Desde que Hein Schumacher asumió el cargo de CEO en Unilever el verano pasado, ha estado liderando una serie de transformaciones radicales en el gigante de bienes de consumo. Una de las iniciativas más destacadas ha sido la racionalización de SKU (Unidades de Mantenimiento de Existencias), un proceso estratégico para optimizar la rentabilidad y simplificar la cadena de suministro.
Racionalización de SKU: un enfoque estratégico para la rentabilidad
La racionalización de SKU implica la eliminación de versiones y tamaños de productos con márgenes bajos, con el objetivo de reducir la complejidad operativa y mejorar la eficiencia. Schumacher destacó que Unilever busca reducir más del 20% en SKU, materias primas, materiales de embalaje y número de proveedores. Este movimiento no solo optimiza la cadena de suministro, sino que también refuerza la rentabilidad al concentrar recursos en los productos de mayor margen.
“Nos esforzamos por lograr una menor complejidad con reducciones de más del 20% en SKU”, comentó Schumacher durante una reciente conferencia telefónica sobre ganancias. Este enfoque se alinea con una tendencia cíclica observada en la industria, donde la racionalización de SKU se ha acelerado en respuesta a desafíos como la pandemia y la reciente inflación.
Beneficios para los fabricantes de envases
Aunque la reducción de SKU puede parecer una amenaza para el sector de empaques, en realidad ofrece varias ventajas. La racionalización puede conducir a pedidos de mayor volumen para los SKU de rápida rotación, lo que proporciona un flujo de negocio más estable y estandarizado para los proveedores de empaques. Esta simplificación también puede reducir la complejidad en la producción, permitiendo a los fabricantes de envases operar de manera más eficiente.
Brian Wagner, cofundador y director de PTIS, subraya que “los proveedores de envases se benefician de la simplificación al igual que los propietarios de marcas”. Un entorno más estandarizado puede traducirse en márgenes más altos y una producción más ágil, beneficiando tanto a los fabricantes de envases como a los CPG.
La estrategia de racionalización de SKU en acción
Grandes empresas de bienes de consumo envasados, como Mondelēz, Coca-Cola y Hain Celestial, han adoptado la racionalización de SKU para mejorar su rentabilidad. Hain Celestial, por ejemplo, ha eliminado el 6% de sus SKU a nivel mundial desde julio pasado, concentrándose en productos de alto rendimiento. Nestlé, por su parte, redujo sus SKU en un 20% a principios del año pasado, mejorando significativamente los niveles de servicio.
Estas reducciones en los SKU pueden tener un impacto inicial en los ingresos, pero a menudo se compensan con aumentos en los volúmenes de productos más rentables. Robert Khachatryan, director ejecutivo de Freight Right Global Logistics, destaca que “la racionalización de SKU puede llevar a un aumento en los volúmenes de pedidos para los SKU restantes”.
Adaptación tecnológica y el futuro de la racionalización
Para mantenerse competitivos, los fabricantes de envases están adoptando tecnologías avanzadas como la impresión digital y el moldeo modular. Estas tecnologías permiten una mayor flexibilidad en el diseño y producción de envases, facilitando la adaptación a los cambios en la oferta de SKU.
Oisin Hanrahan, CEO de Keychain, sugiere que la tendencia hacia la simplificación de SKU puede durar aún unos años, pero anticipa un posible regreso a una mayor variedad en el futuro. “La simplificación para los bienes de consumo envasados y los consumidores podría durar unos cuatro años más”, predice Hanrahan.
La racionalización de SKU es una estrategia clave para las empresas de bienes de consumo masivo que buscan mejorar su rentabilidad y eficiencia. Al reducir la complejidad operativa y concentrar recursos en productos de alto rendimiento, las compañías pueden optimizar sus cadenas de suministro y fortalecer su posición en el mercado.
Piñatas Aldi y UPS México trabajan para enfrentar juntos los desafíos logísticos y continuar llevando alegría a través de sus piñatas a otros mercados desde su página de internet www.aldimyshop.com
El big data desempeña un papel vital en los procesos de toma de decisiones para las empresas, proporcionando información completa sobre el comportamiento del consumidor.
El de emprendedores busca la posibilidad de que los médicos comiencen a utilizar modelos anatómicos en 3D que son fieles a las características físicas de cada paciente.
Proporcionar una experiencia sin fisuras es clave para las aerolíneas: 94% calificó la racionalización de los servicios en una sola aplicación como una prioridad, con 58% calificando esto de alta prioridad.
These hypocrites use the master to restrain themselves, so that the two of them end up facing each other.Finally, she peeked through the screen and saw a man dressed in black.
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Yu Liao walked to the door and glanced at the scene outside.But she clearly saw by accident that night that the night when a child was lost in the town, Su Ke and the others fought in the yard unconsciously all night, which is too much of a coincidence.
When Su Ziyang saw this picture bead, his face turned pale.As soon as Mrs.Chen finished speaking, Yu Liao clearly felt that the group of people behind her became agitated again, and they seemed to be stepping forward to fight them desperately.
He asked me to find a young man with a weak body, and then brought the young man to this Taoist temple today to obtain the elixir That s all, I didn t even know that I would be stopped by you.However, she generously agreed This is natural.As long as the elixir is effective, we can even spend a lot of money to rebuild your temple.
After leaving his family, he subconsciously said something from his heart.If she hadn t had this chance to be reborn, A Su at this moment would not have existed at all.
First, she was reborn in a daze, and now she knew that she was not the only one who was reborn.He casually bowed to Yu Liao with both hands.When he stood up, he smiled at Yu Liao and continued Of course I know that the girl can handle it if I don t Natural Formulation with a Tangy Twist make a move.
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There is Gu Shuhuai s brother beside Ci Jiu, Gu Shuhuai Shu Ci.Just when Tan Su was about to move, the master s voice interrupted him.
At this time, the apprentice abandoned her way to practice the ruthless way while she was in a coma.That s right, Junior Sister Yu Liao has grown up.As Chen Qi said, the senior brothers and sisters all showed some knowing smiles.
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Yu Liao glanced sideways at the boat coming in the distance, twitched the corner of her lips at Su Niang and said, Su Niang, do you think you are worth being a hostage The author has something to say Look, baby Let s all squeak I wonder if someone is watching Su Niang glanced Dakota Johnson’s Amazing Weight Loss: From Actress to Fitness Icon in 2025 – cpe3035 at the wooden sword behind her after hearing what she said.
She wiped away the tears with the handkerchief Susu handed over, but there were always new tears rolling down from her eyes, which made her unable to wipe them clean, so she simply threw the handkerchief on the ground in front of her, hugged her knees with her hands and cried loudly stand up.Even in this dim night, she couldn t hide the light in the young man s eyes.
For a moment, the disciples around him felt the strength of the sword s spiritual power in his hand, and they all gave up their positions without any trouble.The few people looked at the thin sky outside, and got ready for the evening in the arranged guest room.
Since letting him leave the family to go to Wugou Mountain, he said that without him as the eldest son, what is he thinking so much about now.Tell Tan Su to guard this borderline safety together, and if people are trapped in their Wugou Mountain border, the Tan family in the east will always support Wugou Mountain.
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She suppressed her wandering thoughts, smiled lightly at Tan Su and said, Yan er hasn t come back for a long time, I came out to look for her.Su Yan er didn t look Where to Buy CBD Gummies for ED: A Buying Guide at the dazzling array of hairpins after his words, and was following the senior brother s gaze to look at the shopkeeper.
This person is the final competitor of Qin Su in the Hairpin Conference 7 Healthy Diet Recipes to Lose Weight and Feel Energized in the previous life, Zeyang Pai Su Mu.They are exactly the monks Su Jiner spoke of, Wuya Mountain.
Yu Liao said this to the young apprentice, then smiled and took Su Ma er s hand, and shook hands She squeezed her hand carefully, lowered her head slightly and said again Ma er, you are sure, I, as a friend, will not force you to stay, but the disciples of Wugou Mountain will personally send you back High Test Erectile Dysfunction Health Benefits of Vigor Vita CBD Gummies to Nanlin FAQ: Apple Cider Vinegar for Weight Loss in 1 Week Without Exercise , they will come back when you settle them down, okay Yu Liao did the last sentence intentionally, and sure enough, Su Ma er readily agreed to it.
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Yu Liao s face also relaxed a little when he heard this, and he said in a bad mood, A Su, be serious.The one who made the sound was Gu Jia who came in with a fan.
Hearing this, the middle aged man seemed to feel uneasy, and he put down the wine bowl in his hand heavily, making a bang sound from the wine bowl and the table.Thinking this way, Qin Su looked at the young man There was a murderous look in his eyes.
You.Teacher, I m Rong er.Nalan Tianlu was silent for a moment, and said as if sleepwalking So.this Compare.The wind howled in the courtyard, and the Geng Huo sister shaped fist was formed.
She reached behind her hands, grabbed the handle of the knife, and was about to pull it out.Benefactor Chai can rest assured that the poor monk will help the Chai family to get rid of this scourge.
Mu Nanzhi nodded in satisfaction, and glanced at Xu Qi an.His pretty face is slightly pale, and gauze is wrapped around his neck.
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Xu Qi an grabbed her arm, and while struggling, both of them fell on the bed.This reason won the unanimous approval of the Chai family.
There is also a golden body standing on the south side, holding a jade bottle in his hand.south of the city, and west of the city, using the Buddha s keen detection of dragon energy, he successfully caught the Buddha.
Xu Qi an stood by Key Principles of Effective Weight Loss the window and looked down.The Xiang River meanders like a silver belt, the fields are distributed irregularly, and the mountains and rivers are like raised earth bags.The secret room under the ancestral hall is really rewarding.
Shura King Kong thought in his heart, and suddenly, he kept staring at it.Senior Xu Qi an met Feng Xiu and Wang Jun again, and learned from the two of them that the eminent monks of the Buddhist sect stole the limelight at the meeting.
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Your Excellency, this is the method of the Gu clan President Yang suddenly realized that as a member of the Chamber of Commerce Chairman, the caravan under his command has traveled all over the world and has rich experience.But the next moment, the anger on her face was replaced by embarrassment, her face flushed, and she spat What nonsense are you talking about.
The little white fox put its paws on its head and began to cry.The mouse told him that there was a secret room under the ancestral hall, and it sneaked into the secret room through a hole in the ground.
Monk Jingxin nodded.Chai Xing er continued Several masters came from the Western Regions and traveled all the way.Ordinary people like him, who practiced double cultivation continuously for a day and two nights, would have died suddenly.
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with him.As expected, they were somewhat skeptical.The four looked at each other and smiled, Xu Qi an He got up and led the three of them upstairs to his newly opened room.
It may take a year, it may take two years, or even Longer.They were about to enter the inner courtyard of Sanhua Temple , suddenly heard arguing and cursing from above.
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