Por Renato Pelissaro, director de Marketing de PayPal LatAm.
Hoy en día, muchos emprendedores en México tienen dudas sobre si deben invertir recursos en un sitio web responsivo o móvil al momento de crear su tienda en línea, o simplemente al pasar de la presencia física a la digital.
Si una empresa, sin importar su tamaño, aún no tiene un portal con al menos una de estas características, está perdiendo ventas y potenciales clientes. La principal causa se debe a que Google actualizó su algoritmo de búsqueda desde el año pasado con el objetivo de verificar los sitios accesibles desde dispositivos móviles. ¿Sabías que 62% de las búsquedas en dicha plataforma son realizadas desde tabletas o smartphones, de acuerdo con el Consumer Barometer de 2016?
Es por ello que los sitios que no tienen una versión para móviles ya no aparecen en las primeras páginas de búsquedas, lo cual puede resultar perjudicial para su marca o negocio.
Un portal responsivo es aquel creado a partir del “original” con ajustes de programación que lo ayudan a adaptarse automáticamente a la pantalla del equipo que el usuario emplee. En contraste, en un sitio sin esta tecnología, se necesitará darle mayor zoom para ver el contenido en cuanto menor sea el tamaño de la pantalla, y mover la página de un lado a otro para revisarla, con el riesgo de tocar y abrir algún link no deseado. Se trata de una experiencia muy incómoda para cualquier visitante.
El mismo estudio indica que ese tipo de problema puede representar un costo alto; por ejemplo, el tener que hacer zoom en la pantalla del smartphone, es causa suficiente para que más de 60% de los usuarios abandonen un sitio. Asimismo, otro informe realizado por Ipsos a solicitud de PayPal, indica que 58% de los consumidores digitales en México usan los teléfonos inteligentes para comprar en línea, y 26%, las tabletas. Si estos datos se trasladan a una tienda no disponible en móviles, esto se traduce en un adiós a la venta.
Por otro lado, existen los sitios hechos especialmente a la medida de equipos móviles, y a los que no se ingresa con la misma facilidad desde computadoras de escritorio o portátiles. La versión móvil es una segunda página, a veces incluso 100% diferente de la web original.
Un sitio totalmente móvil representa completa libertad para crear desde cero, sin restricciones, lo cual implica una arquitectura planeada para los smartphones u otros dispositivos de tamaño pequeño, que incrementa su nivel de efectividad.
Ya sea que se opte por una página web responsiva o móvil, cualquiera de las dos opciones puede ser de gran utilidad para captar la atención del consumidor, cada vez más conectado en todo momento desde su celular. De hecho, el smartphone ya es el punto de conexión a Internet más popular de México, con 77% de penetración entre los usuarios, según la Asociación de Internet MX.
Para una exitosa incursión en un sitio responsivo o móvil, se recomienda colocar menús cortos, destacar acciones como “Elegir” o “Pagar”, y evitar en cuanto sea posible que las personas deban rellenar demasiada información. Por ejemplo, puedes recurrir a calendarios visuales, etiquetas y validación de datos en tiempo real. Esto es aún más útil en el momento final de pago, en el cual es fundamental facilitarle la vida al cliente. Si ya de por sí se puede sentir cansado y propenso a abandonar la compra en una computadora, imagínalo en frente de la pantalla diminuta de un teléfono inteligente.
Asimismo, es recomendable insertar un motor de búsqueda al interior de la página web, fácil de usar y visualizar por el internauta, con letras grandes y ligas intuitivas, y que arroje resultados relevantes. Para esto, resulta muy útil disponer de un banco de datos que sugiera a los usuarios opciones relacionadas con los temas que van buscando en el sitio. Nada peor para un prospecto que el mensaje: “No se encontró ningún artículo relacionado”.
A fines de 2016, Google anunció la inversión en un mecanismo de búsqueda exclusivo para entornos móviles. Ciertamente, la movilidad es un camino a emprender sin marcha atrás.
Aunque todavía hay una probabilidad baja de guerras comerciales, vale la pena observar de cerca las decisiones en cuanto a la política, y las respuestas internacionales que generen, para estar atentos a las señales de escalada.
Microsoft acerca a las personas y a las empresas a la tecnología, y este proyecto en conjunto con Schneider Electric es solo un ejemplo de los esfuerzos que se están haciendo para lograrlo.
Coradia iLint es un tren regional que ofrece una alternativa completamente libre de emisiones a los trenes diésel para líneas ferroviarias no electrificadas.
Resulta tentador saltar directamente al diseño de la cadena de suministro verde; sin embargo, el éxito a largo plazo depende primero de sentar las bases adecuadas en cada eslabón que la conforma.
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He walked forward first, and Huan Ling er slowly followed behind.Xu Yang was overjoyed, the ascension of the star sea caused great changes in the small world, the strong power of the stars fell down, and the whole world became more vibrant, and the creatures in this world took the opportunity to retreat and break through the realm.
The two were both surprised and happy, and said to Xu Yang It s very powerful.The power in Xu Yang s body suddenly changed, making him pale for a while.
The space in the formation was completely shattered, and Mo Peng Queen Latifah’s Royal Approach to Weight Loss and Wellness suspended in the center of the black hole and laughed loudly, You can t trap me.After speaking, the huge face opened its mouth and sucked in, and all the stars in the space moved quickly Semaglutide for PCOS Weight Loss: Is It Effective? and merged together in the blink of an eye to form a huge star with a diameter of ten thousand feet, and then fell into the sky and smashed into the sky.
Xu is not a monk in Qianzhou.Don t prevaricate me with this.Before that, Shinansheng didn t pay attention to Xu Yang at all, thinking that he could suppress him easily.
Zama s tortoise shell is a rare treasure, it is the carapace of the ancient desolate beast, the sky supporting tortoise.Xu Yang immediately rang the alarm, and quickly took out the Dutian banner and threw it into the air.
If the Corpse Demon was in its heyday, it would not be afraid of Xu Yang, but it is no longer possible now, the strength gap between the two sides is too great, Xu Yang suppressed it, and then Xu Yang was included in the small world to suppress it What Kelly Clarkson Took to Lose Weight in 2025: Revealed in the western continent.Defense, suddenly the lower dantian in the body moved, a huge suction burst out, and the surrounding hot spiritual energy was swept away.
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After a while, the black lotus gained the upper hand and forcibly suppressed the power of the nine rank green lotus.Suppressing the old devil, everyone left, and found that the Moon Jinglun Sunset Demon Venerable screamed and fell to the sky.
What is even more powerful is the giant sword that stands up to the sky.Although the vermilion fruit was useless to him, it was good for the younger generation to build a foundation.
The two of them flew all the way for three days and finally arrived at Fire Emperor City.Both of them looked like old men with sullen faces, and they directly attacked Xu Yang without any nonsense.
After many years, the tomb of his master Li Yuan has been so dilapidated.When they came to the center of the lake, they saw a ninth grade green lotus appearing in front of them.
This sword is a legendary thing in the fairy world.With a bang, the three Yinfeng beasts were blown away by the ball of order, blood spattered all over their bodies, and with a fearful roar, the three Yinfeng beasts rushed out of the stone bridge area in embarrassment, and flew into the Nine Nether Yinfeng without daring to show their heads.
It seemed that the work could not be completed in a short time.After that, the aura of the surrounding heaven and earth receded, centered on the Giant Law Mountain, and there was no aura within hundreds of miles.
Du Heng was not stubborn, mainly because Lu Zhongjiang was right.Then he put the film into the reader next to him, then lay down in front and started watching it carefully.
Sometimes I can t sleep all night. I sit on the sofa and smoke.There was someone on duty at the health center. By the time Du Heng and the others arrived, the staff on duty had already opened the big iron door and cleared out the wards.
He is not constipated, he just has a simple lack of intestinal peristalsis.When many people press or pinch, the position they look for is in the middle of the philtrum, which is the deep concave place.
Wu Buwei fell into silence again, lowered his head and began to think.With a slight eyebrow raise, she moved closer to the promotion board, looked around the photos carefully, and finally found a slight incongruity somewhere.
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Like everyone else, she smiled and sent her congratulations and said a lot of words.It s the best time to have a child. Thank you, Dr. Du. Director Xu, you are so polite.
Gansu Province, which places great emphasis on traditional Chinese medicine, has traditional Chinese medicine practitioners in every hospital department.Lie down on the kang and stretch your arms out to flatten them.
Every time he opened his mouth to ask a question, he was tugging at his heartstrings.I ll come in and get it for you in a few minutes. After Du Heng finished BHB Apple Gummies: The Sweet Path to Ketosis speaking, Sayazi walked out.
Men can suffer from kidney deficiency, but why can t women suffer from kidney deficiency Don t lie to me.He was so arrogant and energetic that the world could hardly contain him.
He was going to have a good chat with him, cooperate with each other, and make money together.After Zhao Xinfang said that, he walked into the house first.
What about the nine rank medical practitioner realm for warlocks Doctors don t seem to have much to do with warlocks, do they Xu Qi an pondered, and Song Qing saw that he hadn t enlightened yet, so she pointed out Ninth rank healers are not doctors in essence, but human beings.When soldiers mutinied, the imperial court usually took appeasement measures, Side Effects of Hims ED Pills: What to Watch Out For and then beheaded the leader, as an example to others.
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Concubine Chen Guifei hadn t seen the crown prince so happy for a long time, and she was very happy.Therefore, the more you hit the higher ups, the less you like to Keto Luxe: The Shark Tank Endorsement That Made Waves come to the Jiaofang Division.
Just wait for your Nutrisystem for Men: Proven Results for Weight Loss lord to ask, Xu Qi an laughed, It s been more than half a month since a person died, the rotten skin is swollen, and it can be broken with a poke, and the smelly corpse water can be drunk to the full.He didn t speak for a long time.After being glanced at by Shangshu Sun, he said in a low voice There is a small courtyard in the inner city.
When I was eighteen years old, my father told me about a marriage.They are Regen CBD Gummies for ED: Revitalizing Your Sexual Health still standing still.There must be something to gain, otherwise it will be a case of no suspense, Governor Zhang muttered.
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2.But the temperament of the three of them is the elegant JK, the glamorous and noble strong woman, and the heroic female police officer.Erlang told me a lot.Let me extract the core content These bastards will test policy theory today, poetry tomorrow, and the four books the day after tomorrow.
I m here to investigate the case.Xu Qi an sat cross legged to relieve the exhaustion of the cells, allowing the body to recover to its peak as quickly as possible.But the second brother is very angry recently.I heard from my father that he was frozen in the cold wind for half a night, and when he went home to get money and food the next day, he stopped talking to us.
In this regard, Governor Zhang is very sure, because at the dinner when he first What Is the Best Male Enhancement Pill at GNC: A Guide arrived in Yunzhou, Song Buzheng Some kind of information has been vaguely revealed.He is not young, but his vitality seems to be at the peak.
After being poisoned, his heart shuddered, and he looked at Mingyan Huakui suddenly, only to find that she had fallen into a deep sleep and had no movement.
An Chun on the other end of the phone He would laugh out loud and say, You kid, can you still be nervous An Bureau, I m not kidding.After chatting with Xu Pinglin for a few words, Xu Pinglin took Du Heng to the doctor s office, I gave the patient Gu Ping s name.
And in just two days, since he had to wait at home anyway, he might as well go to the health center and let Du Heng take a look.For other hospitals to How to Use Baking Soda and Apple Cider Vinegar to Lose Weight Fast in 2025 perform examinations, it is normal to obtain the examination report, which can take as little as half an hour, one hour, or as long as one day.
But she had the same idea as Du Heng, it was not appropriate to go now.You are more beautiful and elegant than Director Xu said.
Deng Top 5 Success Stories: How Apple Cider Vinegar Helped People Over 50 Lose Weight in 2025 Jia s eyes lit up. Regarding Du Heng being invited for consultation, after sorting out the information of the mother who gave birth at noon, she did not doubt whether Du Heng had this ability.But Du Ping didn t say anything else. He threw Du Heng s things at the door and left with his hands behind his back.
But as soon as he finished speaking, the man slapped him with a backhand.Du Heng raised his eyebrows. He really didn t know this.
Du Bing was yelled by Du Heng, and he seemed to wake up from a dream.The female form of Guanyin is already the most common perception among the public.
Du Heng didn t say anything, he just got up and walked out together.It s heavy enough. Both of them are How Long Will It Take Me to Lose 100 Pounds in their early thirties.
Will Du Heng let them down of course not If the dialectic is clear and the patient s righteousness has not declined, there is room for maneuver for him.This recipe comes from the book Food Therapy and has its roots.
Suck Ma er, help me look at it quickly and get some fire medicine.After receiving the order, Xiao Li Li turned and trotted out the door.
After taking the medicine to dispel wind and treat phlegm, his arms became more numb, the phlegm and saliva became more abundant, the body was soft and the muscles were relaxed, and the legs and knees were stiff and painful.
Por Renato Pelissaro, director de Marketing de PayPal LatAm.