Por Marco Sicairos | Director general de Time Tracker México.
Desde que soy parte de ese grupo de hombres y mujeres que cada día salen de su casa para trabajar, me he dedicado a las ventas. Aunque al principio no era lo que tenía en mente, al final descubrí que es una actividad que no sólo me gusta, sino que además me considero muy bueno en ello. Llevo casi quince años en esto, y una de las realidades que más llaman mi atención es la manera en que la tecnología nos ha facilitado el trabajo, en especial en las actividades de ventas en campo.
Registros que antes se tenían que hacer en cuadernos o blocks de notas, para después llegar a la oficina a vaciarlos en plantilla de Excel, hoy los llevamos a cabo desde nuestro smartphone, gracias a ciertas aplicaciones con las que se hace el levantamiento de información y que automáticamente la incorporan a las bases centrales. ¡Es maravilloso! Ahora soy más productivo, realizo menos esfuerzo y consigo mayores clientes que no sólo le han beneficiado a mi compañía sino también a mi bolsillo.
La productividad en la fuerza de ventas
Indudablemente, el Departamento de Ventas es un área fundamental en cualquier negocio, en la que se debe poner atención para que sea lo suficientemente productiva y eficiente a fin de que se logren tanto los objetivos de ventas como los del negocio. Y es que no se puede ignorar que de esta área dependen, en buena medida, los ingresos financieros así como un mejor conocimiento de las necesidades del cliente, lo cual es posible gracias a que existe una mayor cercanía e interacción.
Es tal el rol de la fuerza de ventas, que muchas organizaciones la ven como una plataforma para crecer en el mercado, tal como lo indica un encuesta de la consultora Salles Sainz Grant Thornton, que señala que 60% de las empresas prevén impulsar su crecimiento a través de mejoras a su fuerza de ventas, ayudándose de empresas de biometría.
Sin embargo, no es secreto que, en la mayoría de las empresas, no se logran concretar los objetivos de ventas establecidos, debido a una serie de factores, entre ellos la deficiente productividad de cada miembro del equipo, sobre todo cuando se trata de la fuerza de ventas externa, quienes inevitablemente tienen que estar fuera de sus oficinas, ya sea laborando en la calle o en determinados lugares, como es el caso de los promotores en punto de venta quienes trabajan en centros comerciales.
¿Qué sucede especialmente con ellos? Al tratarse de personal en campo es más complicado llevar a cabo un monitoreo y seguimiento eficiente de cada vendedor; de manera que pueden quedar fuera de control diversos aspectos como la puntualidad, las horas reales trabajadas, el levantamiento de datos, etcétera; los cuales son de vital importancia para generar una mayor productividad en punto de venta.
Tecnología: trampolín para la productividad y eficiencia
Aunque un buen nivel de productividad es clave para el éxito del negocio, apenas 6 de cada 10 empresas se ocupan de impulsar iniciativas en relación con este tema, asegura la Amedirh (Asociación Mexicana en Dirección de Recursos Humanos). Un factor importante es que muy pocas empresa tienen idea de qué hacer para impulsar la productividad; y aunque ésta mucho tiene que ver con establecer estrategias, procesos y metodologías sólidas, también es cierto que algunas herramientas como las tecnológicas se han convertido en verdaderos detonadores de la productividad y eficiencia, sobre todo si se habla de la fuerza de ventas de campo.
Al respecto, una de las tecnologías que están revolucionando el control de personal son los sistemas biométricos, sistema de control de acceso. Llos sistemas biométricos permiten verificar tiempos y movimientos de personal que acuda a diferentes centros de trabajo externos, aumentando la productividad de los recursos mediante un control seguro, eficiente y veraz.
Este tipo de equipos ya han demostrado sus beneficios, incluso algunas de las grandes corporaciones de sectores como alimentos y bebidas, electrónica y consumo ya los están utilizando en sus operaciones cotidianas. De acuerdo con el analista de tecnología Gartner, alrededor de 30% de las empresas ya utilizan la identificación biométrica para el control de sus empleados; y según sus estimaciones, el mercado biométrico global crecería a 23 mil millones de dólares en 2019, con más de 500 millones de sensores potencialmente ligados al Internet en 2018.
La productividad de la fuerza de ventas en campo, es clave para lograr las metas de negocio, especialmente en aquellos compañías cuyas marcas necesitan dar a sus clientes una experiencia de compra inolvidable. De allí la importancia de contar con sistemas de registro de asistencia que verifican eficazmente la hora de entrada y salida de su personal en campo; esto ayudará a su empresa a incrementar la productividad.
Si usted da un vistazo hacia las compañías más exitosas, seguro que hallará en ellas tecnologías disruptivas como la biometría que está impulsado la productividad; por esto, no deje pasar la oportunidad de descubrir lo que esta tecnología puede hacer por su negocio.
Acérquese a socios que ofrecen una plataforma biométrica basada en horas reales trabajadas, proporcionando datos exactos e invaluables, eliminando errores y fraudes en el control de acceso, generando así mayor productividad y elevando los ingresos de su negocio.
Un solo negocio puede tener diferentes buyer personas; esto quiere decir que el mensaje tendrá que irse adaptando al perfil y necesidades de cada comprador.
Resulta tentador saltar directamente al diseño de la cadena de suministro verde; sin embargo, el éxito a largo plazo depende primero de sentar las bases adecuadas en cada eslabón que la conforma.
En un mundo donde la agilidad y la anticipación son clave, los gemelos digitales de la cadena de suministro se están convirtiendo en herramientas indispensables para empresas líderes que buscan respuestas rápidas y efectivas ante la incertidumbre en evolución.
After Qian Xiufeng s incident, he casually asked Murong Xuedao.Old lady, there s news, there s news At this time, an old man in coarse clothes, holding a handful of medicinal herbs he had grown, ran over tremblingly.
Now, Ye Fei sacrificed it because Ye Fei felt the terror of the dragon ascending to the sky.He shouldn t be a junior brother. How could he have made such great progress in just one year I have never heard of him being able to make alchemy.
They were not familiar with each other, so Ye Fei didn t want to hand Xinglan over to her.You
maybe you secretly sent experts to kill them. Ye Fei really couldn t think of any reason for Long Yan to kill Nighthawk and Ge Tian.
Seeing how unsatisfactory the Yin Yang Sect is, they can t help but change their minds.Boom boom A beautiful woman launched a decisive attack on Jiang Yulang.
It s just that I can t pull it up when I look down.it will have nothing to do with them After visiting Murong Xue, Ye Fei went to see Jian Mei and Lan Ying.
Get out of here, hurry up, don t let senior sister worry.Now that they have spoken, it is a done deal. Even though Nansha and others are dissatisfied, they dare not go against it.
Faced with Emperor Wa s intimidation, he did not dare to have any objection and looked at the Holy Lord Spirit Snake with indifferent eyes.Soon, the glow disappeared. The elder who protects the elixir has taken action.
You After hearing this person s words, Bai Yan couldn t help but glare.Lin Yuer found out. Speaking of Ma Junhao from the Yin Yang Sect, this guy is very hidden.
It was extremely deep and seemed to be able to absorb people.Mountains are not mountains, and water is not water.
I don t believe it. You lied to me. Who are you Ling Tian was stunned by the words of the woman in white and shouted in disbelief.Who is the city guard here After a brief exchange of greetings, Jiang Tianlong s eyes widened and he shouted fiercely.
To be honest, my father left it to me back then. I have never been willing to use it.All swelled up. Nansha took action, but he did not use all his strength.
Even if the opponent was a behemoth, Ye Fei was not afraid and would still fight back.disciple. Of course, although Wei Guangde did not cause trouble for Ye Fei, his brother was an inner disciple of the academy.
Although it was only an auxiliary cooperation, it was enough to make its reputation appear in the ears of the major forces.Terrible decisiveness Zhao Hao, who was standing not far away, sighed.
And then it was the turn of the Silver Pegasus to perform.300 consumes health points to greatly strengthen the entanglement ability of this vine dragon.
If he had a choice, Bourbon would definitely bite the undead wizard in front of him who had caused him to lose a lot of subordinates to death.Bang, bang Skeleton soldiers emerge from the demon corpse one after another.
There were not many orc tribes of this level even in Rannar.These forces, each seeking what they wanted, colluded together, and quickly united
As expected, once he entered the Hou family, he was as deep as the sea, and there were so many people who wanted him dead.
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One after another, spell casters fell under her fangs and daggers.Zhao Hao had no choice but to admit that he was unlucky.
The keel is still close, so the opponent is the best target.Please save the new address to avoid getting lost. We will provide you with the fastest update of Invincible Heroes Dragon Lord, Chapter 529 Hunting the Snake Monster Free to read.
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boom
The red dragon s extremely thick lower limbs exerted force, and the huge body rushed towards it carrying the strong wind, and the dragon s claws swept forward with the momentum.Fortunately, Zhao Hao is here and can suppress her steadily.
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Eh There was a startled sound behind him. As for the figure that was standing in front of Zhao Hao just now, only the cloak that fell to the ground was left, and he had disappeared.Well, there s only one player left at this point. Because the player who was weakened by the attack had already been pierced and killed by the spear of fire.
And what would it be like for these two guys with thin skin and tender flesh to stay with hundreds of big and thick Qiuba every day He must have done the most tiring work, eaten the worst food, suffered the most severe beatings, and suffered the most anger
Qin Hu estimated that his predecessor might have been tortured to death.
Yes, President The Vice President spread the news very quickly.After the others left, he looked at Zhao Hao doubtfully.
the other side Zhao Hao raised his head and looked towards the basin ahead.And those dozen paladins were not yet dead at this time.
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Their long black hair was scattered on the water. Their whole bodies were swollen and turned white from being run away.As a result, everyone paid I paid a huge price and went through all kinds of hardships to get here, only to find that there is no paradise anywhere, just a garden that has been abandoned for countless years.
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At the beginning, the Iron armed Monkey could still I had a strong force to hold on, but then I gradually became unable to do what I wanted.Master Chiye, this is the disciple you taught. Chiye s character It s true that Hu Du was irritable, but he wasn t ignorant either.
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Wei, Ye Fei killed He Jie and stole the Five Spirits Chai Gai I presented to him.
An elder who had two spirits hidden inside dared to scold him.Give us an explanation Ye Fei snorted coldly. Let s go, find a place to talk and take a rest.
Get up Lao Wang shouted softly, opened the alchemy furnace, and a shining silver elixir rose directly into the sky.By the way, Mr. Fei Ye, are you willing to join our alchemy union Xinglan looked at Ye Fei and smiled, extending an olive branch to Ye Fei.
Putting down Ye Fei Even if he didn t talk about it, he didn t want to be suppressed.If you want to auction something like that, you need a sky high price.
Shangguan Xian er, who had been inquiring about the news from outside, came back to report to his father.The sky was stained with blood and alarmed many people.
Ye Fei hurriedly sat cross legged and circulated the Dragon Elephant Qi to dissolve this terrible energy.However, saints always come and go without a trace.
I believe that soon, she will advance to the late stage of Heaven Realm.He swayed, dodged the other two, and knocked two of them away, but the last one The energy arrow penetrated her green palm, and blood immediately spattered.
She thought she had watched countless people. has insight into thousands of opportunities, but at this moment, she can t understand Ye Fei.Hmph, a little Hun Lijing can play nice, but he can never be Xiao Yu s opponent.
Seeing Ye Fei s face looking a little ugly, Bai Yan stepped forward and asked with concern.The provincial governor was thoughtful and solemn. He had an unclear relationship with the Tianyuan Group.
An old man riding a bull suddenly appeared, and the wall carvings seemed to come alive under the light.Let s
go together. Xinglan thought for a moment and said.
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Underground Demon King must have been extremely unwilling to do so.Three months later, another shocking news came. A member of the Wuying League, the Emei sect, which enjoyed a great reputation in the martial arts world, was wiped out overnight.
My name is Ye Fei After thinking for a while, Ye Fei decided to tell his real name.Whoosh Although the other party was careful, another disciple was still stabbed in the chest by a spiritual sword and was picked up by Ye Fei.
Ye Fei said dotingly. Everyother s alliance must rely on strength, otherwise, it will only fall in vain.As for letting Ye Fei and others go, I believe that the two The directors and Mr.
The man sneered, Then he said to the woman in a flattering manner.However, Long Yan still invited Chen Mohan to go up the mountain with him.
This place is Thousand Burial Mountain, beast, what are you doing here This is the battlefield where Jiutian Dangmo fell.You even deceived everyone in our alchemy guild. It s useless.
Ye Fei didn t know that he was careful and saved a life.Some guard the Kung Fu Pavilion, some manage the disciples logistics, and some are responsible for assigning and collecting materials.
I can t bully the small ones with your big one. Forget it, just give up.Ye Fei, Wu Juan and others came all the way. Now it is a mess, dead bodies are everywhere, all the strong men inside have been killed, and only energy fluctuations can be heard from the depths.
However, Moya s identity and background are not simple.Bastard At this moment, the fifth prince s eyes were a little distracted, his spiritual power was weak, his body was seriously injured in many places, and he was in a miserable state.
The man smiled slightly and introduced enthusiastically
That s it Ye Fei suddenly realized something. Actually, we are also casual cultivators.However, since we just arrived, I think you haven t started meditating and practicing so quickly, so I came to you.
After all, he was a fragment of the throne. With his soul s ghost state, he refined the Transformation Pill that only a fourth level alchemist could successfully refine.some of the spiritual weapons in the ring cannot be activated and can only be used as mortal objects.
Ahem, there are really a lot of good things here, senior.
Por Marco Sicairos | Director general de Time Tracker México.