía la contratación de personal estratégico y adopción de tecnologías de la información.
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The blood surged, and blood spilled from the corners of Jiang Yuebai s mouth.It was the Supreme Elder who was drunk and had to drag me to tell me.
The Scorpion King came out of the sand, Jiang Yuebai jumped off the Scorpion King s back, shook his head to shake off the sand, raised his Wuxiang mask halfway, and spit the sand out of his mouth.is also priceless. Okay, offer your Five Elements Lotus Platform.
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Who is willing to do these thankless things and may bear great consequences Jiang Yue said this.Three hundred and ninety seven, no matter how many times I count, there won t be one more.
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From a distance, they looked like a swarm of moths, flying back in all directions.It was said that Shen Huaixi set a trap for her and Xie Jingshan, but when the girl named Xiaoque recognized Xie Jingshan, she immediately let Xie Jingshan go, indicating that their intention was not to trap Xie Jingshan.
They have reached a balance with the various insects in the valley and can coexist symbiotically.Before the five thunders dispersed, six thunders fell again The sound of thunder made Li Jiuchuan s scalp numb.
There is a golden light in it. There was also a small tree as tall as a person, growing alone on the edge.After Xie Jingshan and Lu Nanzhi left, Wen Miao nagged for most of the day, giving detailed instructions.
Seeing this situation, Li Jiuchuan could only laugh and shake his head.No home. The corners of Jing Chujun s lips curled up a little, Yes, Junior Brother Jingshan also taught me many ways to escape home, and he is very experienced.
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It s unclear whether they will be able to use weapons by then Zheng Xiaoliu frowned.Luo Chen was surprised, this soft sword was really hard to guard against.
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However, Cao Yun couldn t care about that now. He just wanted to escape from Wuwei City and escape from the sky.Under the night, three figures passed over the rooftops and rushed towards the Caobang rudder.
Seeing Luo Tianyu caring about him, Luo Chen felt warm in his heart.