¡Grandes noticias en el mundo del marketing y la sostenibilidad! Amazon ha lanzado el Amazon Sustainability Exchange, una plataforma gratuita diseñada para compartir los conocimientos y prácticas que ayudaron a la compañía a descarbonizar sus operaciones. Este recurso no solo es un testimonio del compromiso de Amazon con la sostenibilidad, sino también una herramienta esencial para empresas de todos los tamaños en su camino hacia la neutralidad de carbono. 🌱
¿Por qué es importante?
Desde su cofundación de The Climate Pledge en 2019, Amazon se ha comprometido a alcanzar cero emisiones netas de carbono para 2040. La empresa ya ha logrado importantes hitos, como la implementación de más de 24,000 vehículos de reparto eléctricos y la obtención de la certificación LEED Platinum para su sede HQ2. Además, en 2023, Amazon equiparó todo su consumo eléctrico con energía 100% 🔋renovable, superando su meta por siete años.
¿Qué ofrece el Amazon Sustainability Exchange?
La plataforma se centra en siete áreas clave:
Edificios: Estrategias para infraestructuras sostenibles.
Neutralización de carbono: Métodos para reducir huellas de carbono.
Energía libre de carbono: Guías para utilizar fuentes de energía renovable.
Derechos humanos: Políticas para una operación ética y justa.
Transporte: Innovaciones en logística sostenible.
Residuos y circularidad: Enfoques para una economía circular.
Gestión del agua: Soluciones para la conservación y eficiencia del agua.
Además, proporciona recursos como manuales de medición y presentación de informes de carbono, guías sobre energía renovable y estrategias para construir infraestructuras sostenibles. 🌿
Un Llamado a la Acción para Proveedores 🤝
Amazon está incentivando a los proveedores a unirse a la comunidad The Climate Pledge, que ya cuenta con más de 500 signatarios en 45 países. Los proveedores que representan más del 50% de las emisiones de la huella de Alcance 3 de Amazon deberán presentar planes de descarbonización y demostrar su progreso con el tiempo.
Las PyME y los pequeños contribuyentes son, en este punto, los más afectados, pues al no prevenir con tiempo estos gastos tendrán que desembolsar una fuerte cantidad, de un día para otro, para tener dichas actualizaciones.
Los profesionales astutos de la cadena de suministro saben que construir y mantener una red de fanáticos y animadores, en toda la organización, pero especialmente
La pirámide es un marco simple que ayuda a las organizaciones a argumentar cómo y por qué podrían y deberían cumplir con sus responsabilidades sociales. Intenta equilibrar los intereses propios de las empresas (ganancias) con su objetivo más amplio y virtuoso de ser socialmente responsable.
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