Por Donny Aguilar, gerente de Anagram para Latinoamérica.
La calidad de inventario en las compras programáticas y la transparencia de las fuentes de este inventario son los principales temores de las grandes marcas en cuestión de publicidad digital. Es cierto que se podrían estar arreglando vallas en cuestiones de privacidad a través de adblockers, eliminar el tráfico fraudulento, publicidad molesta e intrusiva; los cuales afectan el desempeño de las campañas publicitarias y la percepción que tienen los usuarios de la marca. Pero la transparencia -o la falta de ella- sigue siendo un problema en México.
La razón por la que hay problemas de transparencia en el mundo de las agencias es porque las agencias juegan con los márgenes y no son capaces de transmitir cuál es su valor real, en lugar de tener esa conversación con sus clientes sobre el valor que están proporcionando, las agencias encuentran maneras de obtener lo que creen que es su valor del ecosistema digital. En algunos casos puede ser una cuestión de márgenes no revelados, en otros es el double dippin o rebates. En el mundo digital parece que a veces, las plataformas tecnológicas se aprovechan de su relación-directa con sus clientes para hacer un poco de skimming.Todo esto se reduce a “opacidad”.
Cuanta menos transparencia exista más difícil será desarrollar una estrategia exitosa y ejecutarla. Como agencia es importante entender lo que sucede en cada uno de los canales de anuncios, pero principalmente para los anunciantes para evitar perder o “dejar de ver” información que de alguna u otra manera nos ayudaría a tomar mejores decisiones. Creemos que la falta de transparencia inhibe a las grandes marcas de aprovechar todo lo que la compra programática tiene que ofrecer. Las agencias deben empezar a establecer contratos de plataforma directa con sus clientes en lugar de actuar como intermediarios y sobretodo operar con “transparencia radical”.
Para los anunciantes el tener la capacidad de saber exactamente cuánto de sus presupuestos de medios se destinan a gastos de trabajo; cuánto va hacia el servicio; cuánto está siendo absorbido por los costos de tecnología y el hecho de acceder en cualquier momento a la información, es el sello de confianza imprescindible para una larga y sólida relación de negocios.
El flujo de migrantes calificados ha contribuido a un ligero descenso en el promedio total del índice de este año. Es la primera vez que se ha reducido el promedio general del índice desde la primera edición en 2012.
Como parte del programa E-Fan X, Airbus, Rolls-Royce y Siemens contribuirán cada uno con su amplia experiencia y sus conocimientos en su respectivo ámbito de competencia.
Con herramientas de inteligencia artificial, los tutores obtienen capacidades como predecir la calificación que obtendrá un estudiante o caracterizar su comportamiento de aprendizaje, esto es, una disminución en su carga de trabajo».
Although her movements were violent, there was no sword energy in her body, so Meng Jingzhe didn t feel the slightest killing intent.For a while, the praises of the students of the Imperial College were overwhelming.
The girl stopped and said, I know you don t like me, and you don t want to be tied to me, but now I have the heart of the Holy Land, One day I will become an adult.fear.Meng Jingzhe, come here Ye Shenglan s voice suddenly became sharp, and even broke her voice.
Walking forward steadily, like holding your own child.Like the man in front, he still couldn t see the other person s face clearly, but it didn t prevent him from recognizing the other person s beauty.
An indescribable emotion flashed across his face, his cheek muscles twitched slowly, and then he lowered his head, not letting Gu God and Huang see to your own expression.Why Luan Yu asked blankly.After finally breaking free from the seal, instead of going north to plunder luck, go to sea instead Chunyan pondered and said There is nothing more important than plundering luck right now.
Eighteen formerly powerful heroic souls fight together, relying on the cooperation of multiple systems, Buddhism plays support, Confucianism plays control, Dizong cuts blessings, monsters and warriors take the lead in taking damage, and Renzong Tianzong plays output.The Gu God is stronger than the Witch God.It doesn t even take three months to break free from the seal.
Gou Jiesen followed behind Sun Lien, nodded towards Professor Zhang and the other doctors behind Professor Zhang, and then shrank to the end of the line.Late at night, Jingshan City.The full moon sprinkled frosty brilliance, dimming the stars in the sky.
This Valkyrie propped up his domain, and with an outrageous and unreasonable attitude, occupied his domain, gradually forcing him out of the Western Carnivore Diet Or Keto Stuck in a Weight Loss Rut? The 2025 Secrets to Overcoming Plateaus Regions.At the moment when his body died, his consciousness was transformed into thousands of fragments, which rushed directly into the Dragon Sword.
Wait until the Buddha completely replaces the way of heaven , becoming the will of the Keto Curry Fat Burner Shark Tank: The Heat Behind the Burn Kyushu world and gaining greater authority, He will be able to give the monks of the Buddhist system eternal life.What made her smell something unusual was that His Majesty was waiting to be married, and young and handsome people all over the world were waiting for her to choose, if she really liked someone, she could be brought into the harem with dignity.
The Heavenly Gu Granny said with a smile.Saren Agu was thoughtful.The island is vast and boundless.According to the description of the descendants of the gods and demons living on it, it was an island that was transformed into an ancient god and demon after death.
Meng Jingzhe hadn t thought of a way yet, so he didn t pay attention, and was scratched by the sword stroke, and a layer of flesh was scraped off his arm immediately.Therefore, the fact that Jing and Jian Zun leveled the underground demon abyss made him find it extremely difficult to accept.
It s no wonder that Xu Qi an suddenly came overseas, came to God and Devil Island, and competed with him for the Heavenly Gate.Tianzun, transformed into Tao Tianzun actually merged into the way of heaven at this time He has just experienced the struggle between heaven and man , How can it transform into Tao.
The strategic depth left to him by Dafeng is not plentiful, and if you go back for half a day, you will be densely populated prefectures and counties.Her system overlaps with From Folklore to Science: Will Vinegar Make You Lose Weight Effectively? Keto Diet Plant Based Daoist Jinlian.As for Duer Luohan and Master Hengyuan, Even Asuro, although there are overlapping systems, Duer Luohan is now a favorite, it is too dangerous to act alone, and there are no fragments of the book.
You can t wait until the opportunity to be promoted to the Martial God appears before you realize how to condense your luck, Super Rank may not give you this opportunity.The maid hurriedly walked back to the bedroom, stopped in front of the yellow silk curtain hanging outside the bathroom, and said in a low voice Your Majesty, the supervisor is seeking an audience with Lord Song Qing.
However, in Gou Jiesen s view, Sun Li en s character is not all flaws.Huaiqing year, November 23rd.Asuro went back to the Western Regions to rebuild the Shura tribe.
Xiahou Yushu didn t dare to open his eyes, but he sensed a force that could not be resisted enveloped the entire Snake Mountain.Meng Jingzhe had already learned how powerful that masked man was.
Carrying the laws of heaven and earth.But now it s not bad, with Shuiyuedongtian and Xiaoshijie united, he is no longer afraid of the setting sun demon.Not inferior to spiritual eyes, magic eyes, etc.The altar in front of me is full of top quality ghost coins, exuding extremely strong ghost aura, the ghost aura becomes more intense as you go up, and finally turns into a liquid state.
After sensing that it was harboring evil intentions, it quickly launched a powerful blow to completely suppress it.Xu Yang nodded to the disciples, opened his mouth and said I, Xu Yang, is the Fourth Supreme Elder.
He punched out a space channel with all his strength, dodged into it and quickly left the void battlefield.Although the injury was extremely serious, it could not kill him.
Luo Hu took the opportunity to recover, condensed a little bit of magical power, and manipulated the space jade plate to lower a shield.After thinking about it Xu Yang quickly left the underground cave.
Seeing the look of the Five Emperors, Xu Yang suddenly laughed, Don t worry, I have the inheritance of the Five Elements Taoist.After speaking, he turned to look at Ancestor Onyx and said, Are you still holding on Ancestor Onyx gritted his teeth He said Ouyang Feng s traitor has settled in the formation and is fighting with us in secret, but with the help of Cai Dao Bao Jian and the elders, I can still support it, but Xi Moyuan will be handed over Spinal Nerves Erectile Dysfunction The Impact of ED Gummies Ads: A Look at Marketing Effectiveness and Consumer Response to you, Fellow Daoist Xu.
The ancestor of the Heavenly Demon laughed wildly, and with a flash of the Heavenly Demon s body, he came to Fairy Tongming, My Heavenly Demon Tribulation is made by imitating the real Heavenly Demon Calamity, which contains a small amount of extraterritorial Heavenly Demon power, which can arouse the frightening demons in the monks minds.
It could easily devour the small world with the star swallowing beast family.It specializes in overcoming evil forces such as devil energy and ghost energy.
And Xu Yang also has this plan.The battle is too long, and the summoning of the small world projection puts him under great pressure.With a light wave of his right hand, a chaotic sword light flew and hit a mountain peak with a bang, and the mountain burst immediately.
The hall was brightly lit.Two monks sat facing each other and said this.After taking a look, Luo Hu finally said That s not bad, at least we have time to set up a restraining circle, and we must keep the other party out no matter what There is a hidden danger, if the demonized golden winged roc is suppressed, if it is released by the sunset demon, the consequences will be disastrous.
Myriad Treasures Divine Light was condensed by Ouyang Feng absorbing the essence of Myriad Treasures, and it was imprinted with the laws of Myriad Treasures.Gu Yanyuan Lord stopped talking, took out the elixir and took his luck.
A small world will never be able to resist such a powerful Chaos Qi.
Zhao Xinfang said with disdain, Pretend, just pretend.My heart suddenly moved. Could it be that his paper was published My paper was published Wu Buwei was very excited.
However, Zhang Xi s expenses can be reported to the health center, but he can only pay for this himself.Du Heng was secretly stunned. He remembered that when he was at home, Zhao Xinfang seemed to have said that the last time he came to see a doctor, he was still in his 50s.
If the two brothers cheat, Du Heng will have to pay for it.Show his wrists and take off his shoes. Soon someone around him did what Du Heng ordered.
Don t let the clothes on your Keto Vs Other Diets F1 Keto Gummy: A New Trend in Keto Supplements wrists fall off. After saying this, quickly acupuncture the Neiguan acupoint on both wrists, and then quickly acupuncture the Yongquan acupoint on the soles of the feet.
Du has gone to the city for a meeting and will not be here.But modern people have a bad habit. When the weather is hot, they especially like to drink ice water, and they drink a lot of it in one go.
As soon as he entered the doctor s office, Xu Pinglin asked aloud, Xiao Unveiling Power CBD Gummies: Reviews for ED Treatment Lysine For Erectile Dysfunction Hou, what s going on Hearing Xu Pinglin s voice, the three doctors gathered in front of the computer immediately separated and asked Xu Pinglin Gave up the position.Wang Zhenzhen disagreed, and glanced back at Li Nating, who was still glaring at their backs, and said teasingly, Look at how you have wronged this beauty, and you still say it doesn t matter Really not.
That s it. Read more and endorse more. Du Heng looked like he had known this before, Remember, make 9 grams of white monkshood, 3 grams of whole scorpion powder, swallow it.On the left hand side after entering the door are two consultation tables, and behind them is the medicine cabinet for Western medicine.
He put her down and left without saying a word. As for the last Wei Kaida, of course he was sent back to his mother.Brother, don t say that. It was my fault that day, my medical skills were not good, and I gave my sister in law the wrong diagnosis.
Especially the right hand, where Qi belongs. Therefore, the general numbness caused by Qi deficiency is all on the right side.Come here, otherwise I won t be able to be the dean if you come.
When it s time to eat, when it s time to drink, you pay the bill and we ll pay the bills.You can tell from the fact that she offered to help Du Heng.
Hearing Du Heng say this, Lu Zhongjiang was relieved.Once you have money, you can help your brother s breeding industry develop faster.
It is even more impossible for Baidi to succeed if he is staring at him from the sidelines.Opening the defense of the fifth rank red lotus, this is a top rank Lingbao whose defense is Beer And Keto Diet Best Secrets Behind Chiquis Rivera’s Weight Loss Journey Revealed extremely powerful, and it is so vulnerable to the sword light of Zhutian.
There was a muffled sound, seven or eight small holes appeared in the monster s scales, and blood spattered out, making it howl in pain.The better the root, the brighter the light, and this token Did Tami Have Weight Loss Surgery Her Journey to Losing 500 Pounds and Health Transformation Aketo Acid can summon the monks of Xunxianmen, and those with spiritual roots can join the cultivation of Xianzong, but each token is limited to three people.
For a while, Xu Yang fell into a disadvantage, and was defeated by them.This corpse demon was transformed by an ancient monk, and his cultivation is very impressive, at least at the Nascent Soul stage, if it hadn t been for the thunderbolt to restrain it, it would never have suffered such a serious injury.
In this way, Xu Yang is not in a hurry.He calms down and devotes himself to the battle, wielding the coiled dragon stick Like a dragon, the stick shadow is like a mountain Best Workout Exercises to Lose Weight for Beginners: 7 Simple Steps to Start Carbohydrate Intake For Weight Loss and the stone statue is fighting together.Suddenly the surrounding world shook suddenly, the air froze in an instant, Xueying quickly opened his eyes, and saw that the entire Buddhist temple was torn apart and collapsed, and the restriction set by Xueying was instantly shattered.
Now it seems that this statement is true.After speaking, Xu Yang raised his hand and threw a ball of pure Yang fire, a translucent and semi colored flame shot at the demon ape, and the aura emitted was more terrifying than the anger of King Ming just now.Xuanzhen Sword is a top grade spiritual treasure, and one of the second treasures of Xuanzhen Dao s guardian sect.
Suddenly Xu Yang s expression changed, he raised his hand and pointed forward, the ground in front of him trembled, and a black shadow was sucked out by him.This bead has been with Demon Lord Yuanshi for many years.
Before leaving, Xu Yang left a communication jade talisman and a piece of talisman for contact and protection.Senior sister can do whatever they want with confidence.
Although it is very weak, it can t be hidden from me.There are still two blood ghost orders that have not yet been born.
The Immortal Golden Body has reached the peak of the golden body.Yehuo ranks only among the seven real fires.Next, it is comparable to the anger of the Buddhist Ming King, the pharmacist Liuli fire, and the Buddha s heart fire, and it is still above the green lotus fire and the ghost fire.
You must know that the level of Chaos Qi is extremely high and corrodes everything.When his consciousness swept away, he couldn t help being slightly startled.
Fighting demon insects, green dragons came out, and the Zerg race suddenly appeared all kinds of magical powers flying all over the sky, and the aura around them was surging endlessly.The last hand was clenched into a fist.After the giant sword and colorful phoenix.
Surrounded by exotic flowers and grasses growing in patches, a lot of ancient spiritual objects can be found after a short look.Before they landed on the altar, there was another loud noise, and a huge three headed fire python jumped out of the real fire in the center of the earth, and with a flick of its tail, it slammed on the altar.
