En un mundo guiado por la tecnología y los datos, las marcas se esfuerzan en entender mejor a sus consumidores, recopilando información que les ayude a reforzar la relación con sus clientes. Esto es algo que los clientes saben muy bien y están dispuestos a brindar de primera mano con la condición de que las empresas les garanticen experiencias de compra y de servicio a su medida. De hecho, 89% de los mexicanos está abierto a compartir directamente sus datos a empresas locales y 86% a marcas internacionales, reveló la SAP Hybris Consumer Insights Survey.
Dicha encuesta recopiló estadísticas de más de tres mil personas en México, Colombia y Brasil, además de respuestas de 20 mil consumidores a nivel global para conocer cómo es la relación entre las marcas y sus clientes, poniendo énfasis en aspectos importantes sobre los datos, la privacidad y la atención.
En el caso de México, la opinión de un millar de encuestados indicó que los consumidores en el país son unos de los más abiertos con las empresas a nivel global:
57% compartiría su historial de compras y preferencias a cambio de una atención a cliente excepcional.
61% están felices de compartir su correo electrónico con las marcas; la media entre los consumidores globales es de 55%.
45% comparte su número de celular gustosamente, en contraste del 32% entre los otros países encuestados.
37% compartiría información sobre sus ingresos mensuales y 28% su ubicación en tiempo real, en contraste con la media global de 24% y 22%, respectivamente.
Los mexicanos muestran un sólida relación con marcas que les dan beneficios por su lealtad y preferencia —68% espera recibir alguna sorpresa, descuento o regalo; 48% cualquier otro tipo se servicios añadido—. Sin embargo, no dejan de darle relevancia a cómo y por qué utilizan la información que comparten: 56% espera que las marcas sean transparentes sobre cómo usan sus datos. La confianza y las experiencias de compra sin complicaciones son otros dos aspectos importantes. La encuesta indicó que 84% cortará cualquier relación con las empresas si utilizan sus datos sin su consentimiento, mientras que 49% dijo que las promociones, inconsistencies en tiendas y el portal en línea son una razón para no realizar la compra.
Por otro lado, la fuerte tendencia hacia la movilidad y el uso generalizado de redes sociales son un escenario que no puede dejarse de tomar en cuenta, sobre todo al considerar que un reporte de IAB México y Millward Brown aseguró que 92% de los encuestados en México considera que internet forma parte de su vida cotidiana y el 61% sigue al menos una marca en redes sociales para mantenerse actualizado de novedades, promociones y descuentos, y las opiniones de otros internautas.
Bajo esta línea, el social media es más que sólo un espacios para compartir selfies e instantes de su día a día, también es un frente más para la atención a cliente. Ahí, las marcas están siempre interactuando con las personas y tienen un medio para cumplir las expectativas de rapidez que exigen los consumidores mexicanos. De acuerdo al estudio de SAP, el 95% de los encuestados espera tener respuesta por parte de las marcas en al menos 24 horas, 69% en un plazo de tres horas o menos y 47% espera una respuesta en un rango de una hora. Esto los hace unos de los más demandantes a nivel global.
Desarrollar, mantener y mejorar la relación cliente-marca es un dilema para los negocios que están sumergidos en una gran cantidad de datos e inmediatez. Sin embargo, Andre Pereira, director regional de Marketing para Brasil y Latinoamérica de SAP Hybris, remarca que la comunicación es la clave para una relación exitosa. “Los consumidores alrededor del mundo han demostrado que, en una economía digital, el poder está en sus manos. Pero depende de las marcas forjar relaciones más sólidas. No importa cómo o cuándo interactúen con sus clientes, deben mostrarle que entienden qué es lo que desean. Cada interacción provee información, lo que debe ser utilizado para entregar un acercamiento más personal del servicio a cliente”, concluyó.
Un solo negocio puede tener diferentes buyer personas; esto quiere decir que el mensaje tendrá que irse adaptando al perfil y necesidades de cada comprador.
Como parte de su transformación, Aeromar ha renovado su flota con aviones del fabricante franco-italiano ATR, que brindan confort, seguridad y además debido al bajo consumo de combustible, son aeronaves sustentables.
La compañía mexicana de TI, Intelisis, diseña y realiza soluciones integrales enfocadas a distintas verticales, y la de educación es el ejemplo de tener todo integrado para dar un servicio de calidad internacional.
Erich Wetzel, líder de la Amti, participó en el 9° Foro Nacional IMEF de Infraestructura, en el que se ventilaron acciones clave encaminadas a ofrecer respuestas a los retos de la demanda de servicios de punta.
If Lin Xuan hadn t arrived in time and solved the opponent s trick, I m afraid the Murong family and Lin Xuan would have endless scenes in the future.This formation is amazing, I m afraid it doesn t come from the Tiannan Region.
If this mission fails again, you don t have to come to see me alive.This lineup, I am afraid that the half step king will also be hated.
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Even the seventh level venerables didn t dare to do this, but Lin Xuan actually gathered all the black flames around him and attracted them to him.The banquet this time was held in Baicao Valley. At this moment, the Baicao Valley has already been prepared, waiting for everyone to arrive.
On the right is an old man in white robe, holding a long spear in his hand.Boom The chair under Master Xia s body split, and an astonishing crack appeared on the ground, because when he heard these words just now, he didn t control his emotions, so that his breath leaked out, creating a terrifying momentum.
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Who on earth released the news that the face of the little princess of the Shen family was destroyed , is simply impossible.On the side, Shen Lingchuan s eyes were also red, and his body was trembling.
Quickly retreat Countless people screamed in horror and retreated to the wall one after another.
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The next moment, his soul power covered the entire valley, and he found that there was no one inside, and he probably left.At the same time, the people from the seventh vein also gave Lin Xuan some earth level treasures and some spars.
The two sword lights clashed and collided in the air, and the void was ruthlessly torn apart in an instant, and countless cracks filled the distance densely.It has to be said that Li Wang s defensive power surprised him extremely.
They naturally knew Lin Xuan, 90 Can You Smoke A Useful Guide Hemp because these two were two young people, and they were the subordinates of the Fourth Prince.Want to go late Lin Xuan took a step forward and came to the blue haired young man at the limit speed, then raised his kick like a sky knife, kicking the opponent in half.
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And in the future, it will be the monarch of the Taiyi Dynasty.Liu Mingyue s face was even more gloomy This is what you call injustice and etiquette Hmph, it seems that you really don t know the rules The law enforcement hall is here Liu Mingyue shouted.
West side Nie Qi asked worriedly. I ll go and see for myself, who it is Shi Chuanxiong said, and jumped on the boat.Such an important matter had to be reported to him.
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Of course, not everyone will sell their bodies. In fact, most of them only want to sell their bodies.Killed one, let the other run away, and entered the crossing zone several times, killing demons of the same level, it is rumored that more than double digits, the reason why he received the task this time should be that he has enough cultivation and intends to The impact is too weak, and this is the preparation for the next big realm.
What if you break the promise Qiniang asked. That would require double the amount of compensation This matter is absolutely true, and I didn t deliberately deceive you, Madam The tall and thin man swore.Three lives The first person came up, and unexpectedly took out something no less than the previous three treasures, which made everyone present excited again.
In an instant, the terrifying momentum between heaven and earth disappeared, and the light that filled the sky also disappeared.Moreover, these people have never heard of any six star king who can compete with such a lineup.
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However, a voice in the sky woke them up. The next moment, the Third Prince and the dozen or so great powers around him suddenly opened After 6251 Cbd Aypyb A The Comprehensive Guide Benefits Gummies Of Surgery their eyes.No one has seen what happened before, and there may be room for negotiation.
If before, he still had confidence, but once the Nine turn Tianyuan Sword is released, he probably has no hope.It seems that there is a terrible existence in the stone.
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It can be said to be two extremes. It is like this that if there is no peerless treasure, there will be nothing.After all, the opponent is powerful. This is also the first time Lin Xuan has played against Da Neng.
If it is all refined, it will not lose to that core at all.Could it be that this master is already so Stay Factors How Do And Cbd Blood Gummies Long Duration 55 In strong that they can t detect it Or is there no master It s because of other reasons that made the Ganoderma lucidum disappear.
Seeing this scene, Chen Yidao s expression darkened.However, there are a few hills not far from here, where there is a group of people flying fast.
He couldn t imagine it. The next moment, Lin Xuan moved again, and he killed the old man in green robe.Look, those rays of light have become dim, and the formation should be dissipating soon.
The strength of my Sirius body is beyond what you can imagine Speaking of this, Li Wang roared up to the sky, and boundless energy gathered towards him.Although I can t confront the Zhanzu head on, my identity is different now.
The next moment, the surrounding flames frantically condensed and poured into Lin Xuan s body.Moreover, he also invited the geniuses of the battle group, thinking that this time, he would be able to suppress the eighth prince and the third prince.
En un mundo guiado por la tecnología y los datos, las marcas se esfuerzan en entender mejor a sus consumidores, recopilando información que les ayude a reforzar la relación con sus clientes. Esto es algo que los clientes saben muy bien y están dispuestos a brindar de primera mano con la condición de que las empresas les garanticen experiencias de compra y de servicio a su medida. De hecho, 89% de los mexicanos está abierto a compartir directamente sus datos a empresas locales y 86% a marcas internacionales, reveló la SAP Hybris Consumer Insights Survey.