¡Grandes noticias en el mundo del marketing y la sostenibilidad! Amazon ha lanzado el Amazon Sustainability Exchange, una plataforma gratuita diseñada para compartir los conocimientos y prácticas que ayudaron a la compañía a descarbonizar sus operaciones. Este recurso no solo es un testimonio del compromiso de Amazon con la sostenibilidad, sino también una herramienta esencial para empresas de todos los tamaños en su camino hacia la neutralidad de carbono. 🌱
¿Por qué es importante?
Desde su cofundación de The Climate Pledge en 2019, Amazon se ha comprometido a alcanzar cero emisiones netas de carbono para 2040. La empresa ya ha logrado importantes hitos, como la implementación de más de 24,000 vehículos de reparto eléctricos y la obtención de la certificación LEED Platinum para su sede HQ2. Además, en 2023, Amazon equiparó todo su consumo eléctrico con energía 100% 🔋renovable, superando su meta por siete años.
¿Qué ofrece el Amazon Sustainability Exchange?
La plataforma se centra en siete áreas clave:
Edificios: Estrategias para infraestructuras sostenibles.
Neutralización de carbono: Métodos para reducir huellas de carbono.
Energía libre de carbono: Guías para utilizar fuentes de energía renovable.
Derechos humanos: Políticas para una operación ética y justa.
Transporte: Innovaciones en logística sostenible.
Residuos y circularidad: Enfoques para una economía circular.
Gestión del agua: Soluciones para la conservación y eficiencia del agua.
Además, proporciona recursos como manuales de medición y presentación de informes de carbono, guías sobre energía renovable y estrategias para construir infraestructuras sostenibles. 🌿
Un Llamado a la Acción para Proveedores 🤝
Amazon está incentivando a los proveedores a unirse a la comunidad The Climate Pledge, que ya cuenta con más de 500 signatarios en 45 países. Los proveedores que representan más del 50% de las emisiones de la huella de Alcance 3 de Amazon deberán presentar planes de descarbonización y demostrar su progreso con el tiempo.
La solución de ingeniería de software integrada de Siemens para la industria automotriz finalmente traslada el desarrollo de software incorporado a su lugar apropiado, como parte integral del ciclo de vida completo del producto.
El ámbito cloud, en la actualidad, es el hogar de las soluciones más poderosas; muchas de ellas indispensables para poner en marcha una transformación digital.
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