El comercio electrónico está otorgando opciones a los compradores industriales en México y los Estados Unidos; asimismo el crecimiento de la demanda para que los proveedores ofrezcan soluciones de comercio electrónico móviles va en aumento, según destaca el reciente estudio de UPS, «UPS Mexico Industrial Buying Dynamics».
El informe analiza la relación entre los proveedores y compradores industriales en los Estados Unidos y México, así como los cambios que dicha relación ha sufrido desde el 2015 hasta la fecha. En el 2017, el 95% de los compradores mexicanos indicaron que habían adquirido productos directamente del fabricante, comparado con solo 74% en el 2015. El estudio también revela que dentro de los próximos tres a cinco años, 30% de los compradores mexicanos adquirirán sus productos industriales en los mercados en línea.
Asimismo, el nuevo estudio de UPS proporciona información sobre los factores que influyen en los hábitos de compra, las preferencias y las percepciones de los compradores de productos industriales y cómo estos identifican a sus proveedores. El informe también destaca los factores que influyen en los niveles de satisfacción del cliente y ofrece sugerencias a los distribuidores que buscan mantenerse presentes y competitivos.
“Con el rápido aumento en comercio electrónico en los sectores industriales, los compradores ahora tienen más opciones al momento de elegir un proveedor. Esta tendencia conducirá a cambios importantes en la industria del transporte de carga, ya que afecta al modelo de distribución negocio a negocio (B2B, por sus siglas en inglés) tradicional”, dijo Michael Cuesta, director de Mercadotecnia y rRetail en UPS México. “Los compradores utilizan cada vez más las herramientas en línea para sus negocios, a la vez que los proveedores deben realizar los cambios necesarios para poder satisfacer las demandas de sus clientes”.
México es una de las economías exportadoras más grandes del mundo, y los Estados Unidos es el principal destino comercial del país para recibir esos productos. El estudio destaca cuatro importantes tendencias y fortalezas del mercado que podrían ayudar a los proveedores mexicanos a mejorar su propuesta de valor y atraer a nuevos compradores sin afectar su actual base de clientes.
Reconocer los retos del mercado: El comercio electrónico está cambiando los hábitos del comprador, razón por la cual los fabricantes mexicanos deben adaptarse para satisfacer la creciente demanda y, de esa forma, prosperar y mantenerse competitivos dentro de Estados Unidos y México. El servicio al cliente es un área de oportunidad para los mercados en línea, ya que brinda a los fabricantes mexicanos la oportunidad de enfocarse en brindar un servicio superior al cliente para atraer más compradores de Estados Unidos.
Conocer las necesidades del comprador con base en el tipo de producto: De acuerdo con el estudio, los proveedores mexicanos pueden conocer mejor los hábitos de los compradores estadounidenses con base en los productos que adquieren. Los productos de los fabricantes de equipo original (OEM, por sus siglas en inglés) y las partes para mantenimiento, reparación y operaciones (MRO, por sus siglas en inglés) cuentan con estándares de alta calidad y ciclos de vida más largos, lo que pudiera requerir mantenimiento continuo. En cuanto a la mercancía de origen internacional, los proveedores mexicanos pueden atraer a esos compradores al ofrecerles soporte posventa.
Optimizar el comercio electrónico B2B: Los compradores buscan principalmente nuevos proveedores en los sitios web de los fabricantes y en los motores de búsqueda en línea. Para los vendedores, contar con un sitio web rudimentario con una lista de productos e información básica de contacto no basta para atraer a posibles clientes. Para que los proveedores satisfagan las demandas de los compradores, es indispensable que ofrezcan capacidades de compra en línea. El informe también señala un alza en compras desde móviles por parte de los compradores estadounidenses, lo que sugiere que los fabricantes mexicanos deben invertir en una estrategia robusta de comercio electrónico móvil.
El estudio destaca esta tendencia, al indicar que 19% de los compradores estadounidenses y 17% de los compradores mexicanos elegirían a un proveedor que ofrezca soluciones de aplicaciones móviles para realizar sus compras.
Utilizar el servicio posventa como diferenciador competitivo: Ampliar sus capacidades para incluir soporte posventa brinda a los distribuidores una oportunidad única y, finalmente, una ventaja competitiva. La eliminación de desechos, devoluciones y capacitación son los servicios de soporte posventa más importantes para los compradores mexicanos. Los fabricantes deben considerar brindar asistencia a los compradores estadounidenses con las devoluciones, ya que ésta es su principal necesidad. Los compradores en México y Estados Unidos tienden a optar por los proveedores que ofrecen soporte posventa. Además de ampliar los servicios posventa, los fabricantes deben enfocarse en ofrecer servicios de impresión 3D para atraer a la red más extensa de clientes en Estados Unidos interesados en productos personalizados.
La donación de Bayer fue el primer cargamento recibido en almacenamiento seguro en la Ciudad de México donado por Kuehne + Nagel International, que servirá como centro principal de logística para Direct Relief México.
VeriTran, a través del servicio VeriTran Mobile Payments, brindará soluciones que permitirán a los usuarios de Visa contar con una billetera virtual segura en sus dispositivos.
Junior brother Ye, what a coincidence. I met you here.Said, at the same time, thinking of Wang Hao s background, he became a little worried.
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What did some of his followers want Firstly, protection, and secondly, elixirs for training.Her back was accidentally scratched, and there was a lot of blood.
Master, the third senior sister The Entrepreneur’s Pitch should also be here, Ye Fei said hurriedly.Murong Tiannan, Dongzhu and Qiuju couldn t die in vain, even though they killed the king with one punch.
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I think the academy will reward this sword to her when the time comes.Ye Fei left the villa directly and came to the effect, looking up at the stars.
Thousands of miles away from here, there is a branch of the Yin Yang Sect.Boom Ye Fei punched the man s back hard, and the powerful force knocked him away.
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Moya snorted coldly. The Seventh Realm of Shen Zang is indeed very strong.The woman snorted coldly, and at the same time, her mind moved, and the terrifying raindrops Shark Tank Melt Body Fat: Top Solutions were like sharp arrows, surrounding Ye Fei.
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Those people are all saint level beings, at least semi saints, who are qualified to set foot on that ancient road and travel in the Why February is the Ideal Month for a Health Reset in the U.S. starry sky.He is really lucky Not only Wei Guangde, but also the fifth prince of the Dali Dynasty and Leng Yu, the scholar in white with a folding fan in his hand, all had strong jealousy in their eyes.
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The Generalissimo is suffering from a hidden disease.
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At the same time, someone broke the news that the seven major capital groups on Wall Street had made catastrophic mistakes in their recent capital operations, and were facing more than 3 trillion in losses.Stars Capital, Samsung Group and ICM jointly announced that Samsung has officially withdrawn from WCG.
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Fang Hong s strategy is to use insiders to pass wrong internal business secrets to Wall Street to lure enemies into a trap
End of Chapter It is very difficult for others to find the mole, because the mole will not write the word ghost on his face.By Friday, August 23, the stock had gone out of six consecutive boards this week and five consecutive daily price limits of shrinkage.
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It was looking for the trash can, but it was not there.By mid June, these eight mobile phone manufacturers and Xingyu Technology jointly announced that they would join the Tai Chi Alliance.
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In the future, he will have the opportunity to acquire some more powerful spells, and after learning them, he can make them into talismans, which will give him another channel to earn spiritual stones.
El comercio electrónico está otorgando opciones a los compradores industriales en México y los Estados Unidos; asimismo el crecimiento de la demanda para que los proveedores ofrezcan soluciones de comercio electrónico móviles va en aumento, según destaca el reciente estudio de UPS, «UPS Mexico Industrial Buying Dynamics».