Por Carla García | Gerente de Ventas de Latinoamérica
en Zoho Corp.
A pesar de que las cifras sobre adopción de tecnologías podrían ser alentadoras, si comparamos a México con algunos países de América Latina, le falta un largo camino por recorrer para poder alcanzar el nivel necesario para dominar herramientas como la inteligencia artificial, misma que ya llegó y está para quedarse.
El 77% de las grandes empresas en el país invierten en infraestructura tecnológica, y solo 33% de las PyME destinan un pequeño porcentaje de su inversión a la adquisición de tecnología. Un estudio conducido por PwC encontró que la IA podría ayudar al PIB global a ganar 15.7 trillones de dólares, un crecimiento del 14% desde 2016 hasta el año 2030.
Las incógnitas surgen y las empresas en México se preguntan ¿qué es la Inteligencia Artificial?, ¿para qué sirve?, ¿viene a reemplazar nuestros puestos?, ¿cómo podemos competir contra ella?
La inteligencia artificial se ha convertido en un miembro más de nuestras actividades, desde el momento al que ingresamos a un buscador; esta inteligencia artificial nos ayudará a ordenar y complementar nuestras ideas. No llega para reemplazarnos, más bien ayudará a fortalecer nuestro puesto y trabajo, automatizando procesos de demora y enriqueciendo nuestro análisis, convirtiéndose así en una herramienta o asistente y no en un competidor.
Pero, ¿por qué se ha vuelto tan popular hoy en día?
Cada 2 años se colecta el 90% de toda la información que existe en el mundo (Data) y la IA toma esta información organizándola en diferentes procesos. Nos ayuda a analizar y priorizar toda la información recabada y crea un código de aprendizaje para generar nuevas soluciones a diferentes tareas programadas.
El verdadero desafío es compenetrar nuestras actividades en los diferentes campos con la IA, abriendo puertas a nuevos proveedores de software como Zoho, que ofrezcan una solución tecnológica y complementaria a este gran desafío. Un ejemplo de su aplicación lo podemos encontrar en el manejo de ventas. Zoho, a través de todo su sistema operativo e integración con el correo electrónico, calendario de eventos, CRM, y su IA ha podido crear un ecosistema que permite a los empresarios obtener mayor información de los clientes, adaptándose a sus necesidades y ofreciendo soluciones integrales.
«Lo que hacemos en Zoho, referido a la inteligencia artificial es que les damos el sistema para conocer: Cuándo debemos contactar al cliente, el contexto del correo para satisfacer a tus clientes, análisis de anomalías en las operaciones de la empresa y finalmente te va a sugerir acciones a partir de todos estos procesos repetitivos como análisis», nos cuenta Fernando Sotelo; ingeniero de Preventas y Soporte de Latam y España en Zoho Corp.
Esta nueva inteligencia artificial cobra vida en ZIA, la cual se encarga de realizar seguimientos, recomendaciones, generar estadísticas, así como crear simulaciones para cada proyecto o gestión que se estén llevando a cabo mientras que, por otra parte, la inteligencia humana se encarga de generar relaciones, vender, negociar y educar. La IA no reemplazará la inteligencia humana, la complementará, el capital más importante dentro de una empresa son las personas.
Si ustedes trabajan de forma conjunta y lo van implementando a su día a día en cualquier modo de trabajo, va ayudar a mejorar sus leads con base a toda la Data captada de todos los sitios, ayudándoles a aprender ciclos de ventas más cortos y finalmente, a entablar relaciones duraderas con sus clientes.
Un solo negocio puede tener diferentes buyer personas; esto quiere decir que el mensaje tendrá que irse adaptando al perfil y necesidades de cada comprador.
Estas 10 empresas no solo lideran en términos de ingresos y empleados, sino que también destacan por su enfoque en la calidad, la sostenibilidad y la innovación en sus cadenas de suministro. Su éxito es un testimonio de la importancia de una gestión de cadena de suministro de primera clase en el mundo empresarial moderno. Conócelas! Lee nuestro articulo completo aquí
La confianza cero es un concepto ampliamente conocido en ciberseguridad, arraigado en la idea de que ninguna entidad, interna o externa, debe ser considerada como
They saw that Mr. Zhang smiled bitterly, and then nodded helplessly.This is a trivial matter in the technology circle, and it is even more embarrassing for the Chinese people.
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Yes I like equality. You seem to have other ideas Lin Guodong thought for a moment and finally laughed
Yes Zhang Sheng nodded Mr. Lin, I want to cooperate with you Then what capital do you have Lin Guodong narrowed his eyes.
I invested in Sun Shishi. It s not that I m a licker.From the cheerfulness at the beginning, it gradually became a bit quiet.
No matter what, everything in the words seems to hint at his lucky.We should enjoy it, but we must also be vigilant. The roses are so bright and fragrant, but they can also sting you with blood.
He seemed to have heard of this brand
It seemed that he heard it a month ago
This brand vaguely seems to be an international brand, with a very high profile, and the spokesperson seems to be a powerful big shot After Xu Jianglong recalled it carefully, he finally knew why he had heard of this brand
A relative of his was renovating in Yanjing. When he just finished installing the integrated ceiling , the relative was very satisfied and praised him endlessly to his mother in law on the phone.
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people were wearing uniforms and walked in in a mighty manner.If you don t agree, Lin Xia Can t you sign a contract with another company Zhang Sheng continued to narrow his eyes and stared at Sister Hong seriously.
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That seemed to be an open secret among the entire class.I heard that Bosch Battery received orders of 10,000, many of which have been backlogged for a long time
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After giving out the red envelopes, Chen Mengting asked these students to rest.Thank you very much for helping us Sailu when we need help the most
Elaine looked at Avery Tashi, and she seemed to have mustered up the courage to say these words in an excited voice.
She just smiled and was silent. RanThe more silent she became, the more the media wanted to find out something.Starlight Future is responsible for providing some social traffic and media support, while Student Union is responsible for controlling the entire plate.
Zhang Sheng
Let s meet Mr. Zhang Sheng Sorry
Is Mr. Zhang Sheng here Let them come out, and we can provide some things for free to help Mr.Swipe your card Okay. This is a worse world. While eating breakfast, Fatty Wang couldn t help but think about what Zhang Sheng was doing at this moment.
Wait until early in the morning. He called Li Bin, who was extremely busy, into the office.Even the keyboard he used was filled with the smell of smoke and tar
After it was put on the shelves, it would be unrealistic to run here to code
In the smoky atmosphere, he left the Internet cafe.
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Apart from studying and updating, he did nothing else.It s okay, come in quickly
He welcomed Zhang Sheng in and closed the door. Jiang Xiaoyou warmly invited Zhang Sheng to sit down and asked Zhang Sheng if he wanted to have some supper.
Seeing this, Luo Chen said no more. Immediately, Luo Chen looked at Mu Lao eagerly.Is this here The horse team stopped on the street on the shore of the lake.
He originally wanted to send people to kill them, but he was afraid of being ambushed, and a lot of movement required a lot of water, so he gave up and let them go.Yeah Luo Chen nodded and looked at the Purple Mist Guards again Just arrange for a few more Purple Mist Guards to drive my carriage.
Qingshan quickly stood up and saluted Luo Chen Thank you young master, Qingsong will be willing.How about that Not so much. When Shentu Can heard this, he wanted to scold the culprit who had caused their caravan to end up like this.
There was another bang and a burst of green smoke rose.He walked slowly to the tea table and sat down. Then he found a clean cup and poured himself a cup of tea.
As early as when they first met, Luo Chen knew through his perception that Princess Mingyue had congenital meridians, and he What he took out was the Pulse Cleansing Pill for treating meridians damage.However, Luo Chen s expression softened again when he thought of the words of parents who ordered matchmakers in this world.
Exuding a delicate fragrance, while speaking, he put his right hand on Luo Chen s shoulder.Zhang, waiting for him to tell the result with mixed emotions.
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The third grade flying sword. In addition, Li Shiming s Heavenly Thunder Sword Intention can also accelerate the Flower Star Meteor to a certain extent, and the sword cultivator s flying sword control method also has an acceleration effect.You can t blame them for their weak cultivation. If they were really strong, why would they hang out in a place close to the mortal world They would have fought for better resources long ago.
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The influence of the richness of spiritual energy on monks is not very obvious.Under his feet was the same white jade ground. This is no ordinary white jade.
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The Gu Feng Sect really didn t have the energy to become an enemy of the Ten Thousand Beast Sect, so they gave the Ten Thousand Beast Sect a piece of information.But if Li Shiming was killed during the battle between the Qi Refining Periods, this matter could not be regarded as the Shengbing Sect deliberately causing trouble.
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A powerful shock wave acted from the cave downwards on the core of the mountain formation.It s also metallic. You don t know the difference. The second grade Millennium Cold Crystal is made into an auxiliary spiritual weapon.
Por Carla García | Gerente de Ventas de Latinoamérica