Por Marco Sicairos | Director general de Time Tracker México.
Desde que soy parte de ese grupo de hombres y mujeres que cada día salen de su casa para trabajar, me he dedicado a las ventas. Aunque al principio no era lo que tenía en mente, al final descubrí que es una actividad que no sólo me gusta, sino que además me considero muy bueno en ello. Llevo casi quince años en esto, y una de las realidades que más llaman mi atención es la manera en que la tecnología nos ha facilitado el trabajo, en especial en las actividades de ventas en campo.
Registros que antes se tenían que hacer en cuadernos o blocks de notas, para después llegar a la oficina a vaciarlos en plantilla de Excel, hoy los llevamos a cabo desde nuestro smartphone, gracias a ciertas aplicaciones con las que se hace el levantamiento de información y que automáticamente la incorporan a las bases centrales. ¡Es maravilloso! Ahora soy más productivo, realizo menos esfuerzo y consigo mayores clientes que no sólo le han beneficiado a mi compañía sino también a mi bolsillo.
La productividad en la fuerza de ventas
Indudablemente, el Departamento de Ventas es un área fundamental en cualquier negocio, en la que se debe poner atención para que sea lo suficientemente productiva y eficiente a fin de que se logren tanto los objetivos de ventas como los del negocio. Y es que no se puede ignorar que de esta área dependen, en buena medida, los ingresos financieros así como un mejor conocimiento de las necesidades del cliente, lo cual es posible gracias a que existe una mayor cercanía e interacción.
Es tal el rol de la fuerza de ventas, que muchas organizaciones la ven como una plataforma para crecer en el mercado, tal como lo indica un encuesta de la consultora Salles Sainz Grant Thornton, que señala que 60% de las empresas prevén impulsar su crecimiento a través de mejoras a su fuerza de ventas, ayudándose de empresas de biometría.
Sin embargo, no es secreto que, en la mayoría de las empresas, no se logran concretar los objetivos de ventas establecidos, debido a una serie de factores, entre ellos la deficiente productividad de cada miembro del equipo, sobre todo cuando se trata de la fuerza de ventas externa, quienes inevitablemente tienen que estar fuera de sus oficinas, ya sea laborando en la calle o en determinados lugares, como es el caso de los promotores en punto de venta quienes trabajan en centros comerciales.
¿Qué sucede especialmente con ellos? Al tratarse de personal en campo es más complicado llevar a cabo un monitoreo y seguimiento eficiente de cada vendedor; de manera que pueden quedar fuera de control diversos aspectos como la puntualidad, las horas reales trabajadas, el levantamiento de datos, etcétera; los cuales son de vital importancia para generar una mayor productividad en punto de venta.
Tecnología: trampolín para la productividad y eficiencia
Aunque un buen nivel de productividad es clave para el éxito del negocio, apenas 6 de cada 10 empresas se ocupan de impulsar iniciativas en relación con este tema, asegura la Amedirh (Asociación Mexicana en Dirección de Recursos Humanos). Un factor importante es que muy pocas empresa tienen idea de qué hacer para impulsar la productividad; y aunque ésta mucho tiene que ver con establecer estrategias, procesos y metodologías sólidas, también es cierto que algunas herramientas como las tecnológicas se han convertido en verdaderos detonadores de la productividad y eficiencia, sobre todo si se habla de la fuerza de ventas de campo.
Al respecto, una de las tecnologías que están revolucionando el control de personal son los sistemas biométricos, sistema de control de acceso. Llos sistemas biométricos permiten verificar tiempos y movimientos de personal que acuda a diferentes centros de trabajo externos, aumentando la productividad de los recursos mediante un control seguro, eficiente y veraz.
Este tipo de equipos ya han demostrado sus beneficios, incluso algunas de las grandes corporaciones de sectores como alimentos y bebidas, electrónica y consumo ya los están utilizando en sus operaciones cotidianas. De acuerdo con el analista de tecnología Gartner, alrededor de 30% de las empresas ya utilizan la identificación biométrica para el control de sus empleados; y según sus estimaciones, el mercado biométrico global crecería a 23 mil millones de dólares en 2019, con más de 500 millones de sensores potencialmente ligados al Internet en 2018.
La productividad de la fuerza de ventas en campo, es clave para lograr las metas de negocio, especialmente en aquellos compañías cuyas marcas necesitan dar a sus clientes una experiencia de compra inolvidable. De allí la importancia de contar con sistemas de registro de asistencia que verifican eficazmente la hora de entrada y salida de su personal en campo; esto ayudará a su empresa a incrementar la productividad.
Si usted da un vistazo hacia las compañías más exitosas, seguro que hallará en ellas tecnologías disruptivas como la biometría que está impulsado la productividad; por esto, no deje pasar la oportunidad de descubrir lo que esta tecnología puede hacer por su negocio.
Acérquese a socios que ofrecen una plataforma biométrica basada en horas reales trabajadas, proporcionando datos exactos e invaluables, eliminando errores y fraudes en el control de acceso, generando así mayor productividad y elevando los ingresos de su negocio.
En México, gracias a la apertura de empresas que han mostrado un gran compromiso con la tecnología, poco a poco han ido ganando terreno los rubros del marketing digital.
Erich Wetzel, líder de la Amti, participó en el 9° Foro Nacional IMEF de Infraestructura, en el que se ventilaron acciones clave encaminadas a ofrecer respuestas a los retos de la demanda de servicios de punta.
La tecnología ayuda a los fabricantes de dispositivos a lanzar al mercado de forma más rápida y rentable, y de alta calidad, consistentes en experiencia al consumidor en las aplicaciones y dispositivos Android.
Con el análisis de datos públicos disponibles en la red podemos saber dónde se encuentra nuestro cliente, qué le gusta, en qué horario está online y cómo se comporta en las redes.
Seeing what she said, Lin Haoming also showed a satisfied smile and said Okay, don t think too much, actually I know that you also want the members of the Jinfeng Gang to have a good home, and you should also know that Jiang Jingrou is setting up the branch of Lin s Commercial Bank No My lord, don t you still plan to
Lan Qingyu was a little surprised. They are used to living a relatively carefree life on the Golden Lake.
I don t know yet, so I ran out immediately. After the maid went out, Wu Li threw herself on the bed and couldn t help crying, but because he didn t want the servants to know that he was crying, he could only hold back his crying.although the gap will quickly close by itself, but the continuous The Secret Behind Weight Loss: 10 Americans Share Their Success with Apple Cider Vinegar
bombardment will make the gap bigger and bigger.
Lin Haoming faintly feels that this may be the key to breaking the psychic technique.I also know that you are actually the son in law of the Gong family.
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would not miss it, and even if the quantity was insufficient, he could exchange it for something, so he went to collect cactus juice like everyone else, of course Because this thing itself attracts ferocious beasts, everyone is also cautious, and leaves after collecting, absolutely not staying long.
As for now, Leader, you can indeed treat me as a lobbyist, and I am only here today to accompany Feng Ling, of course, if you want to keep me, leader, I will not resist Lan Qingyu said helplessly.In an instant, Exploring the Effectiveness: Does Apple Cider Help Lose Weight?
black clouds and flames were mixed together, but soon, the flames began to disappear continuously.
When I have the ability one day, I don t need to pretend Gong Xinlan said.Lin Haoming was greatly surprised by this discovery, and he quickly peeled away the mud like rock, but after peeling off a piece, the originally soft rock Zenleaf CBD Gummies: The Ultimate Shark Tank Winner for a Harmonious Life
suddenly became hard again.
Just as she expected, Yan Yuyan quickly revealed that she didn t want Lin Haoming to take over.Hearing With these words, Zeng Wending even secretly scolded Zeng Quan for his bad deeds, and immediately opened his mouth to explain Miss Jiang, this matter
Just as the words were out of his mouth, Jiang Jingrou interrupted him Boss Zeng, there is no need to say more, this ship I still Healthy Pasta Recipes to Lose Weight: 8 Delicious Options
want to order it, after all, only the Zeng family is qualified for the Thieves City for the time being, this is the ship I need, the first batch of 30 ships, I calculated, you can be the master After finishing speaking, Jiang Jingrou once again He took out a blueprint and gave it to the other party.
He immediately used his mana to spread the warmth all over his body.Seeing that the other party agreed, Qi Jia asked again Since you agreed, then you first open the restraining circle and let me go out After that, I can give you the Haoyang Pill first Cui Changting began to bargain immediately.
Yan Yuyan said. My lord, how can you Super Health - KetoACV Gummies: The Ultimate Game-Changer for a Healthier Life
say that My lord has been in the Thief City for so many years, but he has done a lot for the stability of the Thief City.After receiving Lin Haoming s answer, everyone finally felt relieved, but after sending these people away, Yao Dong came right after.
Just when Lin Haoming was about to strike, a voice came from his ear.But if the benefits make him feel that I m gone, it s better, and this person will soon Turn your face Lin Haoming said.
The Seven Star Wind and Fire Formation also exists in the records of the magic circle in the Bailifeng family, and it can be said that it is only one of the seven star formations, except for the Seven Star Wind and Fire Formation.The situation of Ningxiang s return. Han Ningxiang lived with Lin Haoming for the past few days, but her body was fused with Xuanling blood Gu and cast a secret technique.
You re not from Jinhu County, are you Qiniang continued to ask.Mr. Liu suffered a lot before. Here are some small dishes I bought for you from a nearby restaurant.
I will stay in the camp tomorrow, and I will give you an answer tomorrow.With the light shining, Lin Haoming soon discovered a pattern appeared under the wall.
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or so. Find someone to dismember him and transport him back.After staying in that place for another two days, a team lieutenant appeared behind him, and then directly showed Lin Haoming his military officer The Ultimate Guide to Acxion Weight Loss Pills: Everything You Need to Know Before You Buy
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Even if the lowest generals who stay will surrender, the generals above will not be able to guarantee whether we are interested or not.Seeing Mrs. Ye Zi pretending to be stupid, Tao Zhen said more clearly with some helplessness You will not be able to agree to some of the requests that you put forward later, but you must be able to Your Path to Success: Best for Menopause Weight Loss
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who is beside you, but you can t guarantee that he is willing to be with you, his status will only be inferior to you, he Then come the hostess there.
What he means is that he has been kept in the dark, but Hu Lanqian is by this guy s side, and you always tell him Hu Anru was not suspicious at all.Of course, a small part of it also benefited from Lin Haoming.
Wei Qian said truthfully. After he finished speaking, he seemed to realize something, and continued The dozen or so counties in the northwest and southwest are all sparsely populated, and the people s hearts are not so favorable to Daxia.Lin Haoming also came out with us with a piece of bread, and Xiang Mao also greeted It s bad, now he s considered an outsider.
In terms of status, he is naturally the lowest, and before marrying Wei Qian, he gave birth to a prince very slowly.That s a matter of good rules. Lin Haoming was quite clear.
The eldest son, Che Mingde, will soon be ten years old, and the other is a six year old daughter, Che Ying.He directly released a few wind blades to cut the bushes, and found that after the thorns were cut, a large amount of blue juice would flow out.
That thing is only controlled by Chen Shun and a few of my cronies.What are those Lin Haoming asked as he stretched out his hand to pick up something that looked like fruit but was not too rough.
Lin Haoming s original plan to unite with others to encircle and wipe out these new forces had to be shattered.From today onwards, you will be the guard I think you should be convinced, Shi Gang.
The road chosen by everyone before, In fact, it is the farthest road from the sea.A huge mud monster stood up from the ground. When this monster Comprehensive 6 Regal Keto Products from Shark Tank to Look Out for in 2025
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what to do.The status of the fourth prince s biological mother is low, but after all The birth of a prince can be regarded as the help of the front palace, and the prince also needs the help of brothers, but before he became a disciple, Brother Wang once sighed that if the child s identity was switched with that of the seventh child, there would be no hope for the state of Chu.
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to become a human immortal He Xiangu was surprised.
Ning Lin and Pan Heng had a drink outside and shared some of their difficulties, before leaving with more than a hundred people.
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ancient city of Taiqing, it is not certain, he did not find them.Who is fighting Such a terrifying sword spirit, has another top level battle broke out go quickly.
After all, the top sect 70,000 years ago is now reopened.Looking at this shocking knife, Lin Xuan did not dodge at all, but moved forward and killed him.
Lin Xuan was also surprised when he heard it. It seems that it was his key that first opened the ancient city of Qiankun, which led to the subsequent situation.When he heard this, he had to go out, This is indeed a very urgent matter, he ordered Xuan Hai to seal the other party, and then bring it over.
The spear pointed downward, and the dragon energy on his body exploded non stop.These are two middle aged people. They said, you are counted.
shocked the audience, The people in Ziling Dongtian were stunned, and the other party punched their senior brother The people in Qianshan Cave Heaven exclaimed even more, who is this sacred too strong ah Zixiao was injured, and half of his body wanted to heal from anger, but was torn apart by the toad s foot, and his soul and soul were all destroyed.
They were terrified. Lin Xuan s speed was very fast, and besides him was a demon beast, a void beast.She was very surprised. Lin Xuan nodded and said, yes, since you know that I defeated Xingchen, then you still knelt on the ground obediently and kowtowed to admit your mistake.
Both of them are ancient bodies, and the power they need is even more terrifying.Condensed at this moment, it can definitely kill everything.
Those elders all walked in and looked at Lin Xuan, just like looking at a peerless treasure, which made Lin Xuan feel cold.He roared wildly, and his soul escaped. Damn it, how dare you hurt me Do you know that I was, before I finished my sentence, I was slapped again, and my soul was slapped darkly.
This is the Great Sage. A single look made him unable to move.How could it be possible that it is now counted on him alone.
war With a roar, the Ten Absolute Sword Formation erupted completely, and the front turned into a world of swordsmanship, engulfing everything.The power of the four beast cauldron directly caused a terrible crack to How important is sleep for weight loss
appear in the entire seawater, and the phantoms of four monsters appeared on it, baring their teeth and claws.
The whole town was shattered, and in the town, the members of the Tianji Clan roared and fell continuously.This is how the souls of the three people were swallowed before.
Fengyue and the others looked at this scene as if they were dreaming.Those great saints will not come. So I am not afraid of anything Montenegro snorted coldly.
That is Daozong, Tianzong and Dizong. The three great traditions bring together the strongest in the world.not good Xueqi s complexion also changed drastically, this power is really too strong.
Is a toad so powerful Who are these two people Toad flew back, sneered, vulnerable, unworthy of my uncle.The dragon elephant pointed, and the phantom of the dragon elephant danced between the sky and the earth, and the void in front of him was shattered into pieces.
Those ancient cities also stand in the earth and become the existence that countless people yearn for.Mingchen walked over, exuding the aura of Hades on his body, and said in a Understanding the Cost of Nutrisystem for Effective Weight Loss
cold voice, Elder Liu Qing, let me come this person.
Everyone was in an uproar, but at this time, someone came out again, the patriarch of the Guang Clan.Arriving at the cave ahead, he stopped, and then said respectfully, Master Xiangtian has come.
If it was a day later, Lin Xuan might not be able to leave.This time, the monsters have different levels from the early stage of the Holy King to the late stage of the Holy King.
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the legends, and your holy body has already made me feel the pressure.All of a sudden, countless people looked over, even the six strong men in the sky also looked over, many people showed a smile, wondering how to deal with this scene As the proud daughter of heaven, Fenghuang s every move can arouse people s madness, At this moment, she looked at Lin Xuan and said with a smile, Mr.
His expression was so dignified that he was able to block the Fengshen Seal.Could it be that Gu Yue is hiding his strength Another elder said, Gu Yue is also a three soul beast master, his hole cards are more than these, Those elders watched carefully, and then they were extremely shocked.
But now They are all gone The heirs are not even alive or dead, which is a slap in the face.They are already evenly matched in talent. Is this kid a genius who is not weaker than him So what is the other party doing here Did he also come to pursue Xiao Yunshu All of a sudden, Young Master Xiaoyao regarded Lin Xuan as a strong competitor, and Bai He was also surprised.
Presumably, Ruochen, Mr. Zhang and the others were worried about Lin Xuan s safety, so they notified the other party.The conditions for cultivation are very harsh. Only a very small number of geniuses are qualified.
There are many big cracks on his body. One arm has been completely smashed and turned into blood mist.Is this Lin Xuan so powerful It s almost like a god, countless people came over, congratulations, those people looked at Lin Xuan differently, although this is a newcomer, but this is a more top genius than Leng Feng, Leng Feng also came Pelican CBD Gummies Reviews: The Secret Behind Baby Boomers’ Weight Loss Success in the USA
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They thought the same way before, but Lin Xuan showed such powerful cards that they all Oregon’s 2025 Guide: Do Keto Gummies Really Work for Weight Loss Among Women?
hesitated.Who is going to challenge Ye Wudao When they saw the shining figures blooming in the sky, they were all stunned, bright Two ancient bodies, Holy Body and Light Body, are they going to war Lin Xuan was surprised and frowned slightly.
Great, thank you sir. Elder Bai was delighted. If outsiders saw this scene, they would be dumbfounded.This guy is crazy. Although he lost, he is still a top powerhouse.
Above the sea, those people in the palace also changed their expressions.Their speed is so fast that no one can see their figures clearly, as if no one exists.
Por Marco Sicairos | Director general de Time Tracker México.