e-Commerce en México más allá de una web responsiva o móvil

Por Renato Pelissaro, director de Marketing de PayPal LatAm.

Hoy en día, muchos emprendedores en México tienen dudas sobre si deben invertir recursos en un sitio web responsivo o móvil al momento de crear su tienda en línea, o simplemente al pasar de la presencia física a la digital.

Si una empresa, sin importar su tamaño, aún no tiene un portal con al menos una de estas características, está perdiendo ventas y potenciales clientes. La principal causa se debe a que Google actualizó su algoritmo de búsqueda desde el año pasado con el objetivo de verificar los sitios accesibles desde dispositivos móviles. ¿Sabías que 62% de las búsquedas en dicha plataforma son realizadas desde tabletas o smartphones, de acuerdo con el Consumer Barometer de 2016?

Es por ello que los sitios que no tienen una versión para móviles ya no aparecen en las primeras páginas de búsquedas, lo cual puede resultar perjudicial para su marca o negocio.

Un portal responsivo es aquel creado a partir del “original” con ajustes de programación que lo ayudan a adaptarse automáticamente a la pantalla del equipo que el usuario emplee. En contraste, en un sitio sin esta tecnología, se necesitará darle mayor zoom para ver el contenido en cuanto menor sea el tamaño de la pantalla, y mover la página de un lado a otro para revisarla, con el riesgo de tocar y abrir algún link no deseado. Se trata de una experiencia muy incómoda para cualquier visitante.

El mismo estudio indica que ese tipo de problema puede representar un costo alto; por ejemplo, el tener que hacer zoom en la pantalla del smartphone, es causa suficiente para que más de 60% de los usuarios abandonen un sitio. Asimismo, otro informe realizado por Ipsos a solicitud de PayPal, indica que 58% de los consumidores digitales en México usan los teléfonos inteligentes para comprar en línea,  y 26%, las tabletas. Si estos datos se trasladan a una tienda no disponible en móviles, esto se traduce en un adiós a la venta.

Por otro lado, existen los sitios hechos especialmente a la medida de equipos móviles, y a los que no se ingresa con la misma facilidad desde computadoras de escritorio o portátiles. La versión móvil es una segunda página, a veces incluso 100% diferente de la web original.

Un sitio totalmente móvil representa completa libertad para crear desde cero, sin restricciones, lo cual implica una arquitectura planeada para los smartphones u otros dispositivos de tamaño pequeño, que incrementa su nivel de efectividad.

Ya sea que se opte por una página web responsiva o móvil, cualquiera de las dos opciones puede ser de gran utilidad para captar la atención del consumidor, cada vez más conectado en todo momento desde su celular. De hecho, el smartphone ya es el punto de conexión a Internet más popular de México, con 77% de penetración entre los usuarios, según la Asociación de Internet MX.

Para una exitosa incursión en un sitio responsivo o móvil, se recomienda colocar menús cortos, destacar acciones como “Elegir” o “Pagar”, y evitar en cuanto sea posible que las personas deban rellenar demasiada información. Por ejemplo, puedes recurrir a calendarios visuales, etiquetas y validación de datos en tiempo real. Esto es aún más útil en el momento final de pago, en el cual es fundamental facilitarle la vida al cliente. Si ya de por sí se puede sentir cansado y propenso a abandonar la compra en una computadora, imagínalo en frente de la pantalla diminuta de un teléfono inteligente.

Asimismo, es recomendable insertar un motor de búsqueda al interior de la página web, fácil de usar y visualizar por el internauta, con letras grandes y ligas intuitivas, y que arroje resultados relevantes. Para esto, resulta muy útil disponer de un banco de datos que sugiera a los usuarios opciones relacionadas con los temas que van buscando en el sitio. Nada peor para un prospecto que el mensaje: “No se encontró ningún artículo relacionado”.

A fines de 2016, Google anunció la inversión en un mecanismo de búsqueda exclusivo para entornos móviles. Ciertamente, la movilidad es un camino a emprender sin marcha atrás.

 

Temas relacionados

In front of them, dozens of ferocious looking monsters emerged from the muddy ground.It was only then that he suddenly became aware of the strange monster in front of him.

No, their power is vulnerable. Ella shook her head.As early as thousands of years ago, he relied on the dozens of planes he captured to become a god with great divine power.

Bohr Experiments were also done to determine whether the inside of the atom was solid or hollow.The little sun hanging in the sky was too dazzling for people to ignore, and the huge energy emitted made her feel intensely uneasy.

He said with a frown. Dennis naturally understands this shortcoming, but it is too difficult to aim and hit an enemy at high speed We can only rely on such a large scale attack.Is this a decoration Or is it a node for performing some kind of witchcraft Ivina secretly guessed in her heart, but the next second she heard Del explain.

During the conversation, a heavy steel door appeared in front of the two of them.It s like a skilled fisherman, holding a steel fork in his hand, relying on his proficient skills to stab the fish in the water at an angle that is impossible to hit from the outside For example, several copper blocks scattered due to the explosion successfully passed through the force field protection and entered the scope of the Holy City.

One after another, special projectiles were loaded into the muzzle under the control of the artillery, and were carried out by the wizards.Super undead On the third day after the war, a new round of wizards meeting was held in the royal capital.

As for how to create magic power, Lin En also has some clues.Ivina nodded, not understanding why Monroe suddenly became so excited.

Fortunately, the ability of these great wizards outside the field to judge the situation was better than he imagined, and the timing of launching attacks was also very clever.go With such crazy interest trends, the church s so called ban is a complete joke Inform the Speakers for me that I need to convene an internal meeting Lin En just got off the airship and had no intention of taking a rest.

And they vigorously hunted down devout believers who were still loyal to themselves.Immediately afterwards, Cecil turned his attention to the corpse witches and asked them to immediately start to arrange the magic circle to sense the flow of magic power.

Most civilians have limited education and do not understand high end things like acting.He looked up and saw that the space time rift there had been closed at some point.

The terrifying aura it exudes makes Lauder swallow involuntarily.After these few days of training, I can even understand some commands.

The door burst directly, and a strong explosion shock wave greeted them.We only need to do what we should do, and that is enough.

This time, a god was used as a sacrifice to open the portal between the two worlds.Linn pondered for a while, and then spoke. I deliberately left part of my power in the cabin of the spacecraft in case of emergency.

After that, he began to transform the entire spacecraft.With the support of 153 members and nearly 90 of the votes, the Parliament soon officially announced the end of church rule and the war to disintegrate the empire officially started today At the same time, a piece of news came from the empire.

Is this the cause of death of Moon Goddess Diana Harrov said in horror.It is one of the greatest alchemical creations currently owned by the Council.

A great wizard said quite proudly. Since positive and negative electrons attract each other, and identical electrons repel each other, he guessed that the electrons inside the element should not be tightly bound together, but should be paired with positive and negative charges and scattered scattered.

The empire was really too big, and their mission was very heavy.Only the remains of flesh and blood were scattered all over the sky But it was obviously not too late now. Several more streams of light flashed past.

This time the target is still the distant brown star.If the workshop ensures three meals a day, then who will buy wheat and bread Of course they are those who are trying to raise food prices Raphael suddenly thought of this. Lynn s approach is equivalent to controlling the intensity of the food war within a certain range.

With almost no hesitation, Ella followed up with this increased power and began to attack the cage that bound her.How did you discover it This monster is very good at concealment.

The woman was the eldest daughter of Chen Guogong s family, named Chen Ruoli.The One Eyed Pirates can hold off the Commandos. It s not because they are really that powerful, but because they have substitutes.

It looks unremarkable. Because occupations with high health points are generally melee and human shield occupations.Behind these 12 guards is a bloody road stained red with blood.

Just the light is like this, but if it is hit Uh huh Several shadow beasts quickly escaped. tumultuous Another blazing ball was thrown out.As a result, no matter how many cards he had, he had no chance to use them.

Leave it to you Zhao Hao signaled the other party to start taking action.Except for one large merchant ship, the other ships are small and medium sized merchant ships and transport ships.

And suck. o This chapter is not finished Chapter 461 The performance of the Vampire King The Vampire King is the strongest in the elite class overall, especially when facing flesh and blood creatures, he is completely invincible.Natural boundary. Vine dragon Looking at the charging red dragon, Zhao Hao took action decisively.

Boom The Abyss Diver is getting closer and closer, like a giant ship of tens of thousands of tons, which makes people extremely nervous.The one who issued these attacks was a giant with a height of more than ten meters and a one eyed giant on his face, surrounded by a strong army a few hundred meters away.

But facing the body of a flying dragon that is more than ten meters high, this attack can at best cut off one lower limb in half, but now that it has spread its wings and flutters forward, cutting off the lower limb does not affect the situation.after one day Zhao Hao got a satisfactory answer and left.

Now even the lowest ordinary level nest guards are far more powerful than when players first arrived in the heroic world, and there are still surprises from time to time.As the saying goes, wealth can lead to gods. Although this method is primitive, it will always work.

At least there is no reason and it doesn t work on the surface This is also the reason why the power behind Wall is so amazing that he can even obtain urgently needed military supplies, but he does not send legions to escort the caravan.Both the Plague Corpse and Anros are at a low level that can advance rapidly.

It will definitely be recognized by the opponent at a glance.Bang, bang The war horse bathed in the holy light was no ordinary war horse.

The point is to ensure that no one will reveal what you have done.We don t need to waste our energy on this. Recently I found a force that is very suitable for you The short haired girl at the desk, who is Xiaobai, transferred topic.

Among them, Zhao Hao saw many players wearing the uniforms of God s Right Seat.The problem is that there are a full 300 units of Death Gods, and a fraction of them actually triggered this effect, killing more than 10,000 units of Centaur leaders in an instant.

Because it introduces the ghost car s record, abilities, etc.The thin Qin An was accidentally overturned by the strong wind.

It took almost three days before the contract was considered successful.It is not surprising that he wanted to die with him.

Annihilation Zhao Hao s eyes flashed with solemnity.I only have twenty taels of silver with me. The imperial edict said that we were sent to the army and our property was banned.

Zhao Hao didn t pay attention to her gaze, but he was just curious about how she knew the Ghost Car was genuine.As long as the liquid inside is poured onto the troops below, this extremely powerful war spell will be completed.

Before that, he had nothing to do. Do you still remember Li Keke s name.Crying Banshee Tenth level soldier guard. The information only contains the opponent s name and rank.

But when dealing with players, relying on their own speed and attack power, they can be easily dealt with.With the cooperation of many parties, the Storm Legion s advancement efficiency is amazing.

The vines keep growing toward the sea Wow Vine dragons burst out of the water and pounced on the battleship like ancient giant pythons.Even if the summoning speed is slowed down later, the number can increase like a snowball.

No matter how you look at it, you are seeking death.However, just as the other fang dagger was about to be chopped down, a violent air current suddenly set off from Muso s body and blew everything around him away.

This is a once in a lifetime opportunity. After you miss it, you don t know when you will have the opportunity next time.In addition, the opponent s pet is a firebird, which makes the suspicion even greater.

One drop of it will not only make it completely weak, but it will at least restore its basic mobility.Qin Hu was spoiled by his parents since he was a child.

From the very beginning, Zhao Hao positioned himself to spy on intelligence and attract firepower, but he was never so arrogant that just a few of them could defeat the largest branch of the Death Church in the north.Great little one Even among all blue quality equipment, these boots are rare.

Now that the curse has been lifted and his body has been reshaped, he firmly believes that he can return to the top, so naturally he doesn t mind reconnecting.It doesn t matter if I can t stop the dragon s breath, I can just shut you up.

You can contribute now Support and protect these elves entering the city, but you can get it if you contribute.Even the most powerful steel battleships and large battleships have long since left Griffin Port, taking away the most elite navy, greatly weakening the strength here.

Requirements 3,000 ore, 3,000 wood, 5,000,000 gold coins, large port.The difficulty is how to ensure that the person still has wisdom and strength after turning the person into an undead.

Especially for some arms, there will be a qualitative gap in combat effectiveness between before and after advancement.The golden belt of murder and arson This is a wise saying in the world of heroes, because this is a world where the weak eat the strong.

Even more powerful. Not to mention the Nine Headed Monster, even the evolved Fourteenth Level Ultimate Nine Headed Monster can still be defeated easily.Yes, someone has already taken action. It doesn t matter that we are still on the first floor and we are already starting with no martial ethics.

Kill them Zhao Hao ordered immediately. Poof The phantom shooters immediately executed the order and killed it with random arrows, but the opponent also seized the opportunity and smashed the metal disc into the sea in front of the Storm.There is only one thing I can say about this. The champion class is indeed a ceiling race.

Golden field It is definitely the decisive force. With full firepower, Freya s threat during the domain time is even stronger than that of the epic level.Of course, since Zhao Hao dared to let Jing Ci do this, he had absolute confidence.

In fact, it is not difficult to save one s life. The simplest way is to pay bribes.I hope we can have a pleasant cooperation in the future Zhao Hao gave the other party a specific time for payment of the reward before disembarking.

But in fact, there are more than 300,000 mining players many of whom are afraid of the devil leaving.There used to be a famous studio member who was kicked out of the studio just because he said a few too many words to the other person.

If Mingyi was there, the opponent would naturally not be able to prepare calmly, but without a strong man and an elite subordinate, this would result.Coupled with the changes he brought about in terms of tactics, importance of arms, etc.

Otherwise, the number of souls attracted will be even more exaggerated.The good news is that the Archangel is small in size and can attack the shield at the same time.

When attacking, a layer of pale light flashes on the body, which is the power of death.He was told that he was drunk and molesting the princess with evil intentions.

This kind of person is not suitable as a friend, but he is a good partner, as long as he does not get bitten by the other party.But you must know that the design can only be sold once, but food is a consumable and can be sold all the time, and the price has not skyrocketed.

I need a group of sailors on standby to bring a group of ships back As soon as they met, Zhao Hao explained his idea.

Damn it Cord yelled, and had no choice but to expand his territory and dispose of these flying explosive barrels as soon as possible to avoid releasing more dangerous monsters.According to our understanding, no. Del looked hesitant.

There will be a steady stream of positive and antiparticles in the surrounding space and in the body.It is best to sort out the paper before noon. And help me find Roll, the editor of the Magic Daily.

It just so happened that they had a lot to do during this period, such as continuing to repair the damaged alchemy runes, improving the promotion ceremony, and seeing if they could adjust the frequency of energy input to a more appropriate one Even if it could be more It s worth it to increase your chances of promotion End of this chapter yt87998 35847115.

In the interplay of light and shadow, Lin En s figure appeared in front of everyone.What we have to do is to find this limit and break it A very good idea Raphael and others suddenly felt their eyes light up.

The secret medicine has only two effects, that is, it is good for the body s health and makes people feel energetic, but before that, they will experience extremely intense pain.That s why Lin En planned to get the antimatter out first, which would be an extra trump card against the Lord of the Dead.

The sun Maka murmured to herself as she looked at the bright light bursting between the mountains.This is also the omission of the airship cruise as a protection system.

The entire Divine Punishment The commander in chief of the army.The most important thing is that it is more cost effective to sell the grain to the parliament on the spot than for the grain merchants to risk being caught and smuggle the grain into the empire.

Just when Linn was about to read the newspaper to find out if there were any other novel theories, he saw Alok hurriedly running in from outside the courtyard.According to rumors, there are three in total, but even the Moon God Diana has never seen them use all their strength.

This is a quantum constant. Like the gravitational constant, it is a fixed value, 6.Moragos, the main god who lives in the Pantheon, did not mean to be polite at all.

Because this divine realm is probably just a bait thrown by the other party, a discard to delay their progress.I think you should have some guesses about our identities.

In an instant, they turned into fly ash Although Linn, who was protected by the graphene shield, escaped being frozen into an ice sculpture, his body continued to decline.Several battles and a large number of wounded within a year have also exhausted the potions stored by the Parliament, not to mention there is a very critical radiation problem that needs to be solved The city of kerosene is less than seven kilometers away from the nearest nuclear explosion zone Such a close distance means that they will inevitably be affected by radiation, and the nearby river water can no longer be used for irrigation and drinking These days, many wizards have proposed to abandon this city or even destroy it But Linn rejected it Because this city of fire oil has a large population and the resistance of the townspeople is strong, large scale relocation is impractical.

But what is different from opening the time and space gate is that the magic power and elements pouring into this world contain a special will, or it may be said that the divine domain of the Lord of the Dead is invading this world The entire space was shaking violently, time became chaotic, and a chaotic color was flowing in from the gap It was an extremely dark pallor revealing a strange and frightening power, as if it was going to swallow up the whole world Lord of the Dead Lin En said the name of the god solemnly.

Either of these two guesses was completely bad news.Ella, who had been hiding in a foreign land for a long time, finally no longer hid her power.

The first one landed on Night Demon s left shoulder blade, and the other three hit Night Demon.They were quite afraid of the so called main world and the god of life and creation in the crow s mouth.

When a beam of light passes through a hole with a wider diameter, the path of the light will show a very standard cone shape, which is very consistent with the common sense that light propagates in parallel paths.things. However, judging from the situation against Ella, the Lord of the Undead may not be weak in his control of space.

3 seconds, for a god, this time is enough time to do something For example, transfer the godhead However, the next moment, the Lord of the Undead was horrified to find that he had completely severed contact with the cracks in time and space Which bastard is he Which bastard secretly closed the space time rift he opened The Lord of the Undead became more and more crazy, but before he had time to curse, the huge divine body completely collapsed.

Are you worthy Ryan s pupils tightened, but before he could reply, he felt as if the air around him had turned into steel knives.Dean Lin En, can you fly so fast Lydia asked curiously.

The power of every legend is very precious The Holy See has five legends on the surface. As for the Wizards Council, even including the crazy Altok , they only have four legendary wizards.The legion, which had been on the march for several days and nights, took a temporary rest in the city of Sertod and resumed the drama of fighting against the landlords to divide their fields.

Considering the blood loss, Ivina did not pull it out, and this was not the place to treat the wound.After its death, the divine domain will inevitably be divided up and robbed.

It was a giant skeletal dragon with a length of more than a hundred meters.The lower class citizens cannot even adopt a complete geometric shape, so the long vertical shape has become the choice of the vast majority of people.

Worry. What s exciting is that this technique can directly record what happened at a certain time with magic.