Por Renato Pelissaro, director de Marketing de PayPal LatAm.
Hoy en día, muchos emprendedores en México tienen dudas sobre si deben invertir recursos en un sitio web responsivo o móvil al momento de crear su tienda en línea, o simplemente al pasar de la presencia física a la digital.
Si una empresa, sin importar su tamaño, aún no tiene un portal con al menos una de estas características, está perdiendo ventas y potenciales clientes. La principal causa se debe a que Google actualizó su algoritmo de búsqueda desde el año pasado con el objetivo de verificar los sitios accesibles desde dispositivos móviles. ¿Sabías que 62% de las búsquedas en dicha plataforma son realizadas desde tabletas o smartphones, de acuerdo con el Consumer Barometer de 2016?
Es por ello que los sitios que no tienen una versión para móviles ya no aparecen en las primeras páginas de búsquedas, lo cual puede resultar perjudicial para su marca o negocio.
Un portal responsivo es aquel creado a partir del “original” con ajustes de programación que lo ayudan a adaptarse automáticamente a la pantalla del equipo que el usuario emplee. En contraste, en un sitio sin esta tecnología, se necesitará darle mayor zoom para ver el contenido en cuanto menor sea el tamaño de la pantalla, y mover la página de un lado a otro para revisarla, con el riesgo de tocar y abrir algún link no deseado. Se trata de una experiencia muy incómoda para cualquier visitante.
El mismo estudio indica que ese tipo de problema puede representar un costo alto; por ejemplo, el tener que hacer zoom en la pantalla del smartphone, es causa suficiente para que más de 60% de los usuarios abandonen un sitio. Asimismo, otro informe realizado por Ipsos a solicitud de PayPal, indica que 58% de los consumidores digitales en México usan los teléfonos inteligentes para comprar en línea, y 26%, las tabletas. Si estos datos se trasladan a una tienda no disponible en móviles, esto se traduce en un adiós a la venta.
Por otro lado, existen los sitios hechos especialmente a la medida de equipos móviles, y a los que no se ingresa con la misma facilidad desde computadoras de escritorio o portátiles. La versión móvil es una segunda página, a veces incluso 100% diferente de la web original.
Un sitio totalmente móvil representa completa libertad para crear desde cero, sin restricciones, lo cual implica una arquitectura planeada para los smartphones u otros dispositivos de tamaño pequeño, que incrementa su nivel de efectividad.
Ya sea que se opte por una página web responsiva o móvil, cualquiera de las dos opciones puede ser de gran utilidad para captar la atención del consumidor, cada vez más conectado en todo momento desde su celular. De hecho, el smartphone ya es el punto de conexión a Internet más popular de México, con 77% de penetración entre los usuarios, según la Asociación de Internet MX.
Para una exitosa incursión en un sitio responsivo o móvil, se recomienda colocar menús cortos, destacar acciones como “Elegir” o “Pagar”, y evitar en cuanto sea posible que las personas deban rellenar demasiada información. Por ejemplo, puedes recurrir a calendarios visuales, etiquetas y validación de datos en tiempo real. Esto es aún más útil en el momento final de pago, en el cual es fundamental facilitarle la vida al cliente. Si ya de por sí se puede sentir cansado y propenso a abandonar la compra en una computadora, imagínalo en frente de la pantalla diminuta de un teléfono inteligente.
Asimismo, es recomendable insertar un motor de búsqueda al interior de la página web, fácil de usar y visualizar por el internauta, con letras grandes y ligas intuitivas, y que arroje resultados relevantes. Para esto, resulta muy útil disponer de un banco de datos que sugiera a los usuarios opciones relacionadas con los temas que van buscando en el sitio. Nada peor para un prospecto que el mensaje: “No se encontró ningún artículo relacionado”.
A fines de 2016, Google anunció la inversión en un mecanismo de búsqueda exclusivo para entornos móviles. Ciertamente, la movilidad es un camino a emprender sin marcha atrás.
Escuela de Internet es la única escuela en Latinoamérica en que los alumnos aprenden marketing digital manejando presupuesto real que Google dispone de modo pro-bono para ONG.
La Cumbre 2017 del FIT es el único organismo en el mundo en donde se reúnen los Ministros de Transporte de casi 60 países. Se tiene previsto que el titular de la SCT emita un mensaje y un discurso de bienvenida en la recepción presidencial.
Acompañar activa las neuronas llamadas espejo que contribuyen a que entendamos el dolor de otras personas, a tranquilizarnos y hacer que los otros se sientan comprendidos.
La principal función de un sistema de administración es gestionar y controlar los recursos, procesos y operaciones del negocio, por lo que es fundamental integrar la facturación electrónica a este sistema.
When Miss Qu Er saw this scene, she was stunned. She held Ye Ling s arm and watched groups of fireflies Dr Oz CBD Gummies: Benefits, Reviews, and Legitimacy | CBD Gummies Guide
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There were no less than a thousand monks flying with swords above the foundation level Far more than the warriors and archers of the Golden Crow tribe.A young woman in a green dress appeared at Qianhong Villa.
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19 and followed the hillside, searching one by one.In the end, they escaped into thousands of ravines.
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say Qu Rou He glanced at Ye Ling, lowered his head and folded his hands.Some of them even glanced at Zhuo Yunfeng and Yun Xi.
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the Fantasy Sea Cave It s important to finish scraping the green phosphorus and rotten bone moss off the demon corpse, and let s move on to treasure hunting Ye Ling knew that the green phosphorus rotten bone moss contained a strong poisonous aura and could not be touched with top grade magic weapons.
Ye Ling summoned all the spiritual beasts, and set up the Xiaosanqi Sword Formation, holding wind flags and Shura Demonic Swords, ready for battle.
However, they were separated in the formation on the third floor of Scarlet Flame Pavilion.Those who care about you the Full CBD Gummies: Benefits, Uses, and Reviews of Best Products
most are often your enemies On the seventh floor of Scarlet Flame Pavilion, the one who cares about Lu Yu the most is Lian Peng Especially when he saw that He Yan er, the little princess of the Western Wilderness Kingdom who protected Lu Ziji, had left, he was even more excited and wanted to kill Lu Yu
However, as he watched, Lian Peng discovered something was wrong.
The Luoyue Palace was a first class Cangshan Cultivation Sect in the Cangshan Star Cultivation World, and techniques like the Qixuan Sword Manual were valued so highly.Lu Yu ignored the excitement of the Evil Slaughter Ancestor and felt as if he had found a treasure.
Lu Yu looked at the Xielu Ancestor, with a look of interest on his face, and said slowly Say When the Xielu Ancestor saw that Lu Zi was not blaming him, he immediately breathed a sigh of relief and spoke excitedly
Sure enough, as Lu Yu expected, the important news about the Evil Killing Ancestor was news about the way to other major star regions.
The aftermath of the battle would be unbearable On the other hand, Lu Yu was not frightened.Therefore, the Thousand Blades Sect is not easy to mess with and is also famous.
Seeing this scene, the Tianwai Sect leader and the elders felt a thump in their hearts.If something goes wrong, you will become a monster Maybe the Thousand Blades Sect has discovered some good treasure However, the people of the Thousand Blades Sect have always been arrogant and domineering.
For a moment, his pretty face turned pale and his beauty turned pale.He shook his head and didn t bother to argue with Lu Yu.
My ancestor, is it possible that you still have to watch from the sidelines What Zhang Guicheng, the head of Zhangzhou Palace, is also here In an instant, several of the supreme elders of Wanli Sect, as well as Lord Liehuo, Master Hanbing and other worshipers and powerful men of 2025 Fitness Trends: Cardio vs Weights for Fat Loss Among Young Adults
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In the expression of the incarnation god level god.
But Cangtian, do you think that I can be bullied and kneaded by you now that I m at a low point Lu Yu smiled coldly, and suddenly, he took a deep breath, like a blue dragon sucking water, and the spiritual energy Does drinking apple cider vinegar help you lose weight? 5 stay-at-home moms share their success stories
in a radius of hundreds of miles surged and surged.For several days, nothing happened, and the matter finally calmed down.
This is really inappropriate Moreover, if little brother Lu Ziji hadn t taken action, maybe when he was in Scarlet Flame Pavilion, Yan My son has already fallen into the phantom killing array and Finding the Best Fiber Gummies for Men: A Comprehensive Guide to Improving Digestive Health (rFSil)
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Listening to his favorite little daughter He Yan er acting coquettishly and cutely, He Zhenlong felt helpless and said with a wry smile Okay, okay, it s really true.
It has been soaked in the blood of the strong and has reached the level of a top grade holy weapon As for Qian Rendong, the leader of the Thousand Blades Sect, after taking charge of Thousand Blades Peak, which is comparable to a top grade holy weapon, his strength is comparable to What Do Male Enhancement Gummies Do: A Comprehensive Guide (dEMpR)
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Mo has been resisting, blood mist bursts out from his body from time to time.Stop At this time, the lobby manager yelled angrily.
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Liang Jing s methods were ruthless and resolute.
The woman was so proud that she didn t even think about it.He and Qin Chuan had no relationship to begin with, and ever since he came in, the family had often called him a little bastard.
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Teacher Ke, we are here today. The first thing is to continue talking about the project That Midsummer.Somehow, it felt as if a fist had been punched on cotton.
Over the phone, I told Zhang Sheng s demands and Zhang Sheng s pretense that he could not help strengthen the dam.It s a pity that now is a society ruled by law. Otherwise, you will be beaten to death Li Yanhong watched Zhang Sheng sit down.
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Not long after Zhang Sheng deleted these brush ads, Zhang Sheng received several more private messages.
Occasionally, a few people talk about this topic, but they just use it as a conversation piece.But the state was getting worse and worse, and it even started to go out of tune
But Zhang Sheng was like a robot, asking Du Hui to go in and continue recording over and over again.
Because it is not a high end hotel, the sound insulation of the hotel is not good.Yao Ke would invite Zhang Tianwang to join Zhang Jun s news, which was widely spread A moment ago Du, Huan Meng, De Niangyin is I can calculate the certification framework, but Apple Cider Vinegar Weight Loss Truths for a Healthy Lifestyle in 2025: What You Need to Know
it is difficult to get up, and I can t make any waves at all.
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It seems that the goods will arrive over there around five o clock today.
Although Starlight Future was severely beaten by Shengshi Entertainment last year, a skinny camel is still bigger than a horse.Reaching a new strategic agreement
Before you finished listening, you were keenly aware that it was an opportunity.
Por Renato Pelissaro, director de Marketing de PayPal LatAm.