El éxito en los negocios va más allá de vender buenos productos a los clientes; la mayor parte de las personas además de buscar obtener algo a cambio de su dinero, quiere una experiencia de principio a fin, la cual es enriquecida por el servicio al cliente, pieza fundamental en la relación entre empresa-consumidor. Para alcanzar la verdadera lealtad de los usuarios, la calidad en el servicio de la atención que se les proporciona debe ser una prioridad.
Si bien a través de los años la forma en que se brinda atención a los usuarios ha ido sufriendo cambios y adaptaciones, este servicio ha recobrado un gran protagonismo desde que las nuevas tecnologías irrumpieron en los procesos de compra de los productos.
La evolución de los canales de contacto
El teléfono fue y reinó durante varias décadas como el medio por excelencia para comunicarse con el cliente. Desde un comienzo, hizo más fácil y rápida la forma de comunicarnos, acortando distancias y aumentando la satisfacción de los clientes, además de permitir una comunicación bidireccional e inmediata.
Posteriormente, con la llegada de Internet, el correo electrónico permitió manifestar cualquier duda o inconveniente dejando un registro como soporte de dicha comunicación.
Con el apogeo y el nivel de penetración de internet en la vida cotidiana, las empresas y los clientes elevaron su nivel de interacción añadiendo la posibilidad de traer la vitrina de sus productos hasta la puerta de sus casas. Aunado a esto, las preguntas frecuentes redujeron el ciclo de contacto y relación con cada caso. Asimismo, se añadió el “chat en línea” con la finalidad de resolver rápidamente los problemas de los clientes y elevando la satisfacción de usuario.
La incursión de los teléfonos móviles incrementó la capacidad de los consumidores para interactuar con las empresas, exigiendo respuestas más rápidas a través de múltiples canales, que ahora se encuentran al alcance de la mano.
En la actualidad, la comunicación de las empresas con los usuarios alcanza las redes sociales, manteniendo un trato directo y personalizado con los clientes quienes activamente manifiestan los aciertos y errores de las empresas, mismas que cuentan con la capacidad de responder y solucionar los problemas que se presentan cotidianamente.
Si consideramos que el número de personas que utilizan la Internet en México se eleva a más de 65 millones de acuerdo al Estudio sobre los Hábitos de los Usuarios de Internet en México 2016 de la Asociación Mexicana de Internet, las empresas se encuentran obligadas a maximizar su atención a través de diferentes canales, siendo congruentes en todos ellos, es decir, entregando la misma experiencia, lo que hace a la esencia de la omnicanalidad.
La asistencia virtual (omnicanalidad + inteligencia artificial)
La tecnología no detiene su paso y se encuentra en constante evolución, por lo cual el servicio al cliente debe mantener el ritmo de dichos cambios. En la actualidad, las empresas atienden a un usuario omnicanal y el reto consiste en tener la capacidad de atender las demandas a través de todos los canales existentes, y ser constante en todos ellos.
El tiempo ha pasado y no sólo han cambiado los canales para ofrecer el servicio al cliente, sino también los consumidores mismos. Según el mismo estudio citado de la Asociación Mexicana de Internet, 77% de los usuarios de Internet en nuestro país entre 19 y 34 años, utilizan su smartphone como medio de acceso a la Web.
De hecho, los latinoamericanos entre 18 y 34 años son quienes pasan 12.7 horas al día usando su smartphone según el IMS Mobile in Latam Study, 2016. Además, en Latinoamérica las aplicaciones más usadas diariamente en el segmento millennial son WhatsApp, Facebook y Facebook Messenger. Por lo que tener presencia en redes sociales es imprescindible para cualquier marca.
Debido a su gran dominio de la tecnología, su necesidad de rapidez en las respuestas, su alto consumo de productos online como redes sociales y su exigencia por asistentes con personalidades desenfadadas, el segmento de usuarios de 18 a 34 años son el mercado ideal para el desarrollo de plataformas de atención y servicio al cliente que transformen la experiencia de los consumidores por completo.
Es así como surgen los asistentes virtuales (conocidos como agentes, bots o chatbots), a través de los cuales se abre paso a la Inteligencia Artificial enfocada en atender al cliente de forma inmediata. AIVO, desarrolladora de software que ofrece una nueva experiencia de interacción entre las empresas y sus clientes a través de soluciones tecnológicas con Inteligecia Artificial, confirma que los asistentes virtuales tienen la capacidad de interactuar con todos ellos al adaptar sus respuestas de acuerdo al canal que estén utilizando, incluidas las redes sociales. Además, los asistentes virtuales ofrecen atención las 24 horas, los 7 días a la semana.
La incursión de los asistentes virtuales en la atención a clientes es el siguiente paso que tendrán que dar las empresas para poder abarcar el vasto universo de comunicación con el que se enfrentan en el presente y así seguir satisfaciendo las inquietudes de los usuarios. Renovarse o descuidar a los consumidores, esa es la cuestión.
Los precios especiales, descuentos y promociones pueden ayudarte para que tu página web atraiga clientes que de otra forma hubieran acudido a la tienda física.
Escuela de Internet es la única escuela en Latinoamérica en que los alumnos aprenden marketing digital manejando presupuesto real que Google dispone de modo pro-bono para ONG.
This scene made everyone present turn pale with horror.Yun Shang s big eyes blinked, Did I really eliminate He Wangchen Yun Shang felt incredible and couldn t believe it.
Exercise Immortal Grass Sutra 1320 10000 The Immortal Grass Sutra has no levels.He brushed his clothes and nodded, with a normal expression.
Angelica Bite The paper crane whined and nodded, contented, and skipped away, startling a flock of butterflies.There are also golden eyed eagles watching eagerly from high places and emitting eagle cries from time to time, which is full of oppression.
Jiang Yuebai went to the empty wing in the backyard of the Taoist temple to set up a protective array and meditated to adjust his breathing.Her small courtyard in the mountain has now been built into the Wuwei Temple, which is very popular.
Is it Yuebai girl Come in and talk, cough, cough, cough.Although I am nearly thirty, I still want to leave.
Before the spear was broken, Shadow Moon s mother blade was knocked back.I was covered in fire and poison, and the enemy was outnumbered.
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example, the small yellow talisman sword that passes through to convey messages, the two headed bird pulling a cart above its head, or the talisman with its flaming tail flying in the hands of a street vendor.My grandpa, give me some sweets. I wish your grandpa to be as blessed as the East Sea and live as long as the Southern Mountains.
As the rocks rolled down, Jiang Yuebai looked up and saw the dead vines on the mountain wall falling off one by one and rising up, like poisonous snakes that were ready to attack, arching their bodies with murderous intent.She has been digging mines in Yinshan Mountain for five years.
Jiang Yuebai thought of Unveiling the Potential Benefits of Glycomet 500 mg for Weight Loss
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With your current level of cultivation, you will definitely reach the peak of foundation building in twenty years at most.
The runes have a single function, and the micro rune formations are ever changing, which can make the power of the magic weapon continuous, several times more powerful than the magic weapon.She didn t buy the spirit beast blood for the time being.
In addition, every time the great masters of the past opened a secret realm, they had to put in a certain number of heavenly materials, earthly treasures or magic weapons before they could trigger the mechanism.Upon seeing this, Cao Gang hurried forward to greet him, showed his token of Mingshafang, and handed over a pack of spiritual stones.
She only felt like soaking in a hot spring, warm and very comfortable And those hideous and terrifying wounds on her body have also recovered visibly to the naked eye, and some color has returned to her pale complexion The dark interrogation room was also shrouded in this green color that was full Oprah's Secret to Weight Loss: Gummy Bears?
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Did this Lu Ziji get the inheritance from the powerful immortal cultivators of ancient times I don t know, but I know, The seven major immortal cultivating sects will definitely react.After a hundred years, I am afraid that the ancestors in the transformation stage will be able to kill them easily Such a talent should be cultivated well and not cause trouble.
It is a terrifying power that belongs to the level of Taoist Lianxu For a moment, everyone looked at Lu Yu with endless Fuel Your Body with Power Keto Gummies: The Perfect Snack for a Ketogenic Diet
admiration, awe, enthusiasm, and worship, as if they were looking at their god Lu Ziji is indeed the hope of our Huaxia clan Feng Yao, the leader of the Cangshan Sect, was also extremely excited.
Otherwise, he would have taken action directly and would not talk nonsense like this.These two people had to be here. Chatting is simply courting death As soon as Gou Rui said this, Yan Xunan and Luo Wenxing both frowned and looked a little ugly.
Just, as time goes by An hour Two hours It was almost noon, but Lu Ziji still hadn t arrived, and neither did anyone from Luoyue Palace.Who wouldn t be angry after losing the most precious treasure of the cave, the Nether Fire Realm Bead, in vain This cave heaven treasure, the Nether Fire Realm Pearl, has been cultivated by the Red Flame Tiger Cannabis Gummy Recipe Pectin: A Comprehensive Guide to Making THC Gummies (lFJPj)
Zhao family for tens of thousands of years.
Just like the eight major immortal cultivating sects in Cangshan Xing, each of them was inherited from the God of Transformation, but only the Tianwai Sect had Tianyuan Pavilion, a low grade sacred artifact left by Feng Potian The unlucky guy Huoyun Shenjun, who had forced his way into the secret realm of Liu Yan Shenjun s cave and was killed by the formation Best CBD THC Gummies for Anxiety: Top-Rated Products and Expert Advice
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Huan Zixuan of Tianyin Pavilion is also a genius at the peak of the Nascent Soul Stage.The next moment, Lu Yu looked at the Tatian Road Immortal Gate passage in front of him, took a step forward, and shouted Open Boom In an instant, as if a word came out of the law, the extremely dangerous Finding the Best CBD Gummies in Kentucky: A Comprehensive Guide to Relaxation and Wellness (ZEoCh)
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He knows that making such a supreme mark is not easy It would take a lot of He Wenxin s essence and blood, and at least a thousand years of cultivation, to be able to produce it I am afraid that only a few people in the entire Western Wilderness Kingdom s royal family, He Family, own it.How is that possible This matter has nothing to do Rosebud CBD Reviews: A Comprehensive Analysis of the Product's Efficacy (GlKJP)
with us at all You just want to stir up trouble.
She waved her sleeves and hands, and her fairy energy floated like the brilliance of the cold moonlight.Lu Yu Shiran walked towards the entrance of the second floor of Scarlet Flame Pavilion, as if he didn t notice the people from Shenghua Sect and Thousand Blades Sect, or he just treated them like ants.
I don t know when we will see each other again
Immediately, Lu Yu looked at the approaching Longhai Lu Xuemei.Space stopped, time froze, and the sky and the earth seemed to turn into black and white years This was the sword Lu Ziji used to kill Feng Wentian, the Achieving Restful Sleep with Gaia Sleep Gummies: A Comprehensive Guide (pxDIs)
ancestor of the Tianwai Sect, in the Cangshan Star Cultivation Realm When the Ziji Emperor rose, he killed countless powerful enemies This time, the Red Cloud Star reappears, and the Red Flame Tiger in the middle of the divine transformation stage is sacrificed to the flag In an instant, Lu Yu s sword light of years directly brushed past the terrifying Red Flame Tiger and Zhao Guangji.
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This sword is a sword that Yan Xunnan has condensed to the extreme with his blood essence, soul, and spiritual power Even a powerful Hedao would be severely injured, let alone Lianxu Taoist Lord, who would definitely die Yan Xunnan looked resolutely at the young demon master of the ancient demon clan with ferocious horns and twelve wings on his back.
They are both at the peak of the Golden Core Stage.He looked at Lu Yu with a look of deep gratitude. If it weren t for Lu Yu, the two remnants of the banker at Shuijing s door would have been dead Now, not only has the revenge been successful, but also with the right person, The Science Behind BioHeal CBD Gummies Penis Enlargement: A Comprehensive Guide (IDtoE)
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the future, and it will not be difficult for him to become a Mahayana supreme master It really has a bright future Everyone admired and praised them so much not only because Lu Ziji saved their lives and showed terrifying strength, but also because they felt that Lu Ziji s background must be extraordinary After all, even if Lu Ziji is extremely talented, without a strong background, it is impossible for him to have the protection of the Mahayana Supreme Divine Mind Discover Winged CBD Gummies: Benefits, Usage, and Expert Insights
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to hurt lives Fairy Ling Yan was a little unhappy because Lu Ziji had just ruined Feng Xin s face, so she immediately said Yuan Qing is right He must have been just now.But now, they wish they were like Lu Ziji and He Yan er, falling behind Now trapped in the Liuyan Sword Formation composed of one hundred and eight Liuyan puppets, his life is literally hanging by a thread Master Huan Yu of Jianbao Pavilion had thick beads of sweat on his forehead, as if a faucet had been turned on, flowing down At this moment, he seemed to have discovered something.
No way
Liu Wenge said arrogantly that this girl doesn t know how cool she is alone.
At this time, he also recalled that the Liang family in Shencheng was what Wei Jiaxin had told him today.Early the next morning, Qin Feng had a headache because of his hangover.
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Qin Feng was stunned at the time. She was wearing a navy blue cheongsam.Because Miao Jin, a master of using poison, can only hide in the dark.
And because Ye Zhenzhen has been dead for many years, it has become a worry for the old lady.thing. Qin Shufang was heartbroken by this family, and even now she can t help but shed tears when she mentions it How could this happen
How could this happen
She came to Shencheng with an excited heart. She originally thought it would be
It s a great thing to reunite the family, but I didn t expect it to come to this point.
At that time, he thought that he would create a family like his uncle and aunt with the people he loved, and then live his life in an ordinary way.She bit her lip and lowered her 2025 Exploring George Conway’s Weight Loss: A Detailed Guide!
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What could have happened Qin Feng asked knowingly We don t live in Shanghai.
Her sword intent was filled with the smell of blood, and it seemed like she could hear the wail of life every time she crossed it.So Fan Bangyan must have come over to say hello and be polite.
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even if you want to run away, it s enough for me to kill you before leaving Brother Qin, be careful Ah Dai Ruolan wanted to remind Qin Feng, but as soon as he struggled, his skin was pierced by a military thorn.Ye Rufeng just smiled lightly I am looking for you, naturally, because you have resources that I can use.
Han Qiusheng knew that Du Bangyan was waiting for Qin Feng to take action.
Lin Beichen will The words he had thought of came out.However, this technique does not have a fixed set of moves, but is mainly about being flexible and changeable.
He sensed that the electrical elements from all directions around him were converging towards the area where he was, and knew that he had reached his destination.At this time, Liang Dong s voice sounded. What s wrong, Beichen Liang Dong came out of the bathroom, looked at Lin Beichen looking out from the upper bunk, and suddenly said, I got up late.
One minute
Two minutes
Time passes by minute by minute. I don t know how long it took.At the same time, he looked at the three residents aside and asked, Do you still have the strength to walk on your own Yes.
To commend you for your support to the country. No way, no way.At this moment, she was relieved to hear that there was nothing wrong with his voice and tone.
Did you see it Yes. Lin Beichen nodded, thinking that not to mention seeing it, he even went in.Synchronize the situation around you, and it is a 360 degree panoramic shooting, and it also has a night vision function, which allows me to grasp your situation and help you observe the surrounding situation.
Hearing his proposal. The other leaders nodded. I think this proposal is good. I think it s good too
Same as them. Song Xiangdong also thought this proposal was good, but then another problem arose.His whole body was dark, glowing with the color of coke, Zesty and Effective: Apple Cider Vinegar and Lemon Juice Recipe for Healthy Weight Loss
and his whole body was stiff.
After that, he He doesn t go out much anymore, and no suspicious people are observed around him.And he discovered the point between the differences that he had been looking for
The positive and negative charges lost their perfect balance The reason why the positive and negative charges Vigor Vita CBD Gummy - Benefits, Reviews, and Science Behind
on the body surface that I noticed before will lose the perfect balance after a period of time after the electric shock is because of the positive and negative charges in the body The positive and negative charges on the body surface are as I guessed before.
Poor parents in the world Zheng Xia apologized Sorry, Teacher Sun, I don t know if Lin Beichen has checked his scores.Based on the tracking knowledge he learned yesterday and his keen sixth sense, he found the target in the blink of an eye.
For a moment
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have a head on confrontation went viral all over the Internet The attention is unprecedented As for the source of this incident, Lin Beichen, at this moment, he had already left the beach.Huh The firefighters subconsciously wanted to keep Lin Beichen.
He was not here to monitor or pry into his life. Let s first report to the bureau about classmate Lin Beichen.Water and fire are in conflict. This will have a great impact on the research on the fire element.
He actually took a path that was different from science, controlled thunder and lightning, and made the legendary things come true.He sat cross legged again and began to The Benefits and Effects of CBD Gummies 5mg: A Comprehensive Guide (UzIhB)
practice. The electrical elements in the lightning struck wood are in a saturated state.
In other words, it does not exist in this world. Suitable for those who practice immortality.Old Lin, what s the matter with you I asked you to call your son back.
Suddenly A slender golden arc was like an extremely sharp blade, cutting through the gray night sky, flashing past the necks of the four people behind Topping, and then disappearing.At the door, Zheng Xia and Lin Xiangdong looked at Lin Beichen expectantly.
Lin Beichen lowered his horse and spread his entire back.It happened that no one disturbed his practice, and he realized the fire element in the magma of the Jingli Mountain Crater.
During the thunderstorm, he could experience lightning again and see if he could have the same kind of insights that he had when he first saw lightning during the thunderstorm.
Por Martín Frascaroli | Fundador y CEO de Aivo.