Por Renato Pelissaro, director de Marketing de PayPal LatAm.
Hoy en día, muchos emprendedores en México tienen dudas sobre si deben invertir recursos en un sitio web responsivo o móvil al momento de crear su tienda en línea, o simplemente al pasar de la presencia física a la digital.
Si una empresa, sin importar su tamaño, aún no tiene un portal con al menos una de estas características, está perdiendo ventas y potenciales clientes. La principal causa se debe a que Google actualizó su algoritmo de búsqueda desde el año pasado con el objetivo de verificar los sitios accesibles desde dispositivos móviles. ¿Sabías que 62% de las búsquedas en dicha plataforma son realizadas desde tabletas o smartphones, de acuerdo con el Consumer Barometer de 2016?
Es por ello que los sitios que no tienen una versión para móviles ya no aparecen en las primeras páginas de búsquedas, lo cual puede resultar perjudicial para su marca o negocio.
Un portal responsivo es aquel creado a partir del “original” con ajustes de programación que lo ayudan a adaptarse automáticamente a la pantalla del equipo que el usuario emplee. En contraste, en un sitio sin esta tecnología, se necesitará darle mayor zoom para ver el contenido en cuanto menor sea el tamaño de la pantalla, y mover la página de un lado a otro para revisarla, con el riesgo de tocar y abrir algún link no deseado. Se trata de una experiencia muy incómoda para cualquier visitante.
El mismo estudio indica que ese tipo de problema puede representar un costo alto; por ejemplo, el tener que hacer zoom en la pantalla del smartphone, es causa suficiente para que más de 60% de los usuarios abandonen un sitio. Asimismo, otro informe realizado por Ipsos a solicitud de PayPal, indica que 58% de los consumidores digitales en México usan los teléfonos inteligentes para comprar en línea, y 26%, las tabletas. Si estos datos se trasladan a una tienda no disponible en móviles, esto se traduce en un adiós a la venta.
Por otro lado, existen los sitios hechos especialmente a la medida de equipos móviles, y a los que no se ingresa con la misma facilidad desde computadoras de escritorio o portátiles. La versión móvil es una segunda página, a veces incluso 100% diferente de la web original.
Un sitio totalmente móvil representa completa libertad para crear desde cero, sin restricciones, lo cual implica una arquitectura planeada para los smartphones u otros dispositivos de tamaño pequeño, que incrementa su nivel de efectividad.
Ya sea que se opte por una página web responsiva o móvil, cualquiera de las dos opciones puede ser de gran utilidad para captar la atención del consumidor, cada vez más conectado en todo momento desde su celular. De hecho, el smartphone ya es el punto de conexión a Internet más popular de México, con 77% de penetración entre los usuarios, según la Asociación de Internet MX.
Para una exitosa incursión en un sitio responsivo o móvil, se recomienda colocar menús cortos, destacar acciones como “Elegir” o “Pagar”, y evitar en cuanto sea posible que las personas deban rellenar demasiada información. Por ejemplo, puedes recurrir a calendarios visuales, etiquetas y validación de datos en tiempo real. Esto es aún más útil en el momento final de pago, en el cual es fundamental facilitarle la vida al cliente. Si ya de por sí se puede sentir cansado y propenso a abandonar la compra en una computadora, imagínalo en frente de la pantalla diminuta de un teléfono inteligente.
Asimismo, es recomendable insertar un motor de búsqueda al interior de la página web, fácil de usar y visualizar por el internauta, con letras grandes y ligas intuitivas, y que arroje resultados relevantes. Para esto, resulta muy útil disponer de un banco de datos que sugiera a los usuarios opciones relacionadas con los temas que van buscando en el sitio. Nada peor para un prospecto que el mensaje: “No se encontró ningún artículo relacionado”.
A fines de 2016, Google anunció la inversión en un mecanismo de búsqueda exclusivo para entornos móviles. Ciertamente, la movilidad es un camino a emprender sin marcha atrás.
Diseñado para que sea sencillo e intuitivo para los clientes, Hitachi IoT Appliance ayuda a los usuarios a lograr rápidamente sus implementaciones de IoT.
El big data desempeña un papel vital en los procesos de toma de decisiones para las empresas, proporcionando información completa sobre el comportamiento del consumidor.
Es necesario integrar las estrategias de atención sin importar si la interacción con el usuario se produce a través de un chat, llamada telefónica o en redes sociales.
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The surroundings were pitch black, and his consciousness could not be condensed in the violent rotation.The wind, clouds, thunder and lightning changed, and the underwater monsters were raided and killed in an instant, and their corpses were found floating hundreds of miles away.
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It watched helplessly as the escape route became farther and farther away from it.The broken brick wall fell into the grass and was covered with honeycomb holes, becoming a fortress for some kind of spiritual insect.
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It is enough to conquer a planet. How could it be destroyed by your punch The third elder of the Creator Organization was dumbfounded and reacted immediately.It is a treasure of war. Each one is equivalent to a low grade holy weapon.
Immediately, Lu Yu put the remains of the Liuyan puppets into the storage bag in front of so many people.Treasures like the Phoenix Fire Divine Fruit are rare and extremely rare even in Cangshan Star.
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Although Luoyue Palace is so powerful, the master will definitely be fine At this time, after hearing Elder Qing s arrogant and domineering words, Fairy Mi was also shocked She never expected that Elder Qing would dare to be so arrogant after learning about Lu Ziji s identity.The Tianmen Sect Master hated Lu Ziji to the extreme.
At this time, He Zhenlong also noticed the movement of the formation in the Xihuang King s palace, and immediately rushed over.OK. Brother Lu Ziji He Yan er s pretty face immediately changed color, she was extremely worried and hurriedly stepped forward to protect Lu Yu.
With the talent of his master Lu Yu, when he reaches the Nascent Soul stage, who else is his opponent in the world of Cangshan Star Immortal Cultivation Immortal cultivators have a long lifespan.
The look he looked at Lu Yu was filled with boundless awe and disbelief.It would be unwise to fight now. Haha, there are fifty four people here and one hundred and eight Liuyan puppets, so I will take two Liuyan puppets first And Lian Peng laughed loudly, grabbed Void from a distance, and his spiritual power condensed into a foot.
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Regarding Luo Wenxing s death in Lu Yu s hands, after thinking about it, Yan Xunnan still did not tell the Luo family.On this day, Huo Shen Huo Dingtian, the guardian of the Kunlun Secret Realm, and Chu Tiangang, the Chinese Chu general, came hand in hand, followed by Bian Zhihe, Lu Yuqing, Xiaoyue and other Cangshan star cultivators.
She was still worried until the end was over. At this moment, countless people who cared about Lu Yu looked at this scene with joy and some worry.At this time, Wang Qi was frightened by Lu Yu So powerful No wonder Zhang Guicheng, the former head of the palace, simply fled and retreated without a fight If Wang Qi had been present at that time, he would have participated in Green Farms CBD Gummies 500mg - Benefits, Reviews, and Science
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In the blink of an eye, a month passed. The aura of the Red Cloud Star is indeed far superior to that of the Cangshan Star, let alone the Emperor s Constellation Star If I had been reborn on the Red Cloud Star, I would have been able to break through the Golden Core within one year, and become the Nascent Soul within five years Lu Yu s reaction at this time His cultivation has reached the peak of the early stage of Golden Core, and he couldn t help but smile.
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about the secret realm of Kunlun, which contained the ancient heaven, and whether there were any treasures that caught his eye.There are a lot of spiritual stones, spiritual weapons, and techniques from the Netherworld Palace.
Who else could have done it You actually made up an imaginary character, and now you are pretending not to know That s right This time we entered the secret realm of Liu Yan Shenjun s cave, the only ones with the quantity and quality of strong people are our Sheng Hua Zonghe.
Por Renato Pelissaro, director de Marketing de PayPal LatAm.