Imagina que decides adquirir un producto a través de Ecommerce (comercio electrónico) por el excelente precio que ofrece. Al recibirlo, te das cuenta que no es lo que esperabas. Comienzas el proceso de devolución, el cual se ve empañado por agentes de servicio lentos, correos electrónicos que no resuelven el problema y conversaciones por chat que resultan inservibles. ¿Volverías a comprar a través de ese medio?
Empresas lineales
Hoy, las empresas siguen lidiando con este tipo de situaciones. Mientras más abran sus horizontes a nuevos canales de atención, más lealtad tendrán de parte de sus clientes. Damian Gona, Gerente Regional para LATAM y México de Zendesk, comenta que “aunque muchas tiendas tienen canales eficientes para vender sus productos, si no cuentan con un servicio al cliente eficaz e integral, difícilmente podrán retener a usuarios satisfechos con su atención y eficiencia para resolver problemas.”
Clientes distintos
Los consumidores de hoy son distintos a los de hace 10, 5 o 2 años. Las nuevas generaciones pueden hacer comparaciones para tomar decisiones sobre qué producto o servicio es mejor. Con la facilidad que tienen para acceder a cualquier información; la insatisfacción de un usuario puede resultar en una reputación negativa para la empresa. 74% de las personas que realizan una compra, hacen una comparación previa en internet, de acuerdo a un estudio realizado por la Asociación Mexicana de Venta Online (AMVO) y el Interactive Advertising Bureau México (IAB México).
Soluciones diversas
Es necesario integrar las estrategias de atención sin importar si la interacción con el usuario se produce a través de un chat, llamada telefónica o en redes sociales. El estudio A Retailer’s Guide to Getting Omnichannel Customer Service Right, realizado por Zendesk, menciona que el 64% de los clientes esperan recibir asistencia en tiempo real, independientemente del canal que ellos usan. El 87% piensa que las marcas deben esforzarse más para brindar una experiencia de servicio satisfactoria y sin inconvenientes.
Para Alex Barrera, VP de Zendesk para Latinoamérica “la omnicanalidad evidencia la tendencia de las empresas a ser abiertas con los usuarios y permitirles elegir el camino que prefieran para resolver sus inquietudes”.
Para que una atención por WhatsApp Business sea exitosa, la resolución de las necesidades de los clientes debe darse de forma natural: Entender la intención real de los usuarios y lo que requieren, para proporcionar una experiencia de resolución instantánea.
La principal función de un sistema de administración es gestionar y controlar los recursos, procesos y operaciones del negocio, por lo que es fundamental integrar la facturación electrónica a este sistema.
La compañía mexicana de TI, Intelisis, diseña y realiza soluciones integrales enfocadas a distintas verticales, y la de educación es el ejemplo de tener todo integrado para dar un servicio de calidad internacional.
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Zheng Xiaoliu traveled thousands of miles and went through many hardships to come to this sinful city for Siduo, but what he got in exchange was this scene.The little girl has something important to do, so go ahead Jin Shiyu didn t care about being rude.
Some of their disciples came to Wuwei City and joined our Cao Gang.Because this is the second warrior he has seen with such cultivation at such an age, besides Monk Wu.
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At this time, a strange number called in, it was the person arranged by Chu Tiankuo.But what she wanted to say was that Qin Feng had fought Zhao Kai desperately for her and ended up in jail.
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His Nascent Soul form was waved out, and a sea of fire appeared on the ground, covering the entire area where the golden corpse was.Seizing a body is the most restricted secret method in the world.
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He felt that he was likely to become a joke to the entire Northern Shu continent, not even just the Northern Shu continent.
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