Por Renato Pelissaro, director de Marketing de PayPal LatAm.
Hoy en día, muchos emprendedores en México tienen dudas sobre si deben invertir recursos en un sitio web responsivo o móvil al momento de crear su tienda en línea, o simplemente al pasar de la presencia física a la digital.
Si una empresa, sin importar su tamaño, aún no tiene un portal con al menos una de estas características, está perdiendo ventas y potenciales clientes. La principal causa se debe a que Google actualizó su algoritmo de búsqueda desde el año pasado con el objetivo de verificar los sitios accesibles desde dispositivos móviles. ¿Sabías que 62% de las búsquedas en dicha plataforma son realizadas desde tabletas o smartphones, de acuerdo con el Consumer Barometer de 2016?
Es por ello que los sitios que no tienen una versión para móviles ya no aparecen en las primeras páginas de búsquedas, lo cual puede resultar perjudicial para su marca o negocio.
Un portal responsivo es aquel creado a partir del “original” con ajustes de programación que lo ayudan a adaptarse automáticamente a la pantalla del equipo que el usuario emplee. En contraste, en un sitio sin esta tecnología, se necesitará darle mayor zoom para ver el contenido en cuanto menor sea el tamaño de la pantalla, y mover la página de un lado a otro para revisarla, con el riesgo de tocar y abrir algún link no deseado. Se trata de una experiencia muy incómoda para cualquier visitante.
El mismo estudio indica que ese tipo de problema puede representar un costo alto; por ejemplo, el tener que hacer zoom en la pantalla del smartphone, es causa suficiente para que más de 60% de los usuarios abandonen un sitio. Asimismo, otro informe realizado por Ipsos a solicitud de PayPal, indica que 58% de los consumidores digitales en México usan los teléfonos inteligentes para comprar en línea, y 26%, las tabletas. Si estos datos se trasladan a una tienda no disponible en móviles, esto se traduce en un adiós a la venta.
Por otro lado, existen los sitios hechos especialmente a la medida de equipos móviles, y a los que no se ingresa con la misma facilidad desde computadoras de escritorio o portátiles. La versión móvil es una segunda página, a veces incluso 100% diferente de la web original.
Un sitio totalmente móvil representa completa libertad para crear desde cero, sin restricciones, lo cual implica una arquitectura planeada para los smartphones u otros dispositivos de tamaño pequeño, que incrementa su nivel de efectividad.
Ya sea que se opte por una página web responsiva o móvil, cualquiera de las dos opciones puede ser de gran utilidad para captar la atención del consumidor, cada vez más conectado en todo momento desde su celular. De hecho, el smartphone ya es el punto de conexión a Internet más popular de México, con 77% de penetración entre los usuarios, según la Asociación de Internet MX.
Para una exitosa incursión en un sitio responsivo o móvil, se recomienda colocar menús cortos, destacar acciones como “Elegir” o “Pagar”, y evitar en cuanto sea posible que las personas deban rellenar demasiada información. Por ejemplo, puedes recurrir a calendarios visuales, etiquetas y validación de datos en tiempo real. Esto es aún más útil en el momento final de pago, en el cual es fundamental facilitarle la vida al cliente. Si ya de por sí se puede sentir cansado y propenso a abandonar la compra en una computadora, imagínalo en frente de la pantalla diminuta de un teléfono inteligente.
Asimismo, es recomendable insertar un motor de búsqueda al interior de la página web, fácil de usar y visualizar por el internauta, con letras grandes y ligas intuitivas, y que arroje resultados relevantes. Para esto, resulta muy útil disponer de un banco de datos que sugiera a los usuarios opciones relacionadas con los temas que van buscando en el sitio. Nada peor para un prospecto que el mensaje: “No se encontró ningún artículo relacionado”.
A fines de 2016, Google anunció la inversión en un mecanismo de búsqueda exclusivo para entornos móviles. Ciertamente, la movilidad es un camino a emprender sin marcha atrás.
Es necesario integrar las estrategias de atención sin importar si la interacción con el usuario se produce a través de un chat, llamada telefónica o en redes sociales.
En busca de los detalles más finos para fotografiar a sus hijos en momentos intensos y genuinos, en los que se capturen la esencia del momento y sea digno de mostrarse al mundo.
He really didn t understand. if you don t have to be humble, can you still make the person who gave it away put the red envelope back Also, the person who receives it is humble in every possible way, and finally puts it in his pocket.Du, right I don t know why you are called director by Director Li, but I Is Bioblend Cbd Gummies A Scam W8md Xcieq4 think you must be a young and promising Chinese medicine talent.
Now the swelling has softened. Dr Oz And Cbd Gummies Uy69 G64z2z1 Do you know what this means What Lan Changhua glanced at his grandson angrily, Tumor removal is effective and treatment is effective.Zhang Xintian didn t believe it even more. It was like listening to a story.
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Why don t you give it a try. Lan Changhua showed a strong interest, full of eagerness to try, Really, of course I have to give it a try.The Fld Sleep Gummies Cbd Thc Bdh8 patient s current condition has not continued to worsen, so we continue to use the previous treatment plan.
Seeing such a message, it was really dumbfounding. Du Heng received such a message, and then he called directly, Wei Kaida, You don t want any Bilian.Then everyone was busy with their own affairs. at around three o clock in the afternoon, Du Heng took the things and went to give Wu Shengnan another acupuncture.
Hearing Du Heng s voice, Gong Daoyang was a little surprised, but after being slightly surprised, he stood up and glared at the two people on the radiator, then turned and walked out, Why are you here Did Liu Gong call you Du Heng He wanted to check the injury, but Gong Daoyang refused, Go to my office and see again.
For that little compensation, it was far better than Even before he was buried, he and his brother started fighting in the mourning hall.And there is no trace of internal organs, so the focus of observation will change.
In his impression, no one seemed to have such a powerful bone setter.
He was just standing here to prevent possible accidents.How could you not study it Moreover, stones from other mountains can be used to make jade.
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When the patient was admitted to the hospital yesterday, he walked in by himself.Yang Yuansheng waved his hand to drive away the dog, and led Du Heng and the others into the yard.
Standing next to him was a female family member. She didn t know if she was a daughter in law or a daughter.After a long time, he looked up and said, They all drink Du Heng nodded, They not only drink, but they are also addicted to alcohol.
When I looked back, I saw that the first floor only had a large white wall, which didn t match the renovated second floor, so I packed it up together and prepared to renovate it all.
But the three people who put them down soon did not dare to move, and began to shout to the top again, Is there a doctor Put a doctor down, we dare not Delta 9 Cbd Gummies For Gawhon4 Sleep Xq7d pull up.The moment he entered the operating room, Du Heng couldn t move his eyes away.
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I really want to know what dissatisfied you are with me.Didn t you tell me at the party in the second grade of junior high school that we should go see Lao Jin s wife His wife is about to give birth.
Du Heng nodded and immediately took out the needle, I thought you were unconscious.This is a strange thing, where are the people More than twenty minutes later, Du Heng saw Qi Gang s son coming back from the car, so he got out of the car and asked, Have you found your dad No, they all said that my dad came back that night, and I was at their house.
Perhaps, only Qi Cai s death would be the best outcome for everyone.He was recovering relatively well and almost all of it had subsided.
While speaking, the printer was busy with its work, and various required forms began to spit out, I told you last time that ginger has nine flavors.Du, have only been studying as a graduate student for just over three years.
Especially during the time when I went to the capital, apart from being young and good looking, academic qualifications were also a criterion for many patients to consider a doctor s level of trust with patients.This is Life Boost Cbd Gummies Para Que Sirve Sgfjbg Lnwe much more comfortable than other inpatient hospitals.
Brother, you asked me to drive for you This is too cruel of you.Although Zhang Xintian was entrusted by Lan Changhua, he also diligently kept in touch with Zhu Minyan.
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You must go for chemotherapy. The family looked at each other, no one knew what to say.
Cao Binghe smiled bitterly and actively avoided Du Heng s question.At this time, in addition to the smell of plant ash in Du Heng s nose, there was also the smell of helping his sister in law burn pig skins in the morning.
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How could he not be grateful to Du Heng. The man took the little boy away.Their posture looked a bit awkward. In the room opposite, there were several other people, but the treatment was much better, squatting beside the radiator.
A feeling of envy arose spontaneously. Li Chengzu looked at Du Heng s sparkling eyes and felt slightly happy.How should I put it, it is similar to the outpatient office in the health center and the provincial hospital.
The fur is yellow and thick, the middle root is black and dry, and the six pulses are heavy and slippery.After watching the film and listening to the report, they all came to the same opinion, which was amputation.
Li Qin returned the phone to Du Heng with tears in her eyes, Why do you think Amei Liu has such a miserable life and has such an inhumane husband Men, no one is good, women still have to rely on themselves, otherwise they will be too pitiful.Suffer a little. Uncle, when will you know how to set bones Always know how to do it.
Liao Quansheng felt that he had been tricked by Du Heng.Although doing so may damage the blood vessels and nerves in the foot, it will definitely save the other toes.
The same goes for Du Heng. He has no goals for spending money, but with Du Xueting here, he doesn t have too many goals.Lao Yu, in my house, one person from Dujiagou Team 5 has pulmonary dyspnea.
The two soups combined into one, taking it for half a month will solve your problem.After saying that, he quickly left. Du Heng s original idea was to experience the charm of this top university.
Du Heng ruthlessly shook off Du Xueting s hand, Please pack up and go home.The knife, hammer, saw, and drill are all equally useful.
They are receiving subsidies from the state, but they are of no use at all.When the seventh day of the Lunar New Year is over, you can go to the first hospital.
In the first ten minutes, not a single broken bone was reset, but now in the past fifteen minutes, the remaining three broken bones have been reset.I ll try to reposition him, push the broken bones back to their original positions, and then fix them with plaster.
But while he was talking, he was puzzled by the expression of the little girl next to his daughter, and then he frequently looked at the dish that the girl had been tossing but had not taken a few bites, wondering if the dish his wife cooked today didn t Gummies En Cbd Quit Smoking Nyp Liwt taste right Du Heng, on the other hand, didn t pay attention to this.
Por Renato Pelissaro, director de Marketing de PayPal LatAm.