La era digital ha transformado las expectativas de los consumidores . Hoy en día, desean que sus pedidos lleguen rápidamente, pero también exigen que el proceso sea respetuoso con el medio ambiente. Con un 85% de los consumidores cambiando su comportamiento hacia decisiones más sostenibles, es esencial que las empresas optimicen su logística de última milla para satisfacer estas demandas aparentemente contradictorias.
Afortunadamente, la sostenibilidad y la velocidad pueden coexistir. Aquí te presentamos 6 estrategias para hacer que tu logística de última milla sea rápida y ecológica:
1. Ubica el inventario más cerca de los clientes
La precisión en las previsiones y la visibilidad avanzada permiten a los minoristas colocar el inventario cerca de los clientes, reduciendo el tiempo y la distancia de entrega. Según Accenture, trasladar el cumplimiento a ubicaciones más cercanas puede reducir las emisiones de la última milla entre un 17% y un 26% hasta 2025. La utilización de tiendas oscuras y microcentros de cumplimiento puede ser clave en esta estrategia.
2. Compensa las emisiones de carbono
Reduce el impacto ambiental global trabajando con proveedores para disminuir las emisiones en toda la cadena de suministro. Implementa objetivos de reducción y medidas de sostenibilidad en tus contratos para apoyar la compensación de las emisiones de la última milla. Incentiva a tus proveedores a adoptar prácticas más verdes, alineando sus objetivos con los tuyos.
3. Implementa vehículos eléctricos para la última milla
Los vehículos eléctricos son ideales para la entrega de última milla debido a su menor impacto en el carbono. Empresas como Walmart y Amazon ya están invirtiendo en flotas eléctricas. Sin embargo, gestionar estos vehículos puede ser costoso.
4. Ofrece opciones de entrega ecológicas
Ofrece a tus clientes opciones para elegir la entrega que mejor se adapte a sus prioridades. Puedes ofrecer entregas ultrarrápidas para artículos urgentes y opciones más ecológicas para pedidos menos urgentes.
5. Optimiza las rutas y los pedidos por lotes
El uso de software avanzado para la planificación de rutas y pedidos por lotes reduce significativamente las millas recorridas y, por ende, las emisiones.
6. Aumenta las tasas de entrega en el primer intento
Evitar los reintentos de entrega no solo reduce los costos, sino que también minimiza las emisiones. Asegúrate de verificar direcciones y proporcionar a los clientes la oportunidad de dar información clave. Utiliza plataformas de entrega que ofrezcan opciones de horario flexibles y notificaciones en tiempo real para mejorar las tasas de éxito en el primer intento.
La demanda de entregas rápidas y sostenibles no tiene por qué ser un desafío imposible. Al ubicar el inventario estratégicamente, adoptar vehículos eléctricos, optimizar rutas y ofrecer opciones de entrega ecológicas, puedes reducir significativamente tu huella de carbono sin sacrificar la velocidad de entrega. Colabora con socios que compartan tus valores de sostenibilidad y aprovecha las tecnologías avanzadas para alcanzar una logística de última milla que sea tanto rápida como verde.
Esta nueva dinámica exigirá un servicio al cliente mucho más riguroso, ágil y expedito, especialmente porque las nuevas generaciones realizan un uso más intensivo de los dispositivos como teléfonos inteligentes, tabletas o computadoras portátiles.
La atención al cliente es un traje a la medida. Existen compañías que pueden prescindir totalmente de las líneas telefónicas; existen otras que requieren interactuar por ese medio.
La colaboración entre el sector público y empresas privadas de tecnología puede contribuir a una sinergia que ayudará a lograr que México se posicione en la economía mundial.
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