Por Renato Pelissaro, director de Marketing de PayPal LatAm.
Hoy en día, muchos emprendedores en México tienen dudas sobre si deben invertir recursos en un sitio web responsivo o móvil al momento de crear su tienda en línea, o simplemente al pasar de la presencia física a la digital.
Si una empresa, sin importar su tamaño, aún no tiene un portal con al menos una de estas características, está perdiendo ventas y potenciales clientes. La principal causa se debe a que Google actualizó su algoritmo de búsqueda desde el año pasado con el objetivo de verificar los sitios accesibles desde dispositivos móviles. ¿Sabías que 62% de las búsquedas en dicha plataforma son realizadas desde tabletas o smartphones, de acuerdo con el Consumer Barometer de 2016?
Es por ello que los sitios que no tienen una versión para móviles ya no aparecen en las primeras páginas de búsquedas, lo cual puede resultar perjudicial para su marca o negocio.
Un portal responsivo es aquel creado a partir del “original” con ajustes de programación que lo ayudan a adaptarse automáticamente a la pantalla del equipo que el usuario emplee. En contraste, en un sitio sin esta tecnología, se necesitará darle mayor zoom para ver el contenido en cuanto menor sea el tamaño de la pantalla, y mover la página de un lado a otro para revisarla, con el riesgo de tocar y abrir algún link no deseado. Se trata de una experiencia muy incómoda para cualquier visitante.
El mismo estudio indica que ese tipo de problema puede representar un costo alto; por ejemplo, el tener que hacer zoom en la pantalla del smartphone, es causa suficiente para que más de 60% de los usuarios abandonen un sitio. Asimismo, otro informe realizado por Ipsos a solicitud de PayPal, indica que 58% de los consumidores digitales en México usan los teléfonos inteligentes para comprar en línea, y 26%, las tabletas. Si estos datos se trasladan a una tienda no disponible en móviles, esto se traduce en un adiós a la venta.
Por otro lado, existen los sitios hechos especialmente a la medida de equipos móviles, y a los que no se ingresa con la misma facilidad desde computadoras de escritorio o portátiles. La versión móvil es una segunda página, a veces incluso 100% diferente de la web original.
Un sitio totalmente móvil representa completa libertad para crear desde cero, sin restricciones, lo cual implica una arquitectura planeada para los smartphones u otros dispositivos de tamaño pequeño, que incrementa su nivel de efectividad.
Ya sea que se opte por una página web responsiva o móvil, cualquiera de las dos opciones puede ser de gran utilidad para captar la atención del consumidor, cada vez más conectado en todo momento desde su celular. De hecho, el smartphone ya es el punto de conexión a Internet más popular de México, con 77% de penetración entre los usuarios, según la Asociación de Internet MX.
Para una exitosa incursión en un sitio responsivo o móvil, se recomienda colocar menús cortos, destacar acciones como “Elegir” o “Pagar”, y evitar en cuanto sea posible que las personas deban rellenar demasiada información. Por ejemplo, puedes recurrir a calendarios visuales, etiquetas y validación de datos en tiempo real. Esto es aún más útil en el momento final de pago, en el cual es fundamental facilitarle la vida al cliente. Si ya de por sí se puede sentir cansado y propenso a abandonar la compra en una computadora, imagínalo en frente de la pantalla diminuta de un teléfono inteligente.
Asimismo, es recomendable insertar un motor de búsqueda al interior de la página web, fácil de usar y visualizar por el internauta, con letras grandes y ligas intuitivas, y que arroje resultados relevantes. Para esto, resulta muy útil disponer de un banco de datos que sugiera a los usuarios opciones relacionadas con los temas que van buscando en el sitio. Nada peor para un prospecto que el mensaje: “No se encontró ningún artículo relacionado”.
A fines de 2016, Google anunció la inversión en un mecanismo de búsqueda exclusivo para entornos móviles. Ciertamente, la movilidad es un camino a emprender sin marcha atrás.
El de emprendedores busca la posibilidad de que los médicos comiencen a utilizar modelos anatómicos en 3D que son fieles a las características físicas de cada paciente.
Fly out of the volcano with a group of fire control geniuses.How to refine the ability to manipulate fire.This is the original meaning of the fire control contest.
Let s see how Lanyin and the others are doing I always feel flustered for a while, as if something big has happened.Although they were far away, the flames of the two were not ordinary flames, and their power was astonishing.
However, Lan Yin should have known this method a long time ago, why didn t she tell herself Of course, Shao Nan would not favor one person over another, and conveniently gave a few other patrol members a little greeting gift, which of course was not as good as Tianji Zong Lingjiu.That is to say, there are three Nascent Soul True Monarchs in charge, otherwise the city would have been turned upside down.
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As for True Monarch Jin Hong, the situation is getting worse and worse.After more than a year of continuous refining, even Huixu Zhenyi can t bear it.
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Even if Chen Ping an and the others come to their senses and ask the sword again, Tian Wan must have disappeared long ago.According to common sense, Han Yushu would be in an invincible position if he sacrificed the true shape of the Five Mountains, which was the treasure of the mountain.
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To say that Zhengyang Mountain repays the incense, it is nothing more than that the sword cultivator will go down the mountain to experience, go to the territory of three small countries, slay demons and eliminate evil spirits, and deal with some evil spirits that the local government cannot control.
In fact, many of the ideas of scholars are too vague, there is no gradual ladder to follow, and their hands are empty, and they cannot support some fantastic ideas.
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It is not unheard of for the original memory to be replaced by other memories.They were very bright and slightly curved. There s really nothing I can do about you Li Shaoting stretched out his long hand and took the bottle over.
Li Shaoting replied. People from the country Yes. Lu Anbai and people from the United Nations told those people my whereabouts.I ll be outside at the door. After saying that, Li Shaoting stood up and stood for five seconds before turning around and leaving the bathroom.
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