Como cada fin de año, las empresas comienzan a pensar hacia dónde deben encaminarse sus estrategias para arrancar bien una nueva etapa. Cuando se trata de marketing, la clave está en observar a los consumidores, así como las tecnologías y herramientas que están cambiando la forma en que las audiencias interactúan entre sí y con las marcas.
Con base en esto, Carolina Samsing, directora de Marketing para Latinoamérica de HubSpot, define cuáles son las ocho tendencias más importantes que deberán ser las inversiones primordiales para los negocios durante 2018.
Marketing de contenidos omnicanal y multiformato
Los datos hablan por sí solos: según el estudio de Demand Gen Report, 47% de los consumidores vieron entre tres y cinco formas de contenido antes de iniciar un proceso de compra. Por ello, las estrategias basadas en éste siguen siendo una de las claves para convertir visitas en clientes. En 2018, los equipos se harán más variados: diseñadores, expertos en radio, video, redes sociales y diferentes formatos se unirán con los estrategas de contenido.
En ese sentido, es prioritario invertir en una estrategia multiformato y multicanal donde el mismo contenido sea presentado en una variedad de canales y formatos para responder a las necesidades de los consumidores.
Personalización
El marketing masivo ha perdido terreno en un entorno donde las experiencias únicas son la norma para cada tipo de cliente. Las empresas deben dejar de lado el contenido estático y comenzar a invertir en páginas dinámicas que sean capaces de responder a las diferentes características de los usuarios gracias al contenido inteligente.
SEO en todos tus formatos
Probablemente la mejor inversión que puedes hacer para el 2018. Alinear la estrategia de SEO antes de comenzar a crear contenido nuevo será básico y, aunque los textos de tu equipo web y blogging ya esté optimizado para motores de búsqueda, ahora debes ir más allá: asegúrate de hacerlo también con los videos, imágenes, redes sociales, audio, etcétera.
Videos cortos
De acuerdo con WordStream, durante 2017, 90% de todo el contenido compartido por usuarios en redes sociales fue en formato de video. Es decir que ahora el desafío se centra en capturar a la audiencia en los primeros tres segundos y las marcas que no están usando video como parte de su estrategia de redes sociales deben comenzar ya. Lo indispensable: ediciones cortas, que funcionen sin sonido y llamen la atención inmediatamente.
Livestreaming está aumentando su relevancia
Del mismo modo que los videos, el contenido audiovisual en vivo también gana presencia, pues es una gran oportunidad para aumentar la interacción con usuarios, darle una cara más humana a la marca e integrar nuevos formatos a tu estrategia. Según Facebook, los usuarios comentan 10 veces más y pasan tres veces más tiempo viendo videos en streamings.
Automatización de procesos internos
Desde el año pasado, esto es una tendencia clave que ayuda, entre otras cosas, a optimizar tus procesos de marketing y ventas internos. Durante 2018, toda empresa necesitará recurrir a un CRM, ya que éste permite identificar oportunidades, generar plantillas automáticas de correos y programar reuniones con clientes a través de un clic de manera automática e inteligente.
Inteligencia artificial
Un paso más allá de la automatización, en temas de marketing, se trata de utilizar datos de comportamiento para optimizar tu sitio web y personalizar la experiencia de atención a cliente. Si bien la inteligencia artificial todavía puede ser considerada como algo “nuevo”, dentro de los próximos 12 meses la verás integrada a la mayoría de las herramientas que utilizamos diariamente.
Chatbots en atención a cliente
Los bots conversacionales son un muy buen ejemplo de cómo la automatización tendrá un gran impacto en la forma de hacer negocios en el 2018. Para los asistentes virtuales, este año el reto es lograr una experiencia, incluso, mejor que un típico servicio al cliente y permitir automatizar tareas repetitivas, para que los equipos de atención al cliente se centren en agregar valor.
Finalmente, “2017 fue uno de los años más activos en términos de nuevas tecnologías, tendencias y formatos en la industria de marketing; 2018 no será distinto por lo que te recomendamos estar preparado, invertir en la áreas claves y así adelantarte a estas tendencias, para no tener que ponerte al día después”, concluye Samsing.
Los sistemas láser Ultra están diseñados y son ideales para corte de precisión por láser, ablación por láser y modificación superficial por láser en áreas productivas, I&D y prototipeo.
Fifty Purple Mist Guards held spears in their hands, but did not draw their guns at all.Zhou Song nodded and warned. Yes Excuse me, little one After bowing to Zhou Song, the Where to Buy Blissful Aura CBD Gummies - Authentic and Safe Options
cloaked man tightened his cloak, opened the door and walked out.
Yes Master Yun Mo nodded and replied Those men in black last night were members of the Black Dragon Gang, the largest underground gang in Zhongdu, and Do Male Enhancement Gummies Work: A Comprehensive Review (VEbsd)
not only them, but also those who robbed and killed us in Long an Town, Except for a few other martial arts warriors, they are all members of the Black Dragon Gang.
However, Luo Chen was also thoughtful about what Mu Lao said.Wang Rengui slapped San er on the head and shouted Consider your head, go and give the order quickly.
Seeing this, Luo Tianhe sighed softly Okay But go and tell your mother before leaving.Wait The middle aged man s voice was indifferent. After he spoke, the four elders behind him also remained silent and focused their attention on the stone steps in front of the sword platform.
Looking at Luo Chen, Ziye said seriously Little friend Luo You should also know something CBD Gummies Air Travel: A Comprehensive Guide to Regulations and Benefits (uPjxd)
about border affairs.In fact, This is not allowed by heaven We, the righteous people of Jianghu, should destroy these evil cults and destroy this devil s cave.
After a Super Chill CBD Gummies 5000mg: A Comprehensive Guide to Relaxation and Wellness (TQAZJ)
while, it was already bright. On the streets of Gushan Town, there were gradually more pedestrians and early morning vendors, and the shops along the street opened one after another.Looking at this back, Luo Chen smiled slightly. He had already scanned it with his senses on the way here, and he already knew The identity of this person.
Xiao Li, are you also
Liu Kaili became a little nervous when he saw Li Bin s appearance.Zhang Sheng looked at Li Bin s back. There was a brief moment of silence.
Various forms of canvassing, team mate quarrels, pre game revelations, stage fights, and fan feuding incidents emerged one after another, leaving the crowd stunned.Under the bustling overpass, everyone left, but he was the only one who stopped to listen to the song.
It turns out that I went out to practice. That The Surprising Secret to Meghan Trainor Weight Loss Journey
s it Princess Mingyue nodded, and before she could say anything, Yin Anzhi strode over.Instead, they surrounded the rolling leopard eyed man and cheered loudly.
Zhou You told us personally, Mr. Zhou won t forget it so quickly, right Luo Chen said with a smile.He had already guessed that things would not be that simple, but he didn t expect to be so ruthless and directly pull out the fire.
After a while, Mr. Sun changed Luo Chen s clothes. After taking the medicine, he stood aside and warned Luo Chen.He could no longer care about the hard work and hurriedly walked to a nearby restaurant.
Dang A metallic sound sounded, and Luo Chen used the soles of his raised feet to Comprehensive Biohealth CBD Gummies Reviews: Benefits, Effectiveness, and User Feedback (CiXSO)
receive the boss s vicious blow.Luo Chen was a late second rate person. Shu Lun of the realm has been defeated with one move, and his combat power is not far behind that of a second rate peak realm warrior like him.
The round shield whirred in the air, and the curved scimitars on all sides stretched out in vain, spinning quickly towards the martial arts warriors who came in front.These are my family s personal soldiers and have nothing to do with the imperial court After speaking, How to Make CBD Gummy Candy: A Step-by-Step Guide (XBHci)
Luo Chen pointed to a big flag beside him.
I really don t know how to write the word death when talking about friendship with them Fortunately, Mu Lao appeared in time, otherwise Ziwu Villa would be in ruins now.People who have never experienced life and death cannot understand the lingering fear of escaping from death, and the weakness of falling Best CBD Gummies No Corn Syrup: Natural, Sugar-Free Solutions
behind after great ups and downs.
Today, at the age of 29, she has reached the peak of third rate cultivation.Hearing this, Wang Yuying knew something was wrong and hurriedly wiped her eyes.
Haha Luo Chen looked over and couldn t help laughing.After taking a look at Mr. Ku, he smiled at Yin Shanyue and said, My friend, please be patient.
What should we do Qian Yi and the other police officers had no idea.It was difficult for everyone in the pavilion not to notice him Why does this child feel a little dazed Is he really okay He seems to be enjoying such a heavy rain
Many people whispered, and many others I took out my cell phone, thinking about recording the weird people I met on the top of the mountain today.
His remarks actually brought up a brand new angle. Others thought about it and felt that the possibility of this angle was not lower than the possibility of Lin Beichen mastering two shocking abilities by himself.At the same Exploring the Potential of CBD Gummies for Penis Health and Wellness
time, a soft and gentle voice came from behind.
He understands
It s useless to ask. I can t understand it at all.At this time, the main room is facing the hanging flower door.
His whole body was smoking Lin Beichen in front of him no longer had the posture of putting his hands behind his back.And after him. One after another, firefighters and the three trapped residents came out one after another.
Unsuspecting, he watched helplessly as the cell phone that was in his hand a second ago turned into a perfect parabola.Soon, Lin HealthFlow Male Performance Review: Here’s What You Need To Know
Beichen s information was also delivered to Li Kaiming s desk.
Now that everything is fine and all the brothers are dead, what should we do now Are we still going to find Lin Beichen Are we still going to kill him
No one spoke. But whether it was Zou Huaide or the other two traffickers, when they heard Lin Beichen s name, there was no hatred in their eyes, only fear and terror, and their heads shook like rattles.
Instead, he tried to gather the sensed energy into his hands.A taxi speeds by. Inside the taxi. There were three people sitting in the back row. The man in the middle was wearing a baseball cap that was pushed down very low, and he was hugging a man and a woman on the left and right.
heard him ask. The two organization members who were observing the internal situation of the base with their backs on the wall subconsciously turned their heads and looked around.Bag. At this time, he slightly raised his chin, revealing his delicate and handsome face, and observed Eric without any trace, who had his back turned to him not far away.
Nothing The existence of the electrical element was not discovered at all.
Como cada fin de año, las empresas comienzan a pensar hacia dónde deben encaminarse sus estrategias para arrancar bien una nueva etapa. Cuando se trata de marketing, la clave está en observar a los consumidores, así como las tecnologías y herramientas que están cambiando la forma en que las audiencias interactúan entre sí y con las marcas.