En un mundo guiado por la tecnología y los datos, las marcas se esfuerzan en entender mejor a sus consumidores, recopilando información que les ayude a reforzar la relación con sus clientes. Esto es algo que los clientes saben muy bien y están dispuestos a brindar de primera mano con la condición de que las empresas les garanticen experiencias de compra y de servicio a su medida. De hecho, 89% de los mexicanos está abierto a compartir directamente sus datos a empresas locales y 86% a marcas internacionales, reveló la SAP Hybris Consumer Insights Survey.
Dicha encuesta recopiló estadísticas de más de tres mil personas en México, Colombia y Brasil, además de respuestas de 20 mil consumidores a nivel global para conocer cómo es la relación entre las marcas y sus clientes, poniendo énfasis en aspectos importantes sobre los datos, la privacidad y la atención.
En el caso de México, la opinión de un millar de encuestados indicó que los consumidores en el país son unos de los más abiertos con las empresas a nivel global:
57% compartiría su historial de compras y preferencias a cambio de una atención a cliente excepcional.
61% están felices de compartir su correo electrónico con las marcas; la media entre los consumidores globales es de 55%.
45% comparte su número de celular gustosamente, en contraste del 32% entre los otros países encuestados.
37% compartiría información sobre sus ingresos mensuales y 28% su ubicación en tiempo real, en contraste con la media global de 24% y 22%, respectivamente.
Los mexicanos muestran un sólida relación con marcas que les dan beneficios por su lealtad y preferencia —68% espera recibir alguna sorpresa, descuento o regalo; 48% cualquier otro tipo se servicios añadido—. Sin embargo, no dejan de darle relevancia a cómo y por qué utilizan la información que comparten: 56% espera que las marcas sean transparentes sobre cómo usan sus datos. La confianza y las experiencias de compra sin complicaciones son otros dos aspectos importantes. La encuesta indicó que 84% cortará cualquier relación con las empresas si utilizan sus datos sin su consentimiento, mientras que 49% dijo que las promociones, inconsistencies en tiendas y el portal en línea son una razón para no realizar la compra.
Por otro lado, la fuerte tendencia hacia la movilidad y el uso generalizado de redes sociales son un escenario que no puede dejarse de tomar en cuenta, sobre todo al considerar que un reporte de IAB México y Millward Brown aseguró que 92% de los encuestados en México considera que internet forma parte de su vida cotidiana y el 61% sigue al menos una marca en redes sociales para mantenerse actualizado de novedades, promociones y descuentos, y las opiniones de otros internautas.
Bajo esta línea, el social media es más que sólo un espacios para compartir selfies e instantes de su día a día, también es un frente más para la atención a cliente. Ahí, las marcas están siempre interactuando con las personas y tienen un medio para cumplir las expectativas de rapidez que exigen los consumidores mexicanos. De acuerdo al estudio de SAP, el 95% de los encuestados espera tener respuesta por parte de las marcas en al menos 24 horas, 69% en un plazo de tres horas o menos y 47% espera una respuesta en un rango de una hora. Esto los hace unos de los más demandantes a nivel global.
Desarrollar, mantener y mejorar la relación cliente-marca es un dilema para los negocios que están sumergidos en una gran cantidad de datos e inmediatez. Sin embargo, Andre Pereira, director regional de Marketing para Brasil y Latinoamérica de SAP Hybris, remarca que la comunicación es la clave para una relación exitosa. “Los consumidores alrededor del mundo han demostrado que, en una economía digital, el poder está en sus manos. Pero depende de las marcas forjar relaciones más sólidas. No importa cómo o cuándo interactúen con sus clientes, deben mostrarle que entienden qué es lo que desean. Cada interacción provee información, lo que debe ser utilizado para entregar un acercamiento más personal del servicio a cliente”, concluyó.
Tener la capacidad de saber exactamente cuánto de sus presupuestos de medios se destinan a gastos de trabajo es sello de confianza imprescindible para una larga y sólida relación de negocios.
La funcionalidad de gestión del caso en EAM es una forma fácil de hacerlo. Se puede hacer el seguimiento de todas las acciones tomadas y documentar toda la información pertinente de manera que esté grabada en un solo lugar.
Datos en tiempo real provenientes de sensores ayudarán a los ingenieros de Bloodhound a optimizar constantemente el rendimiento del vehículo supersónico.
At least it is much better than the iron armed monkey in this regard.My spiritual power is much stronger than that of monks of the same level.
The remaining His lifespan is not long, and he will basically reach the seventh level of the golden elixir in this life.In this case, we already have Four people. No wonder the Budai Ghost King came with the Giant Ghost King.
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He looks like he has only one breath left. In fact, Qin Hu was not much better.Once the war mission of Prince s Revenge is completed, there will be no need to worry about loyalty issues.
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First of all, you need talent, and then you need resources, inheritance, and equipment.It s not a problem that Turing wants to create. Magic Crystal is extremely important to the Storm Territory with the Alchemy Boss, and can bring a lot of benefits.
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The subjects in the heroic world are not as difficult to raise as in the real world.But in order not to waste time, he uses the Flying Dragon Riding Face Ultimate Transformation Technique to defeat the opponent with one breath of dragon breath.
She is the cousin of Qin Hu s cousin. As soon as Qin Hu dies, the huge property of the Champion House will naturally fall on this cousin.The En Wrapping Feet In U3a8024 Apple Cider Vinegar To Lose Weight Does Dw8b target of Li Qin s 20,000 troops this time was the Yu Dynasty s old enemy on the border, the Liaodong Kingdom.
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If it is a cultivating family, give them elixirs. After all, it is The disciples of the academy must express their condolences.He raised his huge fluffy paw and threatened in a low voice.
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However, he was not as excited as other disciples. On the contrary, he was very solemn.Uncle Ji Shui Wang Teng rushed back, picked up Ji Shui, and shouted sadly.
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Obviously Master Ma saw something, but he didn t say it clearly.But none of these caught his attention as a rock with yellow light.
But it is the combination of so much formation knowledge that forms his unique formation system.Yin Shilan handed over a talisman in her hand. The pattern on the talisman was not a rune, but the pattern of a bow.
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Even if he can join the sect now, he is not much better than a newcomer who has not practiced.The golden lightning shot out and entered the thunder and lightning of the thunder formation.
Yes, it sounded ridiculous to Gu Jia. The secular Prince Shun sent an assassin to assassinate a monk, even if the monk only had the second level of Qi Refining, this was an extremely ridiculous thing.Among the three jade slips that are eligible to be collected by Baili Jinyan, which one is not the top technique.
He did not go out immediately, but waited here for the arrival of the law enforcement hall.Haha Gu Jia laughed, and then he continued, seemingly a little lonely I am one hundred and twenty three years old this year.
In addition, the dual purpose method used by Li Shiming is not a normal immortal cultivation method, but a martial arts method.Ling Nian entered the garden and began to collect data on the spiritual power lines in the garden.
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Why is there a big gap in strength between sect monks and casual cultivators Although there are differences in equipment and spells, it is also due to the lack of basic knowledge among casual cultivators.Without this kind of research spirit, how could one become one of the few intermediate formation masters in the sect and maintain a unique advantage among the intermediate formation masters.
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They all gathered around a dozen true disciples, hoping to join the ranks of these true disciples.Because of the isolation of the magic circle, he didn t have to worry about his identity being discovered by the Tianhai Sect.
En un mundo guiado por la tecnología y los datos, las marcas se esfuerzan en entender mejor a sus consumidores, recopilando información que les ayude a reforzar la relación con sus clientes. Esto es algo que los clientes saben muy bien y están dispuestos a brindar de primera mano con la condición de que las empresas les garanticen experiencias de compra y de servicio a su medida. De hecho, 89% de los mexicanos está abierto a compartir directamente sus datos a empresas locales y 86% a marcas internacionales, reveló la SAP Hybris Consumer Insights Survey.