Por Silvio Vidoto | Director de Marketing de Unify; Soluciones de Comunicación y Colaboración del grupo Atos.
Hay quienes dicen que la información es el nuevo petróleo. Las tecnologías de big data y analytics abren innumerables posibilidades, principalmente para quienes trabajan con planeamiento de comunicación y marketing. Por otro lado, es necesario recordar que los principios de este trabajo continúan siendo los mismos. No sirve hacer un plan de relevamiento y análisis de datos si el objetivo central de la campaña no es el propósito primordial del marketing: la conquista del cliente.
Philip Kotler, autor de los conceptos más tradicionales de marketing, coloca al cliente como la finalidad central de las acciones. Este principio no cambió, lo que tenemos ahora son nuevas herramientas y modos de hacer esta conquista.
Con el análisis de datos públicos disponibles en la red podemos saber dónde se encuentra nuestro cliente, qué le gusta, en qué horario está online y cómo se comporta en las redes. Conseguimos también hablar directamente con esta persona cuando utilizamos herramientas de segmentación.
Son soluciones que facilitan, y mucho, el trabajo del profesional de marketing, pero que también pueden limitar las perspectivas de crecimiento del negocio. Una de las grandes trampas del marketing digital puede ser justamente la segmentación excesiva del target. Los que dependen de las mediciones y segmentaciones pueden terminar cerrando puertas a nuevas oportunidades.
Dependiendo del producto, una campaña más amplia puede atraer la atención de otros públicos o incluso, generar recomendaciones. Cuando una marca es conocida por un número mayor de personas, el reconocimiento del cliente tiende a aumentar en esta misma proporción.
Esta fue la lógica que tuvo tanto éxito con los anuncios en el horario estelar de la televisión en las décadas de los 80 y 90. Miles de personas veían el anuncio, aunque sólo una pequeña parte de ellas era realmente cliente potencial para ese producto. Y hay marcas que son reconocidas hasta hoy. Actualmente, sin embargo, es muy raro ver una marca ofreciendo insistentemente su producto a todo el mundo.
Integración de estrategias
El perfil de preferencia y comportamiento de consumidores y clientes ha cambiado. Las personas buscan contenido de calidad y características para identificarse con esa marca. Por ejemplo, las marcas que poseen contenidos relevantes en las redes sociales conquistan mayor número de seguidores, independientemente de si son clientes o no. Recientemente, una encuesta realizada por LinkedIn mostró que el conjunto de personas que utiliza la red social para buscar contenido es 15 veces mayor que el grupo que está en busca de empleo.
Son las interacciones y el intercambio de contenido relevante lo que hace el éxito de una campaña digital, pero estas interacciones no sólo parten de acciones online. Recientemente, Unify participó en un gran evento de tecnología, como expositor, acción que siguió una metodología bien tradicional de marketing y, además del éxito en el stand, nuestra presencia en las redes sociales hizo toda la diferencia. Conquistamos un alcance de casi 100 mil personas con nuestras acciones digitales y, casi tres semanas después del cierre del evento, seguimos estableciendo contactos con stakeholders en las redes.
En este caso, fue el marketing tradicional el que abrió espacio para una campaña digital muy exitosa. Otro punto importante fue la uniformidad del discurso en nuestros medios sociales, en las redes de nuestras empresas asociadas y de nuestros ejecutivos. Cuando las informaciones en diferentes canales son coherentes , ganan credibilidad junto con el cliente.
Por todo ello, una de las estrategias que más valoramos y estimulamos es la participación de líderes y de socios en las redes. Cuando un líder produce contenido de calidad, atrae atención hacia la marca que representa y se acerca más al potencial cliente.
Uno de los conceptos más conocidos para estas acciones es el de «Cultura participativa», defendido por el profesor Henry Jenkins, uno de los mayores investigadores en medios digitales del mundo. Él dice que «el flujo de contenidos por múltiples plataformas de medios, la cooperación entre múltiples mercados mediáticos y el comportamiento migratorio de los públicos de los medios de comunicación», crean una cultura de convergencia. Cuando el contenido de su empresa es convergente en las redes sociales gana relevancia y, al mismo tiempo, gana la credibilidad de quien realmente interesa: El cliente.
En esta temporada alta, los minoristas deben estar preparados para enfrentar el desafío de los paquetes perdidos con estrategias efectivas. Implementar soluciones como el seguimiento detallado de pedidos, la cadena de custodia fotográfica, y opciones de entrega seguras puede minimizar el impacto financiero y mantener la fidelidad del cliente.
Inteligencia artificial que se aplica ya en México es capaz de mejorar en 35% la predicción sobre el comportamiento y efectividad que tendrá el nuevo trabajador.
La gestión adecuada de residuos no solo es una práctica empresarial inteligente sino también una contribución valiosa a un futuro más sostenible. Con la implementación de un plan de gestión de residuos sólido, las empresas pueden prosperar mientras protegen nuestro preciado entorno.
But Li Shiming did not do that, Because the benefits are not big enough, if Yun s Trading Company has a good enough relationship with him, he might even have the idea to help it upgrade.This preciousness is extremely important for sword cultivation.
On this basis, he used spiritual skills to obtain two independent thinking brains, the left and right.The two had the same idea and were both interested in each other s storage bags, which made them choose to leave the chaotic area.
You must know that this is a flying sword with nine spiritual weapons.It s sword intent Elder Yin looked calm and nodded slowly.
He didn t know who Old Monk Duyuan was, but he had to speculate with the utmost malice.Li Shiming exploded the rock sealing the crack, and the result was a small volcanic eruption here.
The senior brother did some calculations and then said Based on the output of one hundred kilograms of spiritual rice per mu of spiritual field, you need to hand over 750 kilograms of spiritual rice every year.There is also a pond dug in the garden, in which several The Benefits And Effects 84 Of Wyld Thc Cbd Gummies A Comprehensive Guide Mbicw lotus plants are blooming.
He took out a 500 gram small bomb, which was a standard military bomb with a complete detonation device.The insertion of several needles made the bearded man s whole body tremble involuntarily.
Ten cloth bags. This cloth bag is the favorite of casual cultivators to hold spiritual stones.But this is the most powerful cultivation method in Buddhism.
Being done by Mo Tianqing is the most invisible. 7017k Huang Xiyin escaped from the light and stood up.It s just that I have been practicing preparation methods and have not truly entered the Tao.
As he knelt down, Huang Xiyin felt an inexplicable shackle in his heart but again A more deep rooted shackles were released, and my body relaxed, as if I had entered a new realm, and understood the cause and effect of many past lives.Gong Ming was even The Benefits And 82 Effects Of Mg Cbd Gummies A Comprehensive Guide Eivkr more speechless. The master of Yin Yang Taoism continued You don t need to worry too much, the leader of the A.
Bei Yue was able to draw with her as soon as she broke through, which can be said to have greatly exceeded expectations.The so called way of returning the meaning of law to heaven is very simple for the collector it is just to use the top Taoist skills of the Understanding The Benefits Of Cbd Gummies A Comprehensive Guide 252 crape myrtle world in the center of the lake.
Blessing and other uses. Transitioning into the secret realm is also instantaneous.After acquitting myself, I never expected that there would be such a person in an unknown corner Yun Wuxin said doubtfully What are the seven steps I don t know.
At the end of the millennium, as Jiang Minyi s skills gradually deepened and his martial arts skills became integrated, this area where the seal was lost will return to the embrace of the world of Ziwei.More than thirty sects were purged. Mo Shanghui and others already knew the whole story.
Gui Wujiu nodded slowly, already understanding. For example, for an elixir, all the names of raw materials, weights and formulas are the reality and the specific refining method Buy 98 Cbd Gummies On Amazon Benefits Selection Guide And User Reviews and the rules for the operation of the elixir are the order.The state of Taoism has reached my current level, and everything we do will always be complete.
After doing all this, Xin Weiying walked slowly to his guard cabin with slow steps.I should have taken action to deal with them first but you two are not among the people I hate very much.
And a wonderful force overflowed from the gap between his five fingers, and in an instant a wave 16756 Pure Life Cbd Review A Comprehensive Analysis Of Cbd Products Nqhbp of bows and arrows was formed, which was the method of doubling the power.At the same time, it significantly restrained the giant sword from sinking, dying and converging.
However, Linghu Qubing used a breath holding technique and hid in the treetops to watch.Maybe it was not visible to his eyes just a moment ago.
Gui Wujiu gently raised his hand, signaling Mi Daozun, Kong Wu and other clan leaders to come forward.Although his personal combat power was strong, he could not achieve this level and considering the situation at that time, even if he did so, it would only be the cost of one more Yin Yang Cave Heaven for Taoist Ying Yuan.
Of course, these are just directions for weighing the pros and cons, not the most intuitive reasons.Xi Lerong himself may not be able to do this but the inexplicable means pinned on this matter are unknown Gui Wujiu Cbd Gummy Vs Oil A Comprehensive Comparison Of 8897 Benefits And Uses Sabsi stretched out his hand to explore.
It s just that he may not have thought that this so called absolute shielding is limited to one mind.Mo The 10 Benefits Of Charlotte S Web Cbd Melatonin Gummies For A Restful Nights Sleep Sudel Tianqing s first step is to plan his walking route, fully integrate his actions into daily life , and complete an exploration of the palaces of the Zhongji Sect, especially Xi Lerong, who is directly under his own but is very remote.
Run a special magic formula. Lock the changes in Qi on the battlefields everywhere.Mood level, the next potential opponent is Wan Qingming.
The moment this method was established, the actions of Li Yunlong s three allies, Yu Li, Yu Gucheng, and Xi Lerong, were completely different.After a while, the thread and the phantom disappeared.
Due to his experience, Xuanyuan Huai s divine pursuit was obviously faster this time Gui Wujiu s figure was only half thin, and he immediately locked onto it again.Instead, she resolutely used force to fight force and violence Cbd Gummies Benefits 39996 Discover Ways They Support Relaxation to fight violence.
Zhang Shimao also had a flash of light in his eyes.Moreover, this person s behavior seems to be impenetrable is he really not inferior to himself, or is he just lacking in cultivation and just pretending to be mysterious and playing around with words he heard from hearsay Nangong Boyu frowned slightly, looking even more charming, and said, Be careful.
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Huang Xiyin smiled slightly and said I have one thing to ask for your help
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The whistling of projectiles, the sound of falling into the water, Five Cbd Sleep Gummies Review Benefits Effectiveness And User 18165 Feedback the sound of mid ship, shouts, wailings
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Although you all have collected your thoughts and understood the truth even 4286 Wnc Cbd Gummies Features That Make Them A Customer Favorite if there is only a glimmer of hope, you must continue this gamble to the end.It also belongs to the junction of the Yunchi Kingdom among the Cangming Kingdoms and the Baoheng Kingdom in the south, because it is rich in a poisonous miasma called Five Yin Barriers Because of this, it has always been inaccessible, and there are not even many large beasts.
Due to some accidents, I failed to succeed. In fact, based on Master s teachings, he should be able to succeed in nine out of ten cases.And the larger world can accommodate more than one person in the Tao realm.
Anyone who knows Xuanyuan Huai s origin will think it is very reasonable.
In other words, until this moment, Mu Xiang and Mu Xin fully understood their cause and effect and mission.Compared with Xuanyuan Huai before losing the battle of Liulitian, Journey Through Flavors Camino 950 Cannabis Infused Gummies the level of Taoism is exactly the same, but he lacks the blessing of luck to obtain a unique Mysterious Tao Fruit.
Then just use strength With one move and another, the old man with a long beard reaching to his chest on the opposite side turned red and gradually Finding The Best Broad Spectrum Cbd 3768 Gummies For A Restful Nights Sleep And Overall Wellbeing looked embarrassed.Gui Wujiu s eyes narrowed This reminded him of his original enlightenment and the scene when he saw the complete true flow of kendo combined into a sword fruit.
If there is a slight glitch in the situation, it may take a long time to get through it.After the three leaves wandered for more than a hundred times, they suddenly fell to the ground.
Facing the rescue efforts of Long Yun and Feng Qing, she was in the center of the circle, and the connection itself, including the huge Rhyme of the Middle Circle , was shaking gently.Time was used for her own use, becoming an aid for her own thinking and judgment.
Then the Qi machine was turbulent and became extremely incomplete Between heaven and earth, stars twinkled.It was roughly equivalent to the fight between Cbd 77 Store In Salisbury Nc Products And Reviews two Riyao Wujun in the near level realm.
At first, Xi Zhenzi and Mr. Li didn t know everything that happened in the Holy Religion Ancestral Court.The most fatal point is that this assumption cannot explain the difference between the two swordsmanship, which is exactly one eighth.
I have secretly asked Senior Zi to come here for observation.Lu Su, who had been silent as if he were a clay sculpture, suddenly said, Senior Brother Leng, why do you need to worry so much There is no basis for such words, they need to be proven.
Only when one has reached an extremely high level of merit can one understand that the atmosphere of transformation and condensation is not inconsistent with the sharpness of the sword.One positive and one negative, but they form a sharp contrast.
Jiang Minyi understood. This is the possible range of each word.Perhaps it was a fierce battle for twelve years. Starting from the one when Gui Guiuo was alone and fighting against him, everything evolved towards an unprecedented decisive battle in the The Benefits And Effectiveness Of 37258 Adult Melatonin Gummies For Improved Sleep Kkujs world of Ziwei.
A very important day for Mo Mo s own achievements. There should be no disharmony in the underlying cause and effect, and such a flaw and noise would never be left I must have failed to be perfect somewhere.
Por Silvio Vidoto | Director de Marketing de Unify; Soluciones de Comunicación y Colaboración del grupo Atos.