Por Silvio Vidoto | Director de Marketing de Unify; Soluciones de Comunicación y Colaboración del grupo Atos.
Hay quienes dicen que la información es el nuevo petróleo. Las tecnologías de big data y analytics abren innumerables posibilidades, principalmente para quienes trabajan con planeamiento de comunicación y marketing. Por otro lado, es necesario recordar que los principios de este trabajo continúan siendo los mismos. No sirve hacer un plan de relevamiento y análisis de datos si el objetivo central de la campaña no es el propósito primordial del marketing: la conquista del cliente.
Philip Kotler, autor de los conceptos más tradicionales de marketing, coloca al cliente como la finalidad central de las acciones. Este principio no cambió, lo que tenemos ahora son nuevas herramientas y modos de hacer esta conquista.
Con el análisis de datos públicos disponibles en la red podemos saber dónde se encuentra nuestro cliente, qué le gusta, en qué horario está online y cómo se comporta en las redes. Conseguimos también hablar directamente con esta persona cuando utilizamos herramientas de segmentación.
Son soluciones que facilitan, y mucho, el trabajo del profesional de marketing, pero que también pueden limitar las perspectivas de crecimiento del negocio. Una de las grandes trampas del marketing digital puede ser justamente la segmentación excesiva del target. Los que dependen de las mediciones y segmentaciones pueden terminar cerrando puertas a nuevas oportunidades.
Dependiendo del producto, una campaña más amplia puede atraer la atención de otros públicos o incluso, generar recomendaciones. Cuando una marca es conocida por un número mayor de personas, el reconocimiento del cliente tiende a aumentar en esta misma proporción.
Esta fue la lógica que tuvo tanto éxito con los anuncios en el horario estelar de la televisión en las décadas de los 80 y 90. Miles de personas veían el anuncio, aunque sólo una pequeña parte de ellas era realmente cliente potencial para ese producto. Y hay marcas que son reconocidas hasta hoy. Actualmente, sin embargo, es muy raro ver una marca ofreciendo insistentemente su producto a todo el mundo.
Integración de estrategias
El perfil de preferencia y comportamiento de consumidores y clientes ha cambiado. Las personas buscan contenido de calidad y características para identificarse con esa marca. Por ejemplo, las marcas que poseen contenidos relevantes en las redes sociales conquistan mayor número de seguidores, independientemente de si son clientes o no. Recientemente, una encuesta realizada por LinkedIn mostró que el conjunto de personas que utiliza la red social para buscar contenido es 15 veces mayor que el grupo que está en busca de empleo.
Son las interacciones y el intercambio de contenido relevante lo que hace el éxito de una campaña digital, pero estas interacciones no sólo parten de acciones online. Recientemente, Unify participó en un gran evento de tecnología, como expositor, acción que siguió una metodología bien tradicional de marketing y, además del éxito en el stand, nuestra presencia en las redes sociales hizo toda la diferencia. Conquistamos un alcance de casi 100 mil personas con nuestras acciones digitales y, casi tres semanas después del cierre del evento, seguimos estableciendo contactos con stakeholders en las redes.
En este caso, fue el marketing tradicional el que abrió espacio para una campaña digital muy exitosa. Otro punto importante fue la uniformidad del discurso en nuestros medios sociales, en las redes de nuestras empresas asociadas y de nuestros ejecutivos. Cuando las informaciones en diferentes canales son coherentes , ganan credibilidad junto con el cliente.
Por todo ello, una de las estrategias que más valoramos y estimulamos es la participación de líderes y de socios en las redes. Cuando un líder produce contenido de calidad, atrae atención hacia la marca que representa y se acerca más al potencial cliente.
Uno de los conceptos más conocidos para estas acciones es el de «Cultura participativa», defendido por el profesor Henry Jenkins, uno de los mayores investigadores en medios digitales del mundo. Él dice que «el flujo de contenidos por múltiples plataformas de medios, la cooperación entre múltiples mercados mediáticos y el comportamiento migratorio de los públicos de los medios de comunicación», crean una cultura de convergencia. Cuando el contenido de su empresa es convergente en las redes sociales gana relevancia y, al mismo tiempo, gana la credibilidad de quien realmente interesa: El cliente.
La interacción social entre astronautas y sistemas de asistencia equipados con IE podrían tener un papel destacado en el éxito de las misiones de larga duración.
La resiliencia en las cadenas de suministro no es solo una responsabilidad de los líderes del área; es un imperativo estratégico que debe abordarse a todos los niveles de la organización. Las empresas de capacitación tienen la oportunidad de liderar este cambio, proporcionando el conocimiento y las herramientas necesarias para que los líderes naveguen con éxito en un entorno empresarial cada vez más complejo. Invertir en capacitación se convertirá en un factor crítico para el éxito sostenido de las empresas en el futuro.
Superar los cuellos de botella en la cadena de suministro requiere un enfoque integral. Desde la identificación de problemas hasta la implementación de tecnologías y la contratación de personal adicional, las estrategias deben adaptarse a las necesidades específicas de cada empresa. La inversión en tecnologías innovadoras y la colaboración con expertos en logística son pasos clave hacia una cadena de suministro fluida y eficiente. Con un enfoque proactivo, las empresas pueden anticipar desafíos y garantizar un flujo continuo de productos hacia sus clientes.
La automatización de almacenes está dejando de ser una opción para convertirse en una necesidad estratégica. Con la escasez de mano de obra, la integración tecnológica y las innovaciones en robótica y IA, las empresas tienen la oportunidad de optimizar sus operaciones , reducir costos y mejorar la eficiencia. Al adoptar soluciones como RaaS y mantenerse al tanto de las últimas tendencias en automatización, las empresas pueden enfrentar los desafíos actuales y posicionarse para el éxito en el futuro.
However, even though I have lived here for so long, I am still very unfamiliar with Joe Thomas Loses Pounds His Surprising Nfl Weight Loss Journey O5o8dk this place, including the man in front of me.Turn around and ask Tony to take her to the place she made an appointment with Xinran.
Fu Yanxuan finally saw Reasons Why Ketoacv Gummies F7n6k Work Sciencebacked Facts the little guy s intention. Does he want his mother to stay away from him But what should I do The bet he made for more than ten years is still going on.Daddy, this steak is too difficult to cut the little guy puffed his cheeks and spoke softly.
Li Shaoting sat back on the swivel chair, calming down the indifference in his eyes, It seems that tonight s video with my wife will be here first.Gu Ruoyi said to the little guy without even Exploring The 8ka Benefits Of Keto Divinity A Healthier Sweet Treat looking at Li Shaoting.
She just felt uncomfortable because she heard that he rarely praised himself in front of others, especially in front of his son.That was because he pushed Gu Ruoyi, causing them to lose their child, and Li Shaoting found out.
What do you mean Mr. Li, do you want to buy This car is not mine She quickly explained This car didn t belong to her at all, but to Lu Qianxue.At first, it was said to be a heart disease. After waiting for a long time, she did not find a suitable source of heart.
He stared at his son with a calm expression, walked over and picked him up, Little thing, who do you think is the puppy Huh Daddy.Rather than being afraid of the Lu family behind Lu Qianxue, she was more afraid of the cold leader of the Li family in front of her.
For a moment, Mu Xinran became angry and opened her mouth, wanting to defend herself.What on earth How Did Kelly Clarkson Lose Her Weight The E1k Diet And Workout That Worked is Gu Ruoyi s man looking for Could it be that Gu Ruoyi wanted to take revenge for her stealing the necklace before A week ago, did you hit my Mrs.
He stood by the car window, looking through the broken window at Gu Ruoyi who was lying on the airbag and dying.Li Shaoting bought this when she was pregnant, and only now does she put it on the little guy.
On the LCD screen on the wall, The boy is about three years old, and his identity is still being determined.It s ready to eat when it s hot. Also, take good care of our son, Ating Gu Ruoyi looked at the message that Li Shaoting wrote to her that looked like a love letter, the corners of her mouth gradually turned up, and she felt sweet in her heart.
Before Shaonan s white dragon broken fairy ship arrived at the port of Bailong City, three people flew out from Bailong City and firmly controlled the four people of Shaonan.Shao Nan immediately tried to persuade Lan Yin with a sincere look.
Ah There is good news and bad news I want to hear the good news.Could it be that he was born without the Golden Core Domain If there is no Golden Core Domain, what is the use of preparing more baby making means There is no chance of conceiving a baby at all, so what preparations are there to talk about.
Xie took the initiative to resolve conflicts with Shao Nan when he encountered an opportunity.Xie De returned safely, safe and sound The short eight words made all four people in Lan Yuanzhou heave a sigh of relief.
It lasted for more than half a month.After that, the Bibo Huanyue clan passing through this area only had seven or eight waves a day.It all depends on Shao Nan s own understanding and hard work.
It is many times stronger than the cultivation method you obtained as Alan at that time.Now that the Dacheng Fire Spirit Dragon has self destructed, the refining function of the Xuanlei Yuanhuo Formation should disappear in smoke if it loses the refining object.
Shao Nan is very concerned about the situation of Wu Xiang Zhen Yi, but now is definitely not the time to ask.The attention shifted to himself, as expected.Just like when I was in Shenmeng Restaurant, a warm current rushed into my meridians.
Shenghuo Xianjun issued a death order, Also, you must pay attention to protecting En I65 Keto Weight Loss Pills Review Hbyk Qingyang Leihuo.Looking at it like this, you can t see anything.This time it was for nothing What a mistake It was really a mistake this time.
It looks like this bottle of radiant lotion was just collected today.After finally getting rid of Lan Yuanzhou s entanglement and rushing all the way towards the direction of the convoy accident, Min Haoyan felt a little restless.
Originally, seeing Fan Tianyou and Lan Yin confronting Biao, they didn t feel much.But before the Bibo Huanyue Clan could react, one team after another appeared around Bibo Huanyue Island.
If Lan Yuanzhou was fooling himself, Yun Tianlin and Ju Fengxi would never cooperate like this, and judging by their expressions, what Lan Yuanzhou said was true.This is the fighting method that the three are best at.
There s a fight inside Even at a distance of more than a thousand miles, Shao Nan could clearly feel the vibration of the ground.It actually involves returning to the virtual truth.
Thirty year old Foundation Establishment, now in his fifties is approaching the late stage of Foundation Establishment, his own strength and talent are good, and he has an uncle, who is the great elder of Lingxiao Pavilion in Jinxingfang City, who is an expert in the late stage of Golden Core.He Trubio Keto Y0h7q9w7 Gummies On Amazon Biological Science Meets Ketogenic Support just walked on the road swaggeringly, and his destination was the mountains east of Desang City.
Turned out to be testing this.Shao Nan was a little speechless.The distance of three zhang seems very long, but at Shao Nan s current speed, it is a matter of negligence.
It seems that the situation is indeed not good.How s the situation Shao Nan and L22xp7t8 Keto Start Acv Gummies Reviews Los Angeles Yoga Instructors Share Weight Loss Success Stories Lan Yin asked the same question at the same time.What about the position of one Some monks became nervous when they saw that monks with similar strength to their own were now ranked very low, and finally saw how powerful the fire control genius of the Colorful Continent was.
Never expected that Shao Nan s talent in refining weapons would be so monstrous.To be continued.Chapter 380 Let s see if you have the ability The two agreed to their conditions so readily, which surprised Zhenjun Gan Yan.
Huh The pressure suddenly increased Shao Nan felt something was wrong when he passed three hundred feet.Xing Xinyu, ranked sixth in the Gentle Fire Test.Min Haoyan, ranked seventh in the Gentle Fire Test.
As soon as he entered the mysterious space, Shao Nan felt something different from before.Eat Why don t you eat Lan Yuanzhou yelled after a pause.
The current plan is to gamble.If we wait for it to come out, with the strength of the three of us, there is no chance of escape.They usually return in three to five days.Luo Ji Hu Dahan only spoke half of what he said, but everyone understood it.
True Lord Fengliang is a pure blood escape this time, his whole body starts to bleed, the speed is really astonishing, 50 faster than the previous blood escape.It s just that Shao Nan didn t expect that there would be such a big commotion outside because of his magic weapon.
It must have been so long, and the pursuers behind us have also been thrown away by us.After hearing Xinghuo Shinichi s words, the hearts of all the geniuses warmed up.
Shao Nan frowned.If it wasn t for Lan Xitong, with Yan Jiaze s face, Shao Nan would have slapped him 20n06 True Fast Keto Acv Gummies Speeding Up Ketosis Naturally a few times, and then walked away.If Shao Nan possesses these flying swords in the future, his strength will surely become even more powerful.
What are you panicking about Although they are more numerous than us, their strength.As long as Shao Nan doesn t face An Xiaoshan, it will be obvious.
This is the advantage of Thunder Tribulation, the natal magic weapon that can withstand Thunder Tribulation can often be improved to a higher level.After Zihong Shinichi finished speaking, the three fell into silence.
After all, it was thanks to the help of Shao Nan that the Fujia was able to rise back then.This is an attack method that Shao Nan came up with when he Proven Ways To Slim Down Your Pljug93 Face Overnight was teaching swordsmanship in Dao Natural Sect, and a disciple in the middle stage of Foundation Establishment was practicing a fire attributed swordsmanship.
After all, according to the black shop information.Shao Nan nodded and didn t say much.He is the only person who has entered the forbidden area of the Magic Spring twice.
As for the thousand fire controlling geniuses, it was even more tragic.Lan Yuanzhou and the others did not have any doubts.
Not to mention the two heads, even the other casual cultivators, all understand the intention of the Dao Natural Sect.It s really unimaginable.You must know that Dao Natural Sect usually only succeeds in forming alchemy when they are more than one hundred and fifty years Shark Tank And Acv Keto A Match Made In 1e30c3g5 Heaven old.
Master Jiuli gave me It pointed out the way.If I don t work hard, then everything will be in vain.The team continued to move forward slowly, and the four of Lan Yuanzhou began to absorb the insights they had just gained.
What She left the sect Shao Nan turned pale with shock.We will definitely be annihilated.At least half of my life, Lao Feng, was saved by my brother.
Even in the late stage of Foundation Establishment, Shao Nan had a sad face, and Shao Nan already roughly understood the strength of his opponent.
Do you know how many spirit stones Lingxiao Pavilion gave me How could it be En Tiktok Weight Loss Gummies Pxli 49c possible for you to reach the peak The 5vt9a6 Secret To Kirsten Storms Weight Loss Tips You Need To Know of foundation establishment so quickly without the help of Lingxiao Pavilion Yan Jianbai tirelessly taught.Shao Nan can be sure that if he is allowed to do it again, it is probably impossible to make such a perfect cooperation.
It is true that a group of villains want to plunder the treasures inherited by our family.No matter how talented.It s not a problem if you don t grow up.
But it s one thing to be able to think about it, and quite another to be able to do it.A thousand fire control geniuses, no problems.Lava lakes, no problem.
A quarter of an hour s delay might allow others to get more materials.Because the environment where Yangmaiguo exists is mixed with spiritual energy, it is not suitable for any strange beast Fat Burning On Shark Tank Top Fjb16i7i Products to survive.
Countless monks flocked Keto Luxe Elevating Your Cc0x2r26j Ketosis Experience to the central square of the Sacred Fire Glazed Sect.There are not many contents in Yuzhu bamboo slips, a remnant map of the formation, a set of operation principles of the formation, and a set of essentials for manipulating the formation.
But Dayan Jinxian s method of formation is not the same.But on our mountain, there is no big problem.Xiaocao er said confidently in a childlike voice.
After all, the disciples who were in charge of patrolling were only at the late stage of Foundation Establishment.What Lan Yin actually comprehended 80 So powerful Just now Fan Tianyou said that he comprehended 60 The gap is so big I am more concerned about who is the first It s more than 80 , isn t it that you have almost completely comprehended the formation But it must be Fan Tianyou Could it be Shao Nan Hearing that Lan Yin has comprehended 80 , all fire control geniuses They were all stunned.
The next thing will be left to us.You will Hurry up and go back to the cave to Keto Product Rwi46 Backed By Shark Tank The Inside Scoop have a rest, adjust your state, and prepare for the duel in eight days.In the eyes of Lianzi Zhenyi and the others, Shao Nan s motionless confrontation giant just now was an expression of being stunned.
Brother Biao became angry immediately, and a wave of coercion enveloped Chai Jingming.Because the consumption is too great.How many kinds of ninth level spiritual fires are there I don t need to say more, you know all of them, right Xiaocao er spoke again after a while.
At first, I thought there were only seven or eight iron martial crabs, but I didn t expect more than twenty to rush out at once, and almost wiped out the whole army.I just want to use the effect of three people appearing at the same time to calm everyone down.
Assigning tasks was also surprisingly smooth, and everything was proceeding in an orderly manner.Since you are so arrogant, don t blame me for being so cruel.
When Shao Nan walked out of the cave, he happened to see Xie De who was looking nervously at his side of the cave.In three years, this island where millions of Bibo Huanyue people lived originally became a deserted island.
This time, the teapot entered the range of Qingyang Leihuo only with some resistance, and landed in Lan Yin s hands smoothly.To be continued.Chapter Four hundred and sixty seven The red light that does not play like this slowly fades away, gradually revealing the shadow of the test stele.
Por Silvio Vidoto | Director de Marketing de Unify; Soluciones de Comunicación y Colaboración del grupo Atos.