Como cada fin de año, las empresas comienzan a pensar hacia dónde deben encaminarse sus estrategias para arrancar bien una nueva etapa. Cuando se trata de marketing, la clave está en observar a los consumidores, así como las tecnologías y herramientas que están cambiando la forma en que las audiencias interactúan entre sí y con las marcas.
Con base en esto, Carolina Samsing, directora de Marketing para Latinoamérica de HubSpot, define cuáles son las ocho tendencias más importantes que deberán ser las inversiones primordiales para los negocios durante 2018.
Marketing de contenidos omnicanal y multiformato
Los datos hablan por sí solos: según el estudio de Demand Gen Report, 47% de los consumidores vieron entre tres y cinco formas de contenido antes de iniciar un proceso de compra. Por ello, las estrategias basadas en éste siguen siendo una de las claves para convertir visitas en clientes. En 2018, los equipos se harán más variados: diseñadores, expertos en radio, video, redes sociales y diferentes formatos se unirán con los estrategas de contenido.
En ese sentido, es prioritario invertir en una estrategia multiformato y multicanal donde el mismo contenido sea presentado en una variedad de canales y formatos para responder a las necesidades de los consumidores.
Personalización
El marketing masivo ha perdido terreno en un entorno donde las experiencias únicas son la norma para cada tipo de cliente. Las empresas deben dejar de lado el contenido estático y comenzar a invertir en páginas dinámicas que sean capaces de responder a las diferentes características de los usuarios gracias al contenido inteligente.
SEO en todos tus formatos
Probablemente la mejor inversión que puedes hacer para el 2018. Alinear la estrategia de SEO antes de comenzar a crear contenido nuevo será básico y, aunque los textos de tu equipo web y blogging ya esté optimizado para motores de búsqueda, ahora debes ir más allá: asegúrate de hacerlo también con los videos, imágenes, redes sociales, audio, etcétera.
Videos cortos
De acuerdo con WordStream, durante 2017, 90% de todo el contenido compartido por usuarios en redes sociales fue en formato de video. Es decir que ahora el desafío se centra en capturar a la audiencia en los primeros tres segundos y las marcas que no están usando video como parte de su estrategia de redes sociales deben comenzar ya. Lo indispensable: ediciones cortas, que funcionen sin sonido y llamen la atención inmediatamente.
Livestreaming está aumentando su relevancia
Del mismo modo que los videos, el contenido audiovisual en vivo también gana presencia, pues es una gran oportunidad para aumentar la interacción con usuarios, darle una cara más humana a la marca e integrar nuevos formatos a tu estrategia. Según Facebook, los usuarios comentan 10 veces más y pasan tres veces más tiempo viendo videos en streamings.
Automatización de procesos internos
Desde el año pasado, esto es una tendencia clave que ayuda, entre otras cosas, a optimizar tus procesos de marketing y ventas internos. Durante 2018, toda empresa necesitará recurrir a un CRM, ya que éste permite identificar oportunidades, generar plantillas automáticas de correos y programar reuniones con clientes a través de un clic de manera automática e inteligente.
Inteligencia artificial
Un paso más allá de la automatización, en temas de marketing, se trata de utilizar datos de comportamiento para optimizar tu sitio web y personalizar la experiencia de atención a cliente. Si bien la inteligencia artificial todavía puede ser considerada como algo “nuevo”, dentro de los próximos 12 meses la verás integrada a la mayoría de las herramientas que utilizamos diariamente.
Chatbots en atención a cliente
Los bots conversacionales son un muy buen ejemplo de cómo la automatización tendrá un gran impacto en la forma de hacer negocios en el 2018. Para los asistentes virtuales, este año el reto es lograr una experiencia, incluso, mejor que un típico servicio al cliente y permitir automatizar tareas repetitivas, para que los equipos de atención al cliente se centren en agregar valor.
Finalmente, “2017 fue uno de los años más activos en términos de nuevas tecnologías, tendencias y formatos en la industria de marketing; 2018 no será distinto por lo que te recomendamos estar preparado, invertir en la áreas claves y así adelantarte a estas tendencias, para no tener que ponerte al día después”, concluye Samsing.
6 de cada 10 trabajadores reportan ser más productivos en sus trabajos gracias a las tecnologías móviles, mientras que casi la mitad (48%) están más satisfechos en su trabajo si perciben que su empleador es un buen proveedor de condiciones móviles de trabajo.
Las PyME y los pequeños contribuyentes son, en este punto, los más afectados, pues al no prevenir con tiempo estos gastos tendrán que desembolsar una fuerte cantidad, de un día para otro, para tener dichas actualizaciones.
Cada decodificador tiene contenido educativo almacenado precargado y 5GB de internet que mensualmente serán recargados para uso y consumo de los contenidos del programa Hogar Conectado.
El presidente de la Comisión de Educación, Gordon Brown, y Shakira Mebarak, miembro de la Comisión, hicieron un llamado urgente a los líderes mundiales para que incluyan a la educación en la agenda de la cumbre de este año.
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These disciples have been trained with great effort.Being able to possess a high grade spiritual weapon Generally speaking, they are seniors in the late stage of foundation building in the sect.
There is no certainty about the impending danger. The rustling sound got closer and closer, and soon, a small figure appeared in everyone s spiritual atmosphere.Of course, there are many opponents of equal strength.
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The individual strength cannot be compared with Qingyang.Before Master Lingxu could react, she suddenly fluttered her wings and disappeared.
This spirit swallowing technique is not a problem. Although the other party has good intentions, Qingyang is unwilling to say so much to the other party.All Yin Yang Sect disciples, I will find a double monk for myself as early as possible.
After packing up the blood lotus roots and blood lotus seeds, Qingyang said, Although Tao Youcheng is dead, the Tao family village is still there.
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He continued Those monks of the righteous path are very likely to do things that do not follow the rules.Did you get the Nine Heavens Thunder Strike Technique from Mingxin Sect Elder Su asked next.
Wang escape. body. Since the incident at Tianxiang Tower was quite serious, especially since many scholars were present at the time, several scholars were injured, and seven lives were lost, the government pursued Shi Ximing with all their strength.You must know that since Elder Ma gave the alchemy inheritance as a congratulatory gift, it is equivalent to saying that he can guide Li Shiming to get started with alchemy.
I don t know the details, but looking at the sect s continuous recall of monks from outside, we can tell that the foreign enemies must be extremely troublesome He Chuan shook his head and replied.When you Blue Mbklqcmy Cbd Gummies For Ed A Detailed Review Of Their Benefits reach the foundation building stage, you can practice as long as you want, and your body will no longer be restricted by the major exercises.
Li Shiming shook his head helplessly. It was not a good choice for him to enter Shiwanda Mountain at this time.Mentally, the purple energy made his spirit grow slightly.
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He struck again to destroy the formation. When the formation was broken, he saw a scene that made him almost crazy.Which of the sword cultivators in Sword Intent Chongxiao Pavilion didn t have some robbed spiritual treasures on their bodies Li Yuanba s use of a fourth grade high level lightning flying boat was really not a big deal.
He Extenze Extended Release Male Ruoz Enhancement Supplement A Review should immediately stay away from the battlefield and return to a safe place before the energy of the powerful life preserving jade talisman disappeared.In contrast, many monks couldn t help but have unusual thoughts in their hearts.
He took out the jade foot relic from the storage bracelet.In the middle stage of foundation building, the old monk held on to his injuries and tried to resist the sword light, but soon he felt the mental pain of the female cultivator.
In addition, although Senluo Sect is a demon sect, Enhancing Vikefwvw Intimacy With Sex Drive Gummies For Women A Comprehensive Guide Htwzd it is still a large sect and is planning to unify the vast area of Shiwandashan.With the IBMz15, he could sense the direction of the spiritual power fluctuations through his spiritual thoughts, and could locate the whereabouts of the two late stage Qi Refining monks.
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Now that he has a junior brother, he naturally wants to pass on this virtue.The spirit rope can be used as an ordinary whip weapon.
It seems that he has killed too many monks, and the killing aura in his sword intention is also extremely strong.Its function is to allow monks to live longer in a static state, and can even exceed the shackles of their original life span.
The defensive weapon of an early stage foundation building monk suddenly exploded.You die first The Xuanming Sect Qi Refining monk waved his hand, and a black light shot into Jin Shufeng s eyebrows.
This is related to the strength of Li Shiming s spirit.It can be said that these 100 acres of low grade spiritual fields can provide him with an income of tens of thousands of Little Kfmtu Blue Gummies Cbd For Ed Bb Review spiritual stones every year.
The cold tone of his tone made Li Shiming, a bystander, They all felt that the Qi Refining monk was mentally abnormal.There s no problem with that. I can add permissions to the Thousand Miles of Mutual Viewing Second Generation you designated Li Shiming saw his ambition.
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And using the Magic Sound in the Ears to deal with monks whose strength is one level lower is even more invincible.But after owning the IBMz15 for about three months, he discovered that the IBMz15 seemed to have experienced some kind of strengthening during the time travel process.
The old monk picked up the Hao family s high grade shield, looked at it carefully, and calculated the value in his mind.Elder Su looked at Uncle Ma again, and Uncle Ma nodded proudly.
But regardless of service life or actual life, fan wear is inevitable.His status in the sect depends entirely on his formation ability and his relationship with Yin Shilan.
He was quickly digesting and absorbing the sword control techniques he had learned.I have also fought against monks in the early stages of foundation establishment, and I still have my own ability to judge the spiritual power in the early stage of foundation establishment.
The good deeds exchanged will belong to Li Shiming forever.
Como cada fin de año, las empresas comienzan a pensar hacia dónde deben encaminarse sus estrategias para arrancar bien una nueva etapa. Cuando se trata de marketing, la clave está en observar a los consumidores, así como las tecnologías y herramientas que están cambiando la forma en que las audiencias interactúan entre sí y con las marcas.