En un mundo guiado por la tecnología y los datos, las marcas se esfuerzan en entender mejor a sus consumidores, recopilando información que les ayude a reforzar la relación con sus clientes. Esto es algo que los clientes saben muy bien y están dispuestos a brindar de primera mano con la condición de que las empresas les garanticen experiencias de compra y de servicio a su medida. De hecho, 89% de los mexicanos está abierto a compartir directamente sus datos a empresas locales y 86% a marcas internacionales, reveló la SAP Hybris Consumer Insights Survey.
Dicha encuesta recopiló estadísticas de más de tres mil personas en México, Colombia y Brasil, además de respuestas de 20 mil consumidores a nivel global para conocer cómo es la relación entre las marcas y sus clientes, poniendo énfasis en aspectos importantes sobre los datos, la privacidad y la atención.
En el caso de México, la opinión de un millar de encuestados indicó que los consumidores en el país son unos de los más abiertos con las empresas a nivel global:
57% compartiría su historial de compras y preferencias a cambio de una atención a cliente excepcional.
61% están felices de compartir su correo electrónico con las marcas; la media entre los consumidores globales es de 55%.
45% comparte su número de celular gustosamente, en contraste del 32% entre los otros países encuestados.
37% compartiría información sobre sus ingresos mensuales y 28% su ubicación en tiempo real, en contraste con la media global de 24% y 22%, respectivamente.
Los mexicanos muestran un sólida relación con marcas que les dan beneficios por su lealtad y preferencia —68% espera recibir alguna sorpresa, descuento o regalo; 48% cualquier otro tipo se servicios añadido—. Sin embargo, no dejan de darle relevancia a cómo y por qué utilizan la información que comparten: 56% espera que las marcas sean transparentes sobre cómo usan sus datos. La confianza y las experiencias de compra sin complicaciones son otros dos aspectos importantes. La encuesta indicó que 84% cortará cualquier relación con las empresas si utilizan sus datos sin su consentimiento, mientras que 49% dijo que las promociones, inconsistencies en tiendas y el portal en línea son una razón para no realizar la compra.
Por otro lado, la fuerte tendencia hacia la movilidad y el uso generalizado de redes sociales son un escenario que no puede dejarse de tomar en cuenta, sobre todo al considerar que un reporte de IAB México y Millward Brown aseguró que 92% de los encuestados en México considera que internet forma parte de su vida cotidiana y el 61% sigue al menos una marca en redes sociales para mantenerse actualizado de novedades, promociones y descuentos, y las opiniones de otros internautas.
Bajo esta línea, el social media es más que sólo un espacios para compartir selfies e instantes de su día a día, también es un frente más para la atención a cliente. Ahí, las marcas están siempre interactuando con las personas y tienen un medio para cumplir las expectativas de rapidez que exigen los consumidores mexicanos. De acuerdo al estudio de SAP, el 95% de los encuestados espera tener respuesta por parte de las marcas en al menos 24 horas, 69% en un plazo de tres horas o menos y 47% espera una respuesta en un rango de una hora. Esto los hace unos de los más demandantes a nivel global.
Desarrollar, mantener y mejorar la relación cliente-marca es un dilema para los negocios que están sumergidos en una gran cantidad de datos e inmediatez. Sin embargo, Andre Pereira, director regional de Marketing para Brasil y Latinoamérica de SAP Hybris, remarca que la comunicación es la clave para una relación exitosa. “Los consumidores alrededor del mundo han demostrado que, en una economía digital, el poder está en sus manos. Pero depende de las marcas forjar relaciones más sólidas. No importa cómo o cuándo interactúen con sus clientes, deben mostrarle que entienden qué es lo que desean. Cada interacción provee información, lo que debe ser utilizado para entregar un acercamiento más personal del servicio a cliente”, concluyó.
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She had to divide one piece of gauze in half and use it sparingly.I don t feel any discomfort now. That s good, that s good.
He nodded expressionlessly. Gou Qinghe, on the other hand, didn t take other people s expressions seriously at all.But with these two medicinal materials as a guide, if Du Heng was really serious, he could definitely deduce it by himself.
The only way for the eldest brother to earn money, apart from the crops grown in the fields, was to work part time in the city.So my decision is definitely the right one. What s wrong Did you fall asleep Now that his train of thought was interrupted, Du Heng was too lazy to continue thinking.
Today he not only Xl Cnytfiqca Supplement Legendz Male And Reviews Comparisons Enhancement wanted to give Tang Jinhan a meeting gift, but also wanted to teach him a serious lesson, the first lesson that he would never forget.I m available at any time. Cao Yuanqing reached out to adjust his glasses and then left Du Heng s room.
it s useless for me to ask for this. Dr. Du, you are also a teacher at the university. If you think it is useful, teach it to your students, or if the prescription is qualified, you can put it in your school library.Those legs of yours. Although Du Heng said these words with a smile, his tone contained a certain degree of seriousness.
Because in addition to benefits, there are also risks.I just don t know what title he can get this time. However, no title seems to be as disappointing as Mentor Killer , so.
whatever. Although self paralysis.
It makes sense not to comfort yourself, but.
Oh, what a sin Du Heng glanced at Tang Jinhan, whose eyelids were trembling slightly.
Car accident still.
Love killing Cao Yuanqing s face was filled with sadness.There was even a moment when he wanted to split open Du Heng s brain and see if it contained the same brain as everyone else s, or if a chip was secretly implanted in it.
First of all, he never had any intention of obtaining the prescription, and he had no intention of usurping the interests of others.After Jiang Ruyun finished her performance, there was still a lot of exciting content to follow, but just at this time Li Qin sent a message, apologizing to Du Heng and saying that he had to leave with his cousin first.
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Wang Pan stared at his brother in law, Tell me, did you hit me In my name The brother in law said with a sad face, I must have gone Gummies Enhancement For Best Male Top Cbd Chcnwap Choices in your name, otherwise people would think I am older.real The old lady finally opened her eyes, and while asking Du Heng, she was already trying to sit up with her neck crooked.
If you accidentally enter the entertainment industry, your family will be blackmailed and scolded.Moreover, she has been to Chu Ming since she was a child.
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Thank you, Your Majesty.Chu Han and Lin Shangshu bowed.After a few people came in, seeing the man s familiar face, he froze suddenly, is it him Chu Han How could it be him He and the representative of New Company are actually the same person, how could this be Lan Xin s elder brother, the man who had a conflict with him a few days ago turned out to be the partner he had always wanted to meet, God, what did he do Chu Han naturally also saw Cbd Ultimate Pfexgtshh Gummies The Guide Ed Boost For Zhou Chen, he hooked the corner of Bee Sqamk Killer Science Comprehensive Review Enhancement The Male Qnkrz A Behind Gummies his mouth, and walked towards him.
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Therefore, she will never quit the entertainment circle easily.Maodou s father nodded, Yes, the Liu family is so arrogant and domineering.
Yi Luo replied The servant girl just looks like it, maybe it s not her.I felt a little pitiful for him, and I also felt that he was a very responsible and persistent man.
Is there no wrongdoing Zhao Ruyue said, Take out a sachet from the sleeve.Chu Heng also walked over and said in shame.When Chu Han came back, he didn t even care about him, the person whose everything was taken away, and didn t resent him.
The two of them have already obtained their certificates, but the wedding has not yet been held.You refused to open the door for her, and even accused Zhao Xueer of seducing you.
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On the other side, Ge Weimin is leading the village cadres to ask the Tiedan family about the situation.Feng Wencai, in terms of shamelessness, no one can compare to you.
Feng Wencai was so stunned by Chu Han that he couldn t answer, and was scolded by everyone so that his face turned red.Yun Shu didn t know whether to laugh or cry.Come on, sign your name.
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Yunyun was not surprised when she heard the toll collector say the amount, two hundred yuan, but she was sixteen For On Erectile Their Cbd Awoyzzyj Understanding Gummies Function Impact Rejuvenate Ed Numbers that I have never heard of for years, Chu Han spent so much money on her, is she worth it For a long time, her family members have said that she is a loser, and that she was raised to eat up the house.
Once it was established in City A, it immediately replaced Zhou s position in City A s No.Just one month after the Three Kingdoms spent a lot of money to get the black fire, the conflict started by Wei Guo started.
They are never willing to suffer the slightest loss.I am too happy, so how can I object It s just Xiaoming, the battlefield is dangerous, do you really want to go this way I ve made up my mind.
You don t know how well behaved Han er was when he was a child.The soldiers and horses were already hungry for two meals, but the Lei army came to attack with enough food and drink.
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Isn t she too arrogant Lan Xin s actions have aroused the dissatisfaction of the girls.I bother Lin Zhilan was so angry that she glared at Feng Wencai and said, I would rather twist my hair and be a sister in law than marry such a shameless villain like you I, Lin Zhilan, don t care about your official wife Bliss Natural Uhyiskp Loss Ed Cbd Weight Gummies Avenues Exploring For Natural For status Miss Where The For Gummies Best Cbd To Sgdhfov Ed Products Buy Lin looks great Don t be afraid of this villain, we all believe in you Yes, we all believe you are innocent Feng Wencai gritted his teeth secretly.
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As for Zhou Yunqing, it s fine if she doesn t want to be divorced.Chu Han thought for a while and asked Can that Aunt Zhang be trusted Zhuang Xiuniang You can trust her.
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If you don t eat, you will be hungry. I have no appetite.
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Don t try to get any ideas from Mommy. No matter what the reason is, he doesn t want mommy to be in any danger.I shouldn t have chosen this time to come in and apologize to her.
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En un mundo guiado por la tecnología y los datos, las marcas se esfuerzan en entender mejor a sus consumidores, recopilando información que les ayude a reforzar la relación con sus clientes. Esto es algo que los clientes saben muy bien y están dispuestos a brindar de primera mano con la condición de que las empresas les garanticen experiencias de compra y de servicio a su medida. De hecho, 89% de los mexicanos está abierto a compartir directamente sus datos a empresas locales y 86% a marcas internacionales, reveló la SAP Hybris Consumer Insights Survey.