Por Donny Aguilar, gerente de Anagram para Latinoamérica.
La calidad de inventario en las compras programáticas y la transparencia de las fuentes de este inventario son los principales temores de las grandes marcas en cuestión de publicidad digital. Es cierto que se podrían estar arreglando vallas en cuestiones de privacidad a través de adblockers, eliminar el tráfico fraudulento, publicidad molesta e intrusiva; los cuales afectan el desempeño de las campañas publicitarias y la percepción que tienen los usuarios de la marca. Pero la transparencia -o la falta de ella- sigue siendo un problema en México.
La razón por la que hay problemas de transparencia en el mundo de las agencias es porque las agencias juegan con los márgenes y no son capaces de transmitir cuál es su valor real, en lugar de tener esa conversación con sus clientes sobre el valor que están proporcionando, las agencias encuentran maneras de obtener lo que creen que es su valor del ecosistema digital. En algunos casos puede ser una cuestión de márgenes no revelados, en otros es el double dippin o rebates. En el mundo digital parece que a veces, las plataformas tecnológicas se aprovechan de su relación-directa con sus clientes para hacer un poco de skimming.Todo esto se reduce a “opacidad”.
Cuanta menos transparencia exista más difícil será desarrollar una estrategia exitosa y ejecutarla. Como agencia es importante entender lo que sucede en cada uno de los canales de anuncios, pero principalmente para los anunciantes para evitar perder o “dejar de ver” información que de alguna u otra manera nos ayudaría a tomar mejores decisiones. Creemos que la falta de transparencia inhibe a las grandes marcas de aprovechar todo lo que la compra programática tiene que ofrecer. Las agencias deben empezar a establecer contratos de plataforma directa con sus clientes en lugar de actuar como intermediarios y sobretodo operar con “transparencia radical”.
Para los anunciantes el tener la capacidad de saber exactamente cuánto de sus presupuestos de medios se destinan a gastos de trabajo; cuánto va hacia el servicio; cuánto está siendo absorbido por los costos de tecnología y el hecho de acceder en cualquier momento a la información, es el sello de confianza imprescindible para una larga y sólida relación de negocios.
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Sister Li s words dispelled Du Heng s idea of asking Li Qin and Feng Su for help before he could say anything.And Wu Buwei could do this The paper provided one third of the data, which shows that he himself has the ability in this area.
Her mood was so ups and downs that her vision almost went dark, and she fell to the ground, listening to Du Heng s babbling.Otherwise, they go directly to the traditional Chinese medicine department for treatment.
Look at how miserable the man on the ground is screaming.Okay, okay, Let s go register now. The old lady was very excited and took her daughter to the first floor.
This is a sure thing. Du Heng looked at them and asked, Where is the child now Neonatal intensive care unit.He stood up and was about to argue again. However, the man who originally occupied the seat didn t want to make a fuss, so he grabbed his companion and said, Don t be impulsive.
Those who thought they had a good relationship with their leaders either took out their mobile phones or ran to the offices of their leaders.Any examination on the head can be done casually, any blood test, even a spinal cord extraction will be fine.
Du Heng felt helpless when he saw the three people acting cautiously.He just chatted with Cao Binghe and waited to see how effective the medicine was.
Husband, will our children look like this in the future Weight Crasher Keto Gummies: A Comprehensive Review Keto Friendly Water Flavoring Of course, they are as handsome as my godson.Wu Shengnan was so excited. After watching the flag raising ceremony, he immediately took Du Heng to have breakfast, and then insisted on climbing the Great Wall.
Not only has the law of devouring, but also a golden sword law is being bred, and it is about to be bred successfully, but Du Tianfan swallowed and merged, and as the originator of the way of swordsmanship, Zhu Tianjian came to help.Unexpectedly, he couldn t help Zama.In desperation, Xuan Mingzi raised his hand and threw a copper bell.
After hearing this, Luo Hu and the others released their consciousness to check the mountain wall.He was not sure of victory, so he immediately secretly set up this great formation of thousands of treasures.
With such a sudden change, the expressions of the three ghost infant cultivators on the flying boat suddenly changed.In the spiritual world of Nine Heavens Xuanzong, a ray of spiritual light suddenly descended.
The Buddhist pharmacist s glazed fire is extremely powerful, and it is not under the seven real fires.After asking him, he suddenly realized that most of it was captured trophies.
It is not known who will suffer in the end.The two walked out of the secret room, and immediately a shop clerk came forward.Now this Jiuding can not only refine alchemy, but also attack and defend.
Fan Tianyin and Panlong Cudgel were quickly struck out, and Baidi on the other side also had a solemn expression, Gengjin Shenzhen and Baidi Jinhuangzhan struck with all their strength, Qingpeng grabbed it with sharp claws, and suddenly there was a crackling sound, Xu Yang Feeling a numbness in both hands, a huge force surged in, the dragon stick in his hand almost flew out of his hand, and the Heaven changing Seal was also beaten and flew back backwards.
Just before chatting, Du Heng gave Du Ping a card, Brother, there are five hundred thousand in this card.After all, I m not a local doctor, and it won t be very good to come rashly.
Instead, he turned around and helped Wang Zhenzhen start packing Gong Daoyang s things.The junior student carefully helped Zhang Dewen organize his clothes, and said softly, I haven t called you back yet.
Hearing the breathless words, everyone turned their heads and looked over.It doesn t mean that if I stretch out my hand and press it, it will penetrate the muscles and press the bones directly.
She relaxed and asked at the same time, Then why did you look wrong just now Hi.Perhaps using the word different paths to the same destination can barely explain their current situation.
Du Heng said angrily, What s the use I won t cooperate with them anymore.Du Heng is now like a bedbug in his heart. Even if he doesn t pay attention to him, he still keeps emitting stinky odor, polluting his ears and nose.
Du Heng was slightly startled, and then suddenly realized what he was doing here today.This It means that the yin and yang are in reverse.
The surgery for uterine fibroids is already very mature.The village director quickly stopped him and said in a low voice, Director Gong, Duda is crazy now.
Although this business was not closely related to him, it must be pushed out.As you can see, this person s injury is relatively serious.
He paused for three seconds before saying, Call me immediately when you get to the scene.Several people left the ward. When they opened the door, Du Heng, who was leading the way, immediately changed his expression, and his expression became terrifyingly gloomy.
Du Heng looked forward seriously, Director Chen, do you Best CBD Oil For Dogs 2025: Top Brands To Buy CBD For Pets Buy Cbd Inhaler think my idea is feasible Director Chen looked disdainful, Everyone knows this idea.It took almost a minute to adjust the direction. Du Heng immediately called to Yu Haiting and others who got out of the car, Move the person to the ambulance quickly.
Here is the document for you to take a look at. Du Heng reached out and took the document, and then slowly started to read it.Come here, You can contact me by yourself then. Okay, thank you, teacher.
Instead, I should thank you for working so hard for a stranger like me.At this moment, Wang Shuqiu was extremely scared. Trembling, she dialed 110.
But when it came to the toes, she felt nothing at all when the Bafeng acupoint was acupunctured, that is, the seams between each toe.Although Du Heng didn t know why Gu Ping was unwilling to go to graduate school, he didn t care.
The moment she opens her mouth, she leaves no room for rebuttal for the man.Du Heng didn t think too much and just said in a positive tone, Don t worry, auntie, I will treat it seriously and save as many toes as possible.
Not to mention the pain, she couldn t even move. Semaglutide 1 mg Weight Loss: Is It Effective? Porridge Keto Diet But.
but how can I feel the existence of my feet Wu Shengnan was filled with fear and doubt.Xiao Du, all your procedures have been completed. Come over one day if you have time, and we will go to school together.
Every time you menstruate, it will be delayed for a few days.Well, I don t have anything to do today. I ll just go home and take a look.
Now they say they can t save their feet. Why does it sound so ironic I also blame myself for being too worried about my granddaughter, which is why such a shameful thing happened.He turned around and looked at the uncle whose palms were on fire with a look of surprise and admiration.