En un mundo guiado por la tecnología y los datos, las marcas se esfuerzan en entender mejor a sus consumidores, recopilando información que les ayude a reforzar la relación con sus clientes. Esto es algo que los clientes saben muy bien y están dispuestos a brindar de primera mano con la condición de que las empresas les garanticen experiencias de compra y de servicio a su medida. De hecho, 89% de los mexicanos está abierto a compartir directamente sus datos a empresas locales y 86% a marcas internacionales, reveló la SAP Hybris Consumer Insights Survey.
Dicha encuesta recopiló estadísticas de más de tres mil personas en México, Colombia y Brasil, además de respuestas de 20 mil consumidores a nivel global para conocer cómo es la relación entre las marcas y sus clientes, poniendo énfasis en aspectos importantes sobre los datos, la privacidad y la atención.
En el caso de México, la opinión de un millar de encuestados indicó que los consumidores en el país son unos de los más abiertos con las empresas a nivel global:
57% compartiría su historial de compras y preferencias a cambio de una atención a cliente excepcional.
61% están felices de compartir su correo electrónico con las marcas; la media entre los consumidores globales es de 55%.
45% comparte su número de celular gustosamente, en contraste del 32% entre los otros países encuestados.
37% compartiría información sobre sus ingresos mensuales y 28% su ubicación en tiempo real, en contraste con la media global de 24% y 22%, respectivamente.
Los mexicanos muestran un sólida relación con marcas que les dan beneficios por su lealtad y preferencia —68% espera recibir alguna sorpresa, descuento o regalo; 48% cualquier otro tipo se servicios añadido—. Sin embargo, no dejan de darle relevancia a cómo y por qué utilizan la información que comparten: 56% espera que las marcas sean transparentes sobre cómo usan sus datos. La confianza y las experiencias de compra sin complicaciones son otros dos aspectos importantes. La encuesta indicó que 84% cortará cualquier relación con las empresas si utilizan sus datos sin su consentimiento, mientras que 49% dijo que las promociones, inconsistencies en tiendas y el portal en línea son una razón para no realizar la compra.
Por otro lado, la fuerte tendencia hacia la movilidad y el uso generalizado de redes sociales son un escenario que no puede dejarse de tomar en cuenta, sobre todo al considerar que un reporte de IAB México y Millward Brown aseguró que 92% de los encuestados en México considera que internet forma parte de su vida cotidiana y el 61% sigue al menos una marca en redes sociales para mantenerse actualizado de novedades, promociones y descuentos, y las opiniones de otros internautas.
Bajo esta línea, el social media es más que sólo un espacios para compartir selfies e instantes de su día a día, también es un frente más para la atención a cliente. Ahí, las marcas están siempre interactuando con las personas y tienen un medio para cumplir las expectativas de rapidez que exigen los consumidores mexicanos. De acuerdo al estudio de SAP, el 95% de los encuestados espera tener respuesta por parte de las marcas en al menos 24 horas, 69% en un plazo de tres horas o menos y 47% espera una respuesta en un rango de una hora. Esto los hace unos de los más demandantes a nivel global.
Desarrollar, mantener y mejorar la relación cliente-marca es un dilema para los negocios que están sumergidos en una gran cantidad de datos e inmediatez. Sin embargo, Andre Pereira, director regional de Marketing para Brasil y Latinoamérica de SAP Hybris, remarca que la comunicación es la clave para una relación exitosa. “Los consumidores alrededor del mundo han demostrado que, en una economía digital, el poder está en sus manos. Pero depende de las marcas forjar relaciones más sólidas. No importa cómo o cuándo interactúen con sus clientes, deben mostrarle que entienden qué es lo que desean. Cada interacción provee información, lo que debe ser utilizado para entregar un acercamiento más personal del servicio a cliente”, concluyó.
El balance entre sostenibilidad y costos es posible con iniciativas como la electrificación de flotas y la educación de proveedores en prácticas ESG. Estos cambios permiten operar de manera sostenible y fortalecer la cadena de suministro en el largo plazo. ¡Un enfoque resiliente y verde es el camino para construir cadenas de suministro competitivas y preparadas para el futuro!
El sector manufacturero se encuentra en un punto de inflexión. Con la presión global por reducir el impacto ambiental, la economía circular emerge como una
Everyone thought so, so Lin Haoming asked the old man directly for the price, and the old man directly quoted the price of six hundred and fifty time crystals.I
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Yuan Zheng directly asked about yesterday s events, and the young man who had a good impression of Han Ningxiang was immediately called to the two of them.Put the elixir by my side first Are you kidding me Even if Yan Yuyan believed that Lin Haoming really came to gamble with the elixir that day, it was still hard to believe that he could let such a treasure be put here.
Guan, investigating a case is to interrogate the suspect.However, the woman seemed to realize that Lin Haoming was not easy to deal with, so she retreated, asked Lin Haoming about Bao Wanchang s injury, and then ran away again in a flash.
So, not long after, with Mrs. Yinye joining the Lin s firm, a large number of people from the Jinfeng gang also joined the firm, but there were also some people who felt that staying had a better future and did not leave.In addition, even the prison chief on duty may not be able to see it.
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Although Nanhuang Ancient Town does not belong to any hall, it is also a part of the Black Dragon Sect.After all, both of them are the top genius disciples, and this kind of battle is not common.
There are only one and a half masters from several countries in the world.But the battle armor that can withstand 90 of the damage, unexpectedly came from the hands of the Tianji Clan.
Although he has not left the level now, he may come out soon.Back and back, hurry up and report to the hall master, there is a super strong man from the Tianshan Kingdom The next moment, the eight people looked at each other, and then quickly soared into the sky, flying towards eight directions.
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Duan Sirius roared angrily, and was about to rush forward to fight Lin Xuan.Because they don t believe at all, their leader will be killed.
This time, I will definitely destroy your lair. The Nine Nether Demonic Flame Domain was burning again.Like a god of killing, he walked forward. But the warriors around were all stunned.
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Wang Xuexin is in the middle, but it is difficult to be a man at both ends, and it is not right to offend either side.S. dollars, the aid of Yingjiang is ten million U. S. Night Tea For Weight Loss Unveiling Its 6dxxk Magic dollars, which is three times the total amount of currency in the base area Note The total amount of currency issued in the border area in 1941 was 23 million yuan Zhang Wanhe took a peek at Wang Xuexin, and secretly heard rumors recently that Xiaodongbei was helping Yingjiang beat devils.
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This can be the En Unlocking The Benefits Is Apple Good For Weight Loss S5xeqp Pca best sword of the earth level, which he got from the pavilion before.His strength is indeed terrifying, even surpassing top talents like Yi Dao, and he even thinks that he can compete with the Golden Lion King.
However, the dark red snake dragon Apple Cider Vinegar Drinks That Work For Autumn Qjt0f Weight Loss roared directly, coupled with the coercion of the dragon blood in its body, it frightened all directions.Taoist Long nodded in satisfaction. There are two people going together, which will give him a better chance of winning.
But at this time, Lin Xuan held the magic sword in his hand, exuding a terrifying murderous aura.8 The prince laughed. Afterwards, he, Taoist Long, and King Liuli left here.
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You know, there are hundreds of thousands of people in Jin Jianfeng, countless mountain lands, who knows where will be newly opened caves.Boom boom The void trembled and quickly shattered. The black phoenix was attacked by the five headed demon king Burn Fat While You Sleep The Science Behind Fat Burning Gummies Bmajm K62pm9 and was in danger.
Seeing the cold light in Fan Hengfei s eyes, Lin Xuan smiled.Entering the Liuli Prince s Mansion is what they dreamed of, and it is also the purpose of their visit this time.
In addition, the woman in red looked similar to the middle aged man, she could only shrug her Norah Odonnells Secret Weight Loss J6onn3 Journey What You Can Learn From Her Transformation shoulders, sat on the monster beast, and flew into the air quickly.Outside, more than a dozen mountain peaks are still cracked, and the ground is even more cracked, with cracks appearing one after another.
They don t dare to stay here anymore. If they are considered as enemies by the people of Wanchu Holy Land, I m afraid they won t be able to leave at all.
En un mundo guiado por la tecnología y los datos, las marcas se esfuerzan en entender mejor a sus consumidores, recopilando información que les ayude a reforzar la relación con sus clientes. Esto es algo que los clientes saben muy bien y están dispuestos a brindar de primera mano con la condición de que las empresas les garanticen experiencias de compra y de servicio a su medida. De hecho, 89% de los mexicanos está abierto a compartir directamente sus datos a empresas locales y 86% a marcas internacionales, reveló la SAP Hybris Consumer Insights Survey.