Expertos en eCommerce a nivel global aseguran que las economías emergentes, como México, son los países que se convertirán en los próximos mega mercados en materia de comercio electrónico; esto debido a la creciente adopción de internet en la clase media.
De acuerdo con Porter Erisman, ex vicepresidente de la compañía transnacional de eCommerce, Alibaba, el comercio electrónico se puede dividir en dos modelos: el de los países desarrollados, que ha tomado fuerza en Estados Unidos y Europa Occidental, y por otro lado el de los países en desarrollo, mismo que ha tomado más tiempo en crecer.
El desarrollo del eCommerce en ambos modelos radica en el nivel de infraestructura tecnológica, además del nivel de confianza existente hacia las compras por internet. Este punto se refiere a que tanto los usuarios como los comercios electrónicos se sienten protegidos por las autoridades locales en caso de haber un fraude.
En el caso de economías en desarrollo, ha tomado más tiempo generar la infraestructura necesaria y en varios casos aún hay cierta desconfianza hacia las compras por internet. Sin embargo, en el caso de México el eCommerce creció 30% en 2016, de acuerdo a la Asociación Mexicana de Ventas Online (AMVO).
De acuerdo a Pedro Abad, CEO de Elogia México, estas cifras de crecimiento son claro ejemplo de un mercado con un largo recorrido por realizar y unas grandes oportunidades por explorar. En México se está avanzando de manera significativa para consolidar el eCommerce como área estratégica de la economía y su peso será muy relevante en los próximos años.
Un factor que cambiará la dinámica de las compras por internet será la alta penetración de usuarios de smartphones, tanto en los mercados desarrollados como en los emergentes. Esto significa que incluso personas en zonas rurales de India y China tienen acceso a compras online en tiendas nacionales e internacionales.
Relacionado al incremento de uso de smartphones, se encuentra la tendencia del mobile first, término que se refiere a la importancia de colocar a los dispositivos móviles en el centro del proyecto de eCommerce de las marcas. El enfocar una estrategia en “mobile first” hace que pensemos en una pantalla pequeña y así priorizar las funciones más importantes; es decir “menos es más”.
Otro pronóstico es el crecimiento de ventas especiales como Black Friday o Cyber Monday, promociones originarias de Estados Unidos que actualmente cuentan con versiones locales en diferentes países de Asia y Latinoamérica. Un ejemplo, es la creación de la Hot Sale impulsada, campaña anual de venta online en México, impulsada por la AMVO.
Estas tendencias también impulsarán que los pequeños y medianos empresarios en mercados emergentes opten por impulsar el eCommerce ya que les permite llegar a nichos específicos de clientes. Asimismo, las ventas en tiendas de países extranjeros se están convirtiendo en un factor a futuro, el cual está convierto a mundo en un mercado global.
10 estudiantes mexicanos viajarán a China para vivir dos semanas de una experiencia cultural y formativa en el campo de las TIC. Seeds for the Future de Huawei los apoya.
La cuenta regresiva de movilidad eléctrica ha comenzado: 2020 podría representar el punto de este cambio. Volkswagen acelera hacia la nueva era con la nueva generación de vehículos eléctricos innovadores.
La colaboración entre el sector público y empresas privadas de tecnología puede contribuir a una sinergia que ayudará a lograr que México se posicione en la economía mundial.
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What kind of strength was this The founder of the Tianwai Sect who originally refined Tianyuan Pavilion was only in the stage of becoming a god.At this time, outside the cave, the disciples of Luoyue Palace were still taunting and laughing.
He was not angry or angry because of the gap between the front and back, and his expression was indifferent.Thinking of this, Gong Haobo also became excited, and then snorted coldly.
They regretted that they should not have listened to the warnings of Lu Yu and Yan Xunnan and dispersed early.There is no way to fly across it. Of course, it would not be difficult for Lu Yu to break through forcefully.
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As a result, Wan Zhi had been standing aside and watching, not lending a helping hand at all.How is that possible Seeing this scene, Yang Rong was immediately shocked.
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Are you ready to take the spiritual cultivator exam Jiang Yuebai nodded, Yes.Ge Yuchan led the way, and everyone followed her to avoid a few evil corpses, escape from the Tomb of Ten Thousand Beasts, and return to the canyon area.
No, you are part of this mission and cannot leave the team.Jiang Yuebai squinted his eyes and smiled stupidly, and secretly glanced at his cultivation panel.
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That s what I want to see. Lin Beichen didn t want to directly deny the results of this trip before he went to Jingli Mountain.Return again. He can still move his arms very freely.
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Lin Beichen What I mean is that I haven t been to other places.It was late at night, and the old couple were still awake in the bedroom.
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I heard their discussion. The expressions on the faces of the police and security agents changed and they became nervous.
It is not difficult to see that Zou Huaide is the leader of this group of traffickers.
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I couldn t persuade them, so I had to agree one by one.Before, he wanted to trap the three people who broke into Hanshui Ridge.
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The white faced Confucian scholar talked eloquently, especially focusing on the three words Dumiasma Mountain.When he saw the double restrictions here, they were the same as those in Tianzihao before.
Ye Ling hurriedly came to the foot of the mountain and saw a spiritual spring, gurgling and emitting strange spiritual power.The red fire green tailed leopard, wind eagle and blue water unicorn carried everyone on their backs, laughing and joking along the way.
At the same time, he watched carefully, fighting against the four big men A, B, C and D.
Expertos en eCommerce a nivel global aseguran que las economías emergentes, como México, son los países que se convertirán en los próximos mega mercados en materia de comercio electrónico; esto debido a la creciente adopción de internet en la clase media.