Hoy en día las nuevas generaciones pugnan por lo nuevo y lo creativo, y los sectores empresariales no pueden permanecer indiferentes. El Marketing Digital cada vez cobra más importancia, pero algunos creen que el papel de este se resume únicamente a lanzar banners o hacer pequeñas campañas de posicionamiento en línea. Con el proyecto “Crayola Interactive” Figment demuestra el gran alcance de los medios digitales para promoción, ahora con una experiencia tecnológica “en vivo”.
En México, gracias a la apertura de empresas que han mostrado un gran compromiso con la tecnología, poco a poco ha ido ganando terreno los rubros del marketing digital.
“El sector infantil es un segmento de mercado muy valioso, y que responde de forma especialmente buena a estas estrategias. Con “Crayola Interactive” creamos una experiencia divertida en la cual se promueve la activación física de los más pequeños, mientras aprenden haciendo uso de la tecnología. Es un aliciente para nosotros, además de que nos sentimos muy orgullosos de ser pioneros dentro del territorio mexicano, al utilizar tecnologías tan avanzadas como el Kinect de Microsoft, en donde podemos demostrar todo el potencial del marketing digital y nos abre las puertas para proyectos de mayor vanguardia dentro de éste mercado y los internacionales”, señaló Ricardo Ellstein, director de Figment.
Es por eso que Figment, como punta de lanza dentro del mercado tecnológico y digital en una alianza con Crayola, diseña su nueva experiencia denominada “Crayola Interactive”, utilizando la tecnología que se usa para crear juegos de PlayStation y Xbox, que estará abierta de forma gratuita para el disfrute de chicos y grandes dentro de las inmediaciones del Bosque de Chapultepec del 18 de julio al 20 de agosto.
En el container digital que elaboró Figment, existen tres experiencias separadas que utilizan el Kinect de Microsoft con una televisión gigante donde los visitantes al evento pueden usar su cuerpo para crear una obra de arte. Además, en el mismo lugar, tanto niños como adultos podrán tener una experiencia de Realidad Aumentada a través de su smartphone.
Cabe destacar que este proyecto es un parteaguas en cuanto al uso de tecnología en México, y debido a las altas expectativas que está generando el proyecto “Crayola Interactive”, el cual forma parte de “Sigue Creando”, se estima que en un futuro cercano se distribuya de forma gratuita en versiones para el PlayStation 4 y Xbox, y además que el proyecto mexicano viaje y se utilice de forma internacional en otros mercados.
El big data desempeña un papel vital en los procesos de toma de decisiones para las empresas, proporcionando información completa sobre el comportamiento del consumidor.
Escuela de Internet es la única escuela en Latinoamérica en que los alumnos aprenden marketing digital manejando presupuesto real que Google dispone de modo pro-bono para ONG.
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¿Sabías que las soluciones de selección por voz han evolucionado para trabajar en conjunto con robots móviles autónomos (AMR) en los almacenes? Además de mejorar la precisión en la preparación de pedidos, estas tecnologías mantienen a los trabajadores con las manos libres, permitiéndoles enfocarse en tareas críticas.
Los consumidores en línea alrededor del mundo están comprando en mercados digitales y minoristas internacionales, y dependen más de dispositivos digitales con opciones de entrega alternativas.
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Zhao Hao s voice sounded between them. The senior officials of the Grand Guild rang in their ears.
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This is the 19th consecutive day it has fallen by the limit.According to this distribution ratio, based on the total prize pool of League of Legends of US 5 million, the champion will receive US 1.
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Ahem, fellow Taoist, I don t know what else I need.Another mountain peak. This mountain peak rises to the sky and is extremely steep, like a pair of sharp arrows piercing the sky.
After all, he was new here and he didn t want to cause trouble.I m very good, Senior Sister, Master, she Ye Fei hesitated to speak.
I don t believe it. If so, look at what you look like now This ancient human race is very powerful.Ruthless. Huh, what fate I don t like him at all. He is a big liar Han Qiuxia sat in the car, turned her head out of the window, and hummed angrily, but there was a trace of mist in her beautiful eyes.
Tongtian College is currently facing internal and external troubles.At this moment, Ye Fei had a feeling of obedience. That feeling was very real.
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You bastard, you want to stop me Go to hell The old man in gray looked cold and his figure was like a ghost, and he instantly killed Ji Shui.Yes, it should be him. Emperor Wa killed the four legs of the giant turtle that brought trouble to the world and established the Four Heavens.
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It will also be good for promotion. The disciple competition is only halfway through now, and the subsequent battles will become more and more intense.I don t know, I really don t know. Guan Tong shouted.
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Murong Xue clapped her hands and said with a smile, The pointed look made Ye Fei a little embarrassed, but he still smiled and nodded.Therefore, the Yin Yang Sect attaches great importance to the Yin Yang Land.
By the way, my name is Bai Yan, and his name is Han Dong.
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Immediately, several bodyguards came up and pulled Meimei and Haoming aside.Even so, I will still work hard to trace it. Lu Xie disappeared, but Ye Fei whispered to himself.
The location of Ye Fei you guessed was not wrong. Elder Junshan also found him, but he did not kill him.Many people in the audience expressed sympathy for Mo Xingyu s experience.
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I also read about the incomplete world from an ancient book.Lao Wang knew that the other party had fallen into the trap, and actually deduced Ye Fei s position again.
A set of Four Seasons Sword Formation has exerted terrifying power.Ye Fei Yulin couldn t help but be startled. Ye Fei naturally knew that the two of them would never know each other without fighting.
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Hoy en día las nuevas generaciones pugnan por lo nuevo y lo creativo, y los sectores empresariales no pueden permanecer indiferentes. El Marketing Digital cada vez cobra más importancia, pero algunos creen que el papel de este se resume únicamente a lanzar banners o hacer pequeñas campañas de posicionamiento en línea. Con el proyecto “Crayola Interactive” Figment demuestra el gran alcance de los medios digitales para promoción, ahora con una experiencia tecnológica “en vivo”.