En un mundo guiado por la tecnología y los datos, las marcas se esfuerzan en entender mejor a sus consumidores, recopilando información que les ayude a reforzar la relación con sus clientes. Esto es algo que los clientes saben muy bien y están dispuestos a brindar de primera mano con la condición de que las empresas les garanticen experiencias de compra y de servicio a su medida. De hecho, 89% de los mexicanos está abierto a compartir directamente sus datos a empresas locales y 86% a marcas internacionales, reveló la SAP Hybris Consumer Insights Survey.
Dicha encuesta recopiló estadísticas de más de tres mil personas en México, Colombia y Brasil, además de respuestas de 20 mil consumidores a nivel global para conocer cómo es la relación entre las marcas y sus clientes, poniendo énfasis en aspectos importantes sobre los datos, la privacidad y la atención.
En el caso de México, la opinión de un millar de encuestados indicó que los consumidores en el país son unos de los más abiertos con las empresas a nivel global:
57% compartiría su historial de compras y preferencias a cambio de una atención a cliente excepcional.
61% están felices de compartir su correo electrónico con las marcas; la media entre los consumidores globales es de 55%.
45% comparte su número de celular gustosamente, en contraste del 32% entre los otros países encuestados.
37% compartiría información sobre sus ingresos mensuales y 28% su ubicación en tiempo real, en contraste con la media global de 24% y 22%, respectivamente.
Los mexicanos muestran un sólida relación con marcas que les dan beneficios por su lealtad y preferencia —68% espera recibir alguna sorpresa, descuento o regalo; 48% cualquier otro tipo se servicios añadido—. Sin embargo, no dejan de darle relevancia a cómo y por qué utilizan la información que comparten: 56% espera que las marcas sean transparentes sobre cómo usan sus datos. La confianza y las experiencias de compra sin complicaciones son otros dos aspectos importantes. La encuesta indicó que 84% cortará cualquier relación con las empresas si utilizan sus datos sin su consentimiento, mientras que 49% dijo que las promociones, inconsistencies en tiendas y el portal en línea son una razón para no realizar la compra.
Por otro lado, la fuerte tendencia hacia la movilidad y el uso generalizado de redes sociales son un escenario que no puede dejarse de tomar en cuenta, sobre todo al considerar que un reporte de IAB México y Millward Brown aseguró que 92% de los encuestados en México considera que internet forma parte de su vida cotidiana y el 61% sigue al menos una marca en redes sociales para mantenerse actualizado de novedades, promociones y descuentos, y las opiniones de otros internautas.
Bajo esta línea, el social media es más que sólo un espacios para compartir selfies e instantes de su día a día, también es un frente más para la atención a cliente. Ahí, las marcas están siempre interactuando con las personas y tienen un medio para cumplir las expectativas de rapidez que exigen los consumidores mexicanos. De acuerdo al estudio de SAP, el 95% de los encuestados espera tener respuesta por parte de las marcas en al menos 24 horas, 69% en un plazo de tres horas o menos y 47% espera una respuesta en un rango de una hora. Esto los hace unos de los más demandantes a nivel global.
Desarrollar, mantener y mejorar la relación cliente-marca es un dilema para los negocios que están sumergidos en una gran cantidad de datos e inmediatez. Sin embargo, Andre Pereira, director regional de Marketing para Brasil y Latinoamérica de SAP Hybris, remarca que la comunicación es la clave para una relación exitosa. “Los consumidores alrededor del mundo han demostrado que, en una economía digital, el poder está en sus manos. Pero depende de las marcas forjar relaciones más sólidas. No importa cómo o cuándo interactúen con sus clientes, deben mostrarle que entienden qué es lo que desean. Cada interacción provee información, lo que debe ser utilizado para entregar un acercamiento más personal del servicio a cliente”, concluyó.
En un mundo donde la agilidad y la anticipación son clave, los gemelos digitales de la cadena de suministro se están convirtiendo en herramientas indispensables para empresas líderes que buscan respuestas rápidas y efectivas ante la incertidumbre en evolución.
Erich Wetzel, líder de la Amti, participó en el 9° Foro Nacional IMEF de Infraestructura, en el que se ventilaron acciones clave encaminadas a ofrecer respuestas a los retos de la demanda de servicios de punta.
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The skill of hitting someone accurately from a distance of 5 kilometers is commendable.Under the gaze of everyone, waves rippled on the calm water.
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because the spacecraft finally broke out of the foreign atmosphere The foreign universe is an endless darkness, the stars in the sky cannot be seen, and the hazy fog obscures everything.
However, the dean once told her before leaving that the items loaded on the fighter plane were very powerful and dangerous.After a few seconds of preparation, a total of five positron cannons crossed the barriers of time and space and shot into the foreign sky.
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Because once the world collapses, all creatures living in foreign lands will suffer catastrophe.He and Raphael took the airship and first led some people to the destination.
In a head on battle, he successfully killed two great monks.Fangshi simply has no power to sell Wuhua Qijin. It is impossible for Zhongzhou Commercial Bank to sell precious fourth grade top materials such as Wuhua Qijin without maximizing its profits.
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This transformed thunder spiritual power was more powerful than the original thunder power of the Yu Qing Lei Code The spiritual Get in Shape with Elliptical Workouts: Unlocking the Secrets of Weight Loss power is a bit stronger.Later, it was transformed into the spiritual energy of the fourth grade peak.
Although Li Yuanba was an improver of space receiving formations, he was The hands on ability must be CBD Gummies Reviews for ED: Expert Opinions inferior to mine.He exuded an aura that could only be found in the middle stage of the Nascent Soul.
Of course, Xue Huan was not willing to give in. Xue Huan was only half a step away from the great monk.This retreat was the longest in the history of Li Shiming and Li Yuanba.
This is the ability of the top alchemy master. That is to say, Li Shiming did not want to cause too much trouble and did not dare to fully reveal his alchemy level, otherwise the fourth grade elixir he could obtain Nutramin Vitamin Gummies: Nutritional Support for All Ages would be many times more.After being attacked, the Innate Yimu magical power energy in the body will automatically repair the injury.
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Li Shiming himself has no descendants, and several other senior brothers have not even reached the Golden Elixir and are not qualified to go.Based on Li Yuanba s performance in the Hell Cave, almost all the great monks can be sure that it is only a matter of time before Li Yuanba is promoted to Vitality Keto Gummies: Energize Your Diet with Ketogenic Power a great monk.
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With the normal instinctive reaction of the great monk Shi Dong, he can make a response to strengthen the defense, but Lingbao Xingyijian is a Lingbao with the mark of the speed rule.Even though he thought Li Shizhen was a genius, he never thought that Li Shizhen would come back to him in this way decades later.
Xing Yijian was taken back to Yuanying by him. When the energy of Xing Yijian appeared in Yuanying s hands, the sword spirit of Xing Yijian could be sensed more clearly from Yuanying.After Jianyi Chongxiao Pavilion decided The Ultimate Guide to Losing Weight with the Lifestyle Keto Diet: 10 Tips from Shark Tank to share the Space Acceptance Formation , the Great Venerable Hongfa stayed at the Space Acceptance Formation.
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Ivina believes that as long as the poor person can see the real benefits, change will happen sooner or later.The following application questions are different. There is no fixed answer.
Seeing the troubled look on the halfling girl s brow, Linn guessed that Lydia had not learned it.If you are willing to accept the transformation, there will be a day when you can be released and start a new life.
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Lin En didn t mind, but kept talking to himself about how he used a secret plan to defeat Chen Cang and manipulate the Holy See s crusade.At this time, he had realized the similarities between Bohr and the others and the false god.
Lin En couldn Peppermint Tea Benefits for Weight Loss: Boosting Metabolism and Supporting Healthy Digestion t help but shook his head. Three hundred kilometers per hour was a speed that was difficult for living things to reach, but compared to the energy transfer rate, it could only be described as a snail crawling For example, the propagation speed of lightning in the atmosphere can reach hundreds of kilometers per second, not to mention the speed of light, which can circle the planet seven and a half times per second.
Maybe just like when they cast force field magic, space is the medium for electromagnetic waves.While I was shocked at how weak it was, I also felt quite worried because the range of that thing was too wide.
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Then he quickly closed his eyes and tried to communicate with the magic network.
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To put it bluntly, this magical battleship is owned by the Storm Territory.In this case, the remaining people were naturally frightened and ran away with their buckets.
The hero is not a dragon, and his dragon master expertise cannot be used.This is to prevent accidents and to prevent the arrival of uninvited guests.
Well, that means Zhao Hao knew in advance that there must be a problem before he could detect the clues.Diaco is ready to make a move Wasn t the previous conflict with players because they were forced to recruit players to serve as cannon fodder on the front line, and it ended up like this.
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Archangel Feida answered without thinking. Those 1,000 units of fourteenth level archangels are of course the strongest and most core unit of the Seventh Legion.Carefully walked to the edge of the pool and reached out to touch it.
When the bomb dragon attacks, there is no need to kill everyone.In other words, the other party was also her revenge target.
Strong food production and extremely short maturation time are the greatest natural advantages of the Storm Territory.But a place like Diya, shrouded in a canopy of death, happened to be a place where monitoring was impossible, which gave the demons NTX Keto BHB Gummies: Innovative Keto Support a chance.
Players who like leveling and fighting will naturally come.Without the ship spirit, the Storm would have required more than a few thousand sailors just to move it, and it would never be possible to operate it to the extent of moving like an arm.
But now both sides prioritize the opponent s long range troops, so Zhao Hao can only do it himself.Although he knew there would be some venom inside that could be sold for gold coins.
In its heyday, there were hundreds of thousands of sailors, hundreds of battleships, and thousands of auxiliary Via Keto Gummies on Shark Tank: The Path to Keto Success ships.At this level, they cannot withstand it for long, and they will no longer have the physical strength to fly into the air to fight.
If they do not have enough strength, they may be sunk by them.
En un mundo guiado por la tecnología y los datos, las marcas se esfuerzan en entender mejor a sus consumidores, recopilando información que les ayude a reforzar la relación con sus clientes. Esto es algo que los clientes saben muy bien y están dispuestos a brindar de primera mano con la condición de que las empresas les garanticen experiencias de compra y de servicio a su medida. De hecho, 89% de los mexicanos está abierto a compartir directamente sus datos a empresas locales y 86% a marcas internacionales, reveló la SAP Hybris Consumer Insights Survey.