En un mundo guiado por la tecnología y los datos, las marcas se esfuerzan en entender mejor a sus consumidores, recopilando información que les ayude a reforzar la relación con sus clientes. Esto es algo que los clientes saben muy bien y están dispuestos a brindar de primera mano con la condición de que las empresas les garanticen experiencias de compra y de servicio a su medida. De hecho, 89% de los mexicanos está abierto a compartir directamente sus datos a empresas locales y 86% a marcas internacionales, reveló la SAP Hybris Consumer Insights Survey.
Dicha encuesta recopiló estadísticas de más de tres mil personas en México, Colombia y Brasil, además de respuestas de 20 mil consumidores a nivel global para conocer cómo es la relación entre las marcas y sus clientes, poniendo énfasis en aspectos importantes sobre los datos, la privacidad y la atención.
En el caso de México, la opinión de un millar de encuestados indicó que los consumidores en el país son unos de los más abiertos con las empresas a nivel global:
57% compartiría su historial de compras y preferencias a cambio de una atención a cliente excepcional.
61% están felices de compartir su correo electrónico con las marcas; la media entre los consumidores globales es de 55%.
45% comparte su número de celular gustosamente, en contraste del 32% entre los otros países encuestados.
37% compartiría información sobre sus ingresos mensuales y 28% su ubicación en tiempo real, en contraste con la media global de 24% y 22%, respectivamente.
Los mexicanos muestran un sólida relación con marcas que les dan beneficios por su lealtad y preferencia —68% espera recibir alguna sorpresa, descuento o regalo; 48% cualquier otro tipo se servicios añadido—. Sin embargo, no dejan de darle relevancia a cómo y por qué utilizan la información que comparten: 56% espera que las marcas sean transparentes sobre cómo usan sus datos. La confianza y las experiencias de compra sin complicaciones son otros dos aspectos importantes. La encuesta indicó que 84% cortará cualquier relación con las empresas si utilizan sus datos sin su consentimiento, mientras que 49% dijo que las promociones, inconsistencies en tiendas y el portal en línea son una razón para no realizar la compra.
Por otro lado, la fuerte tendencia hacia la movilidad y el uso generalizado de redes sociales son un escenario que no puede dejarse de tomar en cuenta, sobre todo al considerar que un reporte de IAB México y Millward Brown aseguró que 92% de los encuestados en México considera que internet forma parte de su vida cotidiana y el 61% sigue al menos una marca en redes sociales para mantenerse actualizado de novedades, promociones y descuentos, y las opiniones de otros internautas.
Bajo esta línea, el social media es más que sólo un espacios para compartir selfies e instantes de su día a día, también es un frente más para la atención a cliente. Ahí, las marcas están siempre interactuando con las personas y tienen un medio para cumplir las expectativas de rapidez que exigen los consumidores mexicanos. De acuerdo al estudio de SAP, el 95% de los encuestados espera tener respuesta por parte de las marcas en al menos 24 horas, 69% en un plazo de tres horas o menos y 47% espera una respuesta en un rango de una hora. Esto los hace unos de los más demandantes a nivel global.
Desarrollar, mantener y mejorar la relación cliente-marca es un dilema para los negocios que están sumergidos en una gran cantidad de datos e inmediatez. Sin embargo, Andre Pereira, director regional de Marketing para Brasil y Latinoamérica de SAP Hybris, remarca que la comunicación es la clave para una relación exitosa. “Los consumidores alrededor del mundo han demostrado que, en una economía digital, el poder está en sus manos. Pero depende de las marcas forjar relaciones más sólidas. No importa cómo o cuándo interactúen con sus clientes, deben mostrarle que entienden qué es lo que desean. Cada interacción provee información, lo que debe ser utilizado para entregar un acercamiento más personal del servicio a cliente”, concluyó.
Si este año no es la excepción y las ventas se incrementan, es importante estar preparado desde un comienzo, tomando en cuenta los consejos de Microsip.
Al utilizar la IA de manera estratégica, las empresas pueden no solo mejorar su eficiencia operativa, sino también fortalecer su capacidad para adaptarse y prosperar en tiempos de incertidumbre.
El gerente de Proyecto tiene que encontrar el balance ideal entre las acciones que sus clientes realizarán para mejorar el medio ambiente y los beneficios tangibles que obtendrá por las inversiones que realice al respecto.
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The outer area has been explored. Although a hidden flower in jade was fished out last time, it is undeniable that there are more empty boxes.The source of the monsters has not yet been found. But the frequency of monsters appearance is not very high.
Su Ye looked at the Rakshasa girl and said, Found it in the underground palace The Rakshasa girl nodded It was found in a stone room.But when he arrived at Junqi Zhai, Su Ye also didn t find what he wanted among the sea crossing instruments for sale, so he could only state his needs again.
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if it is placed in the world of the Undead Prison, why should it be given a magic weapon if it can be done with spiritual crystals However, things are different now.These three guys didn t even have a physical body, so it was naturally impossible for them to refine their bodies.
He didn t buy a few purple and gold talismans, but they were almost used.Huahua When Yu Zijin saw the national treasure, he immediately pounced on him.
Liang Long said So, Yang Benchang is still squatting at the entrance of Huyue Gorge to see if they will come back Lin Huaizheng nodded helplessly.Su Ye also looked here and there, but he did not forget the purpose of his trip and asked someone about the location of the Spiritual Weapon Hall.
This guy s business is also good. There are too many miscellaneous things, and someone always needs them.Ah This
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It may also be that the area near the depth is two layers.He really has real power. Can you be generous If you are really generous, I still have some inventory, and I can sell it all to him.
The Zhongyuan Festival is just an opportunity. Previously, you had the great righteousness of the Book Saint, and the ghost ghost could not get close.In this way, one inside and one outside form a cycle At this point, half of the process of breaking through to the spiritual enlightenment stage has been completed.
I bought this place. Wait, wait. The old bustard quickly grabbed Su Ye. Sir, wait a minute.Lu Feiyu said But the last poem is a woman s poem. With a tiger in my heart, I smell the roses.
In addition, Su Ye also saw many people carrying flags and swinging around the market.
We are the busiest in the institute right now. By that time, the dangerous period for classmate Lin Beichen has also been lifted.Lin Beichen took the passed card with both hands, took a look, and then smiled He put it in his pocket and patted it with satisfaction.
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Since the development of martial arts, it has become more performance oriented, and its training effect is definitely limited.Zheng Xia and Lin Xiangdong are not old diehards, they know how to hype.
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If he could predict the situation and know the current situation, he would rather give his mobile phone to the thief as soon as he gets on the bus How careless Although it wasn t long before he discovered that there was always electricity on his body, Lin Beichen had already realized the inconvenience and trouble caused by this situation, and he wanted to solve the situation more and more.
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At this moment, Lin Beichen cannot see the comments made by netizens on the live broadcast platform.His heart was full of annoyance and regret, and he blamed himself Team leader, I m sorry, it s my problem.
Judging from the current scene, it is indeed unnecessary.At the door, Zheng Xia and Lin Xiangdong looked at Lin Beichen expectantly.
It hit Hadir instantly. Then
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Where is the live broadcast I ll stop by and take a photo later
Just then. The black screen flashed, and reporter Wu Meng and principal Hao Jianhua appeared on the live broadcast screen, standing side by side with smiles on their faces.Kendia just finished speaking, and the person responsible for planning the route stood aside.
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He didn t know what Song Xiangdong meant. Was he going to rescue him or just give up However, at this point, he was somewhat too busy taking care of himself, let alone guessing the other party s intentions.But God doesn t fulfill people s wishes. For the next two days
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As time went by, the thick black smoke became much lighter with the flow of air.Lin Beichen could actually understand what he was saying, but he was too talkative.
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How can human power cause thunder and lightning in heaven and earth What kind of immortality This is neither unrealistic nor feudal superstition.No matter what happened, this person couldn t be lost However, it s important to get off the bus first.
It happened that the middle aged monk met Li Yuanba s requirements very well.And what would it be like for these two guys with thin skin and tender flesh to stay with hundreds of big and thick Qiuba every day He must have done the most tiring work, eaten the worst food, suffered the most severe beatings, and suffered the most anger
Qin Hu estimated that his predecessor might have been tortured to death.
The last time it was activated, Patriarch Luo Wei lost half his life.In the next few months, Li Shiming continued to replace the second grade high grade elixirs, allowing Zhong Qiang to continue to enjoy new types of second grade high grade elixirs.
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Cultivation of immortality is so scientific. Li Yuanba entered the huge corpse, which in itself was a rare blessing.
But the level of this sword intention was really too high.Pavilion Master, this fellow Taoist wants to buy Yuan Ying period classics The early stage Golden Core monk saluted the late Golden Core monk and winked at the same time.
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Sun Shishi is here. I heard that Sun Shishi participated in some School Beauty selection, and then often canvassed for votes on campus and outside the school
I don t know when the library started to become Sun Shishi s key place for canvassing.It s like a gust of wind blowing, mixed with sour, sweet, bitter, spicy and salty.
They undertook part of Hongyuan Decoration s work. The more they undertook, the more they lost
After the Dong Chuang incident, in order to ensure the most basic credibility, many of them scolded Brother Yang in their hearts.From the photo, I can see that Qiao Fang My classmate is a good prospect.
After turning his head, Ke Zhanyi saw that both himself and That Midsummer had made a wave of headlines
Even the photo of himself returning to China with a dark face and refusing to be interviewed by reporters was on the hot search again.Theoretically, those companies would have to help reimburse me Before saying some polite words, he said that there was no gym equipment, no electric car, no shampoo, no clothes or shoes for sale.
After returning to the store, Meng Shurong lay on the bed and slept all night.Half of our life savings were burned by that small fire.
Although he was currently in debt, it would gradually get better.Not long after she turned on her phone, it rang. After Gu Jiangyan looked at the familiar number, she glanced at Zhang Sheng.
Thank you. In this exaggerated and commercial world, You can stick to your dreams
Chinese directors took their seats one after another.If there were opportunities for cooperation in the future, he would be willing to cooperate with young people like Zhang Sheng.
Everything is going in the right direction But
Boss Is it too late for you to install this
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Boss, the order I signed first has been queued for half a month.It didn t seem good to leave Zhang Sheng aside, so you could only talk to Zhang Sheng politely.
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He should be very knowledgeable about art and have a deep desire and love for movies.After he came out, he looked at Du Hui and frowned, and said something.
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His face finally turned ugly, his eyes flashed with regret and pain
BiQuPai. Several old people watched that scene and subconsciously helped Song Hui
Zhang Sheng continued to pay the money back to the creditors in the village one by one.
En un mundo guiado por la tecnología y los datos, las marcas se esfuerzan en entender mejor a sus consumidores, recopilando información que les ayude a reforzar la relación con sus clientes. Esto es algo que los clientes saben muy bien y están dispuestos a brindar de primera mano con la condición de que las empresas les garanticen experiencias de compra y de servicio a su medida. De hecho, 89% de los mexicanos está abierto a compartir directamente sus datos a empresas locales y 86% a marcas internacionales, reveló la SAP Hybris Consumer Insights Survey.