Más de 2 millones de flores por cada avión de carga fueron transportados por Latam Cargo durante las cuatro semanas previas al día de San Valentín, época del año que junto al Día de las Madres (abril y mayo) son las temporadas peak de exportación de flores en el mundo.
Entre el 17 de enero y el 7 de febrero despegaron más de 163 aviones cargueros desde Ecuador y Colombia, triplicando el promedio de envíos regulares semanales. Sólo en la ruta Bogotá – Miami, en la que normalmente se transportan 360 toneladas por semana, durante San Valentín esta cifra llegó a las 2.670 toneladas. Algo similar ocurre en la ruta Quito – Miami, las 450 toneladas semanales aumentaron a 3.740. De esta manera, LATAM Cargo transportó más de 4.310 toneladas de flores provenientes de Colombia y más de 5.220 de Ecuador.
“Nuevamente tuvimos una temporada peak que superó las toneladas transportadas durante el año anterior. Las cifras reflejan el liderazgo de Latam Cargo en la región y también demuestran la confianza que nuestros clientes han depositado en nosotros y en nuestro servicio ‘Perishable’», informó Felipe Caballero, Director Comercial de Sudamérica Norte y Centro América. «Este producto es parte de nuestro portafolio y asegura los más altos estándares durante todo el proceso de traslado, permitiendo que el producto llegue en perfectas condiciones a su destino”.
Durante estas semanas, los aviones cargueros despegan desde Bogotá, Medellín (Colombia) y Quito (Ecuador), siendo sus destinos principales Estados Unidos y Holanda. La mayoría de ellos aterriza en Miami, uno de los hub de distribución más importante del mundo, en el que se encuentra la base de las operaciones cargueras de Latam Airlines Group.
Estados Unidos es el principal destino de las flores transportadas por LATAM Cargo. Para esta temporada, el aeropuerto Internacional de Miami recibió cerca de 7.900 toneladas de la aerolínea, lo que representa más de un 80% de todo lo volado. Un 89% del total de las flores que ingresan al país se queda en el estado de Florida, mientras que el 11% restante se transporta principalmente a Los Ángeles.
En una semana normal, el Aeropuerto Internacional de Miami recibe alrededor de 5 mil toneladas de flores provenientes de Ecuador y Colombia, mientras que durante las semanas contempladas en la temporada de San Valentín, este tráfico semanal prácticamente se triplica. Holanda es otro destino al cual Latam Cargo transporta flores provenientes, principalmente, desde Ecuador. Durante 2018 se transportaron más de 690 toneladas equivalentes a 15 frecuencias de viaje.
Especialistas en el transporte de perecibles
En el año 2016, LATAM Cargo lanzó al mercado su nuevo portfolio de productos, especialmente diseñado para las actuales necesidades de sus clientes. Dentro de esos productos está ‘Perishable”, pensado para el transporte de carga perecible, como es el caso de flores.
‘Perishable’ ofrece bodegas con temperatura controlada a lo largo de toda la red de LATAM Cargo; programación de temperatura en bodegas de aviones cargueros y fuselaje ancho de pasajeros; y, además, tiempos reducidos de recepción y entrega de la carga.
El inventario gestionado por el proveedor VMI es una técnica de gestión de inventario en la que el proveedor/vendedor asume la responsabilidad total de optimizar y mantener el inventario mantenido por un minorista
Es necesario integrar las estrategias de atención sin importar si la interacción con el usuario se produce a través de un chat, llamada telefónica o en redes sociales.
Abordar estas cuatro prioridades estratégicas permitirá a los distribuidores enfrentar el futuro con resiliencia y adaptabilidad. La transformación digital, la mejora de la experiencia del cliente, la estrategia de talento y la gestión del clima empresarial son elementos clave para un crecimiento sostenible y el éxito continuo en la industria de la distribución.
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Más de 2 millones de flores por cada avión de carga fueron transportados por Latam Cargo durante las cuatro semanas previas al día de San Valentín, época del año que junto al Día de las Madres (abril y mayo) son las temporadas peak de exportación de flores en el mundo.