Por Marco Sicairos | Director general de Time Tracker México.
Desde que soy parte de ese grupo de hombres y mujeres que cada día salen de su casa para trabajar, me he dedicado a las ventas. Aunque al principio no era lo que tenía en mente, al final descubrí que es una actividad que no sólo me gusta, sino que además me considero muy bueno en ello. Llevo casi quince años en esto, y una de las realidades que más llaman mi atención es la manera en que la tecnología nos ha facilitado el trabajo, en especial en las actividades de ventas en campo.
Registros que antes se tenían que hacer en cuadernos o blocks de notas, para después llegar a la oficina a vaciarlos en plantilla de Excel, hoy los llevamos a cabo desde nuestro smartphone, gracias a ciertas aplicaciones con las que se hace el levantamiento de información y que automáticamente la incorporan a las bases centrales. ¡Es maravilloso! Ahora soy más productivo, realizo menos esfuerzo y consigo mayores clientes que no sólo le han beneficiado a mi compañía sino también a mi bolsillo.
La productividad en la fuerza de ventas
Indudablemente, el Departamento de Ventas es un área fundamental en cualquier negocio, en la que se debe poner atención para que sea lo suficientemente productiva y eficiente a fin de que se logren tanto los objetivos de ventas como los del negocio. Y es que no se puede ignorar que de esta área dependen, en buena medida, los ingresos financieros así como un mejor conocimiento de las necesidades del cliente, lo cual es posible gracias a que existe una mayor cercanía e interacción.
Es tal el rol de la fuerza de ventas, que muchas organizaciones la ven como una plataforma para crecer en el mercado, tal como lo indica un encuesta de la consultora Salles Sainz Grant Thornton, que señala que 60% de las empresas prevén impulsar su crecimiento a través de mejoras a su fuerza de ventas, ayudándose de empresas de biometría.
Sin embargo, no es secreto que, en la mayoría de las empresas, no se logran concretar los objetivos de ventas establecidos, debido a una serie de factores, entre ellos la deficiente productividad de cada miembro del equipo, sobre todo cuando se trata de la fuerza de ventas externa, quienes inevitablemente tienen que estar fuera de sus oficinas, ya sea laborando en la calle o en determinados lugares, como es el caso de los promotores en punto de venta quienes trabajan en centros comerciales.
¿Qué sucede especialmente con ellos? Al tratarse de personal en campo es más complicado llevar a cabo un monitoreo y seguimiento eficiente de cada vendedor; de manera que pueden quedar fuera de control diversos aspectos como la puntualidad, las horas reales trabajadas, el levantamiento de datos, etcétera; los cuales son de vital importancia para generar una mayor productividad en punto de venta.
Tecnología: trampolín para la productividad y eficiencia
Aunque un buen nivel de productividad es clave para el éxito del negocio, apenas 6 de cada 10 empresas se ocupan de impulsar iniciativas en relación con este tema, asegura la Amedirh (Asociación Mexicana en Dirección de Recursos Humanos). Un factor importante es que muy pocas empresa tienen idea de qué hacer para impulsar la productividad; y aunque ésta mucho tiene que ver con establecer estrategias, procesos y metodologías sólidas, también es cierto que algunas herramientas como las tecnológicas se han convertido en verdaderos detonadores de la productividad y eficiencia, sobre todo si se habla de la fuerza de ventas de campo.
Al respecto, una de las tecnologías que están revolucionando el control de personal son los sistemas biométricos, sistema de control de acceso. Llos sistemas biométricos permiten verificar tiempos y movimientos de personal que acuda a diferentes centros de trabajo externos, aumentando la productividad de los recursos mediante un control seguro, eficiente y veraz.
Este tipo de equipos ya han demostrado sus beneficios, incluso algunas de las grandes corporaciones de sectores como alimentos y bebidas, electrónica y consumo ya los están utilizando en sus operaciones cotidianas. De acuerdo con el analista de tecnología Gartner, alrededor de 30% de las empresas ya utilizan la identificación biométrica para el control de sus empleados; y según sus estimaciones, el mercado biométrico global crecería a 23 mil millones de dólares en 2019, con más de 500 millones de sensores potencialmente ligados al Internet en 2018.
La productividad de la fuerza de ventas en campo, es clave para lograr las metas de negocio, especialmente en aquellos compañías cuyas marcas necesitan dar a sus clientes una experiencia de compra inolvidable. De allí la importancia de contar con sistemas de registro de asistencia que verifican eficazmente la hora de entrada y salida de su personal en campo; esto ayudará a su empresa a incrementar la productividad.
Si usted da un vistazo hacia las compañías más exitosas, seguro que hallará en ellas tecnologías disruptivas como la biometría que está impulsado la productividad; por esto, no deje pasar la oportunidad de descubrir lo que esta tecnología puede hacer por su negocio.
Acérquese a socios que ofrecen una plataforma biométrica basada en horas reales trabajadas, proporcionando datos exactos e invaluables, eliminando errores y fraudes en el control de acceso, generando así mayor productividad y elevando los ingresos de su negocio.
Con los elementos de productividad aumentada, los datos de activos inteligentes y los robots, los minoristas están adoptando soluciones tecnológicas para mejorar dicha experiencia de compra.
Si este año no es la excepción y las ventas se incrementan, es importante estar preparado desde un comienzo, tomando en cuenta los consejos de Microsip.
Aeroméxico detectó la oportunidad de incrementar su visibilidad orgánica y, de la mano de Elogia, aprovechó la migración a un nuevo esquema de sitio y sacar el mayor provecho de su contenido.
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How can a caring girl like me do such a stingy thing Although Qiu Honglei was laughing, the smile was full of danger.This woman knew Zaan before. A beautiful woman and a strong woman are indeed a perfect match.
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The Demon Emperor gritted his teeth, and used the half of his eye that was already injured to resist.She had the same feeling when she and Yan Xuehen fought in these years.
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Wang Shuyang responded casually, and then enthusiastically pulled Zu an, Mr.Flying non stop like this, in the eyes of the three women, his figure became smaller and smaller, and with their current eyesight, he was almost invisible.
and even the legendary time system, such practitioners are extremely rare in history, but once they appear, they are often very difficult to deal with.At this time, countless vines suddenly grew Appearance Their Impact Tank Post Blue For Ed Gummies Exploring Zqlzoutt Shark on the ground, and quickly tied up those people like rice dumplings.
The princess is indeed very beautiful, and holding an umbrella brings out her charming temperament even more.It leads out. Several people discussed some methods, but unfortunately they were all rejected one by one.
Just now he let go of his divine sense. heavily guarded.Your Majesty, I beg your Majesty to convict Zu an of treason
He has always been good at judging cases, and his powerful and eloquent remarks made others There was complete silence from one side.
No, he was worse than a beggar. There were many holes in his clothes, and there were also blood dripping on them, and he was obviously seriously injured.Presumably, he retreated in time. If he continued to go up, he would be struck by those lightning, and the consequences would be disastrous.
This is also for your own good, so that you don t bring an evil thing with you without knowing it.Yu Yanluo entered the temple, and saw a statue of a huge black snake enshrined in the center, which was a miniature version of the snake that he had seen before.
It may be very disadvantageous to charge and kill practitioners in the frontal battlefield, but as long as they are not in a desperate situation, if the practitioners want to leave, the army will basically not be able to keep them.
Jiuli Totem You are a member of the Jiuli tribe. They are so surprised.The people around got out of the way, very respectful.
So with these two people speaking out, the third prince can be regarded as settled down.It s just that these formations were inscribed by the dark red dragon, so mysterious that these people couldn t get along for a while.
Xueer shut up, the white haired old man said coldly, he finally invited him The other party, in case his granddaughter angered the other party, I am afraid Review Tonic Seivjr Vigor Emperors that they will not be able to escape.Although the third prince suffered some injuries, the others got a lot of treasures.
Long Daoren and Nether King also took action one after another.Because of the Qijue knife, he only made five cuts, and he knew that the next two cuts were even more terrifying.
The third disciple under the master of Jin Jianfeng Peak.The next moment, he snorted coldly, and an extremely terrifying killing intent emerged from his body.
He trembled with excitement. And Bai Zijing also had a dignified expression, and he was indeed qualified to fight me.Murong Qingcheng was even more beautiful with anger in her eyes, and wanted to do it.
Although Lin Xuan didn t have the power of blood, the strength he displayed was not inferior to the woman in white and the tall young man who had the power of blood.Everyone was shocked, damn it, what happened They all looked forward, wanting to see clearly.
Lin Xuan raised his head slightly, looked up at the sky, and narrowed his eyes.However, he didn t care. As for the relationship between these princes and princes, he doesn t care at all, all he wants is strength.
Therefore, the pressure and Male Enhancement Review Extenze Wht Comprehensive competition will be very high.Could it be that Bai Zijing is really strong No wonder he is so famous, Lin Xuan thought to himself.
The next moment, they all turned their eyes to the stone beside the dark red dragon, because they also wanted to know whether this hollow stone could cut out treasures.
However, she suddenly thought of the relationship between the other party and Zaan, and thought that in that case, her two apprentices would be cheaper than that boy Zaan, and she would probably wake up in a fit of sleep.With the sunbow in my hand, I might turn my face right away.
Xie Daoyun touched his face embarrassedly You don t have a good demeanor, let Zu Kurwna Ed For Reviews What Gummies Say Users Cbd Da I m laughing at you.Yun Jianyue pointed out from the side I didn t expect that your span would be so large.
If I can defeat him so quickly, why do I still have to come here to learn from him Pei Mianman rolled his eyes , Hey, Master, why are you bothering If you backed down a little back then
Wan Guiyi would be the son of you and the Palace Master.In the next second, she had already appeared in the position behind Shidingtian, as if she had expected the other party to respond in this way.
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My lord, don t think it s simple. After all, a story like A Chinese Ghost Story can be written by an ordinary person in a lifetime.Zhao Hao frowned, but he couldn t find anything wrong.
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It is not small, and it was indeed not easy for Kang to rule the world.He waved his hand, followed by the previous hand to open the box, and took out a needle tube from the outside.
When I rushed to the empress dowager s And Benefits Male Viatech Enhancement Hdcym Reviews bedroom, the original soldiers were replaced very slowly, and we were just guarding inside, so there was no intention of retreating.When seeing Hu Hanwei, Hu Hanwei just got up, and then told Lin Haoming that you will leave there tomorrow, and you will be back in a short time.
Such a weak force, so menacing, made everyone feel horrified when they saw it.He Wanfeng felt that this was the best chance for her to heal herself, but what she didn t expect was that it would happen like this, which shattered a lot of her hopes.
Jin also winked at Lin Haoming at that time, Lin Haoming pretended not to be a little disturbed , took a deep breath For Ed Gummies Natures Power Duza Boosting Boost Reviews Healing Nature and then walked back.If we can find it, we can only find the person who implemented the scheme in Ming Dynasty, but I m afraid it will be very difficult.
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An Rumiao is very uncomfortable now, because after the incident, she felt that the good relationship between herself and Hu Qingyan had completely deteriorated.Although she and Chang an s marriage was a marriage, since the two of them were together, they were husband and wife, but now you are gone, which makes Shu Yan s whole Everyone has anger that cannot be expressed.
Four The prince laughed hotly, but his voice hadn t spread all over the city wall.Before agreeing to Lin Haoming, Yan Meng returned to the cave.
Wu Niu looked at Lin Haoming, but finally shook his head and said, Master, I still want to follow you.The reason why Lin Haoming didn t make such a decision also took into account the problem of the Qing Kingdom Options In That The Tzjc Work Today Ed Market Gummies Effective s center.
Lu Pinhong said with a smile. What s the matter Lin Haoming asked.Although we have a lot of people, we may And Drachen User Male Fljuonoio Reviews Effectiveness Amazon Enhancement On not be able to catch him, and once he continues to burrow into the swamp, how can we hunt him down We don t even need to go into the swamp, just ride a horse without a trace.
The only condition is that the world must stay there until the New Year.Yan Meng didn t care about Lin Haoming s request. She looked at Lin Haoming in a daze, but before I came back to my senses, I immediately nodded with a smile and said That idea is also impossible, the guards are all women, and now outside the camp Men are also a hundred times slower, and a group of men is really needed to do things, and that matter cannot be entrusted to him, and it will be broken if he chooses the person himself.
Lu Zhong worried. It s getting big, Lu Zhong, I am the elder on duty, and Lin Haoming dares to attack me, do you think he is rebelling Hu Qinghan asked.
Por Marco Sicairos | Director general de Time Tracker México.