Por Marco Sicairos | Director general de Time Tracker México.
Desde que soy parte de ese grupo de hombres y mujeres que cada día salen de su casa para trabajar, me he dedicado a las ventas. Aunque al principio no era lo que tenía en mente, al final descubrí que es una actividad que no sólo me gusta, sino que además me considero muy bueno en ello. Llevo casi quince años en esto, y una de las realidades que más llaman mi atención es la manera en que la tecnología nos ha facilitado el trabajo, en especial en las actividades de ventas en campo.
Registros que antes se tenían que hacer en cuadernos o blocks de notas, para después llegar a la oficina a vaciarlos en plantilla de Excel, hoy los llevamos a cabo desde nuestro smartphone, gracias a ciertas aplicaciones con las que se hace el levantamiento de información y que automáticamente la incorporan a las bases centrales. ¡Es maravilloso! Ahora soy más productivo, realizo menos esfuerzo y consigo mayores clientes que no sólo le han beneficiado a mi compañía sino también a mi bolsillo.
La productividad en la fuerza de ventas
Indudablemente, el Departamento de Ventas es un área fundamental en cualquier negocio, en la que se debe poner atención para que sea lo suficientemente productiva y eficiente a fin de que se logren tanto los objetivos de ventas como los del negocio. Y es que no se puede ignorar que de esta área dependen, en buena medida, los ingresos financieros así como un mejor conocimiento de las necesidades del cliente, lo cual es posible gracias a que existe una mayor cercanía e interacción.
Es tal el rol de la fuerza de ventas, que muchas organizaciones la ven como una plataforma para crecer en el mercado, tal como lo indica un encuesta de la consultora Salles Sainz Grant Thornton, que señala que 60% de las empresas prevén impulsar su crecimiento a través de mejoras a su fuerza de ventas, ayudándose de empresas de biometría.
Sin embargo, no es secreto que, en la mayoría de las empresas, no se logran concretar los objetivos de ventas establecidos, debido a una serie de factores, entre ellos la deficiente productividad de cada miembro del equipo, sobre todo cuando se trata de la fuerza de ventas externa, quienes inevitablemente tienen que estar fuera de sus oficinas, ya sea laborando en la calle o en determinados lugares, como es el caso de los promotores en punto de venta quienes trabajan en centros comerciales.
¿Qué sucede especialmente con ellos? Al tratarse de personal en campo es más complicado llevar a cabo un monitoreo y seguimiento eficiente de cada vendedor; de manera que pueden quedar fuera de control diversos aspectos como la puntualidad, las horas reales trabajadas, el levantamiento de datos, etcétera; los cuales son de vital importancia para generar una mayor productividad en punto de venta.
Tecnología: trampolín para la productividad y eficiencia
Aunque un buen nivel de productividad es clave para el éxito del negocio, apenas 6 de cada 10 empresas se ocupan de impulsar iniciativas en relación con este tema, asegura la Amedirh (Asociación Mexicana en Dirección de Recursos Humanos). Un factor importante es que muy pocas empresa tienen idea de qué hacer para impulsar la productividad; y aunque ésta mucho tiene que ver con establecer estrategias, procesos y metodologías sólidas, también es cierto que algunas herramientas como las tecnológicas se han convertido en verdaderos detonadores de la productividad y eficiencia, sobre todo si se habla de la fuerza de ventas de campo.
Al respecto, una de las tecnologías que están revolucionando el control de personal son los sistemas biométricos, sistema de control de acceso. Llos sistemas biométricos permiten verificar tiempos y movimientos de personal que acuda a diferentes centros de trabajo externos, aumentando la productividad de los recursos mediante un control seguro, eficiente y veraz.
Este tipo de equipos ya han demostrado sus beneficios, incluso algunas de las grandes corporaciones de sectores como alimentos y bebidas, electrónica y consumo ya los están utilizando en sus operaciones cotidianas. De acuerdo con el analista de tecnología Gartner, alrededor de 30% de las empresas ya utilizan la identificación biométrica para el control de sus empleados; y según sus estimaciones, el mercado biométrico global crecería a 23 mil millones de dólares en 2019, con más de 500 millones de sensores potencialmente ligados al Internet en 2018.
La productividad de la fuerza de ventas en campo, es clave para lograr las metas de negocio, especialmente en aquellos compañías cuyas marcas necesitan dar a sus clientes una experiencia de compra inolvidable. De allí la importancia de contar con sistemas de registro de asistencia que verifican eficazmente la hora de entrada y salida de su personal en campo; esto ayudará a su empresa a incrementar la productividad.
Si usted da un vistazo hacia las compañías más exitosas, seguro que hallará en ellas tecnologías disruptivas como la biometría que está impulsado la productividad; por esto, no deje pasar la oportunidad de descubrir lo que esta tecnología puede hacer por su negocio.
Acérquese a socios que ofrecen una plataforma biométrica basada en horas reales trabajadas, proporcionando datos exactos e invaluables, eliminando errores y fraudes en el control de acceso, generando así mayor productividad y elevando los ingresos de su negocio.
La automatización de almacenes está dejando de ser una opción para convertirse en una necesidad estratégica. Con la escasez de mano de obra, la integración tecnológica y las innovaciones en robótica y IA, las empresas tienen la oportunidad de optimizar sus operaciones , reducir costos y mejorar la eficiencia. Al adoptar soluciones como RaaS y mantenerse al tanto de las últimas tendencias en automatización, las empresas pueden enfrentar los desafíos actuales y posicionarse para el éxito en el futuro.
Centinel-5 Precursor suministrará al programa Copernicus información esencial sobre la composición química de la atmósfera antes de que, en 2021, entre en funcionamiento el instrumento Sentinel-5.
Es necesario integrar las estrategias de atención sin importar si la interacción con el usuario se produce a través de un chat, llamada telefónica o en redes sociales.
Abordar estas cuatro prioridades estratégicas permitirá a los distribuidores enfrentar el futuro con resiliencia y adaptabilidad. La transformación digital, la mejora de la experiencia del cliente, la estrategia de talento y la gestión del clima empresarial son elementos clave para un crecimiento sostenible y el éxito continuo en la industria de la distribución.
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Li Bin, Zhang Sheng regards you as a money making tool.Ah, sorry, Mr. Zhang, you are NC Entertainment Shen Daxi, Mr.
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Zhang Sheng Sheng, where are you There are so many battery car brands around the school.
What is this person doing Zhang Sheng seems to be trying to break up the fight
But if you listen carefully, Zhang Sheng seems to be not only not trying to break up the fight, but actually trying to make him angry.This morning, he came to this street. Before carefully investigating the incident, he came to Obon Group.
Can I win this battle The night of January 19th. Ten hours before That Summer is released.However, he could not tell what was wrong. December 1st.
Did they help edit your movie Paging 1988 Yes I ll ask again, isn t it Yes Uncle, I ve said it before, they are a group of people who watch movies seriously.Teacher, where are we going now To pick up your first commercial endorsement in life Ah Remember, you are now the same person as the inferior, timid, and unable to keep your head hero.
There is really no money for medical treatment
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People like her , to be reduced to nothing by someone like Zhang Sheng She felt that the blood all over her body was flowing crazily, and her hands could not help but tremble.
If they follow Shengshi Entertainment to be tough, they will have to invest more publicity resources in That Summer
An investment of four million The budget was originally limited, and overseas blockbusters such as White Shark and Star Trek were all squeezed into release around the Spring Festival.
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Artists are always lonely, and we cannot deny its value because of the market
In five years, ten years, maybe, someone will truly realize the wonderfulness of this movie
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You end up thinking deeply about your own value. It seems like you had something to contribute to that documentary.
That is Mr. Li Zhonghe, the director of Graduation Years , in order to make your cinema more diverse.You can change jobs, but you must not listen to Sister Hong and attack Starlight Future on the Internet.
But I stopped mid sentence when I saw the camera next to me from the corner of my eye.Hearing Zhang Sheng s words, he felt his mind was confused again.
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A person who is condescending, with an expression overlooking all living beings, enjoying Zhang Sheng s humility and admiration, and the expression of a word that wakes up the dreamer and sudden realization.I m just struggling to work with the understanding layer.
Kind of tone, wait Could it be that he took over the college project Yanjing Institute of Petrochemical Engineering He had learned that the state had given a considerable amount of funding some time ago, and some wealthy alumni had just donated a sum of money to repair and build new teaching buildings.
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Gu Yan smiled Mr. Bi Feiyu is the director of Kill in One Day , and Mr.There is gold everywhere in this world, and it s not that difficult to pick up gold.
The plot was quite incoherent, with many characters appearing, and they even watched it from beginning to end in confusion Everyone was not interested in this documentary.He was obviously much older than Zhang Sheng, but when Zhang Sheng looked at what he had written, he still looked like a primary school student waiting to be graded.
This is seeking death The sun shone away from the head of the bed.He probably has a criminal background on him
Okay, I know Teacher Zheng. Go. Let s go. Shen Yi did not follow Zhang Sheng and Chen Zhizhong out, but patted Zhang Sheng on the shoulder and gave some instructions.
If Lin Xia can sign That Summer , not only Lin Xia s life can be changed, but even his own life can be changed But
why not sign it That kind of extreme jealousy made her think of Zhang Sheng again, and she began to hate Zhang Sheng deeply seem If it weren t for Zhang Sheng s sowing discord and his self righteous attitude, all of this wouldn t have become so bad Anger and jealousy are like poison and evil spirits Under all these extreme thoughts
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It s okay, come in quickly
He welcomed Zhang Sheng in and closed the door. Jiang Xiaoyou warmly invited Zhang Sheng to sit down and asked Zhang Sheng if he wanted to have some supper.They got out of the car. At that moment, the doorbell rang at the door.
Then
the door opened Mr. Liu Hello, what, are you dissatisfied with anything You have two mobile phones, right What do you mean Lend me one of your mobile phones.you can change jobs During this period, you must not take on some private work.
The lyrics are not gorgeous
In fact, Ah K is not someone who writes songs with gorgeous words.The fines for this and that are enough to punish you to death Yes By noon, when these bosses heard that Obon Integrated Ceiling was not After the college project was designated as the only cooperative brand, they were in a better mood when it was picked up by another one of the top ten ceiling brands in the country Ulead.
She closed her eyes Are my legs going to be disabled She suddenly asked such a question.She couldn t hear what they were talking about, but it seemed that her father was very interested.
Then you wait a minute, brother. Last time you brought an order for me, brother.At first, the annulment trend was very popular. As long as it was advertised, readers would come in tap water.
Therefore, Su Ye planned to go to Dongdao to look for treasures.However, Su Ye was not worried about this matter. At present, the only magical powers Su Ye has mastered are the Spiritual Whirlpool Ripple Technique and the Spiritual Speech Technique.
Su Ye could only envy this kind of good thing right now.The only way to harvest the Dragon Blood Bodhi is to watch the moment when the blood dissipates.
After all, the popularity of the Double Ninth Poetry Festival is still there.Naturally, the other party Don t care. Of course, it can also be considered good news.
If I could control it, my cultivation level would not be as high as stepping on a flying sword If you realize it once a day, you can overcome the disaster within a month
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There is no need to climb up and hate the sunset. This is the only way in the past.After entering the door, a shopkeeper wearing a linen shirt was lying on an armchair inside the counter.
However, there is a saying that it takes three years to refine the body and ten years to build the foundation.The poor guy nodded hurriedly and said, I ll tell my boss.
I. Remember, Liu Qingyu is also a master in the transformation stage, so he wouldn t be assassinated so easily, right
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After killing the Hanged Man and the Red Skeleton, Su Ye also got what he wanted.A magical weapon that cannot be used will naturally be greatly reduced in value, or to put it bluntly, it is garbage.
It doesn t need to be explicitly stated by Ghost King.Su Ye was numb, feeling that he was not raising a national treasure, but a husky.
The dark walls seem to be connected to the sky. Occasionally, the sound of eagle calls could be heard in the sky, but the sky was not completely bright yet and the eagle could not be seen hovering.Entering the Spiritual Weapon Hall, it was a huge hall.
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Different from the Hidden Flower in Jade, the Hidden Flower in Jade can only make elixirs.In the wild world, which steward Su Ye saw when he went to the City Lord s Mansion was weaker than the Ghost King The situation is open, Cardio Exercises to Lose Weight: 6 Effective Cardio Moves for a Leaner Body
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Even the immortal cultivators were willing to offer her spiritual crystals and even some rare treasures.Because, to put it bluntly, it is just a stone. Personal preference plays a large part in the price, and it is true that money cannot buy what you like.
Seventh realm of body refining stage Very smooth feel.Hua Hu smiled. He said In addition, I will give another gift to Mr.
Por Marco Sicairos | Director general de Time Tracker México.