Por Israel Coto | Director de la Oficina Microsip en Ciudad de México.
La época navideña es una de las temporadas más importantes para algunos negocios y empresas mexicanas. Un mexicano promedio gasta poco más de 6 mil pesos en regalos de Navidad, principalmente ropa y calzado, juguetes y electrónicos, esto de acuerdo a un estudio realizado por una empresa de ofertas en línea.
Si este año no es la excepción y las ventas se incrementan, es importante estar preparado desde un comienzo, tomando en cuenta lo siguiente.
Precios y promociones: Identifica qué productos de los que ofertas son los más solicitados y vendidos durante esta temporada, para que fijes mejores precios y promociones. Recuerda hacerlo con base en el valor agregado del producto.
Mercadotecnia: Aprovecha todos los canales a tu alcance para promocionar tus productos y promociones durante estas fechas. Las redes sociales y tu página web pueden ser un gran comienzo y ayuda. Puedes comenzar a publicar tus catálogos de productos, sus precios, así como las promociones de los mismos y sus fechas de duración.
Mercancía y Stock: Durante esta temporada debes tomar en cuenta el hacer un análisis de tus historiales de ventas. Tienes que revisar las estadísticas de tus ventas del año anterior en tu sistema durante el mismo periodo navideño, así como la tendencia de ventas durante estos últimos meses del año, por artículo. La combinación de ambos arrojará un estimado del stock con el que deberás contar en esas fechas con el objetivo de que no te quedes sin mercancía.
Flujo de clientes: Como ya lo mencionamos, la Navidad es una venta estacional en la que hay un crecimiento en la demanda de productos en muchas tiendas y negocios. Por lo anterior y dependiendo del tipo de negocio, se debe tener una buena distribución en el servicio a los clientes para evitar largas filas y eficientar el tiempo de atención, esto lo lograrás al distribuir las actividades de atención a clientes, selección de mercancía, probadores, pedido, pago, facturación, entre otros, tomando en cuenta no afectar la operación de la tienda.
Seguir estos consejos podrá ayudarte a afrontar de una manera controlada y eficiente el aumento de ventas durante esta temporada. No te quedes atrás, recuerda que con un stock bien preparado, una buena promoción utilizando canales digitales y una eficiente distribución en el servicio a los clientes tendrás mayor probabilidad de aumentar tus ventas en esta temporada navideña.
Las PyME y los pequeños contribuyentes son, en este punto, los más afectados, pues al no prevenir con tiempo estos gastos tendrán que desembolsar una fuerte cantidad, de un día para otro, para tener dichas actualizaciones.
Con el análisis de datos públicos disponibles en la red podemos saber dónde se encuentra nuestro cliente, qué le gusta, en qué horario está online y cómo se comporta en las redes.
Al Virginia Mason Institute le hace ilusión ofrecer Diseño de instalaciones de salud y flujo a organizaciones de atención médica y equipos que buscan mejorar su flujo y obtener grandes ventajas de instalaciones previstas o existentes.
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