Según la Asociación Mexicana de Internet (Amipci) el comercio electrónico será la tendencia que potenciará el crecimiento económico de México en los próximos años. Sin duda, las empresas mexicanas ya están visualizando el e-commerce como un canal de ventas con un gran potencial para aumentar la rentabilidad de sus negocios. No obstante, puede ser que algunas organizaciones no están recibiendo los resultados que esperan en relación a las ventas a través de su página web. Ante este panorama, Adext, una startup de inteligencia artificial que impulsa el crecimiento de miles de negocios en Internet, te indica las causas y cómo puedes mejorarlo:
Mente abierta: tienes que visualizar que una tienda online o una página web es tan importante como una tienda o local físico. La experiencia de compra que viva el usuario que ingrese y navegue en tu página web debe ser placentera y se debe ir orgulloso de su compra. Asegúrate de tener un sitio 100% funcional y de ofrecer una buena experiencia al usuario.
Seguridad en el pago: El usuario debe sentirse seguro y protegido al momento de pagar. Ofrece todas las garantías necesarias para que tenga la confianza de pagar online y de que recibirá su compra.
Correcta comunicación de valor: En un sitio web no tienes vendedores o asesores de venta como en un lugar físico. Por eso, debes asegurar que toda la comunicación de tu página esté orientada a transmitir el valor agregado o diferenciador de tu producto o servicio.
Medio de contacto: Si no tienes vendedores en tu página, entonces ¿quién responderá las dudas de los usuarios o resolverá sus inquietudes? Coloca un medio de contacto a la vista o instala un chat en línea donde puedas asistir a los usuarios.
Proceso de compra simple e intuitivo: ¿Qué tan fácil o complicado es tu proceso de venta? En las tiendas físicas es simple: tomas lo que quieres, vas a caja y lo pagas. Pero en las tiendas virtuales puede complicarse más y cuando el proceso de pago se vuelve engorroso o tedioso para el usuario, éste suele abandonar el sitio.
Ofrece estímulos especiales para los usuarios que compren online: Los precios especiales, descuentos y promociones pueden ayudarte para que tu página web atraiga clientes que de otra forma hubieran acudido a la tienda física.
Es necesario que tu página web reciba una cantidad de visitas considerable. En este sentido, se recomienda utilizar la publicidad online para impactar y atraer clientes potenciales a tu sitio web.
En relación a este último punto, existen soluciones automatizadas y de valor que pueden ayudar a los sitios a incrementar las ventas exponencialmente y hacerse cargo de toda la publicidad online, como Adext. Esta plataforma de Inteligencia Artificial es capaz de crear, manejar y optimizar todas tus campañas digitales de forma automática.
La adopción estratégica de la inteligencia artificial en la fabricación puede ofrecer eficiencias significativas. Desde mejorar la seguridad hasta optimizar las cadenas de suministro, la IA está transformando la forma en que las empresas abordan los desafíos laborales y planifican su futuro. Los líderes de la industria deben estar preparados para abrazar esta revolución tecnológica y capitalizar las oportunidades que la IA presenta.
De acuerdo con datos del Inegi, las PyME generan 52% del Producto Interno Bruto y el 72% del empleo en México, por esta razón son esenciales para el crecimiento económico.
Superar los cuellos de botella en la cadena de suministro requiere un enfoque integral. Desde la identificación de problemas hasta la implementación de tecnologías y la contratación de personal adicional, las estrategias deben adaptarse a las necesidades específicas de cada empresa. La inversión en tecnologías innovadoras y la colaboración con expertos en logística son pasos clave hacia una cadena de suministro fluida y eficiente. Con un enfoque proactivo, las empresas pueden anticipar desafíos y garantizar un flujo continuo de productos hacia sus clientes.
Es mucha la complejidad a la que se enfrentan los jóvenes; exige una formación innovadora y de inmersión para desarrollar competencias que los faculten a cumplir metas y expectativas de la sociedad actual.
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You feel uncomfortable at the party, and you specially called them to come over to accompany you.Chu Tiankuo, who was standing next to him, came over with some surprise Okay, Xiaofeng, this kid is actually a master of using poison, and he kills people invisible.
The Hidden Mountain Sect has never been born. Look at the martial alliance formed by the five major sects.Okay, if it doesn t work, let me take action tomorrow.
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Such an interesting and powerful person, she must meet him if she has the chance After having enough wine and food, the group went directly back to the villa.She doesn t need it anymore, but Qin Feng does. He has been in jail and divorced.
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She was real and fake, false and true, so Xingchou couldn t figure out whether there was anyone ambushing around.She always thought that she had made a mistake in her calculations, but it was possible that the question was indeed wrong.
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The practice life is step by step, without much change day after day, and it is both boring and fulfilling.Xingchou was a little surprised, Aren t you going to go down to investigate I have my own plan.
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opened the city rules booklet in his hand, and the first rule was indeed men should follow the left path, and women should follow the right path.
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What surprised Ye Ling was that all the talismans in the tower were completely new.Today, when he saw that he could practice Shaoyu Ce, how could he miss it Ye Ling immediately redeemed it with his military exploits.
As the wine jar burst, a large red mist exploded, covering the mist formation.No matter what, we must not let the demon cultivator Zhong Qiu take away this treasure now The three women nodded in response.
At this time, in the sea near Dongsang Island, the old catfish demon and the green and black fish demon got into the shoal, ready to attack the army of Aolai country monks at any time On the east coast, the archers of the Jinwu Tribe set up their formations and each occupied a favorable location.