Por Silvio Vidoto | Director de Marketing de Unify; Soluciones de Comunicación y Colaboración del grupo Atos.
Hay quienes dicen que la información es el nuevo petróleo. Las tecnologías de big data y analytics abren innumerables posibilidades, principalmente para quienes trabajan con planeamiento de comunicación y marketing. Por otro lado, es necesario recordar que los principios de este trabajo continúan siendo los mismos. No sirve hacer un plan de relevamiento y análisis de datos si el objetivo central de la campaña no es el propósito primordial del marketing: la conquista del cliente.
Philip Kotler, autor de los conceptos más tradicionales de marketing, coloca al cliente como la finalidad central de las acciones. Este principio no cambió, lo que tenemos ahora son nuevas herramientas y modos de hacer esta conquista.
Con el análisis de datos públicos disponibles en la red podemos saber dónde se encuentra nuestro cliente, qué le gusta, en qué horario está online y cómo se comporta en las redes. Conseguimos también hablar directamente con esta persona cuando utilizamos herramientas de segmentación.
Son soluciones que facilitan, y mucho, el trabajo del profesional de marketing, pero que también pueden limitar las perspectivas de crecimiento del negocio. Una de las grandes trampas del marketing digital puede ser justamente la segmentación excesiva del target. Los que dependen de las mediciones y segmentaciones pueden terminar cerrando puertas a nuevas oportunidades.
Dependiendo del producto, una campaña más amplia puede atraer la atención de otros públicos o incluso, generar recomendaciones. Cuando una marca es conocida por un número mayor de personas, el reconocimiento del cliente tiende a aumentar en esta misma proporción.
Esta fue la lógica que tuvo tanto éxito con los anuncios en el horario estelar de la televisión en las décadas de los 80 y 90. Miles de personas veían el anuncio, aunque sólo una pequeña parte de ellas era realmente cliente potencial para ese producto. Y hay marcas que son reconocidas hasta hoy. Actualmente, sin embargo, es muy raro ver una marca ofreciendo insistentemente su producto a todo el mundo.
Integración de estrategias
El perfil de preferencia y comportamiento de consumidores y clientes ha cambiado. Las personas buscan contenido de calidad y características para identificarse con esa marca. Por ejemplo, las marcas que poseen contenidos relevantes en las redes sociales conquistan mayor número de seguidores, independientemente de si son clientes o no. Recientemente, una encuesta realizada por LinkedIn mostró que el conjunto de personas que utiliza la red social para buscar contenido es 15 veces mayor que el grupo que está en busca de empleo.
Son las interacciones y el intercambio de contenido relevante lo que hace el éxito de una campaña digital, pero estas interacciones no sólo parten de acciones online. Recientemente, Unify participó en un gran evento de tecnología, como expositor, acción que siguió una metodología bien tradicional de marketing y, además del éxito en el stand, nuestra presencia en las redes sociales hizo toda la diferencia. Conquistamos un alcance de casi 100 mil personas con nuestras acciones digitales y, casi tres semanas después del cierre del evento, seguimos estableciendo contactos con stakeholders en las redes.
En este caso, fue el marketing tradicional el que abrió espacio para una campaña digital muy exitosa. Otro punto importante fue la uniformidad del discurso en nuestros medios sociales, en las redes de nuestras empresas asociadas y de nuestros ejecutivos. Cuando las informaciones en diferentes canales son coherentes , ganan credibilidad junto con el cliente.
Por todo ello, una de las estrategias que más valoramos y estimulamos es la participación de líderes y de socios en las redes. Cuando un líder produce contenido de calidad, atrae atención hacia la marca que representa y se acerca más al potencial cliente.
Uno de los conceptos más conocidos para estas acciones es el de «Cultura participativa», defendido por el profesor Henry Jenkins, uno de los mayores investigadores en medios digitales del mundo. Él dice que «el flujo de contenidos por múltiples plataformas de medios, la cooperación entre múltiples mercados mediáticos y el comportamiento migratorio de los públicos de los medios de comunicación», crean una cultura de convergencia. Cuando el contenido de su empresa es convergente en las redes sociales gana relevancia y, al mismo tiempo, gana la credibilidad de quien realmente interesa: El cliente.
La tecnología será limpia en la medida en que lo sea la fuente de electricidad. Para reducir realmente a cero el nivel de emisiones, los vehículos eléctricos deben funcionar con energías renovables.
Looking at the other party puzzled, Yun Jianyue s cheeks were as bright as peaches and plums at this time Promise me, just this time, and today s events can t let anyone else know, especially Honglei
and Ice Stone Girl. Okay Zaun s voice was extremely dry.Zu an s face darkened Then find me a god level weapon.
If they want to deal with a group of elite Habayashi guards with hundreds of people, they must mobilize a large army, but this is close to the capital, how can they It might be possible.It is legitimate for the little prince to succeed to the throne, the second prince must not mistake himself Zu an raised his sun shooting bow, which immediately elicited exclamations from the second prince s camp.
Zu an replied, he has an anger system, and can judge from the side whether the other party is kind or malicious towards him, Yun Jianyue was born as a deceitful demon after all
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Even Those girls from Hongxiu Zhao were also very moved, although everyone has a different perspective, but the effect Blueberry Nights The A Whyuq Sleep Of Sleep Benefits 3272 Restful For Gummies is the same, the young master is really a great talent.This is not a surprising thing in the Lion Clan. The replacement of old and new lion kings is often accompanied by bloody battles.
Zu an had no choice but to explain The ten suns in the sky can t all be shot.My sister in law had obviously gotten along with him a long time ago.
Let s say that Wang Wuxie used great perseverance to cut through love at the beginning, even after learning that Yan Xuehen came to Zishan this time, he maintained a normal heart, and even refrained from looking at her.Just because he reached out to catch the shadowless ball that bounced back, his expression was full of shock, what s going on Not to mention him, even the heads of the various sects were all moved, and each of them stretched their necks to look into the field.
She was worried that the gap between the two sides would grow wider and she was extremely worried.They were caught off guard by Zaan s return, but now they realized that he was almost a useless person.
He secretly exclaimed that it s a pity that the illusioned Gatling is indeed less durable than the real Gatling, and it stands to reason that it wouldn t break down so quickly.Even if he is an enemy of the whole world, he will never stand idly by.
It s a pity that the subordinates are excitedly rushing towards the trophy , where can they hear it At this moment, Zu An still didn t forget to turn around and ask Wang Bolin and Zhang Zijiang Are these the rebels of the Demon Sect Hearing the words, he subconsciously shook 29183 Them Sets Keoni Cbd What Apart Gummies his head No, they are the rebels of Shuanglong Mountain.
The other party kept saying that in order to prevent the villain from being harmed, he wanted to take the little prince back to protect him, how could the Little Demon Empress agree.The Demon Emperor s blood was surging, and he thought that if he hadn t suffered Amazon Farm Holistic Wellness Cbd Green To Guide 49217 Lvgbf Gummies Comprehensive A a serious injury in the previous battle with Qiongqi, this blow would be enough to seriously injure the other party.
The individual basically represents the will of the royal court, the army, the government and even the royal family.It s too bad, I want to come over and thank him, and save my impression points by the way.
In the past, when I met a race that was close to the snake, They all have a sense of closeness, but I can t feel it at all on this statue, I just feel a little scary.Zuan said depressedly The male protagonist in my story It s not based on me
He explained for a long time, but in the end, although the three women believed him on their lips, their expressions seemed to be understood by everyone, which made him feel a deep sense of powerlessness.
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Lord Zu, be merciful Wang Wuxie hurriedly Speak out to persuade.
Everyone has their own pride. Before she knew Zaan, her pride was quite Steady, this mentality has also positively promoted her combat power.Zu An thought to herself that it s not just good, she knows me well enough, she knows me right and wrong, I know her depth.
I heard the sound of his heartbeat Zaun was a little surprised, he heard it once during the day, but at that time, through thick clothes, how could he be so close now.Xie Daoyun quietly asked Zu an Brother Zu, can Miss Pei win After all, she was a classmate in Mingyue City, so she is naturally closer Laws Legal Are Indiana Gummies 34538 Explained Cbd In than the one opposite.
It would be fine if he just protected himself, 75222 Transformed Gummies Relaxation Evening Days Of Cbd Evergreen Review My Farms but it would be difficult to protect the little prince and Yu Yanluo.I hate it so much I can obviously become the Demon Emperor soon, why is this happening Prince Wu Lao, who was fighting in the distance, saw his eyes tearing open, and flew towards this side in an instant.
Why don t you have any vitality fluctuations on your body You don t look much different from ordinary people.Zu an naturally agreed, not to mention For Oz Dr Diabetes Gummies A Diabetic Managing Comprehensive 4293 Guide Ngwos To other things, even if Kong Nanwu gave her a friendship in the past, he would not let her have an accident.
improving the experience for all types of readers. At present, it is recommended that everyone download the Zongheng Novels app, and you can read the latest chapters instantly.It seems that her impression of me is indeed different, and her voice is less The usual coldness seems to be replaced by shyness Is Fairy Chu really interested in me You just rejected me out of reserve, maybe you want to take this opportunity to consider me Thinking of this, he picked up his disappointment and said in a slightly magnetic voice Since Fairy Chu is inconvenient, let s go to another day, just because I don t want to disturb you.
Now that someone posted a post, how could he not come When I came to Hongxiuzhao, because it was still in the afternoon, it was not the time for Hongxiuzhao to open.It was hard to regain your calm these days, but you came again.
At this moment, the huge waves were only a few feet away from him, and he could already feel the smell of water and the destructive power.But it was too late for him to think about it, because the weak water was still rising, and soon covered most of the Cbd Comprehensive Mg The Effects Guide 305 Giryh Of A Gummy mountain.
Sensing the terrifying aura fluctuations of the two women, the two of them were crying.Yun Jianyue reminded. Several people thought about what happened in Dongting Daze before, and nodded in agreement.
The Elf then reasoned. Qiao Xueying
Is it possible that someone has seen a man who is more handsome than you, and that s why they are like this She couldn t stand the narcissistic madness of her father, so she couldn t help stabbing.Especially when he thought that even if he went to Yaozu with him, he could only hold him back, and his heart was even more dejected.
Wan Guiyi couldn t understand what he said, but he roughly understood what he meant, and felt extremely depressed.The others didn t know about all this, and only saw the two Ed On Vigor Gummies Cbd Reviews Effects Vita 54 Unveiling of them together quietly.
Many people secretly looked at Zu an, he doesn t have any vitality fluctuations in his body now, can such a thing really be done Or was he seriously injured in that coup, which led to the loss of his skills The key facts are before their eyes, and the credential of the new demon emperor has been sent over, so they can t help but not believe it.
Why do you say that The little rebooting monk stroked his bald head, somewhat puzzled.The two of them haven t been in contact for so many years.
Although the other party said this, it was clear that she was doubting herself.Because he is too strong and has a good character. If a person is Guide A To Gummy Weed Sleep Comprehensive Cannabis 824 stronger than you, then you will chase after you, and even feel jealous, but if you are much stronger than you, then you only have admiration.
Yan Xuehen was in a hurry, it was related to whether Jin Jian could unravel the love in her body, now that Zu an had lost her concubine, wouldn t she be hopeless forever.Madam is a smart person, don t you know what I mean Yi Zhibing greedily glanced at the graceful curves of the other party, Now the safety of the Sang family depends on Madam s thought, as long as I am happy, I can take it as my discovery.
His heart moved, and he followed their gazes, and found a figure in an icy blue dress standing under a tree, whoever it was if it wasn t Chu Chuyan He ran over in surprise Chuyan, don t you practice at home Chu Chuyan Cbd 95 Hottest Labs Vita Stress Falls Gummies looked at him with a slight smile on his lips I Comprehensive Review Gummies Analysis Of Brand A Hemp Liberty 82 Benefits And Oysml Effectiveness don t know why, it was easy to get into meditation when practicing in the teacher s school, but Now it s hard to calm down, so I came to wait outside the palace, so I can see you sooner.
Yun Jianyue hurriedly said Don t get me wrong, I don t have that kind of relationship with him.He chatted happily with existences like the Demon Emperor and the Human Emperor.
Master, madam Whether it was Lan Qingyu s advice or Han Ningxiang s teachings, Yin Fengling had already adapted to being a maid after staying in the Lin Mansion these days, and she showed no flaws at all at this moment.Seeing him so confident, both Minghui, Aso and the others felt a little more anticipation.
Now that she saw Lin Haoming coming, she couldn t control it anymore.It was about to erupt again, so I temporarily pushed it to the shore, waited for a while for the eruption of the spring to end, and then dived in again.
Yinye. My lord, although A Bio Core Cbd With The Ultimate Gummies Game Relaxation 5006 Experience you are very happy to do this today, what will your lord do in the future Mrs.The body of the demon clan was strong enough, and it only took a moment to break free, but at this time, Lin Haoming s flying sword Baihong had also arrived, and after the white light flashed, the entire demon clan was split in half.
Li difference recalled. What, it s from Dongzhou, you re not mistaken, are you Aso didn t understand how he got involved with people from Dongzhou.After the water bandits are wiped out, he intends to go to the island by force and destroy the evidence.
Weng s in the Demon Suppressing Army Lin Haoming complimented slightly.the one with the highest cultivation base alone. However, everyone didn t waste too much time observing others in this matter, but started to read the jade slips.
After the emptiness, I can give you some pointers on cultivation in the emptiness realm, and I Of 7560 Supporting Olly Guide The Mens Benefits A Health Gummies Comprehensive To Yilro Overall can also promise you that if there is a chance for you to break through the bottleneck next time, I will also consider you Teach me the experience of cultivating in the Void Realm When Lin Haoming heard this condition, his heart was already moved.
Looking at these three words, Lin Haoming couldn t help but feel a little funny.In fact, they should have entered within a thousand miles of the boundary belt now.
Opening the brocade box, he found a brocade handkerchief inside.There is a newly emerging firm in Kun County called Lin s Firm.
At the same time as the murderer shot, he must have found a way out.In fact, at this time, after the initial acquaintance, most of these dozens of prisoners have formed cliques and got together.
On the way here, Tang Tong had already carefully told him what he knew, so once Zeng Quan arrived, he was very polite to the two of them.
They even let a weak human come out to suppress the audience, and even made him the regent.Ah There was a sudden exclamation in the room. Just because I was taken aback, what do you Blood Finding The Lower Sugar 7666 Guide Cbd Gummies Comprehensive Kfacj Best A To mean, do you agree or not Moreover, Fairy Chu s voice seemed a little strange, with a hint of trill in it.
Zaan wanted to cry, but he also felt disgusted by the smell, where can I hide Can I bury my head in your chest Of course, this kind of thing can Cbd Cons Renew Pros 1847 Gummies Calm Of only be thought about, with so many people, he still dare not put it into practice.Zaun couldn t help but wonder, although he was often away, these guys might be too loose.
The lottery draw started next, and Zaan originally wanted Pei Mianman to draw first, lest the bye be drawn by others.Ordinary young people had some conflicts with him, and he would not take it to heart at all, but I don t know why, every time I see this kid, There was an inexplicable sense of irritability, as if he had snatched something he loved.
During the meeting, the two chatted, and the atmosphere became more and more lively.Don t get angry. I am the leader of the Demon Cult, don t you want to lose face No way, no way, Qiu Honglei was also sweating, I know that woman.
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She had fought against Zaan before. At that time, the other party easily abused her, and until now, there is still a fart on her buttocks.He has a special status, and we don t have a strong friendship with him.
While smashing it to pieces, he took out a spear with a flame burning in the front.He remembered the situation when he visited King Peacock s mansion a few days ago.
There is no trace of it anymore. This mulberry forest seems to have an inexplicable force field, which Of Derived Comprehensive And 35658 The Guide Uses Benefits Gummies Bjugb Hemp A greatly affects the detection range of the spiritual sense of several people, and Zaan also found that there are many small animals in the forest, but his jade cong can t make them act like himself.
Yun Jianyue made a judgment after careful observation.Yun Jianyue rolled her eyes Why are you worrying about her Even if you fail to coerce the poison, isn t there an antidote next to it To describe herself, Sister Yun really deserves to be from the Demon Cult, what kind of bullshit is that.
Zuan was startled, Dafeng There is also a gale in his skills, I don t know if this gale has anything to do with the gale he mentioned.Speaking of which, why didn t she add these auras to me when I Availability Sell Benefits Does Cbd Gummies And Walgreens 3103 was in bed Well, I must ask her to try it next time I have a chance.
Zu an is still optimistic Haha, at least it s better than having no clue, and we have obtained a lot of information about the elixir before, but the emperor of heaven cut off the road between heaven and man, so we don t have to worry too much about the elixir.Following his line of sight, the three women noticed a sudden violent shaking in the distant woods, and there was a sound coming.
Seeing those flaming arrows shooting towards him at an extremely fast speed, the Demon Emperor s pupils constricted, and with a wave of his hand, a huge golden sword glow shot out.If they missed this time, they might not have a chance to come in again.
I happened to see a seller of candied haws beside me, so I bought a bunch and handed it to her.Oh, who made our belt not have your stretching function Anyway, you just untied it once for him, and you will untie it for him again.
It s fine if the prince is dead the second prince is guilty of death, but he can t escape the crime of living.Yun Jianyue was the first to recover, and snorted It goes without saying that we are smart, but are you really that confident about luck A confidante.
At the same time, your family background will also be considered.Yun Jianyue finally calmed down, she just stared at Guan Chouhai in the distance, apparently taking this account into account.
It is really not suitable for him to move casually when he is seriously injured.This is the feeling of an artifact. At this time, the golden light in the sky dissipated, the celestial music stopped, and everything returned to normal, as if nothing happened just now.
Por Silvio Vidoto | Director de Marketing de Unify; Soluciones de Comunicación y Colaboración del grupo Atos.