Como cada fin de año, las empresas comienzan a pensar hacia dónde deben encaminarse sus estrategias para arrancar bien una nueva etapa. Cuando se trata de marketing, la clave está en observar a los consumidores, así como las tecnologías y herramientas que están cambiando la forma en que las audiencias interactúan entre sí y con las marcas.
Con base en esto, Carolina Samsing, directora de Marketing para Latinoamérica de HubSpot, define cuáles son las ocho tendencias más importantes que deberán ser las inversiones primordiales para los negocios durante 2018.
Marketing de contenidos omnicanal y multiformato
Los datos hablan por sí solos: según el estudio de Demand Gen Report, 47% de los consumidores vieron entre tres y cinco formas de contenido antes de iniciar un proceso de compra. Por ello, las estrategias basadas en éste siguen siendo una de las claves para convertir visitas en clientes. En 2018, los equipos se harán más variados: diseñadores, expertos en radio, video, redes sociales y diferentes formatos se unirán con los estrategas de contenido.
En ese sentido, es prioritario invertir en una estrategia multiformato y multicanal donde el mismo contenido sea presentado en una variedad de canales y formatos para responder a las necesidades de los consumidores.
Personalización
El marketing masivo ha perdido terreno en un entorno donde las experiencias únicas son la norma para cada tipo de cliente. Las empresas deben dejar de lado el contenido estático y comenzar a invertir en páginas dinámicas que sean capaces de responder a las diferentes características de los usuarios gracias al contenido inteligente.
SEO en todos tus formatos
Probablemente la mejor inversión que puedes hacer para el 2018. Alinear la estrategia de SEO antes de comenzar a crear contenido nuevo será básico y, aunque los textos de tu equipo web y blogging ya esté optimizado para motores de búsqueda, ahora debes ir más allá: asegúrate de hacerlo también con los videos, imágenes, redes sociales, audio, etcétera.
Videos cortos
De acuerdo con WordStream, durante 2017, 90% de todo el contenido compartido por usuarios en redes sociales fue en formato de video. Es decir que ahora el desafío se centra en capturar a la audiencia en los primeros tres segundos y las marcas que no están usando video como parte de su estrategia de redes sociales deben comenzar ya. Lo indispensable: ediciones cortas, que funcionen sin sonido y llamen la atención inmediatamente.
Livestreaming está aumentando su relevancia
Del mismo modo que los videos, el contenido audiovisual en vivo también gana presencia, pues es una gran oportunidad para aumentar la interacción con usuarios, darle una cara más humana a la marca e integrar nuevos formatos a tu estrategia. Según Facebook, los usuarios comentan 10 veces más y pasan tres veces más tiempo viendo videos en streamings.
Automatización de procesos internos
Desde el año pasado, esto es una tendencia clave que ayuda, entre otras cosas, a optimizar tus procesos de marketing y ventas internos. Durante 2018, toda empresa necesitará recurrir a un CRM, ya que éste permite identificar oportunidades, generar plantillas automáticas de correos y programar reuniones con clientes a través de un clic de manera automática e inteligente.
Inteligencia artificial
Un paso más allá de la automatización, en temas de marketing, se trata de utilizar datos de comportamiento para optimizar tu sitio web y personalizar la experiencia de atención a cliente. Si bien la inteligencia artificial todavía puede ser considerada como algo “nuevo”, dentro de los próximos 12 meses la verás integrada a la mayoría de las herramientas que utilizamos diariamente.
Chatbots en atención a cliente
Los bots conversacionales son un muy buen ejemplo de cómo la automatización tendrá un gran impacto en la forma de hacer negocios en el 2018. Para los asistentes virtuales, este año el reto es lograr una experiencia, incluso, mejor que un típico servicio al cliente y permitir automatizar tareas repetitivas, para que los equipos de atención al cliente se centren en agregar valor.
Finalmente, “2017 fue uno de los años más activos en términos de nuevas tecnologías, tendencias y formatos en la industria de marketing; 2018 no será distinto por lo que te recomendamos estar preparado, invertir en la áreas claves y así adelantarte a estas tendencias, para no tener que ponerte al día después”, concluye Samsing.
Proporcionar una experiencia sin fisuras es clave para las aerolíneas: 94% calificó la racionalización de los servicios en una sola aplicación como una prioridad, con 58% calificando esto de alta prioridad.
De acuerdo con la Delegación de la Canacar, se tienen más de 6 mil 500 unidades de 169 empresas afiliadas. Desde aquí se maneja 74% de la carga consolidada de la región y 9% del total nacional.
If you put this talisman on your body, it can temporarily cover the aura around you.But her goal is not to beat Zhuo Qingfeng alone, but to win the first place in the competition.
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touched the magic circle on a strange rock and was transported to an underground cave.She fell straight down and fell heavily into the cave at the foot of the mountain.
Three cups of wine were poured in front of the monument.She used talismans to suppress her cultivation to the harmless early stage of Qi training, attracting low level beasts along the way, and continued to practice spiritual spellcasting.
Shi Xiaowu also became depressed as he spoke, It s not easy for everyone.As the saying goes
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how can we be the people of Penghao As soon as Jiang Yuebai stepped into the formation, all the noisy sounds around him immediately disappeared, and the white mist was so thick that he couldn t even see his fingers.
Master, how are you Why are there so many things on you Blood I ll clean it up for you right now.Sure enough, thunder is still useful Not daring to delay, Jiang Yuebai hurriedly found everyone s hiding place and found that the ice thorns had been destroyed and the cave was empty.
Jiang Yuebai raised his head and his frustration disappeared, Okay, grandpa, don t lie to people.Tao Fengnian twitched the corner of his mouth and protected Jiang Yuebai with half of his body.
What Jiang Yue s eyes were white. lights up. Granny Shi Lan put down the kettle, The alien appearance is mainly due to the impure mixture of demon blood and human blood.My master said
Yes, yes, stop nagging, hurry up and break the formation.
They were also confused when they made it before. It wasn t until Jiang Yuebai took them to work in the terraces the day before yesterday that they knew it was an artifact.If I hadn t handed you the elixir in my hand and sold it into Xiancao Tower, how could you have climbed up step by step In the position of pharmacist Eucommia gritted The Ultimate Guide to Rapid Post-Pregnancy Weight Loss: Effective Strategies
her teeth and was speechless.
Shi Xiaowu shook his head, and when he saw Jiang Yuebai s gloomy face, he nodded again, Master asked me to dig out the dead seedlings and plant new ones.Yinhuan rode the wolf and stopped next to Menglu. He glanced at Jiang Achieving a Healthier You: Exploring Olly Gummies Weight Loss
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Five Flavors Temple halfway up the mountain.It can no longer be described as awesome. Congratulations, the three swords of Duanshui have been promoted to the Grandmaster level Thunder can t even hit you.
She can finally raise her grandpa There is also her talisman pen and talisman paper.I now have more than 12,000 low grade spiritual stones and over 4,000 medium grade spiritual stones.
Jiang Yuebai thought for a moment and suddenly realized.Are you lonely General Shining Armor s eyes flashed, and Jiang Yuebai felt relieved.
There were often snakes like vines hanging on the trees that would accidentally fall and startle people.Even if she finds it, she may not be willing to reveal the refining method to me if it s related to the magic weapon.
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a humble and good boy.Jiang Yuebai sat down and took a sip of water, It s not like you don t know the reason why holding a treasure is a crime, and the spiritual farming puppet is really not that powerful.
Jiang Yuebai first went to find Qin Liuniang and Wen Beijie, but found that they had not returned yet.The cultivators of Tianyan Sect looked calm, but Shi Zhongshan, Master Jindan of Guiyuan Sword Sect and the Foundation Establishment disciples were refreshed.
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his whereabouts being leaked.The reason why he can keep the natal flying sword is because the natal flying sword exists in the form of energy in the Yuanying body.
The carriage is in a convoy, and the young man controls the horses pulling the carriage.He also encountered an embarrassing thing. His alchemy furnace was the Does Apple Cider Vinegar Help with Weight Loss for Men Over 50 Doing Keto?
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He, a Nascent Soul cultivator, brought four late stage Golden Core cultivators to deal with one late stage Golden Core cultivator, but all four of the late stage Golden Core cultivators he brought perished.Qin Hu sighed inwardly, Qin What Are the Ingredients in Blue Vibe CBD Gummies: A Comprehensive Guide
An was purely implicated by himself, and if things continued like this, they would definitely die.
Of course, this sea area is not safe. As long as there are monks, there is no such thing as safety.But then he realized that his so called rich net worth was nothing compared to ordinary monks and truly powerful beings.
Oh, little Marquis, why are you confused We are in the military camp.This is also a clue Ancestor Jin Kai thought for a while and said.
After an hour of preaching, Brother Jindan s understanding of the Tao deepened his understanding of the exercises he practiced.You Xia, the only great elder on Yongle Island, no longer dared to go out.
After a few seconds, he knew that he had traveled through time.This possibility was too low, so Shui Miao did not think of it for a moment.
Based on the analysis of the power of falling rocks by the natal magic weapon ibmz15, each of these meteorites is powerful enough to penetrate the Hydroxycut Weight Loss Gummies: Top-Rated Product for Effective Weight Loss in the USA
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They all paid attention to him after they noticed that he had come in.In his hands, he held the third grade sword base that was blessed with the Heavenly Thunder Sword Intention, and slashed hard towards the Heavenly Thunder.
Currently in the Shushan Sect, he hardly needs to consider safety issues, he only needs to do his best to improve his strength.Of course, there is only one grade of spirit beast that can be tamed.
This type of formation was a strange type of formation
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Formation disk, his right hand took out the Demon Sealing Diagram.He didn t dare to take a breath, so he had to endure the scolding from his family ancestors.
It is not like the relief stone statue. His abilities are so extraordinary that he can become a saint.Most of them were made by him from the initial varieties to the best ones in the Immortal Mansion Lingtian, so that he could refine them in large quantities and Uncovering the Truth: Is Blissful Aura CBD Gummies Scam or a Genuine Solution?
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Ling opened the storage bag and dumped a large amount of the best water spirit fruits into the sea, causing the giant whale to swim happily again.Wang Shiyuan and Liang Yuzhu both had a lot to say and wanted to break up with Junior Brother Ye, but Ye Ling left immediately without giving them time to express their feelings.
It seems to be the one named Ye Why are you so close , disappeared suddenly Could it be that the person named Ye is nearby Brother, we must pay attention The four maids looked sideways, still looking at them coldly, ready to Revolutionize Your Weight Loss Journey with Full Body Keto ACV Gummies: A Comprehensive Review
take out the magic weapon at any time.Amid everyone s frightened and envious eyes, Sect Master Zhao, Xuan Qing, and the disciples of Tiandanxian Sect filed in and stepped into the gate of Huanhai Palace.
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instead of retreating, and used another top quality magic breaking talisman, shining with white light, hitting Zhou Mingzhao who was rushing towards him When the core disciples of Dixuan Immortal Sect saw this scene, they all exclaimed in surprise.Especially when he saw the shocking sword strike of the monk in white satin gown in front of him, his confidence was shaken.
Hongtang caught a glimpse of the three men rushing over with murderous intent.Ye Ling followed Lin Yusheng unhurriedly. He could see clearly that he was quickly pointing and making secrets with his left hand.
I saw a group of people hurriedly leaving the Golden Crow Cave and driving up the mountain with sword light.He drove his sword light through remote mountain ravines.
Well, in short, whether they were coaxed or invited, they all contributed to fighting against the East China Sea Demon Clan and attracting the Ancient Fisher Clan to the Nine Immortal Sects.Lu Binglan gritted her teeth and took out three seventh level ice based flying swords one after another.
and expression, like a lifelike ice amber. As for the Liang yu zhu and the clear water unicorn, a layer of ice was added to the original ice movement, which was extremely stable.Yao Guangxu felt that his face was dull, but he was eager to join the Xuanxian Sect, Revamp Your Meals: Innovative Weight Loss Recipes to Shed Pounds
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seen the legendary master of alchemy.
Master Gu, let me show you something good. Good thing Yes, look at it.Therefore, the party with stronger spiritual sea and soul will often have an absolute advantage.
Let me remind you. Su Ye explained Who is planning this matter has nothing to do with us.There is one room for each person. When you enter, you can see all the furniture and the four treasures of the study room.
Su Ye said In a broad sense, almost all elixirs have properties of wood.My real purpose was to collect a large amount of medicine without arousing suspicion from others.
Quietly walking around to the side, Su Ye withdrew from the defense of an iron wall talisman, then stretched out his hand suddenly and pinched one of the wings of the Yinling Blood Bone Butterfly.The flying sword is also very extraordinary. It is a top grade mysterious weapon, only a little short of the spiritual weapon flying sword.
After passing by Su Ye, he hugged the national treasure.This is undoubtedly great news. If the spiritual sea can go so smoothly, Su Ye will definitely be able to complete the spiritual cultivation period quickly.
He could just get low grade elixirs used in the foundation building stage backstage.Su Ye, please make it clearer. Luo Qingqing He said Why did you become the murderer of the fourth prince His Majesty has issued a decree to thoroughly investigate Chen Xian s case.
Yin energy can make such elixirs grow well, and spiritual energy is the icing on the cake.If the spiritual sea is so unstable, how can the soul feel comfortable Extremely irritable, like a child wielding a sword and slashing randomly.
It was one of the lowest. For an alchemist, it was already extremely precious and made Su Ye covet it.To put it bluntly, alchemy requires patience, and even if you have an anxious temper, it will be difficult to be competent.
Fame is a dream
It is my duty to kill demons
A ghost killing sword
It still shines with cold light
Chen Xian stepped forward one step at a time, one sentence at a time, and finished reciting a poem.Until it gets brighter
Su Ye glanced at Feise and said, You should rest. Feise said, I m not tired yet.
Su Ye touched his chin I see. Drowned Ghost said If Mr.At this time, someone walked onto the wooden platform.
In this case, let s take a look first Su Ye thought as he returned to the inn.It seems that I have been in the limelight a little too much recently.
A group of bastards, don t they only have a dozen or so spiritual crystals, and they are all broken crystals, and they can still grab them like this Su Ye curled his lips in disdain, and continued to run forward with no intention of stopping.
Como cada fin de año, las empresas comienzan a pensar hacia dónde deben encaminarse sus estrategias para arrancar bien una nueva etapa. Cuando se trata de marketing, la clave está en observar a los consumidores, así como las tecnologías y herramientas que están cambiando la forma en que las audiencias interactúan entre sí y con las marcas.