Por Renato Pelissaro, director de Marketing de PayPal LatAm.
Hoy en día, muchos emprendedores en México tienen dudas sobre si deben invertir recursos en un sitio web responsivo o móvil al momento de crear su tienda en línea, o simplemente al pasar de la presencia física a la digital.
Si una empresa, sin importar su tamaño, aún no tiene un portal con al menos una de estas características, está perdiendo ventas y potenciales clientes. La principal causa se debe a que Google actualizó su algoritmo de búsqueda desde el año pasado con el objetivo de verificar los sitios accesibles desde dispositivos móviles. ¿Sabías que 62% de las búsquedas en dicha plataforma son realizadas desde tabletas o smartphones, de acuerdo con el Consumer Barometer de 2016?
Es por ello que los sitios que no tienen una versión para móviles ya no aparecen en las primeras páginas de búsquedas, lo cual puede resultar perjudicial para su marca o negocio.
Un portal responsivo es aquel creado a partir del “original” con ajustes de programación que lo ayudan a adaptarse automáticamente a la pantalla del equipo que el usuario emplee. En contraste, en un sitio sin esta tecnología, se necesitará darle mayor zoom para ver el contenido en cuanto menor sea el tamaño de la pantalla, y mover la página de un lado a otro para revisarla, con el riesgo de tocar y abrir algún link no deseado. Se trata de una experiencia muy incómoda para cualquier visitante.
El mismo estudio indica que ese tipo de problema puede representar un costo alto; por ejemplo, el tener que hacer zoom en la pantalla del smartphone, es causa suficiente para que más de 60% de los usuarios abandonen un sitio. Asimismo, otro informe realizado por Ipsos a solicitud de PayPal, indica que 58% de los consumidores digitales en México usan los teléfonos inteligentes para comprar en línea, y 26%, las tabletas. Si estos datos se trasladan a una tienda no disponible en móviles, esto se traduce en un adiós a la venta.
Por otro lado, existen los sitios hechos especialmente a la medida de equipos móviles, y a los que no se ingresa con la misma facilidad desde computadoras de escritorio o portátiles. La versión móvil es una segunda página, a veces incluso 100% diferente de la web original.
Un sitio totalmente móvil representa completa libertad para crear desde cero, sin restricciones, lo cual implica una arquitectura planeada para los smartphones u otros dispositivos de tamaño pequeño, que incrementa su nivel de efectividad.
Ya sea que se opte por una página web responsiva o móvil, cualquiera de las dos opciones puede ser de gran utilidad para captar la atención del consumidor, cada vez más conectado en todo momento desde su celular. De hecho, el smartphone ya es el punto de conexión a Internet más popular de México, con 77% de penetración entre los usuarios, según la Asociación de Internet MX.
Para una exitosa incursión en un sitio responsivo o móvil, se recomienda colocar menús cortos, destacar acciones como “Elegir” o “Pagar”, y evitar en cuanto sea posible que las personas deban rellenar demasiada información. Por ejemplo, puedes recurrir a calendarios visuales, etiquetas y validación de datos en tiempo real. Esto es aún más útil en el momento final de pago, en el cual es fundamental facilitarle la vida al cliente. Si ya de por sí se puede sentir cansado y propenso a abandonar la compra en una computadora, imagínalo en frente de la pantalla diminuta de un teléfono inteligente.
Asimismo, es recomendable insertar un motor de búsqueda al interior de la página web, fácil de usar y visualizar por el internauta, con letras grandes y ligas intuitivas, y que arroje resultados relevantes. Para esto, resulta muy útil disponer de un banco de datos que sugiera a los usuarios opciones relacionadas con los temas que van buscando en el sitio. Nada peor para un prospecto que el mensaje: “No se encontró ningún artículo relacionado”.
A fines de 2016, Google anunció la inversión en un mecanismo de búsqueda exclusivo para entornos móviles. Ciertamente, la movilidad es un camino a emprender sin marcha atrás.
Las industrias de transformación de un país son las principales piezas de este juego mundial. es donde encontramos los principales esfuerzos en innovación y desarrollo, concentración y ampliación del conocimiento en ciencia y tecnología, modelos y procesos de negocio, metodología y disciplina.
La alianza entre DHL y la Asociación Mexicana para Ventas Online (AMVO) ofrece soluciones de logística a las empresas que participan en comercio online: Garantiza la entrega de los productos en tiempo y forma y desarrolla estrategias para que las empresas participantes maximicen su potencial de venta.
Even though his arm was very sore at this moment, he still very neatly removed the long needle that had just been inserted.Therefore, Du Heng thought for a long time and decided to take it directly to his own health center for treatment.
It can only be regarded as a partial understanding, which is why there is a saying that traditional Chinese medicine does not treat diseases, and treatment is a slow doctor.It is dripping with huayin. Mangai Hao steams Silk ax allows the lake to shake and worry about the beard Pour the pan and allow the pad to be warm Chrissy Teigen Weight Loss Journey: How She Shed 50 Pounds in 6 Months Fast Drip all over the shade.
And the medicine will last for a long time , the drug resistance in her body will increase, the dosage of medicine will be increased, and then she will slowly be tortured to Dr. Oz Keto Gummy: A Detailed Review of the Celebrity-Endorsed Product death.Du Heng wanted to go up and help, But she was pulled by Director Zhang next to her.
Ointment. Can t it work here Where are you talking about Is it the ward or the hospital s decoction shop, or the place where the hospital makes ointments Anyone is fine.From now on, all the patients Du Heng receives will be recorded under his name.
As for whether it was too showy, that was not his concern at all.The pulse beat like a sparrow pecking at something.
Leave it to me, Dean, don t worry. Wait until The ambulance left, and Du Heng and the other three slowly walked Fast Track to a Healthier You:Fastest Way to Get Rid of Visceral Fat to their car.She could no longer care about staring at Du Heng and quickly interrupted, Okay, okay, you d better hurry up.
On the second day, Du Heng was still in a bad mood, especially after giving Wu Shengnan treatment.If you want to spend money, you can only spend your own money.
It is measured to be all over. Quickly steaming Kissing must be overturned, so that the grave will shake.He wanted to ask if he agreed with Du CBD Penis Gummies: Are They Worth It? Heng to make ointment.
If people in the village know this, wouldn t it mean that we are shameless in climbing high , How can our family hold our heads high in the future in this village and outside the village After Trulicity als Option zum Abnehmen: Bewertung und Anwendung all, I still dislike Du Heng s age, but Zhu Fanzhong s wife agreed when she heard that Amazon Keto BHB: The Shark Tank Influence she got married early and had a child at twenty.
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leave this matter to us Luo Hu was overjoyed, and hurriedly said Then I have two fellow Taoists, contact them without further ado.The spirit treasures that suppress the seal are all rare treasures, and the worst ones that are stronger than them are top quality spirit treasures.
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He quickly got up to be on guard, and shouted at the same time Who is the fellow Taoist Maximizing Your Weight Loss Results with Keto Supplements Why did you break into my Wanbao Pavilion No wonder the ancestor of Manao was so careful.He immediately knew that the gray disc was no small matter, and he was afraid that it would be of great importance to the Myriad Dao Wheel.
They didn t expect the other party to be so powerful.The nine forms of opening the sky, breaking through, and the myriad treasure formation.
She stared at the golden sword swarm, and her heart was boiling.Xu Yang swiped lightly, and the huge killer whale body disappeared, and it was taken into the small world as a nourishment.
It s getting late, and the children s affairs can t be rushed.Qianqian rejected her proposal to let herself stay at the mountain gate, saying that she is also a waste in their mouths, so why not go down the mountain with her sister and take revenge when the time comes At any rate, I can contribute.
Although he had no business but some money, he brought my mother to this small town to settle down.There was someone in front, Tan Su, who certainly couldn t go straight down to dodge, not to mention he couldn t just dodge himself, as once he dodged, Ben Napier Weight Loss Journey: Key Strategies Revealed the people below would die.
but why can t she face her feelings frankly.Gu Mou offended me earlier on the stage.Yu Liao smiled directly at him, and generously admitted Yes, I have made up my mind to PureKana Keto: Everything You Need to Know be a teacher.
By the way, I heard that demons are rampant in many places recently.Before Tan Su finished speaking, Yu Liao Blue Shark Gummies: Enhancing Male Performance stretched out her finger to her lips and made a shh gesture at him.
In the last life, she didn t have these two disciples.Yu Liao s retreat was blocked by his hand stretched from behind to the back of his head, He deepened the kiss on her lips again horn.
Among the several Chinese doctors I asked, most of them said that my brother s kidneys are not good, and asking him to replenish his kidneys is completely different from what you said.When Du Heng arrived, Wu Shengnan had already prepared the meal and was waiting beside the table.
I m going to wash it now, and let grandma eat it after washing it.Breakfast is on the table. You go and eat it first.
Then he didn t go back to the hospital and drove directly to the province.Leader.
This is not what I meant. Victoza Experts Share Their Insights on Safe and Effective Weight Loss The program team did it themselves.
Yes, yes, yes, I just sent a clarification video, and asked Director Zheng from our hospital office to communicate with the TV station.
He immediately became interested, Which level was it rated at Why did the rating fail The rating was initially rated as Class i B.Dean Lu, is there no room for recovery Yes, and there are many ways.
They are just here to show off and curse others. Du Heng was also a little angry at first, but was stopped by Kang Zhirong in front of him.The sound of exhalation from the nostrils became heavier, but it was very short, and the rise and fall of Science CBD Gummies for ED Treatment: Comprehensive Analysis the chest was also very obvious.
Do you want to modify it Du Heng did not read it. pushed Unveiling the Ultimate Coffee Method for 2025 Weight Loss it back directly, Don t read it, you can make arrangements yourself.After all, it is very unusual for Internet celebrities to fight in groups with security guards, let alone in a hospital.
If she checks the disease clearly and prescribes the right medicine, her job is done.Seeing A Detailed Review of the Shark Tank Episode Featuring Keto Pills that Du Heng s car was about to go out, he quickly opened the retractable door and stood up straight.
Du Heng groaned, Look at what Director Mei said, how can I joke about applying for a research project Mei Dong gritted his teeth and looked at it.Thank you. Off topic Sorry, the automatic publishing setting is at the wrong time.
Moreover, although their Garden of Life CBD Gummies: Nurturing Your Wellness current car does not look as grand as Du Heng s, it is more expensive than his.When we quit a certain habit, physical withdrawal is the easiest, and mental withdrawal is the most difficult.
Du Heng came up with a universal recipe. The Beng s disease that he just mentioned was all included in his prescription.Du Heng pursed his lips, I I ll give you the address and you can go there Liquid Keto Shark Tank: A Sip Towards Slimming Down yourself.
The Male Enhancement Pills Over the Counter: What Works Best? patient agreed that the accompanying person was female, and it definitely didn t matter to Du Heng.A year, a year of busy work, a year of thinking about it, a year of running before and after, it s worth it Scroll down with the mouse , looking at Du Heng s paper at a glance.
Wang Shuqiu s father had a cold face, Auntie, the baby s mother is still here.Wu Shengnan s father had no doubts about Du Heng s words and said directly, This is understandable, just take your time.
Gao Qin said it bluntly, and Du Heng didn t do anything about it.
Por Renato Pelissaro, director de Marketing de PayPal LatAm.