Por Renato Pelissaro, director de Marketing de PayPal LatAm.
Hoy en día, muchos emprendedores en México tienen dudas sobre si deben invertir recursos en un sitio web responsivo o móvil al momento de crear su tienda en línea, o simplemente al pasar de la presencia física a la digital.
Si una empresa, sin importar su tamaño, aún no tiene un portal con al menos una de estas características, está perdiendo ventas y potenciales clientes. La principal causa se debe a que Google actualizó su algoritmo de búsqueda desde el año pasado con el objetivo de verificar los sitios accesibles desde dispositivos móviles. ¿Sabías que 62% de las búsquedas en dicha plataforma son realizadas desde tabletas o smartphones, de acuerdo con el Consumer Barometer de 2016?
Es por ello que los sitios que no tienen una versión para móviles ya no aparecen en las primeras páginas de búsquedas, lo cual puede resultar perjudicial para su marca o negocio.
Un portal responsivo es aquel creado a partir del “original” con ajustes de programación que lo ayudan a adaptarse automáticamente a la pantalla del equipo que el usuario emplee. En contraste, en un sitio sin esta tecnología, se necesitará darle mayor zoom para ver el contenido en cuanto menor sea el tamaño de la pantalla, y mover la página de un lado a otro para revisarla, con el riesgo de tocar y abrir algún link no deseado. Se trata de una experiencia muy incómoda para cualquier visitante.
El mismo estudio indica que ese tipo de problema puede representar un costo alto; por ejemplo, el tener que hacer zoom en la pantalla del smartphone, es causa suficiente para que más de 60% de los usuarios abandonen un sitio. Asimismo, otro informe realizado por Ipsos a solicitud de PayPal, indica que 58% de los consumidores digitales en México usan los teléfonos inteligentes para comprar en línea, y 26%, las tabletas. Si estos datos se trasladan a una tienda no disponible en móviles, esto se traduce en un adiós a la venta.
Por otro lado, existen los sitios hechos especialmente a la medida de equipos móviles, y a los que no se ingresa con la misma facilidad desde computadoras de escritorio o portátiles. La versión móvil es una segunda página, a veces incluso 100% diferente de la web original.
Un sitio totalmente móvil representa completa libertad para crear desde cero, sin restricciones, lo cual implica una arquitectura planeada para los smartphones u otros dispositivos de tamaño pequeño, que incrementa su nivel de efectividad.
Ya sea que se opte por una página web responsiva o móvil, cualquiera de las dos opciones puede ser de gran utilidad para captar la atención del consumidor, cada vez más conectado en todo momento desde su celular. De hecho, el smartphone ya es el punto de conexión a Internet más popular de México, con 77% de penetración entre los usuarios, según la Asociación de Internet MX.
Para una exitosa incursión en un sitio responsivo o móvil, se recomienda colocar menús cortos, destacar acciones como “Elegir” o “Pagar”, y evitar en cuanto sea posible que las personas deban rellenar demasiada información. Por ejemplo, puedes recurrir a calendarios visuales, etiquetas y validación de datos en tiempo real. Esto es aún más útil en el momento final de pago, en el cual es fundamental facilitarle la vida al cliente. Si ya de por sí se puede sentir cansado y propenso a abandonar la compra en una computadora, imagínalo en frente de la pantalla diminuta de un teléfono inteligente.
Asimismo, es recomendable insertar un motor de búsqueda al interior de la página web, fácil de usar y visualizar por el internauta, con letras grandes y ligas intuitivas, y que arroje resultados relevantes. Para esto, resulta muy útil disponer de un banco de datos que sugiera a los usuarios opciones relacionadas con los temas que van buscando en el sitio. Nada peor para un prospecto que el mensaje: “No se encontró ningún artículo relacionado”.
A fines de 2016, Google anunció la inversión en un mecanismo de búsqueda exclusivo para entornos móviles. Ciertamente, la movilidad es un camino a emprender sin marcha atrás.
En los próximos meses estaremos emocionados de tomar las lecciones aprendidas en este vuelo para continuar el programa Aquila en su progreso y su fin de unir al mundo mediante la conectividad.
Las soluciones de identificación seguras permiten a las personas acceder con comodidad y seguridad a los sitios físicos y digitales, y conectar objetos que pueden ser identificados con precisión.
La adopción estratégica de la inteligencia artificial en la fabricación puede ofrecer eficiencias significativas. Desde mejorar la seguridad hasta optimizar las cadenas de suministro, la IA está transformando la forma en que las empresas abordan los desafíos laborales y planifican su futuro. Los líderes de la industria deben estar preparados para abrazar esta revolución tecnológica y capitalizar las oportunidades que la IA presenta.
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After his punch was empty, Ke Zhanyi pounced on Zhang Sheng like crazy.They would not make any mistakes, and their presentations were suitable for middle level leaders.
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Although the contact time was not long, he knew that Xu Shaoqin was an extremely proud person and it would not be easy to make him bow his head.Xiao Feng, take a look, is there anything you like here Du Qingyue sat next to Xuanyuan Feng with rare tenderness and let him choose the long sword on the table.
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Dragon Master, you re welcome. This time, Han Qiusheng did not say a formal banquet statement like before, but instead sighed.I didn t expect that he would dare to enter the country.
After all, the four Yang Kingdom warriors had drunk too much in the restaurant today, and Qin Feng suddenly took action, naturally gaining the upper hand.If not for anything else, just because the Sichuan cuisine here is really authentic.
Xu Shaoqin sighed Don t look at me with that look. Although I am proud, I am not arrogant.Even the fact that Yehuang will appear there tonight is all because of Qin Feng.
And no one knows what the future will bring. At least Brother Fan grew up with me.Several women from the martial arts alliance came over, and the fragrance filled their nostrils.
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His hair is neatly trimmed, his eyebrows are sharp and his eyes are very handsome.His hands were restlessly in front of him, stirring the clothes, like a child who had done something wrong.
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A little more appreciative But you never thought that you would offend Fan Bangyan because of this Haha, so what if you offend At this time, Lin Baoer had already put away his charming social butterfly look and picked up the wine glass.You don t need to think about it to know that these rumors were spread by the Song family who were not convinced.
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The Yuan Shan standing in front of him now was at the peak of the Xuan Realm.I thought that if I were there to persuade her, maybe she wouldn t do anything too extreme in the future.
You can improve your swordsmanship through him, but it is still too difficult to improve your realm.Wu Mian s eyes were fixed on Xuanyuan Feng on the field, wishing he could kill him right now.
Okay, my time is limited and I don t have time to watch the show.
Even if there was a slight risk, Zhuang Yu refused, and he had no other good solution.Especially Qiu Gui, who had wanted to pursue Princess Lu Xiao before, his eyes turned red.
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However, Lu Yu looked calm and indifferent, as if he didn t hear anything.His status in Luoyue Palace is also extraordinary, enough to rank among the top five These gatekeeper disciples in the foundation building period suddenly became respectful.
Just now, in order to compete with the three flavored true fire that Zhao Zhong burned the immortal Taoist body, the red flame tiger bloodline, and half stepped to refine the soul of the Void Taoist Lord Nascent Soul, the three were combined into one.But Gong Haobo didn t even look at Shao Zhengqing and waved him away.
After a while, she still said, Brother Lu Ziji, I m going to enter the secret realm of the Western Wilderness Kingdom and practice in seclusion I m going to practice here.That s all, you can take care of yourself After the words fell, the old man also closed his eyes and took in his breath, obviously recharging his energy, waiting for the Heaven and Earth Xuanhuang Fruit to mature, and then boldly take action to fight Summer 2025: Simpli ACV Keto Gummies Reviews for Weight Loss Enthusiasts in the USAHow Long CBD Gummy Stay in System: A Comprehensive Guide (DaZFb)
for the magic medicine Gou Rui stood there, her pretty face uncertain, her thoughts tumbling.
As the reincarnation of the Immortal Emperor, he certainly knew the price of condensing such a mark.I did it once Zhang Guichenggui is the superior head of Zhangzhou Palace.
I m afraid they have noticed something is wrong and want to test us This time, I m afraid it s the Hongmen Banquet, and the person who comes is not good
Listening to the dragon Everyone was shocked by Hai s words.Hu Yao looked at Lu Yu tremblingly and screamed You, you, you
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and the other side. Gou Rui happily left with Lu Yu, preparing to invite Lu Yu to her cave.
You dare to be so presumptuous as my Wu Hua Sect. Believe it or not, I will go out and report to the ancestors and destroy your Nether Palace We discovered this place first, why should we give it to you
However, under a group of angry people, Among the disciples of Wuhua Sect, the ancestor of Xielu shook his head and smiled in his heart.
But now, seeing Lu Ziji, he seemed to see hope of getting out.Soon, those Lianxu Dao Lords and Hedao Powers will be chasing them.
He is also a master of cultivation at the Golden Core Stage.His foundation was extremely profound The resources he needs are also like mountains and seas, equivalent to thousands of times of the same level There are many precious magical medicines that even the Western Wilderness Kingdom does not have.
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When his own realm improves, he can try to sacrifice the corpse of a great elder level golden elixir monk and refine it into a refined corpse.Master Li, we moved to a new cave in accordance with the custom of Dong Qi.
road. You are still too reckless. That is to say, you have practiced the Sword Intention Climb to the Sky and mastered the divine foot power, so that you can close the distance with the monks from the outer continent.The monks who were observing the true disciples handing over tasks couldn t help but be disappointed when they discovered that Li Yuanba only took out one corpse.
A few hours later, he looked up at the sky and saw a big bird flying towards him in the sky.This phenomenon can easily cause an unstable state of mind, which can lead to inner demons Zuo Ancestor said solemnly.
But he didn t dare to blame the middle stage Nascent Soul sword cultivator.Since they had an absolute advantage, they couldn t let Patriarch Song take action against Zhang Tieshan.
This is the blood of a chameleon. There is dragon blood in this blood.At this time, it is no longer the trouble with Li Shiming, but also the Beishu Trading Company.
A drop of purple thunder plasma entered his abdomen, and every part of his body was filled with thunder and lightning.The thunder hit his body again. His body standing on the top of the mountain was violently sent flying, leaving a big crater on the ground.
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Lei Xiu Xiong Rong had long sensed the aura of Lei Xiu on Li Shiming.The natal magic weapon IBMz15 constantly cross compared the content of Master Qi s sermons with the knowledge he had learned before, and analyzed and studied the content of the abyss bit by bit, and finally he understood Wyld Sleep Gummy: A Comprehensive Guide to Restful Nights (kjdqT)
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The golden corpse Nanming used the magical power of Nanming Lihuo.As for the phantom dragon, he took out the dragon vein source crystal and put it aside.
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Because he lacked his left leg, when he went out, he always felt that other monks looked at him with something wrong.
The Ten Directions Sword Cultivation Technique is an inherited skill of the Mingxin Sect.
Por Renato Pelissaro, director de Marketing de PayPal LatAm.