Por Renato Pelissaro, director de Marketing de PayPal LatAm.
Hoy en día, muchos emprendedores en México tienen dudas sobre si deben invertir recursos en un sitio web responsivo o móvil al momento de crear su tienda en línea, o simplemente al pasar de la presencia física a la digital.
Si una empresa, sin importar su tamaño, aún no tiene un portal con al menos una de estas características, está perdiendo ventas y potenciales clientes. La principal causa se debe a que Google actualizó su algoritmo de búsqueda desde el año pasado con el objetivo de verificar los sitios accesibles desde dispositivos móviles. ¿Sabías que 62% de las búsquedas en dicha plataforma son realizadas desde tabletas o smartphones, de acuerdo con el Consumer Barometer de 2016?
Es por ello que los sitios que no tienen una versión para móviles ya no aparecen en las primeras páginas de búsquedas, lo cual puede resultar perjudicial para su marca o negocio.
Un portal responsivo es aquel creado a partir del “original” con ajustes de programación que lo ayudan a adaptarse automáticamente a la pantalla del equipo que el usuario emplee. En contraste, en un sitio sin esta tecnología, se necesitará darle mayor zoom para ver el contenido en cuanto menor sea el tamaño de la pantalla, y mover la página de un lado a otro para revisarla, con el riesgo de tocar y abrir algún link no deseado. Se trata de una experiencia muy incómoda para cualquier visitante.
El mismo estudio indica que ese tipo de problema puede representar un costo alto; por ejemplo, el tener que hacer zoom en la pantalla del smartphone, es causa suficiente para que más de 60% de los usuarios abandonen un sitio. Asimismo, otro informe realizado por Ipsos a solicitud de PayPal, indica que 58% de los consumidores digitales en México usan los teléfonos inteligentes para comprar en línea, y 26%, las tabletas. Si estos datos se trasladan a una tienda no disponible en móviles, esto se traduce en un adiós a la venta.
Por otro lado, existen los sitios hechos especialmente a la medida de equipos móviles, y a los que no se ingresa con la misma facilidad desde computadoras de escritorio o portátiles. La versión móvil es una segunda página, a veces incluso 100% diferente de la web original.
Un sitio totalmente móvil representa completa libertad para crear desde cero, sin restricciones, lo cual implica una arquitectura planeada para los smartphones u otros dispositivos de tamaño pequeño, que incrementa su nivel de efectividad.
Ya sea que se opte por una página web responsiva o móvil, cualquiera de las dos opciones puede ser de gran utilidad para captar la atención del consumidor, cada vez más conectado en todo momento desde su celular. De hecho, el smartphone ya es el punto de conexión a Internet más popular de México, con 77% de penetración entre los usuarios, según la Asociación de Internet MX.
Para una exitosa incursión en un sitio responsivo o móvil, se recomienda colocar menús cortos, destacar acciones como “Elegir” o “Pagar”, y evitar en cuanto sea posible que las personas deban rellenar demasiada información. Por ejemplo, puedes recurrir a calendarios visuales, etiquetas y validación de datos en tiempo real. Esto es aún más útil en el momento final de pago, en el cual es fundamental facilitarle la vida al cliente. Si ya de por sí se puede sentir cansado y propenso a abandonar la compra en una computadora, imagínalo en frente de la pantalla diminuta de un teléfono inteligente.
Asimismo, es recomendable insertar un motor de búsqueda al interior de la página web, fácil de usar y visualizar por el internauta, con letras grandes y ligas intuitivas, y que arroje resultados relevantes. Para esto, resulta muy útil disponer de un banco de datos que sugiera a los usuarios opciones relacionadas con los temas que van buscando en el sitio. Nada peor para un prospecto que el mensaje: “No se encontró ningún artículo relacionado”.
A fines de 2016, Google anunció la inversión en un mecanismo de búsqueda exclusivo para entornos móviles. Ciertamente, la movilidad es un camino a emprender sin marcha atrás.
El arco eléctrico es uno de los fenómenos más peligrosos que pueden presentarse en los sistemas eléctricos de potencia. Los daños producidos pueden ser muy graves y dado que éste surge en cuestión de segundos, para un operador es prácticamente imposible ponerse a salvo al originarse.
La tecnología, junto con una planificación estratégica de la fuerza laboral y la inversión en optimización de flujos de trabajo, ofrece la oportunidad de cerrar la brecha entre las grandes y pequeñas empresas en cuanto a las expectativas de cumplimiento de pedidos. La adaptación de las organizaciones a estos desafíos mediante el uso de soluciones tecnológicas será clave para lograr el pedido perfecto y asegurar la satisfacción del cliente a largo plazo.
Coradia iLint es un tren regional que ofrece una alternativa completamente libre de emisiones a los trenes diésel para líneas ferroviarias no electrificadas.
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It took a full night and after trying countless materials, they successfully built a simple solar device Just as Anthony thought, after the light beam hit this device, it was continuously converted into electricity Witnessing the motor successfully starting, the entire laboratory suddenly burst into cheers and applause.
After further optimization, the ultimate speed of the spacecraft is close to one third of the speed of light.The pressure required to make the decision to fire is huge, and no one dares to take on this responsibility.
The most important thing was that he did not feel any divine power from it.I have to say that they are very exciting Bohr said with appreciation.
Lin En stretched out his hand again, and iron, carbon, vanadium, zirconium and other elements gathered in the palm of his hand, and then turned into a plasma state under ultra high temperature, colliding and blending with each other, and then the temperature began Recent hot selling products！丨How to fill CBD gummy bear to bottle? [wo_h9LAdev3]
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The expansion speed of the space time nodes behind him is getting faster and faster.The famous string theory even believes that space has eleven dimensions After seeing Artok s state, Linn also recognized the idea that space has How Wegovy Transformed My Body weightloss wegovy glp1 weightloss semaglutide [vNkZUrA9MMZ]
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three dimensions, because in addition to the time dimension, it has now been confirmed that there is indeed a fourth space dimension End of Chapter Harrov, Anthony, and Vittorio are all thinking about the concept of four dimensional space proposed by Linn.
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Dennis s method is even simpler, the same as the previous explosive thruster.Able to reach subsonic speed, after two accelerations before and after passing through the Laval tube, it should be able to reach about twice the speed of sound, but unfortunately it was still a little short in the end.
However, he was pointed at a black hole with two unfathomable giants in front of him.This is all thanks to the quartz clock developed by Mr.
With his combat power, he was not qualified to watch the battle.Many of the great monks felt that their spiritual power was being consumed too much, all for the sake of face.
He should be angry, but he didn t get angry again. What was more important than being angry was how he should deal with the matter in front of him.Behead all the Golden Core cultivators in Hua Die Sect.
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This was a danger warning when their lives were in danger.It was obvious that these Jindan monks were indeed professional.
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Brother Lou didn t have time to explain, so he pulled Li Yuanba and used Sword Escape.Strong defense status. It s a pity that such a defense could not sustain even a breath.
Dare I ask which sword cultivator from Sword Intent Chongxiao Pavilion is in front of me A monk in the early stage of Nascent Soul, wearing a robe with the mark of Zhongzhou Trading Company, rose into the air and looked at Li Yuanba and asked.The greater the surprise, the more helpless he became.
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be over.What else can t be seen Li Yuanba said in a deep voice.
Tolan was not seen. clang The crisp and high pitched sound of metal collision sounded from my ears.No problem Nulong knew that Zhao Hao still had things to do, so he left with the remaining thousands of main players.
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And at this level, there has been a huge leap in strength.Two archers also fired. 12 skeleton soldiers waved The bone sword followed.
But not only has its physical defense extremely high, but it is also immune to spells.When he grew up, his family wanted to take him under his wing, so they made a marriage arrangement.
Among them, Zhao Hao saw many players wearing the uniforms of God s Right Seat.overbearing This output is indeed overbearing. Anyway, Zhao Hao is very satisfied with the output of ordinary and main arms in his territory.
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with his arms crossed looked at Come here.Fighting a water spell caster on the water is like fighting Zhao Hao in the forest or fighting Suzaku in a volcano.
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mission goal. If Zhao Hao hadn t used this trick to kill him head on all the way, the fifteen minutes would have been really tense.Freya Zhao Hao shouted while using the ultimate transformation technique.
Get back The surrounding people formed a ball. Under such circumstances, Valen was extremely embarrassed even to protect himself, not to mention taking action against Rohr.
Okay, but I only have two days Zhao Hao has no problem with following orders.This time they came to the banquet alone. If they were blocked, they would have no place to escape.
And at this time, there are not only dragon hunters in the Blood Spear camp, but also a large number of outsiders.The claws and sharp beak are constantly attacking. The pain kept pouring into my mind from the place where it was attacked, like needle pricks.
It can be seen that several giant guilds are working hard to gain fame and prestige.As for those sporadic long range attacks, to him there was no difference at all from scratching an itch.
Let me kill these guys The war king was ready to hack the opponent to death.This Qin Hu was extremely cruel to others, but he was obedient to this beautiful and beautiful fianc e, treating him like a treasure.
Throughout the organization, we can trust As long as there is no large army approaching, they will not care about the small number of enemies at all, because the orcs have always had the advantage in small scale battles, and they are eager for more prey.The woman was the eldest daughter of Chen Study Looks At Viagra & Increased Risk Of Melanoma [P4pitO3ezRz]
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But he was even happier when he saw this situation, because even he, who had strong poison resistance, was like this.And several players rushed over. The brown haired man at the head was probably Shan Jin, the president of the Shan Jin Chamber of Commerce.
Sure enough, a fish was hooked Zhao Hao endured the pain and looked at the assassin who had stepped into the trap with a somewhat proud look in his eyes.Who do you think is more suitable for this task than you War King asked.
Por Renato Pelissaro, director de Marketing de PayPal LatAm.