Por Marco Sicairos | Director general de Time Tracker México.
Desde que soy parte de ese grupo de hombres y mujeres que cada día salen de su casa para trabajar, me he dedicado a las ventas. Aunque al principio no era lo que tenía en mente, al final descubrí que es una actividad que no sólo me gusta, sino que además me considero muy bueno en ello. Llevo casi quince años en esto, y una de las realidades que más llaman mi atención es la manera en que la tecnología nos ha facilitado el trabajo, en especial en las actividades de ventas en campo.
Registros que antes se tenían que hacer en cuadernos o blocks de notas, para después llegar a la oficina a vaciarlos en plantilla de Excel, hoy los llevamos a cabo desde nuestro smartphone, gracias a ciertas aplicaciones con las que se hace el levantamiento de información y que automáticamente la incorporan a las bases centrales. ¡Es maravilloso! Ahora soy más productivo, realizo menos esfuerzo y consigo mayores clientes que no sólo le han beneficiado a mi compañía sino también a mi bolsillo.
La productividad en la fuerza de ventas
Indudablemente, el Departamento de Ventas es un área fundamental en cualquier negocio, en la que se debe poner atención para que sea lo suficientemente productiva y eficiente a fin de que se logren tanto los objetivos de ventas como los del negocio. Y es que no se puede ignorar que de esta área dependen, en buena medida, los ingresos financieros así como un mejor conocimiento de las necesidades del cliente, lo cual es posible gracias a que existe una mayor cercanía e interacción.
Es tal el rol de la fuerza de ventas, que muchas organizaciones la ven como una plataforma para crecer en el mercado, tal como lo indica un encuesta de la consultora Salles Sainz Grant Thornton, que señala que 60% de las empresas prevén impulsar su crecimiento a través de mejoras a su fuerza de ventas, ayudándose de empresas de biometría.
Sin embargo, no es secreto que, en la mayoría de las empresas, no se logran concretar los objetivos de ventas establecidos, debido a una serie de factores, entre ellos la deficiente productividad de cada miembro del equipo, sobre todo cuando se trata de la fuerza de ventas externa, quienes inevitablemente tienen que estar fuera de sus oficinas, ya sea laborando en la calle o en determinados lugares, como es el caso de los promotores en punto de venta quienes trabajan en centros comerciales.
¿Qué sucede especialmente con ellos? Al tratarse de personal en campo es más complicado llevar a cabo un monitoreo y seguimiento eficiente de cada vendedor; de manera que pueden quedar fuera de control diversos aspectos como la puntualidad, las horas reales trabajadas, el levantamiento de datos, etcétera; los cuales son de vital importancia para generar una mayor productividad en punto de venta.
Tecnología: trampolín para la productividad y eficiencia
Aunque un buen nivel de productividad es clave para el éxito del negocio, apenas 6 de cada 10 empresas se ocupan de impulsar iniciativas en relación con este tema, asegura la Amedirh (Asociación Mexicana en Dirección de Recursos Humanos). Un factor importante es que muy pocas empresa tienen idea de qué hacer para impulsar la productividad; y aunque ésta mucho tiene que ver con establecer estrategias, procesos y metodologías sólidas, también es cierto que algunas herramientas como las tecnológicas se han convertido en verdaderos detonadores de la productividad y eficiencia, sobre todo si se habla de la fuerza de ventas de campo.
Al respecto, una de las tecnologías que están revolucionando el control de personal son los sistemas biométricos, sistema de control de acceso. Llos sistemas biométricos permiten verificar tiempos y movimientos de personal que acuda a diferentes centros de trabajo externos, aumentando la productividad de los recursos mediante un control seguro, eficiente y veraz.
Este tipo de equipos ya han demostrado sus beneficios, incluso algunas de las grandes corporaciones de sectores como alimentos y bebidas, electrónica y consumo ya los están utilizando en sus operaciones cotidianas. De acuerdo con el analista de tecnología Gartner, alrededor de 30% de las empresas ya utilizan la identificación biométrica para el control de sus empleados; y según sus estimaciones, el mercado biométrico global crecería a 23 mil millones de dólares en 2019, con más de 500 millones de sensores potencialmente ligados al Internet en 2018.
La productividad de la fuerza de ventas en campo, es clave para lograr las metas de negocio, especialmente en aquellos compañías cuyas marcas necesitan dar a sus clientes una experiencia de compra inolvidable. De allí la importancia de contar con sistemas de registro de asistencia que verifican eficazmente la hora de entrada y salida de su personal en campo; esto ayudará a su empresa a incrementar la productividad.
Si usted da un vistazo hacia las compañías más exitosas, seguro que hallará en ellas tecnologías disruptivas como la biometría que está impulsado la productividad; por esto, no deje pasar la oportunidad de descubrir lo que esta tecnología puede hacer por su negocio.
Acérquese a socios que ofrecen una plataforma biométrica basada en horas reales trabajadas, proporcionando datos exactos e invaluables, eliminando errores y fraudes en el control de acceso, generando así mayor productividad y elevando los ingresos de su negocio.
El Centro Estratégico Excelencia se centrará en los servicios de adquisición y contratación comercial de Honeywell e impulsará el crecimiento económico en la región.
Abordar estas cuatro prioridades estratégicas permitirá a los distribuidores enfrentar el futuro con resiliencia y adaptabilidad. La transformación digital, la mejora de la experiencia del cliente, la estrategia de talento y la gestión del clima empresarial son elementos clave para un crecimiento sostenible y el éxito continuo en la industria de la distribución.
Acertar en el uso de herramientas y plataformas tecnológicas hará de nuestros recursos los astros principales capaces de transformar el mercado y encantar al consumidor.
Hoy, en un mundo repleto de ofertas de marcas y servicios, querrás darle valor a tu producto ofreciendo un trato cercano y personalizado y lo mejor de todo, es que puedes comenzar a hacerlo desde hoy.
That man named Xin, holding a long sword and carrying three thousand Breaking the Array , had previously caused so much trouble in the wild world with a certain scholar who wore a high crown and an iron sword.Ma Kuxuan continued As for the Keto Plus Gummy Bears: A Game-Changing Snack for Optimal Weight Loss and Wellness
Echoer who came from Tongye Continent to Aquarius Continent, this move can be regarded as a kind of solicitation for me by Zhou Mi, but I refused.
In short, two swords are used to restrain two swords, which is extremely difficult. Chen Ping appeased him and said with a smile It s awesome.Liu Xianyang choked for a moment. Gu Can squinted, is this the helper you found Gu Can couldn t be happier.
The child smiled slightly with a slight sob, as if To embolden himself, I m not afraid of ghosts. The divine Chen Pingan twisted his wrist, handed the child a bunch of Reviews on Premium Blast Keto ACV Gummies: A Comprehensive Guide to the Best Keto ACV Gummies in 202
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The sword light cut was indeed a real thing, just chopped open. From the gaps in the two waists, bursts of dazzling colored glaze flowed out and overflowed.Feiran threw out a rusty bronze dagger without hesitation. Xiao Xun took it, weighed it a few times, and found it was not bad.
Chen Pingan had to give them a rough explanation of the reason, Previously, in the Chongyang Temple, there was a candidate ghost of the Fourteenth Realm that had What is the Best Time to Take Keto Gummies for Optimal Benefits?
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The word hun means ghosts above the clouds and below, and the Does Keto Life Gummies Really Work? Unlocking the Power of a Healthy Keto Lifestyle
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Then he found Huang, the young emperor of the Songlai Kingdom. Mian told him the answer in his heart, just two words, middle.Are you done There was no need to greet customers in the shop for the time being. The young waiter was standing next to the proprietress.
Xue Zhisui used a talisman to inform them that Master Chen Shanzhu had come to the door in person, but the two Taoist priests ignored him at all.Zhou Mi sighed, looking regretful and Does Oprah Weight Loss Gummies Work? A Comprehensive Review of Its Effectiveness
said Why bother to take the initiative to give the answer to the riddle, create all kinds of details, and be careful to miss the mark.
Qing Jia was still speculating on the true Taoism of the little girl in front of him. Could it be that she was really the kind of Tao Dao Zhenren who had returned to her original nature and had what the Taoist books call an innocent heart She was originally on a mountain patrol, so she was happy to accompany Jing Qing and Yuanhu Immortal to take another trip to Jise Peak.
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As a result, Wu Yuan failed to accomplish these two things. This was also later There could be many reasons why Wu Yuan left sadly.The girl in green clothes sitting on the edge of the blue stone cliff, eating cakes, looked at the boy in straw sandals whom she met for the first time.
When he stands on the Hunyuan pile or meditates, he will be covered in white gas. The tall Taoist boy heard this. Cold sweat broke out on his forehead, Senior Brother Song was too good at breaking things.On the Great Wall of Sword Qi, there are many swordsmen who can pierce through the wild formations with only one flying sword.
The capital and the household department of the capital will jointly carry out the plan. The two princes Sanyue Shanjun and Dadu in the Li Kingdom.There is a Jade Pu Realm wild cultivator in Fuyao Island, his name is Huang Huashen. Because of a trivial matter, Gu Can has been pestering him for more than two years.
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The next moment, she crashed into His Majesty the Emperor, and the two merged into one. Ma Che collapsed to the ground, and was he completely out of a situation that was worse than death Or is it just the prologue, the beginning At this moment, Ma Che saw the swordsman in green shirt standing next to Jiang Gui.
The cigarette slowly rose, and the content of the dream appeared in the clouds like a picture scroll.They all came into being after the war. shocking the world with his real swordsmanship and Taoism. Let s just say that the young swordsman Xu Xie was nicknamed Xu Jun , which is the same as adding the suffix to his surname.
At that moment, you will understand Tell them without any doubt that this wrong thing will only be filed on your side for the time being.The ancient cypress trees shade the pond, the flowers fall like fallen birds, and the swimming fish peck and eat them.
Xiao Pu said angrily Besides, there are differences between men and women. If Senior Brother Liu expresses his admiration for the young hidden official, it is a sign of sympathy between men.
I am a woman, so he will not misunderstand whether I am interested in him or not. Liu Taozhi asked a good question, Interesting Xiao Pu seemed to have answered the question incorrectly, and smiled sweetly It makes no sense.
Maybe even the chicken and duck eggs that were picked up in the kitchen were shaken to pieces.
Pei Qian laughed dumbly, how could the master do such a thing, but Liu Xianyang and Gu Can were sitting here today, which still made Pei Qian feel comfortable, and he toasted them with a bowl of wine.Yu Shiwu was stunned and sighed If it is not an Revolutionize Your Health with Super Health Keto Gummies by Dr. Juan Rivera: A Game-Changing Supplem
illusion, it is at least the standard of a medium sized blessed land Where did you get such a large amount of spiritual energy reserves Chen Ping an said To be honest, I am in Luopo Mountain and my family is not poor.
He felt sad for a moment. Brother Dafeng, he has been single for many years. It s hard. Chen Lingjun sneaked over to Xianwei first and asked in a low voice Who is it The Taoist priest Xianwei answered Rev Up Your Keto Journey with Keto Drive ACV Gummies: Unlock the Power of Apple Cider Vinegar and BH
in his heart It s a foreign Taoist friend, his surname is Zheng, his name is Qingjia, his Taoist name is Yuanhu, he seems to be here to see Gu Can.
Huoshan, from now on we, master and disciple, will open a dojo here, which can be regarded as our own mountaintop.The capital of Yuxuan Kingdom. Shen Ke stood at the gate of the outer city. The old master realized later that he was in an incredible place of ghosts and monsters.
As a result, he broke the appointment. But to be precise, she broke the promise first. It turned out that he had indeed reminded her not to try Hedao when they were saying goodbye at Daoxuanshan.Gao Revolutionize Your Weight Loss Journey with Dr. Oz's Proven Keto ACV Gummies
Congxun, who was kneeling at the door, looked pale and colorless. Her previous reply to her mountain god was actually, There is no big mistake.
Liu Min did not dare to take it lightly and once again introduced his identity to the two uninvited guests.So when I arrived at Tongyezhou, I practiced boxing while busy with the general affairs. You can t slack off in anything, MD ACV Gummies Reviews: Unlock the Power of Apple Cider Vinegar for Weight Loss with Keto-Friendly G
and you can t be arrogant and complacent because you think it s not difficult to return to the true state.
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stay there uncomfortable.Sword cultivation is suitable for the battlefield, not for officialdom. Cao Yong, who was chatting with a familiar mountain god in the house, quickly came over.
What is the Taoist name, Anonymous Lu Chen nodded vigorously. Ling Xie mistook the young man for a Taoist scholar with good looks, possibly an old friend of Master Zhu s from the mountain.By her poisonous Say Goodbye to Belly Fat: How Billy Gardell Keto Gummies Can Help You Achieve Your Weight Loss Goals
hand, as for the group of earth fairies who were enjoying themselves in the gentle country, it was hard for a hero to be a beauty.
Fortunately, the first Taoist priest in the world had a good temper and didn t care about anything. The Xianwei straightened up and looked up, doubtful.However, they are limited by the flying sword rank, resulting in poor sword training qualifications. so I am ashamed to speak up and dare not call myself a sword cultivator.
Bamboo Sword Sect, serving as the leader. It was said to be a suggestion, but in fact it was to force the Bamboo Emperor to leave the First Line Peak and obediently go to the Huangzhu Sword Sect to retire in his old age.Qi smiled and said That s easy to say. Junior Brother After all, you have to drink the wedding wine. She first waked up the junior sister Song Yue who had fallen to the ground.
The words of congratulations are finalized. Chen Ping an asked curiously Which one is it Confucian disciples, as long as they become a sage or a gentleman in the academy, can receive a certain message from the chief of the academy or the accompanying sage.Xiaomo looked confused. Xie Gou grinned and said, Isn t it true that there are many talented men and beautiful ladies who have written about it Scholars rush to the capital, those who pass the Jinshi examination, and those who beat gongs and drums to announce the good news, will be rewarded with money.
Fan Junmao leaned back on his chair and let out a soft chuckle, which was slightly better than the undisguised sneer.Peixiang liked to mention occasionally when holding meetings at the Ancestral Master s Hall in the Fox Kingdom, what great feats had achieved by that Chen Jianxian.
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Just by earning interest every year, he could live happily. Being rich is nothing compared to the country. Enemy Island.He is a swordsman who is good at drawing a prison for himself. In fact, there are not as many pure sword cultivators in Qingming world as there are in Haoran world.
There is no age, only meaning. Cao Yang, if you feel worried about hurting me, of course you can be merciful, I will understand.Is this considered a hero who has the same vision Chen Ping an had a minor accident. In this case, there is no need to hide, Are Weight Loss Gummies Legit? Uncovering the Truth Behind the Trends
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Lu Yan smiled and said Xiuhu has indeed given you a big problem.
Chen Ping an smiled bitterly and said In the vast world, if the Great Wall of Sword Qi is mentioned because of my return to my hometown, it will require a last generation hidden official who has reached the fifth level.The journey was not in a hurry, more like a sightseeing tour. In addition to Han Guanghu, there is also Jian Ming, Mr.
Finally, he put his thumb on the back of Jian Ming s head, stared at the young man in white, and said in his heart Zong Master Cui, Wouldn t it be disrespectful to act like this Jian Ming just wondered why.Not many. That means that senior has the style of an ancient sage. He reads books thoroughly and is never general. This is not an exaggeration.
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Xiaomi Li immediately said Little Yin Guan Chen Li is in the Golden Core realm. Bai Xuan said Yes, that s why I said it s not worth mentioning.We can only outwit them, but we cannot defeat them. Let me test the opponent s strength first. if we get into a fight over a disagreement, don t worry about whether I will be bullied or not.
The world is only so big. You can t see what you see when you look up. There is no need to narrow the road. Let s go and drink.As a result, the current worshiper at the bottom of Xiandu Mountain had a fight with Li Xisheng, who took the initiative to take the initiative.
Chen Ping an also witnessed with his own eyes some of Zhong Kui s invincible appearance on the ghost path.The generals of Yuzhou, Cao Wu, were under the command of Su Gaoshan, the hunting envoy. He followed the Great Li cavalry all the way south to Laolongcheng at the southernmost point of Yizhou.
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around and asked Xiao Mo, why didn t she go up the mountain with you today Xiao Mo said with a headache She was busy posting notices all over the town.Chen Pingan returned the courtesy, See you, junior. Passed by Immortal Master Liu. Liu Hongwen said with a smile I don t dare to take it seriously.
Por Marco Sicairos | Director general de Time Tracker México.