En el contexto económico actual, las organizaciones se enfrentan a retos críticos en la gestión de sus cadenas de suministro. Andrea Brody, directora de marketing de Riskonnect, destaca que la forma en que las empresas gestionan el riesgo hoy es fundamental para adaptarse a un entorno inestable que, según muchos líderes, no se estabilizará hasta después de 2024.
Desafíos actuales en el desempeño de la cadena de suministro
Las empresas todavía navegan por un escenario de disrupción constante. Desde la inflación hasta la escasez de mano de obra, el equilibrio entre oferta y demanda se ve afectado, y las cadenas de suministro enfrentan el desafío de reducir inventarios excesivos y optimizar costos. Las proyecciones actuales indican que los niveles de carga en los puertos seguirán bajos hasta bien entrada la primavera de 2024, reflejo de una caída en la demanda del consumidor y en las importaciones.
Además, la escasez de mano de obra sigue afectando al sector, pues la dificultad para cubrir roles como conductores de camiones y operadores de almacenes aumenta la presión sobre las operaciones y eleva los riesgos de huelgas y sindicalización.
Estrategias para fortalecer la cadena de suministro
Para enfrentar estas complejidades, existen cuatro pasos clave:
Identificación de productos críticos Identifique qué productos y servicios generan el mayor valor y son fundamentales para las operaciones. Al conocer dónde se encuentran las mayores vulnerabilidades, las empresas pueden alinear sus decisiones con una estrategia de mitigación de riesgos.
Implementación de controles de riesgo Las empresas pueden establecer controles estratégicos en diferentes puntos de la cadena de suministro. Aspectos como el abastecimiento dual, la diversificación de proveedores y la optimización de inventarios reducen la exposición al riesgo.
Planificación de escenarios Realizar ejercicios de simulación permite anticiparse a posibles disrupciones, detectar puntos débiles y preparar al equipo para una respuesta ágil.
Aprovechamiento de la tecnología La tecnología en la cadena de suministro es fundamental para operar de forma más eficiente. Desde plataformas de gestión de inventario hasta herramientas avanzadas para la predicción de demanda, las soluciones digitales pueden optimizar recursos, reducir tiempos de respuesta y ofrecer una visión completa de los riesgos.
Adaptación a un panorama económico cambiante
Las empresas que adopten medidas proactivas en la gestión de sus cadenas de suministro estarán mejor preparadas para enfrentar la volatilidad económica. Este enfoque es clave para proteger la continuidad del negocio, mejorar la satisfacción del cliente y alcanzar una rentabilidad sostenible en un entorno en constante cambio.
Un solo negocio puede tener diferentes buyer personas; esto quiere decir que el mensaje tendrá que irse adaptando al perfil y necesidades de cada comprador.
Soluciones en la nube permiten a las empresas ofrecer una experiencia omnicanal, así como la capacidad de mejorar la configuración del proceso de compra-venta.
Pocas tecnologías crecieron tan rápidamente como la computación en la nube y las coubicaciones —tanto dentro del mercado de los centros de datos como para la sociedad en general—.
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