Demanda de comercio electrónico móvil aumenta entre compradores industriales

El comercio electrónico está otorgando opciones a los compradores industriales en México y los Estados Unidos; asimismo el crecimiento de la demanda para que los proveedores ofrezcan soluciones de comercio electrónico móviles va en aumento, según destaca el reciente estudio de UPS, «UPS Mexico Industrial Buying Dynamics».

El informe analiza la relación entre los proveedores y compradores industriales en los Estados Unidos y México, así como los cambios que dicha relación ha sufrido desde el 2015 hasta la fecha. En el 2017, el 95% de los compradores mexicanos indicaron que habían adquirido productos directamente del fabricante, comparado con solo 74% en el 2015. El estudio también revela que dentro de los próximos tres a cinco años, 30% de los compradores mexicanos adquirirán sus productos industriales en los mercados en línea.

Asimismo, el nuevo estudio de UPS proporciona información sobre los factores que influyen en los hábitos de compra, las preferencias y las percepciones de los compradores de productos industriales y cómo estos identifican a sus proveedores. El informe también destaca los factores que influyen en los niveles de satisfacción del cliente y ofrece sugerencias a los distribuidores que buscan mantenerse presentes y competitivos.

“Con el rápido aumento en comercio electrónico en los sectores industriales, los compradores ahora tienen más opciones al momento de elegir un proveedor. Esta tendencia conducirá a cambios importantes en la industria del transporte de carga, ya que afecta al modelo de distribución negocio a negocio (B2B, por sus siglas en inglés) tradicional”, dijo Michael Cuesta, director de Mercadotecnia y rRetail en UPS México. “Los compradores utilizan cada vez más las herramientas en línea para sus negocios, a la vez que los proveedores deben realizar los cambios necesarios para poder satisfacer las demandas de sus clientes”.

México es una de las economías exportadoras más grandes del mundo, y los Estados Unidos es el principal destino comercial del país para recibir esos productos. El estudio destaca cuatro importantes tendencias y fortalezas del mercado que podrían ayudar a los proveedores mexicanos a mejorar su propuesta de valor y atraer a nuevos compradores sin afectar su actual base de clientes.

  1. Reconocer los retos del mercado: El comercio electrónico está cambiando los hábitos del comprador, razón por la cual los fabricantes mexicanos deben adaptarse para satisfacer la creciente demanda y, de esa forma, prosperar y mantenerse competitivos dentro de Estados Unidos y México. El servicio al cliente es un área de oportunidad para los mercados en línea, ya que brinda a los fabricantes mexicanos la oportunidad de enfocarse en brindar un servicio superior al cliente para atraer más compradores de Estados Unidos.
  2. Conocer las necesidades del comprador con base en el tipo de producto: De acuerdo con el estudio, los proveedores mexicanos pueden conocer mejor los hábitos de los compradores estadounidenses con base en los productos que adquieren. Los productos de los fabricantes de equipo original (OEM, por sus siglas en inglés) y las partes para mantenimiento, reparación y operaciones (MRO, por sus siglas en inglés) cuentan con estándares de alta calidad y ciclos de vida más largos, lo que pudiera requerir mantenimiento continuo. En cuanto a la mercancía de origen internacional, los proveedores mexicanos pueden atraer a esos compradores al ofrecerles soporte posventa.
  3. Optimizar el comercio electrónico B2B: Los compradores buscan principalmente nuevos proveedores en los sitios web de los fabricantes y en los motores de búsqueda en línea. Para los vendedores, contar con un sitio web rudimentario con una lista de productos e información básica de contacto no basta para atraer a posibles clientes. Para que los proveedores satisfagan las demandas de los compradores, es indispensable que ofrezcan capacidades de compra en línea. El informe también señala un alza en compras desde móviles por parte de los compradores estadounidenses, lo que sugiere que los fabricantes mexicanos deben invertir en una estrategia robusta de comercio electrónico móvil.

El estudio destaca esta tendencia, al indicar que 19% de los compradores estadounidenses y 17% de los compradores mexicanos elegirían a un proveedor que ofrezca soluciones de aplicaciones móviles para realizar sus compras.

  1. Utilizar el servicio posventa como diferenciador competitivo: Ampliar sus capacidades para incluir soporte posventa brinda a los distribuidores una oportunidad única y, finalmente, una ventaja competitiva. La eliminación de desechos, devoluciones y capacitación son los servicios de soporte posventa más importantes para los compradores mexicanos. Los fabricantes deben considerar brindar asistencia a los compradores estadounidenses con las devoluciones, ya que ésta es su principal necesidad. Los compradores en México y Estados Unidos tienden a optar por los proveedores que ofrecen soporte posventa. Además de ampliar los servicios posventa, los fabricantes deben enfocarse en ofrecer servicios de impresión 3D para atraer a la red más extensa de clientes en Estados Unidos interesados en productos personalizados.

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El almacenamiento por contrato combina la rentabilidad del almacenamiento público con servicios mejorados y seguridad exclusiva. Sin embargo, antes de firmar, las organizaciones deben evaluar todas las opciones para asegurarse de que este tipo de almacenamiento cumpla con sus objetivos y prioridades. La elección correcta garantizará la eficiencia y el éxito en las operaciones de su negocio industrial.

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Even if the great monk from the Ten Thousand Beasts Sect was attacked and killed, a trap was set up in advance and the number of great monks was advantaged before he was killed.But this kind of spiritual energy cannot be retained for long.

Li Shiming has refined four spiritual treasures in these years.The rules of the alchemy master. I still have two high level monks high level healing elixirs here.

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Although he was just crying unconsciously, it put terrible pressure on him.I might as well provoke a strong man in the Shen Zang realm and let him kill me.

Large areas of vegetation were poisoned and withered, and the vegetation was directly crushed by it.After becoming inner sect disciples in the future, they will be one of their own Junior Brother Ye, are you okay This is a healing pill, take it quickly.

By then, we will all be the heroes in eradicating this beast.I m also a casual cultivator, let s go together. The second realm of Shenzang It seems that we really have to go there.

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He also checked the condition of his right thumb. I wonder if his level is too low, or the level of the sword bone has reached a high level.I was severely injured by Du Yuan at that time. My little brother took me to escape.

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At most, he used the aura in the computer room space to restore his spiritual power after using the Spring Breeze Transforming Rain Art.If the Jindan cultivators were not discovered within two hundred miles of the sect s formation, then the Tianhai Sect would no longer have to mess around.

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If a monk in the Qi Refining Stage takes proper care of himself, it is possible to live past the age of 150.He knew the theoretical knowledge of spiritual soil, but he wanted to study the real spiritual soil in detail.

The spiritual power transformed by the clone through the Five Elements Breathing Qi Technique is introduced into the body of the main body.We need more detailed information. do you know who the possible enemy is Elder Yin said to the two masters.

He could afford seventy spirit stones, but he still felt that prices in Beishu were high.It s not like I m tying you down to do things. The sect s formation needs to be maintained and the nodes in the sea area need to be inspected.

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When he saw him coming, the late stage Qi refining monk stood up with a smile.The Xuanming Sect foundation building monk behind the iron corpse fired several black mist balls.

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Li Shiming was stunned for a moment, and then realized that the two previous formations were the content of the assessment.Just today, he decided to start practicing the Thousand Hammer Forging Technique.

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