Ocupar cuartos y acercarse al 100% de ocupación son cosas vitales para un hotel, sin embargo, la ocupación de instalaciones adicionales como el gimnasio, spa, bares, restaurantes, cafés, centros de negocio, y tiendas, también es muy importante. Su existencia dentro del hotel es un costo oculto, además de representar un gasto de mantenimiento y operativo.
Hay una manera en que podemos convertir estos gastos en fuentes de ingreso si sabemos responder cinco preguntas clave: ¿Quién? ¿Qué? ¿Dónde? ¿Cómo?, y, ¿por qué?
La tecnología actual nos permite identificar quien entra a las instalaciones, qué les interesa (basado en visitas previas), dónde pasan mayor tiempo dentro de las instalaciones, cuándo realizan ciertas actividades, y más importante, por qué hacen estas acciones.
Este tipo de información y datos pueden ayudar a una empresa del sector de hospitalidad a construir un programa de lealtad relevante y personalizado que beneficie al cliente y reduzca costos de mantenimiento para la compañía.
Por ejemplo, un hotel que se encuentre en una zona llena de empresas de tecnología podría dirigirse a ejecutivos de TI que viven en el área, que cuentan con una tarjeta de lealtad del hotel y que han visitado las zonas del spa o el gimnasio. El hotel podría ofrecer dichas instalaciones a esos ejecutivos en un horario en que se encuentren desocupados, sabiéndolo gracias a la monitorización. Cualquier ingreso generado por estos esfuerzos es ganancia, ya que el costo de esas instalaciones ya está “oculto”.
Un hotel con casino puede interactuar proactivamente con sus huéspedes basado en su perfil de quién, qué, dónde, cuándo y por qué.
Un resort playero podrá entregar comida a la carta a sus huéspedes que disfrutan de la playa, promover eventos y actividades para los huéspedes apropiados, como bebidas gratis en el bar o masajes con descuentos cuando el spa se encuentre vacío.
Algunos de los servicios que actualmente ya están disponibles con las redes modernas son:
Un concierge en el dispositivo personal de cada uno de nuestros huéspedes.
Check-in automático usando Beacons BLE.
Accesibilidad en cuartos con tecnología Smartwear.
Navegación en interiores.
El mismo nivel de interacción que los clientes viven en aeropuertos, tiendas, estadios y museos está presente en el área de hospitalidad, para elevar el nivel de servicio e interacción, con el afán de mejorar la satisfacción del cliente. Estas interacciones brindan datos personalizados que ayudan a estas instalaciones a mejorar sus programas, servicios y tasas de ocupación, además de reducir costos.
10 ventajas de portar una identificación móvil, tanto para la seguridad de las personas como para la optimización de recursos y procesos de los gobiernos.
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El año 2024 se presenta como un periodo emocionante y desafiante para la fabricación aditiva. Los avances tecnológicos, las tendencias sectoriales y la evolución en la gestión de la cadena de suministro están destinados a redefinir la industria, marcando un camino hacia un futuro donde la impresión 3D desempeñará un papel cada vez más crucial en la fabricación moderna.
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Ye Fei, Han Dong, and Bai Yan sat down carefully and couldn t help but sigh.Although this matter sounds ridiculous, it is the fact.
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However, everyone looked at Ye Fei with more complicated expressions.
Let the secret of the semi saint be silenced forever.How could he dare to do this if he hadn t been protected by Mr.
Senior sister, I didn t expect that you have also advanced to the middle stage of heaven.
Ocupar cuartos y acercarse al 100% de ocupación son cosas vitales para un hotel, sin embargo, la ocupación de instalaciones adicionales como el gimnasio, spa, bares, restaurantes, cafés, centros de negocio, y tiendas, también es muy importante. Su existencia dentro del hotel es un costo oculto, además de representar un gasto de mantenimiento y operativo.