Por Renato Pelissaro, director de Marketing de PayPal LatAm.
Hoy en día, muchos emprendedores en México tienen dudas sobre si deben invertir recursos en un sitio web responsivo o móvil al momento de crear su tienda en línea, o simplemente al pasar de la presencia física a la digital.
Si una empresa, sin importar su tamaño, aún no tiene un portal con al menos una de estas características, está perdiendo ventas y potenciales clientes. La principal causa se debe a que Google actualizó su algoritmo de búsqueda desde el año pasado con el objetivo de verificar los sitios accesibles desde dispositivos móviles. ¿Sabías que 62% de las búsquedas en dicha plataforma son realizadas desde tabletas o smartphones, de acuerdo con el Consumer Barometer de 2016?
Es por ello que los sitios que no tienen una versión para móviles ya no aparecen en las primeras páginas de búsquedas, lo cual puede resultar perjudicial para su marca o negocio.
Un portal responsivo es aquel creado a partir del “original” con ajustes de programación que lo ayudan a adaptarse automáticamente a la pantalla del equipo que el usuario emplee. En contraste, en un sitio sin esta tecnología, se necesitará darle mayor zoom para ver el contenido en cuanto menor sea el tamaño de la pantalla, y mover la página de un lado a otro para revisarla, con el riesgo de tocar y abrir algún link no deseado. Se trata de una experiencia muy incómoda para cualquier visitante.
El mismo estudio indica que ese tipo de problema puede representar un costo alto; por ejemplo, el tener que hacer zoom en la pantalla del smartphone, es causa suficiente para que más de 60% de los usuarios abandonen un sitio. Asimismo, otro informe realizado por Ipsos a solicitud de PayPal, indica que 58% de los consumidores digitales en México usan los teléfonos inteligentes para comprar en línea, y 26%, las tabletas. Si estos datos se trasladan a una tienda no disponible en móviles, esto se traduce en un adiós a la venta.
Por otro lado, existen los sitios hechos especialmente a la medida de equipos móviles, y a los que no se ingresa con la misma facilidad desde computadoras de escritorio o portátiles. La versión móvil es una segunda página, a veces incluso 100% diferente de la web original.
Un sitio totalmente móvil representa completa libertad para crear desde cero, sin restricciones, lo cual implica una arquitectura planeada para los smartphones u otros dispositivos de tamaño pequeño, que incrementa su nivel de efectividad.
Ya sea que se opte por una página web responsiva o móvil, cualquiera de las dos opciones puede ser de gran utilidad para captar la atención del consumidor, cada vez más conectado en todo momento desde su celular. De hecho, el smartphone ya es el punto de conexión a Internet más popular de México, con 77% de penetración entre los usuarios, según la Asociación de Internet MX.
Para una exitosa incursión en un sitio responsivo o móvil, se recomienda colocar menús cortos, destacar acciones como “Elegir” o “Pagar”, y evitar en cuanto sea posible que las personas deban rellenar demasiada información. Por ejemplo, puedes recurrir a calendarios visuales, etiquetas y validación de datos en tiempo real. Esto es aún más útil en el momento final de pago, en el cual es fundamental facilitarle la vida al cliente. Si ya de por sí se puede sentir cansado y propenso a abandonar la compra en una computadora, imagínalo en frente de la pantalla diminuta de un teléfono inteligente.
Asimismo, es recomendable insertar un motor de búsqueda al interior de la página web, fácil de usar y visualizar por el internauta, con letras grandes y ligas intuitivas, y que arroje resultados relevantes. Para esto, resulta muy útil disponer de un banco de datos que sugiera a los usuarios opciones relacionadas con los temas que van buscando en el sitio. Nada peor para un prospecto que el mensaje: “No se encontró ningún artículo relacionado”.
A fines de 2016, Google anunció la inversión en un mecanismo de búsqueda exclusivo para entornos móviles. Ciertamente, la movilidad es un camino a emprender sin marcha atrás.
Desde nuestra perspectiva como compañía, el 2017 solo fue una muestra de los éxitos que nos esperan el siguiente año, ya que seguramente seguiremos presenciando la consolidación del e-commerce
Información disponible en todo momento y lugar, menores costos, mayor fiabilidad y, principalmente, flexibilidad son algunas de las ventajas que brinda la computación en la nube.
After eating so many ores and her golden aura for so many years, she advanced to the middle stage of Jindan.Black clouds covered the moon, and blood rained from the sky.
Tang Weimian and the others waited nervously. Everyone was relieved to see Jiang Yuebai safe and sound.Boom Deep in Leize, the sound of thunder suddenly intensified, and the strong wind rolled up the black sand, covering the sky and the sun.
At this time, a special insect shot out from the awe inspiring golden light and fled into the distance Kevin James Weight Loss: The Top Diet and Exercise Plans to Follow Before Christmas
at an extremely fast speed.Mr. Jingchu originally asked me to get off the boat and go into the city for a stroll, but my mother forcibly dragged me away, saying that I was going to visit a god transforming monk on Tayun Mountain.
I didn t expect that she was really a demon, but that was wrong.Ghost Face was the land of Cangyan back then. The person who took Shen Huaixi away in front of Xie Jingshan was also one of Qingnangzi s most loyal ghost subordinates.
I was injured just now and I m afraid I won t be able to stabilize the formation.When it arrived and found that the three mile radius was already densely covered with the roots of small white flowers, it was already too late to escape.
receive The Five Elements Lotus Platform flew out from the dantian, and the entire Yin Mountain turned into a beam of light and was sucked into the lotus platform, quickly decomposed and absorbed.They must have been attracted by this girl s core forming celestial phenomenon and Best CBD Gummies for Libido: Unlocking the Secrets to Enhanced Intimacy
the aura of the Sky Mending Stone, so they took the risk to come and check it out.
Jiang Yuebai Yukong left Siyu Mountain. After a battle last night, the village outside Siyu Mountain was severely damaged.The methods of refining weapons in the upper world are slightly different from those in the earthly world.
Only when the bug enters and touches the three hairs back and forth will the clamp close tightly.The sound wave set off a huge wave, which violently hit the sound wave of Jiang Yuebai s flute, causing hundreds of feet of water waves to explode on the sea surface.
The tree dragon suddenly let out a mournful cry, and Jiang Yuebai looked up.This dagger is similar to my dragon scale dagger. Isn t this shuttle the big dog thief used to chase me at sea Jiang Yuebai studied for a moment and found that this palm long sapphire shuttle is a magic weapon for escape and flight.
Jiang Yuebai used all his strength to lift a dead tree stump that was bigger than the puddle and threw it towards Water Lily.We spiritual farmers with poor qualifications can buy more Pei Yuan Wellness CBD Gummies 300mg: Benefits, Reviews, and Expert Insights
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I also hope that Master Jiang will be fine and live a long life to bring many blessings to us low level monks who are digging in the soil
The young apprentice tilted his head, watching his master clasping his hands together and praying devoutly, feeling in his heart I think that Uncle Jiang must be a good person.
A medium sized mortal city that looks extremely prosperous.What is this he asked after hesitation. Even if you don t know anything about the spiritual object in the box, you still know that Unlocking the Secrets Behind Queen Latifah’s Weight Loss Success
the quality of this spiritual object must be extraordinary and its value is not low.
He had cleaned the battlefield countless times, so he was very experienced.But Qin Hu loves Chen Ruoli so much that he will never let him go, and Chen Ruoli has long been disgusted with 7 Ultimate Keto Gummies Amazon for a Cozy Winter Festivity
this evil young man.
Since we are traveling together, we are destined to be together Li Shiming said with a smile.For example, Li Shiming can call the intelligence system of Beishu Commercial Bank and receive a summary Discover the Healthiest CBD Gummies - Your Ultimate Guide
of intelligence from the intelligence system every once in a while, so that he can know the major events that occurred in Beishu continent during this period.
The Wandering Resentment Ming Gong is a forbidden method of the Hidden Sun Sect.It seems that there is some kind of power affecting the use of Shen Eyes , but this is much further than normal vision.
Possessing the power of divine eyes , he found the position of the monk who snatched the Dragon Sand Secret Crystal with him through the Authoritative CBD Gummies for Enhanced Sex Drive Review 2025
subtle fluctuations of the on site formation, which was in the box above.If he hadn t obtained the sword bone, he might have never heard of the sword s intention until now, let alone learned it.
Not to mention that he obtained the Taiqing Xuangui armor piece, which was equivalent to severing the inheritance of Taiqing Xuangui Jue of Tianxing Trading Company.Did we do something wrong Venerable Huike asked softly.
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They flew down together, and during the descent, they saw the ten meter high space gate that was shining brightly.It is estimated that the six major sects have also discovered this, but they also do not know the purpose of Tianxing Trading Company
Fellow Daoist Li, go back, it seems they are afraid Elder Wei Xi said in a deep voice.
Hot blood immediately sprayed on the restriction barrier.No matter how much soil you rub on it, it will be useless.
There is a chance to be resurrected. My master
Lu Nanzhi paused, Sword Lord Guanghan and Lord Canghuo were slightly injured.On an isolated island. Jiang Yuebai s body was covered in blood and flesh, and he fell to the ground dying, surrounded by fragments of dragon scales.
She never expected that the body protecting Qi of Master Jindan could not block the fist of a foundation building monk.He heard Jiang Yuebai s words. Jiang Yuebai stood up and held three soul infant fruits.
Keep growing towards the sky and get more sunshine and rain.For now, he can only join those dragon hunting teams with a bad reputation and a high rate of member loss.
During the fierce battle just now, they had not noticed Jiang Yuebai s baby formation.He smiled and said, We haven t seen each other for a few years, and you are becoming more and more beautiful.
Before that, you could only use talisman paper and talisman jade to activate it.You can test her. After speaking, he turned to Jiang Ziying, This is Jiuchuan Zhenjun.
That is to say, by the end of the ninth day of the entire trial, as long as the disciples of the aristocratic families can stay under the icicles, the aristocratic family alliance will win.Sure enough, I saw them taking a storage bag from the guard.
He had obviously reached the end of his life. Behind him, there was a man and a woman, who had already passed away with their eyes closed and seemed to have no breath.They took action at the same time, smashing out large pieces of colorful beads and jade talismans Understanding the Benefits of Vibez CBD Gummies: A Comprehensive Review
with restrained thunder.
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As soon as the door was opened, Xie Jingshan, who was leaning against the door, fell at Jiang Yuebai s feet.The cold golden light, with the sharpness of a swordsman, cut the black dragon s body at extremely fast speeds.
Jiang Yuebai has always practiced the Tao of the Five Elements, and has already turned himself into the body of the Five Spirits.
The reason why the quality is only mid grade fourth grade is precisely because the medium sized flying boat is too large, and the proportion of fourth grade materials used in the materials used is small.If it weren t for the part of Da Neng left behind after Da Neng s death, it would be possible for other monks to come into contact with Cave Heaven.
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behavior of collecting the body of Elder Fan Xi in a big way was watched by the head of Mingxin Sect and the Jindan elders.Especially for the Jinkai Patriarch, the monks in the early Yuanying stage were fine.
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of relationship it is, the most is not to accept the rest of the reward.The Senluo Sect used this mountain magic weapon as a place of celebration to show the power of the Senluo Sect.
They took two handfuls of snow to put out the bonfire for heating, and then got into the tent.Li Shiming has a big head. With these two fourth level spiritual beasts guarding the gate, how can he enter the gate.
With a boom , a fourth level spiritual beast was slapped by the four clawed dragon s tail and flew out.Only when the second grade cannonball hit the Four clawed Dragon accurately did the Four clawed Dragon react.
He immediately returned to his body and suppressed the injuries before he had the opportunity to issue a reminder.Haha Ancestor Lou couldn t help but feel a little moved when he heard Ancestor Jin Kai s urgent questions.
Master Li, you should call me fellow Taoist. I don t dare to accept your status as a guest Xin Jingyun said with a smile, and then she continued For the next hundred years, I will be your commissioner, sending resources and collecting I will make all the magic pills.He slowly Discover the Best CBD Gummies in Detroit: Unlock a World of Relaxation and Wellness with CBD Gummies
said. No one on the side, including the two Jindans, spoke up at this time.
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felt a little regretful.He didn t know the reason, but he didn t ask more. Anyway, his purpose of refining elixirs for the late stage Jindan monks has been achieved.
Por Renato Pelissaro, director de Marketing de PayPal LatAm.