Insertando el e-Commerce en la estrategia empresarial

Según la Asociación Mexicana de Internet (Amipci) el comercio electrónico será la tendencia que potenciará el crecimiento económico de México en los próximos años. Sin duda, las empresas mexicanas ya están visualizando el e-commerce como un canal de ventas con un gran potencial para aumentar la rentabilidad de sus negocios. No obstante, puede ser que algunas organizaciones no están recibiendo los resultados que esperan en relación a las ventas a través de su página web. Ante este panorama, Adext, una startup de inteligencia artificial que impulsa el crecimiento de miles de negocios en Internet, te indica las causas y cómo puedes mejorarlo:

Mente abierta: tienes que visualizar que una tienda online o una página web es tan importante como una tienda o local físico. La experiencia de compra que viva el usuario que ingrese y navegue en tu página web debe ser placentera y se debe ir orgulloso de su compra. Asegúrate de tener un sitio 100% funcional y de ofrecer una buena experiencia al usuario.

Seguridad en el pago: El usuario debe sentirse seguro y protegido al momento de pagar. Ofrece todas las garantías necesarias para que tenga la confianza de pagar online y de que recibirá su compra.

Correcta comunicación de valor: En un sitio web no tienes vendedores o asesores de venta como en un lugar físico. Por eso, debes asegurar que toda la comunicación de tu página esté orientada a transmitir el valor agregado o diferenciador de tu producto o servicio.

Medio de contacto: Si no tienes vendedores en tu página, entonces ¿quién responderá las dudas de los usuarios o resolverá sus inquietudes? Coloca un medio de contacto a la vista o instala un chat en línea donde puedas asistir a los usuarios.

Proceso de compra simple e intuitivo: ¿Qué tan fácil o complicado es tu proceso de venta? En las tiendas físicas es simple: tomas lo que quieres, vas a caja y lo pagas. Pero en las tiendas virtuales puede complicarse más y cuando el proceso de pago se vuelve engorroso o tedioso para el usuario, éste suele abandonar el sitio.

Ofrece estímulos especiales para los usuarios que compren online: Los precios especiales, descuentos y promociones pueden ayudarte para que tu página web atraiga clientes que de otra forma hubieran acudido a la tienda física.

Es necesario que tu página web reciba una cantidad de visitas considerable. En este sentido, se recomienda utilizar la publicidad online para impactar y atraer clientes potenciales a tu sitio web.

En relación a este último punto, existen soluciones automatizadas y de valor que pueden ayudar a los sitios a incrementar las ventas exponencialmente y hacerse cargo de toda la publicidad online, como Adext. Esta plataforma de Inteligencia Artificial es capaz de crear, manejar y optimizar todas tus campañas digitales de forma automática.

Temas relacionados

Las empresas apuestan por la simplificación de SKU

Para los proveedores de empaques y fabricantes, esta tendencia ofrece la oportunidad de beneficiarse de un flujo de negocios más estable y una producción más eficiente. La tecnología de envasado versátil y los procesos automatizados serán cruciales para adaptarse a estos cambios y aprovechar las oportunidades que la racionalización de SKU presenta.

¡La simplificación no es solo una tendencia, sino una estrategia fundamental para la rentabilidad y la eficiencia en la industria de bienes de consumo!

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It was really because the other party s attitude just now was so bad that both of them wanted to kill him.As long as the fundamental interests of those demon kings are not harmed, the demon kings in Hengyun Mountain will not kill all the human monks.

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Maybe there really was some treasure. Since he had broken in unintentionally, this was also the case.In the blink of an eye, they fell thousands of feet, and then heard several loud thumps.

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As long as the cultivation heat is up, it is very easy for him to break through the Nascent Soul.I want to compete with everyone. The ghost kings in the front were talking a lot, and Qingyang in the back was also eye opening.

It seems that a surprise attack is no longer possible and the only option is to attack by force.Even if we are dead, we still want justice. Seeing that this junior brother was Frequently Asked Questions reckless and about to rush forward to fight, the old man at the fourth level of Nascent Soul could only snort coldly and said The sect master has been killed.

As ghost cultivators, mental attacks are their specialty.Even if he becomes a powerful god in the future, I don t know if he can do it.

After dealing with the Thousand Armed Ghost Doctor’s Office King s affairs, the Giant Ghost King calmed down, turned to the Long Eyebrow Ghost King and said Brother Long Eyebrow, the Pregnancy Fruit is here.