Por Israel Coto | Director de la Oficina Microsip en Ciudad de México.
La época navideña es una de las temporadas más importantes para algunos negocios y empresas mexicanas. Un mexicano promedio gasta poco más de 6 mil pesos en regalos de Navidad, principalmente ropa y calzado, juguetes y electrónicos, esto de acuerdo a un estudio realizado por una empresa de ofertas en línea.
Si este año no es la excepción y las ventas se incrementan, es importante estar preparado desde un comienzo, tomando en cuenta lo siguiente.
Precios y promociones: Identifica qué productos de los que ofertas son los más solicitados y vendidos durante esta temporada, para que fijes mejores precios y promociones. Recuerda hacerlo con base en el valor agregado del producto.
Mercadotecnia: Aprovecha todos los canales a tu alcance para promocionar tus productos y promociones durante estas fechas. Las redes sociales y tu página web pueden ser un gran comienzo y ayuda. Puedes comenzar a publicar tus catálogos de productos, sus precios, así como las promociones de los mismos y sus fechas de duración.
Mercancía y Stock: Durante esta temporada debes tomar en cuenta el hacer un análisis de tus historiales de ventas. Tienes que revisar las estadísticas de tus ventas del año anterior en tu sistema durante el mismo periodo navideño, así como la tendencia de ventas durante estos últimos meses del año, por artículo. La combinación de ambos arrojará un estimado del stock con el que deberás contar en esas fechas con el objetivo de que no te quedes sin mercancía.
Flujo de clientes: Como ya lo mencionamos, la Navidad es una venta estacional en la que hay un crecimiento en la demanda de productos en muchas tiendas y negocios. Por lo anterior y dependiendo del tipo de negocio, se debe tener una buena distribución en el servicio a los clientes para evitar largas filas y eficientar el tiempo de atención, esto lo lograrás al distribuir las actividades de atención a clientes, selección de mercancía, probadores, pedido, pago, facturación, entre otros, tomando en cuenta no afectar la operación de la tienda.
Seguir estos consejos podrá ayudarte a afrontar de una manera controlada y eficiente el aumento de ventas durante esta temporada. No te quedes atrás, recuerda que con un stock bien preparado, una buena promoción utilizando canales digitales y una eficiente distribución en el servicio a los clientes tendrás mayor probabilidad de aumentar tus ventas en esta temporada navideña.
WCL mejora las operaciones de distribución a través de FCA US LLC para reducir sistemáticamente los deshechos y mejorando la calidad enfocándose en 10 pilares clave técnicos y 10 administrativos.
Los clientes exigen entregas rápidas, seguimiento en tiempo real y un servicio impecable.
Asegúrate de que la última milla de tu cadena de suministro sea un punto fuerte, no una debilidad en tu empresa.
La principal función de un sistema de administración es gestionar y controlar los recursos, procesos y operaciones del negocio, por lo que es fundamental integrar la facturación electrónica a este sistema.
Un estudio mundial calcula que la demanda por profesionales en el área es superior a la oferta en una proporción de 6:1. Otros predicen que la relación podría ser más drástica: de 9:1.
I never dreamed that Meng Shurong would answer those words.Gao Fei s eyes widened He should be the protagonist No, he is the protagonist In a youth themed movie, a character like him who makes girls scream is not the protagonist.
The second aspect is the needs of the college the college hopes to provide students with practical training, internships, and employment, and even if it is a second college, it has huge social resources and can be affiliated with the college to carry out corresponding research and development.Although this company has a strong financial background, it has been laying off employees one after another since the first half of this year.
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Entering the music data department of Shengshi Entertainment is even more helpless After he finished writing
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In the end, he became hesitant again. Zhang Sheng s words of encouragement lingered in his heart, and his blood gradually began to cool down again.
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Xu Jianglong was shocked. He originally thought that he was the first to invest in Zhang Sheng and the first to try something new.Or maybe
is she telling the truth Classmate Lin, go back. When facing the media, you don t have to answer anything.
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Li Yanhong also thought so little. Before hearing the sound of the screening, you talked about Xin Xiaoqi s change in attitude towards herself, and talked about some people or things she had seen outside Shengshi Entertainment recently.Now, you have made a little money, but not as little as usual
Zhang Gui looked at Zhang Gui remembered that his uncle, who was not related by blood, told himself in a hurry that these debt collectors were coming and asked me to hide.
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Well, you just understand. Qin Feng nodded You sit in the car, I ll go down and see what s going on.now there is severe pain between breathing, and the pain is excruciating.
Enmity Haha, is he worthy of being my enemy Qin Feng is just a person who barely entered the upper class society because of Chen Chuqing
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Suddenly someone asked Boss, Xiaobai s body
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Seeing this, Teruo Nohara didn t waste any time. He immediately stood up and led the way In that case, please come with me.Yes, I understand, principal. Lin Beichen nodded repeatedly, as long as he could go, he would do anything.
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He quickly ran away for a long distance holding the lightning tree, and then placed the lightning tree on the ground.Hu Norton knew that Yahan was holding fire in his heart and acquiesced to his behavior.
It is completely consistent with the characteristics of being electrocuted, but
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Extremely serious Li Kaiming did not hesitate too much and made a decisive decision.As soon as I entered the door, these five spies rushed in and asked us to gather with guns.
