Por Silvio Vidoto | Director de Marketing de Unify; Soluciones de Comunicación y Colaboración del grupo Atos.
Hay quienes dicen que la información es el nuevo petróleo. Las tecnologías de big data y analytics abren innumerables posibilidades, principalmente para quienes trabajan con planeamiento de comunicación y marketing. Por otro lado, es necesario recordar que los principios de este trabajo continúan siendo los mismos. No sirve hacer un plan de relevamiento y análisis de datos si el objetivo central de la campaña no es el propósito primordial del marketing: la conquista del cliente.
Philip Kotler, autor de los conceptos más tradicionales de marketing, coloca al cliente como la finalidad central de las acciones. Este principio no cambió, lo que tenemos ahora son nuevas herramientas y modos de hacer esta conquista.
Con el análisis de datos públicos disponibles en la red podemos saber dónde se encuentra nuestro cliente, qué le gusta, en qué horario está online y cómo se comporta en las redes. Conseguimos también hablar directamente con esta persona cuando utilizamos herramientas de segmentación.
Son soluciones que facilitan, y mucho, el trabajo del profesional de marketing, pero que también pueden limitar las perspectivas de crecimiento del negocio. Una de las grandes trampas del marketing digital puede ser justamente la segmentación excesiva del target. Los que dependen de las mediciones y segmentaciones pueden terminar cerrando puertas a nuevas oportunidades.
Dependiendo del producto, una campaña más amplia puede atraer la atención de otros públicos o incluso, generar recomendaciones. Cuando una marca es conocida por un número mayor de personas, el reconocimiento del cliente tiende a aumentar en esta misma proporción.
Esta fue la lógica que tuvo tanto éxito con los anuncios en el horario estelar de la televisión en las décadas de los 80 y 90. Miles de personas veían el anuncio, aunque sólo una pequeña parte de ellas era realmente cliente potencial para ese producto. Y hay marcas que son reconocidas hasta hoy. Actualmente, sin embargo, es muy raro ver una marca ofreciendo insistentemente su producto a todo el mundo.
Integración de estrategias
El perfil de preferencia y comportamiento de consumidores y clientes ha cambiado. Las personas buscan contenido de calidad y características para identificarse con esa marca. Por ejemplo, las marcas que poseen contenidos relevantes en las redes sociales conquistan mayor número de seguidores, independientemente de si son clientes o no. Recientemente, una encuesta realizada por LinkedIn mostró que el conjunto de personas que utiliza la red social para buscar contenido es 15 veces mayor que el grupo que está en busca de empleo.
Son las interacciones y el intercambio de contenido relevante lo que hace el éxito de una campaña digital, pero estas interacciones no sólo parten de acciones online. Recientemente, Unify participó en un gran evento de tecnología, como expositor, acción que siguió una metodología bien tradicional de marketing y, además del éxito en el stand, nuestra presencia en las redes sociales hizo toda la diferencia. Conquistamos un alcance de casi 100 mil personas con nuestras acciones digitales y, casi tres semanas después del cierre del evento, seguimos estableciendo contactos con stakeholders en las redes.
En este caso, fue el marketing tradicional el que abrió espacio para una campaña digital muy exitosa. Otro punto importante fue la uniformidad del discurso en nuestros medios sociales, en las redes de nuestras empresas asociadas y de nuestros ejecutivos. Cuando las informaciones en diferentes canales son coherentes , ganan credibilidad junto con el cliente.
Por todo ello, una de las estrategias que más valoramos y estimulamos es la participación de líderes y de socios en las redes. Cuando un líder produce contenido de calidad, atrae atención hacia la marca que representa y se acerca más al potencial cliente.
Uno de los conceptos más conocidos para estas acciones es el de «Cultura participativa», defendido por el profesor Henry Jenkins, uno de los mayores investigadores en medios digitales del mundo. Él dice que «el flujo de contenidos por múltiples plataformas de medios, la cooperación entre múltiples mercados mediáticos y el comportamiento migratorio de los públicos de los medios de comunicación», crean una cultura de convergencia. Cuando el contenido de su empresa es convergente en las redes sociales gana relevancia y, al mismo tiempo, gana la credibilidad de quien realmente interesa: El cliente.
En busca de los detalles más finos para fotografiar a sus hijos en momentos intensos y genuinos, en los que se capturen la esencia del momento y sea digno de mostrarse al mundo.
Los entrevistados para este reporte coinciden en afirmar que la asociación con un 3PL integral experto, sea en gestión de operaciones como de bienes raíces, puede proporcionar una solución perfecta y potente.
Existen muchas ventajas al incorporar inteligencia artificial, ya que atienden tres pilares fundamentales: Predicciones y previsiones, detección de anomalías y pronóstico de rendimiento de la organización.
The remaining monks were all late stage foundation building monks.Because the river water is red and the visibility is extremely low, the eyes cannot play much role in the river and can only use spiritual thoughts to observe the surroundings.
If you pick it up later, you won t even be able to find a single hair.Looking at the opponent s old face, wrinkles all over, skinny hands and claws, beard and hair that are almost in clumps, and the speed of the attack just now, this 💯With 💕 mom yoga pratigyayoga weightloss fatloss shorts [7Wjc5N1LSBy]
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They killed more than a thousand monsters in the abnormal melee in the valley before, and finally collected the complete inner elixir of monsters.Just took it away, and they still didn t dare to bite it As for the second uncle of the Qin family, he didn t think there was anything wrong with what he did.
But judging from the power released by this fire lotus lantern, it has exceeded the Yin Yang Sword and Ziyun Sword he has seen before.The wind blade of the fourth level wind wolf is still quite destructive, but it is far inferior to Qingyang s Three Yuan Sword Formation.
A got the opportunity by trying to please Li Shengbo.Junior Brother Qingyang and Lu are young and promising.
There are also some in the middle stage of Foundation Establishment, only a dozen or so.Fortunately, I have other preparations to ensure that everything goes smoothly this time.
He had repeatedly accomplished extraordinary feats in previous battles, but this time he met his opponent and was defeated by the Yin Yang Slash.Seeing Yu Mengmiao still excitedly throwing herself into his arms and crying like she did ten years ago, feeling Yu Mengmiao s Mizkif shows Poki the side effects of Rhino Pills [4WUp0sMV7PV]
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This round shield was a defensive spiritual weapon that Liang Yudong used before.For a while, they listened calmly and listened to the dice being played in the gambling game.
The various materials Lu Feng obtained were worth about 150 spirit stones in total.The soul attack of the soul catching bell seemed to be ineffective against spiritual insects.
If the qualifications are too poor, they will be able to cultivate to this level in this life.After he won the first place in arianagrande glinda wickedmusical subscribe subscribemychannel [CO5yTvGg0zS]
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From virtuality to reality, from stillness to movement, it presents a real flowing image of painting.It seems that for the first time in this fierce battle, luck is on their side.
After sensing the qi movement, Wu Xuanxi felt a little calmer it seemed that he was one step closer to a shortcut Jiang Minyi suddenly said He has not yet broken through the shortcut, and he has reached the perfection level.at. From the perspective of whole body , Lose Belly Fat Before Summer with These Healthy Swaps [Wzx-13N4NzJ]
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The formation of the array of magical powers is still the same as the previous method.Such an ending actually exceeded expectations and made people take a high look at the Nine Sects True Monarch.
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have noticed it too he immediately realized something and actually smiled and blinked at Xun Qi, seeming quite proud.Yun Wuxin was stunned again. Looking carefully at Shi Mo s expression, it is clear that he sincerely approves.
After he succeeds, the winner will be determined early.The most important thing is that he knows very little about Mo Tianqing, which is very inconvenient for the fight.
It does not mean that the time is shorter because the practice is deeper, nor does it take longer because the foundation is slightly lacking.Xi Lerong s eyebrows moved. He originally thought that the How many gas station boner pills do you need bro?!?! 🤣🤣 rafcomedy lonecabron funny [dKnaIsxoPBz]
other party s answer would be something like do your best but the four words in Dongfang Wanqing s mouth were so confident that they were almost overbearing.
With Long Yunfengqing s mentality, it is natural to pursue practical benefits but it is only a slight tendency.The trouble is that after more than ten days with the Wood Spirit clan, they had complete communication with the Collector , and more importantly, they heard the debate just now the importance of the Collector to the Wood Spirit clan has been Completely understood.
He also broke through the shackles of the emperor, and his cultivation was even more profound Excellent, Nie Yun The young man smiled faintly and looked over That is
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Among them, the one with the smallest number is also a plan that combines the strong points of the thirteen methods of the four tribes with the addition of magic weapons after being combined into a whole, it seems to be no less than the methods used in the first two general attacks.In addition, nine out of ten others have eyes that appear confused or intoxicated, and even the body is slightly tilted back.
Mood s close connection with them is unshakable. Moreover, since the head of Dongfang has ascended and left, now he is in the Wujiu camp, and there is still no Dao realm in charge while in the other camp, although Ji Cangsheng has left, there are still Zhu Yongchen and Jiang Chenglu.The more you practice it, the deeper things you can see.
Fellow Taoist Yun is probably talking about Meng Lang.However, in fleet operations, stone fire pellets were mainly used, and they were mixed with special kerosene.
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need for any prompting, the five people were all clear in their minds this was the possible way to break the formation calculated by divination.All the Supreme Masters of Tianxuan, there are many of them and the most talented people in the lower realms are also gathered together.
Dongfang Wanqing thought for a moment and nodded slowly.
Because the journey is far, I will give you one year, and the reward for the task is twelve spiritual stones per person.Her strength should not be underestimated. Qingyang did not dare to hold back in the slightest and used the Three Yuan Sword Formation from the beginning.
If there was no special relationship, how could the Liang family arrange him here Most people would not stand up at this time.He quickly turned his head away and quietly retreated to the side of the stout man and the alcoholic bee, lest the living dead notice him first after eating the beardless man.
Alas. What a sin. He refused to let go of even a maid. The disciple of Qingfeng Hall who came first in the dignified inner court competition and had a bright future just embarked on the evil path.Jiao Hong said, Sell it, of course. If Taoist Qingyang needs it, you can take away the five spirit stones at any time.
After listening to Qingyang s words, Master Songhe suddenly turned cold.Senior brother, what are you talking about As the head of the outer courtyard, I , If you don t protect your own people, how can you protect outsiders Senior Brother Qingjing, so many disciples below are watching, don t let everyone down.
However, Qingyang knows that these are all illusions.The surrounding spiritual energy is gathering more and more.
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If they accidentally missed the opportunity to come out, they would be completely ruined.I don t know when I can get the Foundation Establishment Pill.
Even if several or more than a dozen people died, the smell was not so pungent.Tao Yougong was about to say a few more words of modesty, when Tao Zhengyou next to him interrupted and said, Second uncle, what are you doing Senior brothers have come all the way and have worked hard all the way, so let s The Hidden Truth About Men's Health: Doctor Reveals All [wdy67WaQ8Hc]
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Guiyun Sanren agree to such an unreasonable request Guiyun Sanren said angrily, Although I, Jingfeng Pavilion, are not strong in strength, I will not let anyone manipulate me.
The Tao family also has several foundation building blood spirit beads left by their ancestor Wuxin Sanren.Qingyang paused for a few breaths and then said Report to the leader, this disciple has experienced a narrow escape from death and almost never comes back.
After returning to his small courtyard, Qingyang immediately closed the formation outside and never went out again.While the zhenqi shield resists the surrounding water pressure, it also has to continuously attack the formation, so the Testosterone Boost Workouts [BT9iReA0Hi3]
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They should all be able to speak in the Tao family, but not as good as Tao Zhengyou and Tao Zhengyou.Liang Qingtian and Liang Chongtian were both his legitimate sons, and each had their own advantages.
The qualifications for entering the Qingfeng Palace with the Kowling Immortal Order are much worse than that of himself, who entered the Qingfeng Palace with the Immortal Root.With this Demon Hunting Order, your future will be limitless.
Although Guo Guo knows that this method is difficult to achieve, he has no thoughts of perfection from the beginning to the end.Huang Xiyin and Tie Ke looked at each other and smiled.
However, he did not expect that someone would change his nature and do something that he would not dare to do or even dare to think about for the sake of a few decades of life.Unfortunately, he chose to retreat, thinking that he had a backup plan and could escape unscathed.
The thirteen people on duty in Mu Ting are known as Ting Shi and all the forty two Mu Ling tribes have their surnames based on their colors.The truth will come to light in a short time. Qingquyu s face was solemn, but silent, no longer say.
Upon hearing this, Taoist Yin Yang and Dongfang Wanqing were all refreshed.The face is slightly round, but the bridge of the nose is unusually straight.
In the cultivation system of the Cangming countries, those who have attained the Tao are called Dharma Masters , which are divided into four realms Yangyuan, Rongyuan, Dingyuan, and Tianyuan, which are equivalent to Qi training, foundation building, Jindan, and Yuanying.If the original form of the Fleetwood Mac - Dreams [with lyrics] [fwx4KNdAQGf]
Kongyun Nianjian absorbs enough nutrients, it can be roughly predicted how far it will grow however, it cannot be based on the state of Kongyun Nianjian after Dacheng.
Taking the second step, Xuanyuan Huai transformed into his former true form, with those ethereal lines that had no reality and could be vaguely seen reflected in the starry sky behind him.For a major event such as the return of the Collector , how could the other domains not come in person Can you rest assured Even just coming to broaden your horizons is good.
Gui Wujiu thought for a while and said Although it is generally inferior, But a ruler is shorter and an inch is longer, right Qin Menglin said I can t hide it from you.The vision of turning the guest into the master is even better than the seven Supreme Beings in the palace.
In terms of potential, the Dao realm may be slim, but becoming the Tianxuan Supreme Realm is a sure shot and in the past, Tianxuan Supreme Realm was almost impossible to match this person.Strictly speaking, half of Yulion s timely withdrawal was because his Taoist heart was harmonious and he was not tempted the other half was because he also felt the karma and cause and effect.
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Taikang of the Yueheng Sect, and Youcai Xinming of the Piaomiao Sect also broke through the boundary together.To be precise, if Gui Wujiu, Qin Menglin, and Huang Xiyin were not standing here, even the other top figures who were approaching the realm of perfection would not be able to recognize that this living dead baby could really practice cultivation, and would only divide its meridians.
If this conjecture is true, maybe the chance of guessing right today is not infinitesimal, but at least eight points.Huang Xiyin was not in a hurry to speak, but looked like she was listening.
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space in front of him suddenly shattered, and Xuanyuan Huai s figure emerged.It was obvious that she had reached a very critical moment when she broke through seclusion.
The second battle was the battle between Long Yun and Yin Yang Dao Master.I was just watching you break through the realm. He seemed to be a little reluctant.
But what he saw was not like that. Just three hours after Xuanyuan Huai realized his original intention, he saw him coming under a peach tree, making sword gestures with his fingers, and said loudly The Eight Swords of Chenyang turned out to be useless.There was no fighting at all, it was a head on fight, and Is The Keto Diet Healthy? (Saturated Fats) | Jason Fung [eLwQIR_lqCG]
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and figured out the power of it. Although the Wood Spirit clan is isolated from the world, the senior members of the clan also know a little bit about the morphological structure of the human race, monster race, Taoist sects and giant clans in the ancestral domain.There was no change in the celestial phenomena during this period.
But
He is too powerful. Even if the way of heaven is restored to its integrity, he cannot be suppressed Zhang Xuan shook his head.The color of Xian Dao Dao Zun also changed, and then he quickly stood up and fled to the adjacent giant peak and the formation force he was leaning LUCKY ELK HAUL + COOKIE CRISP STRAIN REVIEW 🍪🥛 [aCq-rqCRCLp]
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Perhaps a world shaking change is just around the corner.No, if you created the divine world and you are the way of heaven, why do you let ruthless people wreak havoc without taking action
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Xuan looked over. If he hadn t made a breakthrough, the God Realm would most likely have collapsed completely.
Por Silvio Vidoto | Director de Marketing de Unify; Soluciones de Comunicación y Colaboración del grupo Atos.