Por Renato Pelissaro, director de Marketing de PayPal LatAm.
Hoy en día, muchos emprendedores en México tienen dudas sobre si deben invertir recursos en un sitio web responsivo o móvil al momento de crear su tienda en línea, o simplemente al pasar de la presencia física a la digital.
Si una empresa, sin importar su tamaño, aún no tiene un portal con al menos una de estas características, está perdiendo ventas y potenciales clientes. La principal causa se debe a que Google actualizó su algoritmo de búsqueda desde el año pasado con el objetivo de verificar los sitios accesibles desde dispositivos móviles. ¿Sabías que 62% de las búsquedas en dicha plataforma son realizadas desde tabletas o smartphones, de acuerdo con el Consumer Barometer de 2016?
Es por ello que los sitios que no tienen una versión para móviles ya no aparecen en las primeras páginas de búsquedas, lo cual puede resultar perjudicial para su marca o negocio.
Un portal responsivo es aquel creado a partir del “original” con ajustes de programación que lo ayudan a adaptarse automáticamente a la pantalla del equipo que el usuario emplee. En contraste, en un sitio sin esta tecnología, se necesitará darle mayor zoom para ver el contenido en cuanto menor sea el tamaño de la pantalla, y mover la página de un lado a otro para revisarla, con el riesgo de tocar y abrir algún link no deseado. Se trata de una experiencia muy incómoda para cualquier visitante.
El mismo estudio indica que ese tipo de problema puede representar un costo alto; por ejemplo, el tener que hacer zoom en la pantalla del smartphone, es causa suficiente para que más de 60% de los usuarios abandonen un sitio. Asimismo, otro informe realizado por Ipsos a solicitud de PayPal, indica que 58% de los consumidores digitales en México usan los teléfonos inteligentes para comprar en línea, y 26%, las tabletas. Si estos datos se trasladan a una tienda no disponible en móviles, esto se traduce en un adiós a la venta.
Por otro lado, existen los sitios hechos especialmente a la medida de equipos móviles, y a los que no se ingresa con la misma facilidad desde computadoras de escritorio o portátiles. La versión móvil es una segunda página, a veces incluso 100% diferente de la web original.
Un sitio totalmente móvil representa completa libertad para crear desde cero, sin restricciones, lo cual implica una arquitectura planeada para los smartphones u otros dispositivos de tamaño pequeño, que incrementa su nivel de efectividad.
Ya sea que se opte por una página web responsiva o móvil, cualquiera de las dos opciones puede ser de gran utilidad para captar la atención del consumidor, cada vez más conectado en todo momento desde su celular. De hecho, el smartphone ya es el punto de conexión a Internet más popular de México, con 77% de penetración entre los usuarios, según la Asociación de Internet MX.
Para una exitosa incursión en un sitio responsivo o móvil, se recomienda colocar menús cortos, destacar acciones como “Elegir” o “Pagar”, y evitar en cuanto sea posible que las personas deban rellenar demasiada información. Por ejemplo, puedes recurrir a calendarios visuales, etiquetas y validación de datos en tiempo real. Esto es aún más útil en el momento final de pago, en el cual es fundamental facilitarle la vida al cliente. Si ya de por sí se puede sentir cansado y propenso a abandonar la compra en una computadora, imagínalo en frente de la pantalla diminuta de un teléfono inteligente.
Asimismo, es recomendable insertar un motor de búsqueda al interior de la página web, fácil de usar y visualizar por el internauta, con letras grandes y ligas intuitivas, y que arroje resultados relevantes. Para esto, resulta muy útil disponer de un banco de datos que sugiera a los usuarios opciones relacionadas con los temas que van buscando en el sitio. Nada peor para un prospecto que el mensaje: “No se encontró ningún artículo relacionado”.
A fines de 2016, Google anunció la inversión en un mecanismo de búsqueda exclusivo para entornos móviles. Ciertamente, la movilidad es un camino a emprender sin marcha atrás.
Las soluciones de identificación seguras permiten a las personas acceder con comodidad y seguridad a los sitios físicos y digitales, y conectar objetos que pueden ser identificados con precisión.
La atención al cliente es un traje a la medida. Existen compañías que pueden prescindir totalmente de las líneas telefónicas; existen otras que requieren interactuar por ese medio.
Entre el 17 de enero y el 7 de febrero despegaron más de 163 aviones cargueros desde Ecuador y Colombia, triplicando el promedio de envíos regulares semanales.
The power of the Thunder Talisman continued for several breaths, making the thunder light continue to shine and making it difficult for the sea water to refill.Everyone looked at Jiang Yuebai in surprise, watching the younger generation of disciples who were not favored by everyone, stepping on the ice debris CBD Unlimited Reviews: A Comprehensive Analysis of Products and Customer Satisfaction (jhCTM)
on the ground and facing the wind and snow.
The layers of ice waves were surging, and the black fire waves were fierce.The dragon s claw reached in front of Jiang Yuebai and touched it gently.
Howling and breaking the wind Jiang Yuebai s spiritual thought crazily rolled up the spiritual energy of the world, and another spiritual thought controlled his body to stab with a heavy spear, shooting out gun shadows all over the sky densely like rain.Jiang Yuebai quickly straightened his expression and took the scroll handed over by Li Jiuchuan.
From northwest to southeast, a Great Wall of thousands of miles stands on the Understanding the Benefits of Canna Organic CBD Gummies for Overall Well-being
ridge of Fulong Mountain, like a wandering dragon.Lu Nanzhi was still immersed in the shock of facing the thunder in the sky, and suddenly lost consciousness.
This There is no need to argue about right or wrong or whether it is worthy or unworthy.The strong wind was like blades intersecting, pushing it horizontally in front of the blood unicorn and the three tailed white fox.
Jiang Yuebai is an odd number whose destiny has deviated from the original track, and a man is destined to be a monster.Jiang Yuebai nodded and thought to himself, Tiannanxing s nature is like his Best CBD Gummies for Mood: Benefits, Science, and Reviews
body grafted with countless spiritual plants.
The thousand year old red feather flower disappeared in the center of the lotus platform.The biggest disadvantage of this thing is that it requires money, and it has to be maintained with a large amount of copper coins circulating in the world.
Finished This is not your style. Li Jiuchuan tapped his chin on the book in Jiang Yuebai s hand.I have collected all the things that can be collected, and the traces that should be eliminated have also been eliminated.
Shen Huaixi looked at Bai Lang secretly, with an unbearable look in his eyes.This time with Lu Nazhi by his side, Jiang Yuebai was particularly calm.
Fortunately, her family, Anan, is determined and sober.Jing Chujun s eyes were serious, and Jiang Yuebai also replied seriously, The truce is true, and the Dragon Are Goli Apple Cider Vinegar Gummies Effective for Weight Loss?
Clan really doesn t want to fight anymore.
It is green when it is calm and turns red when it is angry.He is addicted to this way and cannot extricate himself.
Can I ask for advice and save some time It is mentioned in the skill that the demonic energy of Taiyin is more violent and powerful than ordinary demonic energy.It doesn t matter if you abandon me on a children s island.
I feel guilty if I don t do anything. Lu Nazhi turned to glance at him, Aren t you the Alpha Drive Rx Male Enhancement Gummies Review – Read This Before Buying
young master Even if he doesn t help, Xiaobai is trapped in the mountain protecting formation.There is no trace of Xie Jingshan. The Blood Prison is the last place.
Qingnangzi nodded, If so, the young master Xie is probably here to investigate the attack on Shanhai Tower, and maybe also for Shen Huaixi.There are seven islands, with forty nine formations on each island, and a total of 343 formations form the seven star formation.
After I form the elixir, they will never be able to take back what they want, and maybe they will give up chasing me.Gray auras floated 10 Reasons Lainey Wilson’s Weight Loss Plan is Perfect for Winter 2025
on Zhu Jiuyou s body, which were all the remaining chaotic auras in Zhu Jiuyou s body.
And one thing, I really look down on you. You obviously have resources that everyone envies, but you still want to You pretend to be aloof and rely on your own abilities to cultivate.The three of them returned to the house and set up the formation.
The cloud piercing leopard was not as strong as Luo Chen, but its speed was indeed impressive.Has it really been worked out Although he knew that such a day would come, when the day came, Luo Assessing the Success of Metformin as a Weight Loss Therapy in 2025
Chen felt as complicated as Luo Tianhe and others.
Clang Bang Pfft three times The female swordsman behind Liu Qingyang did not look at the big man who was vomiting blood and flying backwards.From the beginning to the end, from the time he appeared to the time he left, the Purple Mist Guard never said a word.
I will mention it to the leader when I go back this time, but then Master Luo will have to tell us how to forge this armor Haha Luo Hearing this, Tianhe smiled and said nothing.The true energy is released, and the killing is invisible If this white light is aimed at one s vitals.
Armor and war horses are the most important materials for border soldiers, and the purple mist armor and black cloud horse of your Ziwu Villa are , these How Much CBD Gummies to Take: A Beginner's Guide to Dosage
are excellent armors Best CBD Gummies San Jose - Reviews, Benefits, and Where to Buy
and war horses.They are both in the early stage of the second rate, and Qin Yihan has also practiced yellow level high grade martial arts, but he was still defeated by Luo Tianhe in just a few moves.
When he saw Luo Chen slashing at his injured leg with another knife, he didn t care about anything else.The only difference is the ground. The ground is also a smooth black stone surface, but the top looks like water.
He wanted to name the escort bureau, design the escort flag, formulate the escort agency system, establish the ranks of the escort masters, and a lot of other things.If learned, for Luo Chen, it would be equivalent to releasing the true energy to kill the enemy.
As soon as he entered the ring, Akihito walked towards Ye Qingqing, holding his hands and smiling Long time no see How are you, Qingqing brother I heard
Whoop Before he finished speaking, Akihito, who was approaching Ye Qingwu, suddenly stretched out his claws and quickly grabbed Ye Qingqing.We are within a hundred miles, and ferocious beasts will appear at any time.
He Yeqingqing shot quickly. Then, the snake girl did not stop there, but quickly rolled up and followed Xilin.But the Iron Wolf Guards are loyal and brave. Even if they are abandoned, they still faithfully fulfill the last order Improving Sleep Quality with New Leaf Sleep Gummies: A Comprehensive Guide (WQhxJ)
given by their master obey the arrangements of the Colosseum Feeling someone approaching, this muscular man, the leader of the Iron Wolf Guard, raised his head expressionlessly and looked at an old man and a young man riding a camel towards them.
The wooden man looked like a wild beast to him. Zheng Xiaoliu was really worried that Luo Chen wouldn t be able to handle it.I didn t expect that in just over a month, he would be promoted to another level.
As soon as Billy Gardell Weight Loss Update 2025: New Practices and Effective Approaches
he left Daheng Mountain, Luo Chen was thinking about the deal with Princess Mingyue, so today he rushed to Qincheng, the nearest exit to the northeastern part of Daheng Mountain, intending to ask about the situation at Ziwu Villa.That madman Yun Mo, Li Hu had suffered a lot from him.
Brother Chen, just let them go. Really They were bullying us just now.In the end, Luo Chen didn t find any flaw between himself and Ziwu Villa, which led to the leakage of the pill.
Por Renato Pelissaro, director de Marketing de PayPal LatAm.