Por Silvio Vidoto | Director de Marketing de Unify; Soluciones de Comunicación y Colaboración del grupo Atos.
Hay quienes dicen que la información es el nuevo petróleo. Las tecnologías de big data y analytics abren innumerables posibilidades, principalmente para quienes trabajan con planeamiento de comunicación y marketing. Por otro lado, es necesario recordar que los principios de este trabajo continúan siendo los mismos. No sirve hacer un plan de relevamiento y análisis de datos si el objetivo central de la campaña no es el propósito primordial del marketing: la conquista del cliente.
Philip Kotler, autor de los conceptos más tradicionales de marketing, coloca al cliente como la finalidad central de las acciones. Este principio no cambió, lo que tenemos ahora son nuevas herramientas y modos de hacer esta conquista.
Con el análisis de datos públicos disponibles en la red podemos saber dónde se encuentra nuestro cliente, qué le gusta, en qué horario está online y cómo se comporta en las redes. Conseguimos también hablar directamente con esta persona cuando utilizamos herramientas de segmentación.
Son soluciones que facilitan, y mucho, el trabajo del profesional de marketing, pero que también pueden limitar las perspectivas de crecimiento del negocio. Una de las grandes trampas del marketing digital puede ser justamente la segmentación excesiva del target. Los que dependen de las mediciones y segmentaciones pueden terminar cerrando puertas a nuevas oportunidades.
Dependiendo del producto, una campaña más amplia puede atraer la atención de otros públicos o incluso, generar recomendaciones. Cuando una marca es conocida por un número mayor de personas, el reconocimiento del cliente tiende a aumentar en esta misma proporción.
Esta fue la lógica que tuvo tanto éxito con los anuncios en el horario estelar de la televisión en las décadas de los 80 y 90. Miles de personas veían el anuncio, aunque sólo una pequeña parte de ellas era realmente cliente potencial para ese producto. Y hay marcas que son reconocidas hasta hoy. Actualmente, sin embargo, es muy raro ver una marca ofreciendo insistentemente su producto a todo el mundo.
Integración de estrategias
El perfil de preferencia y comportamiento de consumidores y clientes ha cambiado. Las personas buscan contenido de calidad y características para identificarse con esa marca. Por ejemplo, las marcas que poseen contenidos relevantes en las redes sociales conquistan mayor número de seguidores, independientemente de si son clientes o no. Recientemente, una encuesta realizada por LinkedIn mostró que el conjunto de personas que utiliza la red social para buscar contenido es 15 veces mayor que el grupo que está en busca de empleo.
Son las interacciones y el intercambio de contenido relevante lo que hace el éxito de una campaña digital, pero estas interacciones no sólo parten de acciones online. Recientemente, Unify participó en un gran evento de tecnología, como expositor, acción que siguió una metodología bien tradicional de marketing y, además del éxito en el stand, nuestra presencia en las redes sociales hizo toda la diferencia. Conquistamos un alcance de casi 100 mil personas con nuestras acciones digitales y, casi tres semanas después del cierre del evento, seguimos estableciendo contactos con stakeholders en las redes.
En este caso, fue el marketing tradicional el que abrió espacio para una campaña digital muy exitosa. Otro punto importante fue la uniformidad del discurso en nuestros medios sociales, en las redes de nuestras empresas asociadas y de nuestros ejecutivos. Cuando las informaciones en diferentes canales son coherentes , ganan credibilidad junto con el cliente.
Por todo ello, una de las estrategias que más valoramos y estimulamos es la participación de líderes y de socios en las redes. Cuando un líder produce contenido de calidad, atrae atención hacia la marca que representa y se acerca más al potencial cliente.
Uno de los conceptos más conocidos para estas acciones es el de «Cultura participativa», defendido por el profesor Henry Jenkins, uno de los mayores investigadores en medios digitales del mundo. Él dice que «el flujo de contenidos por múltiples plataformas de medios, la cooperación entre múltiples mercados mediáticos y el comportamiento migratorio de los públicos de los medios de comunicación», crean una cultura de convergencia. Cuando el contenido de su empresa es convergente en las redes sociales gana relevancia y, al mismo tiempo, gana la credibilidad de quien realmente interesa: El cliente.
Al utilizar la IA de manera estratégica, las empresas pueden no solo mejorar su eficiencia operativa, sino también fortalecer su capacidad para adaptarse y prosperar en tiempos de incertidumbre.
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Many investors who sold quantitative capital before the holiday regretted it.High tech companies are supported by high value added profits.
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Qiu Guangcheng said I understand, even if Lu Chengye and Wei Qiwei run away, they will eventually retreat in embarrassment and surrender themselves in order to save their lives.Feeling sorry for the three second digital brother
laughing with tears. jpg Desolate and miserable
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40 yuan, the market value exceeded 18. 9 billion yuan, and the current turnover is 2.Outrageous, H shares opened more than 80 points higher than Yadi, it s really crazy.
In terms of index, the Shanghai Composite Index closed higher again today, rising 0.The market index closed up 0. 85 today, closing at 1980.
This incident is no longer just a matter between the two parties involved.Such sincerity made Ma Gaoyuan difficult to adapt to for a while
However, in business, he did not dare to underestimate capital, not to mention that the last tragic experience was still vivid in his mind.
Xiao Yuhan was horrified. Her silk ribbon looked inconspicuous, but it was actually a mid level defensive weapon.Even if How Long Does It Take To Lose Stone 904ygs Xiao Yuhan was injured, the remaining two people were still quite strong.
The man saw Qingyang and Lu Dingshan looking shocked.The golden eyed eagle is known for its speed, even slightly faster than Qingyang s control of the wind gourd.
Absolutely impossible Qingyang said firmly without any hesitation.When you fail, you need to sum up your experience. When you succeed, you also need to sum up your experience, so that you can continue to improve.
Perhaps the Tao family had successively found several groups of people to rescue Tao Youcheng, but the result was that Something happened here, and it gave everyone a psychological preconception.It seemed that the group of Mountain Rats that had let them leave before were really enemies, and they were blocked again in this mine.
The golden elixir monk quickly took out his magic weapon and attacked with all his strength, hoping to withstand Hua Qingyao s fatal blow.However, Jiao Hong and Xi Qiu had long been on guard against this, so how could Qingyang be How Long Mij6wq Does It Take To See Weight Loss Results allowed to escape easily Na Xiqiu casually took out his top quality magic weapon, the Swallowtail Scissors, and blocked the entrance of the tower first.
Perhaps because the iron armed monkey had a short lifespan before, the entire breakthrough process was very tortuous, wasting a lot of time, and cost Qingyang a lot of thought.Those two people are both in the late stage of Qi refining.
Qingyang knew that he could not wait any longer. Then with a thought, three flying swords suddenly appeared, and they used the Three Yuan Sword Formation to stab the tall and thin man.Just the aftermath of the battle caused the surrounding ground to shake, and blocks of dust and stone fell rustling down.
How could he like you The two at the back are also supported by foundation building monks in their families.The snake shaped sword was bounced back, and Fang Lingyan couldn t help but sigh in her heart.
Xiqiu also Are There K701a19uj Any Risks To Using Ashwagandha For Fat Loss understood this truth. Although he was unwilling to do so, he had no choice but to look back at the medicine garden before leaving the yard with Lan Yan.This is because you think highly of me, Qingyang. Ordinarily I shouldn t refuse your kindness, but unfortunately I have a loose temper.
However, they discovered at this time that they had underestimated this young man.He is just a chatterbox and can talk endlessly. But listening to it, Qingyang also became curious.
Seeing that the sword formation was about to hit his hood, Liang Yudong retreated sharply, and at the same time threw a small round shield, hoping to save his life.Although the piebald green snake s body is tough enough, it is only at the second level after all, and the Green Wood Sword is a spiritual weapon.
If it were other monks, they would have almost no ability to resist after such heavy injuries.You are now in the How Long Does It Take To Lose O4tk Kilos middle stage of Qi refining. If you practice fast enough, you will reach Qi refining perfection in at most ten years.
No one in Qingyang can accept it, let alone all the problems.Fortunately, the fishing net There was a string behind Qingyang s hand, so the fishing net was not taken away.
This was the reason why the balance of strength between the two sides changed.It is too unsafe to stay here alone, so you should quickly return to the team in Qingfeng Pavilion.
Another place in Ningcheng. People from the Xiliang family also arrived, headed by Wang Shicang, who came with several family confidants.Ahem, senior sister, it s too late. This is not good.
Ye Fei, you are looking for death. How dare you do this to me I am from the Desert Dynasty
Are you from the desert dynasty s marquis family You have already said it, what else is there Ye Fei interrupted him lightly.Okay, you two, save it. What s the use of just talking We must be on guard these days.
However, you are destined to hide in this garden. Ye Fei was indifferent, his mind moved, and with a bang, the entire Danxia Garden suddenly became foggy.Your Excellency, please let go of our young master.
They are afraid that those people will rush in. Their eyes are eager, looking forward to the spectacular scene.Someone asked curiously, which made Ye Fei His heart moved involuntarily, and he looked at Tian Yan.
The division s S Ultimate Weight Loss Companion Elite Keto U3avf Acv Gummies Reviews Analyzed badge Moya ignored the words of those self righteous young people who came to test the alchemy master, and smiled to himself, like a spring breeze, which made people extremely comfortable.Ye took the opportunity to grab it. Boy, you made a profit.
Why bother This is the consequence of sensationalism That Kuang Ye was desperate and came to attack Ye Feidao
It s pretty good. If En Why Oprah Keto Gummies Are Taking The Health Industry By 3puam Storm Bb it were you, you wouldn t be able to reach where he is now after ten years of practice.He was just a general and could not participate in such a battlefield.
Ye Fei, I really want to meet this little guy. After Xinglan left, Moya said to himself.Murderous intent came from all around, and several strong men took action at the same time to snatch the colorful ore.
I just hope he can find that Qing Ming quickly and kill him, so that he will be free from worries.It is rumored that there is a kind of alchemy furnace in the world.
The family was almost destroyed, and it existed in name only.Sir, this subordinate is not
Li Yi felt a little aggrieved, but it also stabbed his weakness.
Ahem, don t get me wrong. I m really not hiding anything.When my master comes, I will cut you into pieces The previous calm disappeared, and Yulin shouted coldly.
The Hao Dayou in front of him was extremely powerful.I wonder what it was Ye Fei whispered to himself softly, as if he was asking.
This ring is not valuable. It can be exchanged for half a spiritual stone and five hundred gold at most.A man in a red suit got out of the car, it was Wang Chao Li Chengshou, this is Mr.
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Ahem, it s not that I m old, it s because I m still very picky about my roles.In addition, here is your favorite Archean protozoa, and I will satisfy you.
Even he himself knew that the old man from Donghai was killed by him.No one dared to be careless. The war directly entered a fever pitch, and many underground demons were killed.
Five hundred kilometers away from the city, Ye Fei finally stopped, turned around silently, and looked Lets Keto Gummies Dischem Price Evaluating 87e40 Their Value In South African Markets in the direction he came from.At the same time, his body suddenly enlarged and finally deformed into a The green python, which was about a hundred feet long, had horns on its head and was covered in blood.
Jiang Yulang I don t care how strong the power of the Jiang family is behind you.But there is no way, Nansha is too terrifying, and he can t stand the other party s look, he only feels that he His body felt like it was going to explode.
Xinglan looked at Ye Fei with a pair of beautiful eyes, wanting to see through Ye Fei s true appearance, but Ye Fei s spiritual cloak blocked it.When Ye Fei came out of the teleportation domain door, he immediately felt refreshed.
Guan Tong shook his head gently No need, I can go by myself.He has already received a call from Tianyuan Group, and these people must be severely punished.
Por Silvio Vidoto | Director de Marketing de Unify; Soluciones de Comunicación y Colaboración del grupo Atos.