Por Renato Pelissaro, director de Marketing de PayPal LatAm.
Hoy en día, muchos emprendedores en México tienen dudas sobre si deben invertir recursos en un sitio web responsivo o móvil al momento de crear su tienda en línea, o simplemente al pasar de la presencia física a la digital.
Si una empresa, sin importar su tamaño, aún no tiene un portal con al menos una de estas características, está perdiendo ventas y potenciales clientes. La principal causa se debe a que Google actualizó su algoritmo de búsqueda desde el año pasado con el objetivo de verificar los sitios accesibles desde dispositivos móviles. ¿Sabías que 62% de las búsquedas en dicha plataforma son realizadas desde tabletas o smartphones, de acuerdo con el Consumer Barometer de 2016?
Es por ello que los sitios que no tienen una versión para móviles ya no aparecen en las primeras páginas de búsquedas, lo cual puede resultar perjudicial para su marca o negocio.
Un portal responsivo es aquel creado a partir del “original” con ajustes de programación que lo ayudan a adaptarse automáticamente a la pantalla del equipo que el usuario emplee. En contraste, en un sitio sin esta tecnología, se necesitará darle mayor zoom para ver el contenido en cuanto menor sea el tamaño de la pantalla, y mover la página de un lado a otro para revisarla, con el riesgo de tocar y abrir algún link no deseado. Se trata de una experiencia muy incómoda para cualquier visitante.
El mismo estudio indica que ese tipo de problema puede representar un costo alto; por ejemplo, el tener que hacer zoom en la pantalla del smartphone, es causa suficiente para que más de 60% de los usuarios abandonen un sitio. Asimismo, otro informe realizado por Ipsos a solicitud de PayPal, indica que 58% de los consumidores digitales en México usan los teléfonos inteligentes para comprar en línea, y 26%, las tabletas. Si estos datos se trasladan a una tienda no disponible en móviles, esto se traduce en un adiós a la venta.
Por otro lado, existen los sitios hechos especialmente a la medida de equipos móviles, y a los que no se ingresa con la misma facilidad desde computadoras de escritorio o portátiles. La versión móvil es una segunda página, a veces incluso 100% diferente de la web original.
Un sitio totalmente móvil representa completa libertad para crear desde cero, sin restricciones, lo cual implica una arquitectura planeada para los smartphones u otros dispositivos de tamaño pequeño, que incrementa su nivel de efectividad.
Ya sea que se opte por una página web responsiva o móvil, cualquiera de las dos opciones puede ser de gran utilidad para captar la atención del consumidor, cada vez más conectado en todo momento desde su celular. De hecho, el smartphone ya es el punto de conexión a Internet más popular de México, con 77% de penetración entre los usuarios, según la Asociación de Internet MX.
Para una exitosa incursión en un sitio responsivo o móvil, se recomienda colocar menús cortos, destacar acciones como “Elegir” o “Pagar”, y evitar en cuanto sea posible que las personas deban rellenar demasiada información. Por ejemplo, puedes recurrir a calendarios visuales, etiquetas y validación de datos en tiempo real. Esto es aún más útil en el momento final de pago, en el cual es fundamental facilitarle la vida al cliente. Si ya de por sí se puede sentir cansado y propenso a abandonar la compra en una computadora, imagínalo en frente de la pantalla diminuta de un teléfono inteligente.
Asimismo, es recomendable insertar un motor de búsqueda al interior de la página web, fácil de usar y visualizar por el internauta, con letras grandes y ligas intuitivas, y que arroje resultados relevantes. Para esto, resulta muy útil disponer de un banco de datos que sugiera a los usuarios opciones relacionadas con los temas que van buscando en el sitio. Nada peor para un prospecto que el mensaje: “No se encontró ningún artículo relacionado”.
A fines de 2016, Google anunció la inversión en un mecanismo de búsqueda exclusivo para entornos móviles. Ciertamente, la movilidad es un camino a emprender sin marcha atrás.
Los entrevistados para este reporte coinciden en afirmar que la asociación con un 3PL integral experto, sea en gestión de operaciones como de bienes raíces, puede proporcionar una solución perfecta y potente.
La compañía mexicana de TI, Intelisis, diseña y realiza soluciones integrales enfocadas a distintas verticales, y la de educación es el ejemplo de tener todo integrado para dar un servicio de calidad internacional.
Aeroméxico detectó la oportunidad de incrementar su visibilidad orgánica y, de la mano de Elogia, aprovechó la migración a un nuevo esquema de sitio y sacar el mayor provecho de su contenido.
Centinel-5 Precursor suministrará al programa Copernicus información esencial sobre la composición química de la atmósfera antes de que, en 2021, entre en funcionamiento el instrumento Sentinel-5.
Wang Liang, are you sure Wei Xiao asked a little excitedly.A few years ago, on the Hu family s side, all the elders and people who wanted to break through the door had not yet arrived on the island.
What is he talking about Where is this girl Are you tricking her on purpose Lin Haoming asked.The cavalry of the two sides directly confronted each other.
When Lin Haoming came back, it was actually not the eighth day before the funeral.At this time, Shu Yan slowly said some news that she had just received.
Cao Songren directly assured him. You said, don t look at you like that, you are also living for worse, how are these boys Lin Haoming continued to ask.Others may also have a little effect but the effect is not great.
Hearing that, Zhizhen also heaved a sigh of relief, you have thought about what will happen to you for the first time with a woman, but you have thought that it will be like that, after two full years, you will not be a little generous and kind when it is over Uneasy, but there is only Consulting a Professional: Should You Try an Apple Cider Vinegar Recipe for Weight Loss?”
fear ahead, and I almost have no way to go to bed.
After a while, the old man is willing to send the boy to the Marshal please taste it in the marshal s net account.Feng Shijian s heart was also cold when he saw Wei Nao s reaction.
Thinking of the gifted soul ring can t be like this.Without you joining, your power is considered strong, and you still have little chance of destroying Yang Sheng.
Coupled with the intensive firepower, those with low cultivation levels would not be able to withstand the enemy s attack.Chinese people
Xiang Mao told me again what he said to Yang Huan later, and then introduced to Lin Haoming That s Chen Qi, Brother Chen, who is also the leader of your group.
Their people are not allowed to come and go at will, and you can t send people to the big towns to trade freely.It means that Xiaoxia has no signs of coming back to life.
Firstly, his subordinates could practice. Secondly, since the environment was good, it meant that the cultivation speed was also fast.They only sent people there in the morning, and Ning Lin rejected Park Jinyuan s conditions in the evening.
At this moment, Hua Caiyi came out of the water, looked at Lin Haoming laughing, looked at the finished statue, and immediately covered her mouth, as if she had a connection with the clay sculpture in an instant
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is the Bailongjian. It is rumored that this is the source of the Shengjing River.
Facing the interception of the three, Lin Xuan didn t say anything, and directly hit a dragon capturing hand.I am afraid that many warriors will come to propose marriage.
The president of the Honghong Danmeng flew upside down and hit the mountain wall behind him heavily, making a violent tremor, and then fell to the ground, vomiting blood.Lin Xuan was very satisfied with these two exercises, so without any hesitation, he spent a lot of natural materials Weight Loss Gummies: Separating Fact from Fad
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The black dragon leader suddenly opened his eyes, and there were two terrifying lights in his eyes.This time he designed to frame me, I have to return it anyway.
Because this sword aura is too terrifying, much stronger than the sword aura played by the man in blue before.Hmph, how dare a group of ants act wildly in front of me Duan Fei was very disdainful, and when he lifted his finger, several cold lights flew out like lightning.
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the terrifying oppression brought about by the sparrow from the sky outside the formation.The pungent smell of blood filled the entire square in an instant.
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reached the peak of the Venerable Seventh Heavenly Layer, so it can be said that his strength has greatly increased.The two parties are not so much subordinates as cooperative relations.
Those are the five peaks of the ninth level Together, they are extremely powerful.Murong Qingcheng and Luo Bingshan were already familiar with this language, but if it was replaced by anyone else, even the king would vomit blood when he heard these words.
Who are these people They felt numb and did not dare to make mistakes.After that girl, many fighters went to test, but there was no genius who shocked everyone, and the best one only lit up six rays of light.
There are pale flames burning on each body, and emerald green flames dance in the eye sockets.However, he still used the Black Flame Martial Soul.
The blood mist in the air hadn t dissipated yet, but Lin Xuan s figure still disappeared.Then they looked forward, each of them froze in place, and even trembled rapidly, with ecstasy in their eyes.
Ruffian Dragon, bring back someone from the Blood Evil Hall.Elder Ninth, break their legs and throw them out for me.
You must know that the power of the sub rudder is very huge, not to mention everything else, the number of people is huge.What disappeared Seeing this scene, everyone was stunned.
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sp Damn it, did he break the chain of stars Lin Xuan s face was cold.
However, Lin Xuan sneered, holding the top quality sword with both hands, and slashed it down.It made him, who was originally fierce, even more violent.
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to be touched by boiling water.He roared, and the Dayan Sword Formation flashed out quickly, and countless lightsabers gathered in front of him, forming a complicated formation, quickly combined, and carried out a powerful defense.
Immediately, the thunderbolt falcon bombarded the giant, cutting a hole, and even a lot of stones fell from the stone man.Because this is really shocking, the general who moves the mountain, that is the strong and the powerful, the strength is terrifying and boundless.
Afterwards, the light that filled the sky swept away like ocean waves.At this moment, he was standing next to King Liuli, and asked in a deep voice Father, why did you give him the token If he fails, wouldn Achieve Your Dream Body with ACV Burn Keto in the United States, Winter 2025
t his identity be exposed Don t worry, it s a temporary order.
Otherwise, you will die in an ugly way. Several people looked cold and stared at Lin Xuan like wild beasts.Six star Dzogchen is nothing more than that. You are not arrogant in front of me.
Suddenly, he frowned. On the side, Lin Xuan asked, what s the matter What happened The Eighth Prince was beaming before, but now his expression is extremely serious.But soon, cracks appeared in the nine earth dragons, and then their bodies exploded.
And now he is also thinking about how to get to the front and get the treasure.Therefore, he intends to wait outside. Soon, the Eighth Prince and others stopped outside near the dark canyon.
Yes, that s right, this young girl s cultivation base is only a five star king, but she passed, which undoubtedly gave everyone confidence.Brother Xuan, this is a divine crystal. Since you are useful, I will give it to you.
In Lin Xuan s eyes, a piercing light burst out. Since you are looking for death, then I will fulfill you The Golden Lion King finally got angry.Lin Xuan nodded. He wants to see what kind of tricks this Liuli King is playing.
It s just that some people don t want you to participate.
Por Renato Pelissaro, director de Marketing de PayPal LatAm.